6 Key Elements Every Business Website Should Have

by Saul Edmonds

6 Elements Of An Effective Business Website

Good design is good business.
Thomas J. Watson

Discover How An Effective Website Will Grow Your Profits

Regardless the size of your business, if you don't have a website you are never going to compete with the giants in your industry. If your company does not have a website, you will not be taken seriously with consumers. Once you have a well designed website, you can now compete on a global level with your competition.

Consider these 6 key elements to make your website stand out from the crowd.

1. The Power of the Review

You might be surprised to know that over 85% of shoppers actually read those reviews they see on product pages, This is one of the reasons that Amazon is such a successful website. Buyers simply want to hear what other shoppers have to say about a product before they put down their hard earned cash.

Take the time to implement some type of review or testimonials page on your website so shoppers can share their experiences with others. This will not only increase interaction on your website, it will increase sales when new buyers see those reviews.

2. Connecting Socially With Customers

More people who are online spend a significant part of their day on social media sites. They love to find content online that they can share with their inner circle of family and friends. If you do not have any social media buttons on your website, you are losing out on a great opportunity to grow your customer base quickly.

When a shopper is looking at something that intrigues them, they only need click a share button for it to instantly appear on their social news feed. That is now a referral for their inner circle to read and possibly visit. Implement those buttons on your website and your visitors can instantly share your product pages with their inner circle. Those new eyes on your products could turn to loyal customers overnight.

3. Makes Things Easy to Look At

Consumers are used to visiting websites where they can interact before buying. Take this as a sign of something you must incorporate into your content if you want to keep your followers engaged.

Place infographics, videos, or high quality images on your pages so your visitors can interact before they buy. Allowing a person to click an image to see a bigger higher resolution image will allow them to more easily make that buying decision.

4. Remove All That Clutter

If you want a person to buy from your website, they need to be able to check-out without having to deal with one barrier after another.

This means that when a person puts something in their shopping cart, they should be able to pay right away. Too many website owners think this is the time to ask customers for a username, password, or get them to sign up for a newsletter. Do that after the person has paid, not before they even open their wallet. Once the person has made the purchase, then you can email them for more details.

5. Relevant and Fresh Content

If you want to keep traffic flowing to your website, you have to keep your content fresh and relevant.

Update your product pages frequently, and take the time to create pages that offer your buyers helpful tips and tricks within your industry. These pages can be added to frequently, allowing the search engine spiders to crawl your pages more often and raise you in the organic search result pages.

6. Your Contact Information

You might be surprised to hear that an alarming 60% of websites have no contact information on the homepage.

Even if you do not have a physical storefront, you must have your email address, telephone number, and contact name somewhere on the homepage. Lacking this information will only cause your website to lose credibility with customers. Take the time to make that information easy for the customer to see, that way even if they don't need it, they know they have it close by.

Make a Plan for Success Online

Regardless how big your company is, your website allows you the chance to be able to compete globally with those large corporations.

Don't lessen the chances of getting sales by forgetting to implement these simple tips for gaining customer confidence and growing your client base.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we know that a high performing website is a key business investment. Build your brand and grow your profits with a tailored web solution that is dedicated to the needs of your customer. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top reasons why info graphics work.

2. 7 Top tips for a highly converting website design.

3. The 6 essentials for effective brand identity.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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11 Reasons Why Your Website Isn't Working

by Saul Edmonds

11 Reasons Why Your Website Isn't Selling (As Effectively As It Could Be)

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.
W. Clement Stone

Less than 10 Seconds To Impress

Recent studies have revealed that a visitor to your website will decide within the first ten seconds if they want to stay around or not.

  • If people find something of interest, they will increase the time on your website.

In a world where seconds count for everything, you have to make the most of your website so your visitors are staying longer.

Avoid these 11 problems on your website and you have a better chance of increasing traffic and engaging visitors.

1. Visuals of Low Quality

The content on your website may be written well, but if the visuals are low quality, visitors will not stay for long. A high quality image attracts attention and gives the appearance of authority and professionalism. 

2. Zero Testimonials and Reviews

If you have no testimonials or reviews on your website you are missing out on a key opportunity to gain customer trust. Telling your customers a product is exceptional means nothing, they want to hear it from an impartial third party source first. 

3. Poor Choice of Colours

The colour scheme of your website can definitely have a key impact on traffic and sales. If your color scheme is too loud or distracting, your business may appear to be less than professional. Too boring and dull, you lose interest from visitors. You have to find that happy medium to keep sales coming in.

4. Information That is Outdated

Nothing loses customer interest more than seeing information on your website that is dated. If the copyright information at the bottom of your page says 2007, it might be time to look over your website for areas that need updating. New and fresh content can have a big impact on the visitors to your website.

5. Making Items Hard to Find

How can you sell anything if the potential customer can not find it? The links on your home page need to get people to the items they are looking for quickly. The longer it takes them to find items, the better chance they go to your competitors.

6. Not Mobile Friendly

Now might be the time to open your website on your smartphone and see how easy your buying experience is. If you cannot navigate the site easily, chances are the growing population of buyers who shop with their phone cannot either.

7. Contact Information Hidden

When a potential customer arrives on your website, they like to know they can reach the website owner quickly with questions or concerns. You may be familiar with the feeling of when you shop in a retail store - and all the sales associates seemed to have vanished. Live chat, contact info on home page, and your telephone number clearly visible - are all valuable ways to increase buyer confidence.

8. Focus on the Customer

There should be sections of your website dedicated to answering the needs of your buyers. A FAQ page is the perfect way to let the visitor feel their concerns are addressed, without them having to search around for information. If the information they need is readily available, they will feel like a valued customer.

9. Sign-Up Information

If a customer must sign-up at your website before they can purchase anything, you are placing an unnecessary hurdle in the way of sales. Most people already associate these tactics with the arrival of spam mailing in the future. 

10. The Autoplay Feature

If a customer arrives on your page and is met by videos or audio that plays the instant the page opens, they will more than likely hit the back button and disappear forever. Turn off the autoplay and give the customer the choice to turn it on if they really want that information.

11. Incredibly Slow Load Times

Digital technology has made it possible for customers to get the information they need instantly. If they arrive at your website and have to wait for the pages to load, they will grow impatient very quickly. Don't expect a visitor to wait longer than a few seconds or they will leave your website. If you can find ways to lessen the load and quicken up the speed on the site, you have a better chance of keeping customers on your website.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that online marketing begins with an effective website. Your website is the cornerstone of your brand and your business online. An effective website - that converts visitors into customers - is a key business investment. Please call us today, if you want to learn more about how the right web solution will deliver you a measurable ROI.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The Top 7 branding mistakes.

2. 5 Signs that you need a logo redesign.

3. Top tips for choosing and buying a great domain name.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Lead Nurturing - 5 Steps to Develop Stronger Leads

by Saul Edmonds
LEAD NURTURING-5 STEPS TO DEVELOP STRONGER LEADS_Lead nurturing.png

Improve Your Conversion with Lead Nurturing

"Management is about arranging and telling. Leadership is about nurturing and enhancing." (Tom Peters)

What is Lead Nurturing?

Lead nurturing is sales process which is focussed on supporting 'qualified leads' in the early stages of the sales process.

These are prospects who are highly likely to buy - but not just yet. Studies indicate that these prospects will generally proceed to conversion over the next 24 months - either with your business or that of a close competitor. Lead nurturing seeks to build trust and brand preference - so your business is the chosen supplier when a purchase decision is finally made.

The Art of Lead Nurturing

Lead nurturing is both an art and a discipline. 

Lead nurturing is never about 'new leads'. It is about engaging existing leads with kind assistance and timely information. A 'sale' should be viewed as a journey. Be sensitive to the needs and concerns of your prospects. Work to serve them better. Build your brand reputation upon the genuine desire to help others succeed.

Educating Qualified Leads

In many ways, lead nurturing is an educational process.

During the buying process, work to help clients learn more about your products or services and the solutions they provide. It is an opportunity to share and advise. Make use of relevant content - with the intention to 'inform not sell'. This will greatly assist their purchase decision process. Include helpful, educational information throughout your communication outreach: in your printed collaterals and company blog. Offer free ebooks, infographics and online product or service demonstrations.   

An Overview of a Lead Nurturing Elements

Lead nurturing consists of 3 main goals: maintain communication (with permission), provide education and solutions and monitoring of the future customer within the sales process. As you 'get to know' the individual customer - be receptive to signals. They may need 'space' for review, information to understand or indicate a readiness to actively engage and purchase. 

5 Steps to a Stronger Lead Nurturing Program

1. Know Your Target Audience

Every business must seek to find and understand their target market. Understanding your 'qualified' buyer is the surest path to marketing success. Continually refine your customer profiles. Review your losses - why did certain prospects not convert?

2. Reflect closely upon your Customers

What has motivated your present customers to conversion to your business?

What elements of marketing have been the most effective?

Take the time to consider 'why' customers have trusted you with business. A clearer understanding of what has worked best will help fine tune your lead nurturing campaign.

3. Troubleshoot your Conversion Process

What is your ideal customer experience? Define your lead nurturing strategy to support your buying process. Customise your lead conversion strategy to address potential roadblocks to buying. 

4. Design your Strategy

Start with an end goal - implement a lead nurturing process, make revisions and document it. Focus closely upon target audience and tailor your process to meet their needs. Integrate your communications to transmit a consistent message that is helpful and 'on brand'.

5. Maintain Communications

Take the time to develop a sensitive lead nurturing campaign. The more accurately you understand your buyers and detect potential 'barriers to conversion' - the more effectively you can address the needs of your prospects. Implemented effectively, lead nurturing is a mid term strategy that will enhance profitability and strengthen your brand.

Do you require assistance with lead nurturing?

Saulke (1).png

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

     

     

    by Saul Edmonds