Discover Why Storytelling Leads To Business Innovation

How to Boost Customer Engagement With Storytelling

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” - Annette Simmons

The Power of Storytelling

A powerful way to develop creative solutions is with storytelling. 

Today companies are looking for ways to solve problems using creative processes. Creative storytelling offers significant benefits to every company. This process is not only much more rewarding for everyone involved, it actually produces more innovative and longer lasting results. 

Here are just a few of the reasons why storytelling can help your company to develop collaborative solutions that deliver a genuine return on investment.

Creativity and Ideas Generation

Creative thinking in business yields measurable results. 

A culture of creativity within an organisation fosters idea generation and nurtures innovation.

A co-creation process involves more people, which in turn generates more ideas. These people can include employees, customers and the wider community. Ideas that are developed within this group inform the story behind your business and your brand. Make use of the experiences of these people to formulate your company story and include useful lessons. This will help define the broader picture of which your business is a part - and determine new ways you can serve and deliver increased value to others.

Telling your story is about sharing your values, beliefs and providing real benefits to every customer.

Use Storytelling To Grow Your Business

Grow your business strategically with story telling.

Include within your story a common problem, then continue the story to identify solutions that resonate with your target clientele.

When you create a story that is compelling to visitors on your website, your allow your customers to envision a solution on their own. When people are inspired by a story or presentation - there is a realisation of how to solve key issues on their own or with your help. These stories simply create new ideas in the minds of your audience. This opens the door for them to new and exciting realities and possibilities. 

From Idea To Story

The key to maximising storytelling is turning a simple idea into an action. 

The story that your company tells must clearly show your audience how you address their particular issue or problem, and then assist with a targeted call to action that deliver a total solution. 

The rewards that follow form part of your story. 
This is how you make the story of your audience part of your story too. 

Too many companies are simply selling a product or service - and expecting the consumers to make the connection on their own as to how these will solve their particular problem. Taking the time however to incorporate storytelling into your marketing can explode your return on investment in just a short time. 

As a business owner, is it valuable to understand that your products and services cannot solve the needs of your audience unless you tell them first.

Storytelling gives you the unique ability to connect your services to the needs of the buyer. This is how creating a unique solution with storytelling can transform your business and the lives of your customers.


Roundhouse has been providing brand development and marketing services since 2001. We believe that every effective brand marketing campaign begins with a story. We can work with you to help to define your story and share it with your audience.

Get started now. Contact us here.

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Author - Saul Edmonds

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