How To Build Your Brand on Twitter

by Saul Edmonds

A Simple Guide to Building Your Brand with Twitter

“Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” 
- Jean-Philippe Maheu, Chief Digital Officer, Ogilvy 

Effective Twitter Branding

The key to Twitter branding is solving the needs of your customers - while giving them reasons to want to visit your website frequently.

Getting your buyers excited about your brand via Twitter can deliver huge benefits that are equal to any advertising campaign. Social media websites like Twitter allow you to reach a huge audience - however, you have to get that point across in only a few words. 

Know Your Point of Difference 

When your brand is unique - you stand apart from your competitors.

Utilise that point of difference to solve the needs of your audience. Discover genuine ways to resonate with your customers. Deliver targeted content so that buyers learn more about your business and fall in love with your products and services. Over time - an engaged customer they will begin to talk about your company to their inner circles. This is how the Twitter branding takes off.

Emotional Engagement

Once you get a person emotionally involved with your product, they naturally tell others how your product helps them and share your company information. Every retweet or favourite of your twitter messages, essentially promotes your company and refers others to your business for free.

Harness the Power of Word of Mouth Marketing

It only takes a few people that enjoy your service and tweets to begin spreading the word for you.

They will tweet your messages to their friends, talk about your company when they are at work, or even tell their friends about it when they are socialising over weekends.

The key to Twitter branding is - to get those short messages out there frequently, remind your followers of the quality of your products and services; and provide relevant and unique content that delivers genuine benefit. Your tweets must be 'on brand' - and align successfully with your company message and brand reputation. Relevant information - delivered consistently to your target consumer - will inspire your followers to share with their networks and take your message to the world.

A Targeted Message

When you are passionate about what you are selling, the world can pick that up even in the smallest of tweets. A genuine message sets you apart from your competition. If your products or services are designed to be cost effective and affordable, then send that message. If your products are designed to lessen the carbon footprint of users, tell the world and you will quickly become recognized as a leader in your industry and not just another salesman.

Whatever your business, state your passion in everything you do and say. Be passionate about helping people improve their lives. Let this shine through with every tweet. If your business is all about going green, you can even post when you see a competitors products you feel will help the world. This shows your following that you are not all about making money, you truly want to leave the world a better place. The end result will be more referrals, and in time - many more sales.

Are you making the most of twitter to build your brand?

Roundhouse has been delivering marketing services - both online and offline - since 2001. We deliver innovative social media strategies and content to grow your business and profits online. We can help you utilise twitter to connect with your audience.

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If you enjoyed reading this article, you may also enjoy the following:
1. 7 Ways to Boost Your Sales with Social Media

2. 4 Ways to Tell Your Story on Twitter

3. Social Networking for Business

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Author - Saul Edmonds

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by Saul Edmonds