6 Elements Of An Effective Business Website
Good design is good business.
Thomas J. Watson
Discover How An Effective Website Will Grow Your Profits
Regardless the size of your business, if you don't have a website you are never going to compete with the giants in your industry. If your company does not have a website, you will not be taken seriously with consumers. Once you have a well designed website, you can now compete on a global level with your competition.
Consider these 6 key elements to make your website stand out from the crowd.
1. The Power of the Review
You might be surprised to know that over 85% of shoppers actually read those reviews they see on product pages, This is one of the reasons that Amazon is such a successful website. Buyers simply want to hear what other shoppers have to say about a product before they put down their hard earned cash.
Take the time to implement some type of review or testimonials page on your website so shoppers can share their experiences with others. This will not only increase interaction on your website, it will increase sales when new buyers see those reviews.
2. Connecting Socially With Customers
More people who are online spend a significant part of their day on social media sites. They love to find content online that they can share with their inner circle of family and friends. If you do not have any social media buttons on your website, you are losing out on a great opportunity to grow your customer base quickly.
When a shopper is looking at something that intrigues them, they only need click a share button for it to instantly appear on their social news feed. That is now a referral for their inner circle to read and possibly visit. Implement those buttons on your website and your visitors can instantly share your product pages with their inner circle. Those new eyes on your products could turn to loyal customers overnight.
3. Makes Things Easy to Look At
Consumers are used to visiting websites where they can interact before buying. Take this as a sign of something you must incorporate into your content if you want to keep your followers engaged.
Place infographics, videos, or high quality images on your pages so your visitors can interact before they buy. Allowing a person to click an image to see a bigger higher resolution image will allow them to more easily make that buying decision.
4. Remove All That Clutter
If you want a person to buy from your website, they need to be able to check-out without having to deal with one barrier after another.
This means that when a person puts something in their shopping cart, they should be able to pay right away. Too many website owners think this is the time to ask customers for a username, password, or get them to sign up for a newsletter. Do that after the person has paid, not before they even open their wallet. Once the person has made the purchase, then you can email them for more details.
5. Relevant and Fresh Content
If you want to keep traffic flowing to your website, you have to keep your content fresh and relevant.
Update your product pages frequently, and take the time to create pages that offer your buyers helpful tips and tricks within your industry. These pages can be added to frequently, allowing the search engine spiders to crawl your pages more often and raise you in the organic search result pages.
6. Your Contact Information
You might be surprised to hear that an alarming 60% of websites have no contact information on the homepage.
Even if you do not have a physical storefront, you must have your email address, telephone number, and contact name somewhere on the homepage. Lacking this information will only cause your website to lose credibility with customers. Take the time to make that information easy for the customer to see, that way even if they don't need it, they know they have it close by.
Make a Plan for Success Online
Regardless how big your company is, your website allows you the chance to be able to compete globally with those large corporations.
Don't lessen the chances of getting sales by forgetting to implement these simple tips for gaining customer confidence and growing your client base.
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