3 Ways to Use Storytelling To Create Brand Value

by Saul Edmonds

How to Boost Brand Value With Storytelling

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Gary Vaynerchuk

Why Storytelling Will Create Brand Value for Your Business

When your business has a compelling story, it makes it easier to create word-of-mouth awareness in your industry.

If the story can add character or colour to your business, it will be able to resonate with your audience on a deeper level. This will help them to remember and then tell your story to their inner circle.

Your company must have a story behind it in order to be successful. That story is a way that your customers can in a sense sell your business for you. 

Create a great story, then your customers do the leg work in bringing the story to life. The story that you tell of your business must spark the imagination of your customers so they can touch, hear, see, and smell the story like it was happening in front of them. This story will set you apart from your competition if you do it correctly. 

Here are three important things to consider that will help your company to sculpt a memorable story that will resonate longer with your target audience and help to set your business apart.

1. There Must Be a Protagonist

For a story to be successful, it simply has to have a hero. Someone that everyone will look up to and help make the story more memorable.

This hero needs to be someone that the customer can easily relate to. The protagonist is an everyday person just like you and me. They may be experiencing a problem, and they are on the lookout for that solution. Now here comes along your company that is able to provide a service or product that will help solve that problem.

The key here is to make the hero connect with your audience. 

2. There Must Be an Antagonist

Now in this story, in order for it to connect with your audience, you have to have an antagonist too. The antagonist is the challenge in your unique story.

Effective storytelling demands that there be challenges to be overcome.

The key challenge in your story is met by the hero. To make your business successful, you have to be able to solve the problem. Your product or services are going to be the solution, so include them in your story in an engaging way. Through the telling of your story, your customers learn how you can address their problems and provide real solutions.

3. Creating That "AHA" Moment

The "AHA" moment of your story is when your product or services are introduced.

Your services provide the solution - and the story is complete. Your audience connects you with a positive experience. Your business is instantly escalated into their minds in a way they identify with. They begin to embellish on the story and before long your company is legendary.

Take the time to try and shape your unique story so that it will better resonate with your potential customers and give them the opportunity want to share it with others. This is how your company will stand apart from the competition.

IS STORYTELLING WORKING FOR YOUR BUSINESS?

At Roundhouse, we understand the power of a great story. Telling your story effectively and consistently via your brand and marketing initiatives - is a cost effective way to stand out from your competitors and gain traction with customers. People love stories. Make yours a memorable one.

To learn more about the power of storytelling and how to use it to grow your business, why not call us for an informal chat?

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Learn to Grow your Brand with the B.A.S.I.C.S of Storytelling

by Saul Edmonds

How to Use the B.A.S.I.C.S to Share Your Company Story

Storytelling is the most powerful way to put ideas into the world today.
Robert McAfee Brown

What is Your Story?

It doesn't matter what industry your business is in, there is going to come a time where you have to answer the question about what your story is.

Story telling should be an important part of your business.

You have to be passionate about telling your audience your story, but that can be easier said then done. If you break down the storytelling aspect into smaller chunks, it becomes much easier to implement.

Here is a six point breakdown of the B.A.S.I.C.S. of telling your unique story.

BASIC

The story that you tell about your company should begin from the most basic of concepts.

If your story is simple, it will also be memorable. 

Think about how Steve Jobs told the story about iPod when he launched it. Rather than go into some elaborate story that confused his audience, he simply said our product is all about 1,000 songs in your pocket. Look how basic yet how elaborate that is at the same time. You understand exactly what the product is from that short story. That is how to make your message unique and stick with the audience. Stop trying to over complicate things and get back to the basics.

Simple is the way to go with storytelling.

ACTIONABLE

To tell the right story, you need to know in advance the actions that you want your audience to take. If you understand the outcome in advance, you can strategically plan to make that connection and motivate people to take the desired action.

Whether this action is a link that brings them back to your website to make a purchase - or you simply want them to share a unique article you posted on your blog, the story needs to be actionable. 

SOLUTION

For every story there are corollary questions :

  • What makes you special?

  • What is it about your business that no one else is doing?

  • Why should a customer buy from you and not your competition?

Your business is in operation to solve some need the consumer has, filling a gap in your industry.

  • What is the solution that your business provides?

Your company is doing something better than your competition or you would have no sales.

  • Are you genuinely addressing the needs of your customers?

You need to identify yourself as the solution - and tell the world why they need your company, products and services. If you can answer all these questions positively, you know that you are aligning your business strategy to the needs of your audience. 

INTUITION

Your story has to tap into the emotions of your audience for it to be successful.

Creating an emotional connection between a customer and a company will ensure that your business become the brand they can not live without.

Your story needs to promote thinking, reaction, and curiosity at the same time. As you develop the story of your business, think carefully about the emotions you are tapping into. Intuition is vital to making your story work. Use the power of intuition to create a genuine connection with the emotion of your audience.

COMPARISONS

Comparisons can help you take your story to the next level.

If done correctly, you take your audience on a journey in which they become involved with your business.

Reinforce your story by use of the familiar, what is known and what is loved.

By comparing your products or services to other historical times and innovations, you can highlight essential features of your products and services that resonate readily with others. Fore example, if you are promoting your new iPod, and you may reference the days of popping in a cassette tape to listen to music. By using the 'power of the past' - you can get people involved emotionally involved in a good way. 

SHARABLE

The story that you tell is so much bigger than than you are.

Fine tune your story to effectively reach your potential customers. Every person that discovers your story is unique in one way or another. By sharing your story with a wider audience - you attract more people who can relate - and who will share the experience with others.

ARE YOU TELLING YOUR STORY?

At Roundhouse, we understand that a great story lies behind every great brand. Our goal is to learn more about your unique story and infuse your brand, logo and marketing initiatives with your story. To learn more about how to use storytelling to strategically grow your business, please get in touch.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

4 Ways to Win More Customers

by Saul Edmonds

4 Ways to Boost Your Marketing and Get The Attention You Deserve!

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Natalie Massenet

Learn How to Captivate Your Audience

Whether your business is brand new or you have been in the industry for decades, gaining exposure and new customers is always at the top of the marketing to-do list.

Trying to figure out how to get more people engaged in your marketing campaign is key, and will eventually be the catalyst to your success.

The challenge for you as a business owner is cutting through all that excessive noise that is distracting your customers from your messages.

Here are 4 unique ways that you can market your company and captivate a larger audience.

1. Focusing on Value Not Features

The traditional way of marketing a product or service is to focus on all the features.

These messages that tout features alone simply put you in the mix with all those other companies promoting the same products and features.

To stand out in the crowd, focus on creating specific messages that are designed to tell the customer what value they will receive from using the product or service. Rather than simply regurgitating the features over and over like every other business, you focus on how this is benefiting your customer in the end. 

2. Be Sure to Mention the Why

Many people start a business for a reason that is often bigger then they are.

Begin your marketing efforts with identifying the reasons why you began your business, and expand upon that idea.

Try to communicate with your audience in a unique way to stand apart from your competitors. The aim is to attract like-minded individuals who connect with your message in a genuine way. Strive to identify a core message that will resonate with your niche audience. For example, if your started your business to fix a problem, use that message to market your business. 

3. Develop Unique & Personal Ways to Approach Messaging

Start thinking about your customers in terms of unique personas.

The key here is to develop a persona from the ground up, asking key questions about what this type of customers does, thinks, buys, etc, and then approaching your marketing from the position of addressing the concerns of that specific buyer.

Imagine that this customer is actually a close friend of yours, and write your unique marketing message as if you were addressing that friend. Your messages will be more personal, and will connect on a deeper level with your audience.

Make the effort to think outside the box. Strive to understanding your customers, and develop marketing strategies that are fine-tuned to meet their unique needs. 

4. Storytelling is the Answer

Take a close look at a your business from an objective point of view.

You might discover that when you look at it this way, low end companies in your industry do not differ much from the giants in your industry. With more competition joining the ranks each day, it is difficult to stay on the top of any industry. The internet has given anyone with a dream and a computer the ability to compete on a global scale with any company. With the right marketing strategies - a small operator can successfully compete with industry leaders.

Above all, storytelling is the key to a memorable marketing message. Consistently share your message & tell your unique story to remain in the mind of your audience.

One of the things to consider when trying to market to a larger audience is - that philosophy of your company must become the cornerstone of the marketing message. Your buyer must believe that your company lives and breathes this message each day.

Standing out as a unique brand is achievable with the right strategy in place.

If you dig deep into the heart and soul of your business and find things that your competition cannot replicate, you stand a much better chance at convincing the world about your brand.

IS YOUR BUSINESS GETTING THE ATTENTION YOU DESERVE?

At Roundhouse, we work to understand the story behind your business. We get to know you, your business, your customers and your goals. We work to service your unique needs both now and into the future. If you wish to learn more about how story telling can help your marketing message 'cut through the noise', please get in touch today.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Discover our app development services here:

CLICK TO DOWNLOAD OUR FREE EBOOK HERE

'BRAND LOVE' - 4 WAYS TO BUILD PROFITS WITH YOUR BRAND.

YES! FREE! DOWNLOAD THE BRAND LOVE EBOOK NOW!

If you enjoyed reading this article, you may also enjoy the following:

1. 8 Essential ways to promote your website

2. 5 Great flyer design tips

3. 7 Key reasons to start article writing

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

SUBSCRIBE TO THE ROUNDHOUSE EMAIL NEWSLETTER HERE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Discover Why Storytelling Leads To Business Innovation

by Saul Edmonds

How to Boost Customer Engagement With Storytelling

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” - Annette Simmons

The Power of Storytelling

A powerful way to develop creative solutions is with storytelling. 

Today companies are looking for ways to solve problems using creative processes. Creative storytelling offers significant benefits to every company. This process is not only much more rewarding for everyone involved, it actually produces more innovative and longer lasting results. 

Here are just a few of the reasons why storytelling can help your company to develop collaborative solutions that deliver a genuine return on investment.

Creativity and Ideas Generation

Creative thinking in business yields measurable results. 

A culture of creativity within an organisation fosters idea generation and nurtures innovation.

A co-creation process involves more people, which in turn generates more ideas. These people can include employees, customers and the wider community. Ideas that are developed within this group inform the story behind your business and your brand. Make use of the experiences of these people to formulate your company story and include useful lessons. This will help define the broader picture of which your business is a part - and determine new ways you can serve and deliver increased value to others.

Telling your story is about sharing your values, beliefs and providing real benefits to every customer.

Use Storytelling To Grow Your Business

Grow your business strategically with story telling.

Include within your story a common problem, then continue the story to identify solutions that resonate with your target clientele.

When you create a story that is compelling to visitors on your website, your allow your customers to envision a solution on their own. When people are inspired by a story or presentation - there is a realisation of how to solve key issues on their own or with your help. These stories simply create new ideas in the minds of your audience. This opens the door for them to new and exciting realities and possibilities. 

From Idea To Story

The key to maximising storytelling is turning a simple idea into an action. 

The story that your company tells must clearly show your audience how you address their particular issue or problem, and then assist with a targeted call to action that deliver a total solution. 

The rewards that follow form part of your story. 
This is how you make the story of your audience part of your story too. 

Too many companies are simply selling a product or service - and expecting the consumers to make the connection on their own as to how these will solve their particular problem. Taking the time however to incorporate storytelling into your marketing can explode your return on investment in just a short time. 

As a business owner, is it valuable to understand that your products and services cannot solve the needs of your audience unless you tell them first.

Storytelling gives you the unique ability to connect your services to the needs of the buyer. This is how creating a unique solution with storytelling can transform your business and the lives of your customers.

ARE YOU TELLING YOUR STORY?

Roundhouse has been providing brand development and marketing services since 2001. We believe that every effective brand marketing campaign begins with a story. We can work with you to help to define your story and share it with your audience.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. A Handy Brand Glossary

2. 5 Signs That You Need A Logo Redesign

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds