Your Customers & Your Website - What Information Do They Really Want?
"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people."
- Tom Peters
The benefits of user centric design for customers.
What makes an effective home page?
A website that stands out in the crowd is one of the best ways to attract and retain customers.
A user centric web design is based on the needs of your customers. Your small business has a unique personality that is all its own, and that can help to make your website stand out amongst your competitors.
Here are just a few ways that you can give your customers exactly what they want from your website.
Standing Out in the Crowd
Your small business is unique. Use that to your advantage. Get creative while emphasising your key points of difference with other industry competitors. Your website needs to tell your prospects why they should buy from you, while at the same time showcasing those special and valuable qualities that sets you apart from others in your niche.
Keep it Simple
There are many websites that simply have too much going on. Less is more.
Your homepage is where 80% of your new traffic will land. Ensure homepage content, layout and styling is compelling and relevant to your audience. Clearly indicate the services and products you offer. Give people enough information so they can make a buying decision, but keep it to the point.
Make Contact Easy
You would be surprised how many professional websites do not clearly indicate their business address, telephone number and contact email on their homepage. Often this information is buried on a contact page within the site.
Provide your customers with all your contact information - and clear calls to action - the minute they land on your website. This makes it easy for visitors to contact you quickly whenever they have a concern or question.
Blow Your Own Horn
Don't be afraid to tell your customers all the about rave reviews and recognition your company has received. Whether you received a local award from the Chamber of Commerce, or prior customers left you excellent testimonials, incorporate this information prominently into your website so everyone can see. These little pieces of information help to instill buyer confidence in your visitors. Satisfaction and service guarantees should be clearly featured also.
Clean Up Your Site
Review your website from the point of view of a new visitor. Is it easy to navigate? Is product and service information clear and easy to understand? Are calls to action integrated throughout? Is contact information readily viewable?
Ensure that you can navigate all pages quickly and on ecommerce stores - buy easily. If you find any areas of concern, take the time to have your web developer fine tune your layout to help your customers connect with you more easily.
Usability fosters conversion. A user centric web design will encourage your visitors to return and buy whenever they need your product or services.
Is your website designed for your customers?
Roundhouse has been delivering quality web design & development services since 2001. We take the time to understand your business and your customer. Let our team of friendly experts help you make the most of your opportunities online.
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Roundhouse - The Creative Agency
Author - Saul Edmonds
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