How To Build Your Brand on Twitter

by Saul Edmonds

A Simple Guide to Building Your Brand with Twitter

“Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” 
- Jean-Philippe Maheu, Chief Digital Officer, Ogilvy 

Effective Twitter Branding

The key to Twitter branding is solving the needs of your customers - while giving them reasons to want to visit your website frequently.

Getting your buyers excited about your brand via Twitter can deliver huge benefits that are equal to any advertising campaign. Social media websites like Twitter allow you to reach a huge audience - however, you have to get that point across in only a few words. 

Know Your Point of Difference 

When your brand is unique - you stand apart from your competitors.

Utilise that point of difference to solve the needs of your audience. Discover genuine ways to resonate with your customers. Deliver targeted content so that buyers learn more about your business and fall in love with your products and services. Over time - an engaged customer they will begin to talk about your company to their inner circles. This is how the Twitter branding takes off.

Emotional Engagement

Once you get a person emotionally involved with your product, they naturally tell others how your product helps them and share your company information. Every retweet or favourite of your twitter messages, essentially promotes your company and refers others to your business for free.

Harness the Power of Word of Mouth Marketing

It only takes a few people that enjoy your service and tweets to begin spreading the word for you.

They will tweet your messages to their friends, talk about your company when they are at work, or even tell their friends about it when they are socialising over weekends.

The key to Twitter branding is - to get those short messages out there frequently, remind your followers of the quality of your products and services; and provide relevant and unique content that delivers genuine benefit. Your tweets must be 'on brand' - and align successfully with your company message and brand reputation. Relevant information - delivered consistently to your target consumer - will inspire your followers to share with their networks and take your message to the world.

A Targeted Message

When you are passionate about what you are selling, the world can pick that up even in the smallest of tweets. A genuine message sets you apart from your competition. If your products or services are designed to be cost effective and affordable, then send that message. If your products are designed to lessen the carbon footprint of users, tell the world and you will quickly become recognized as a leader in your industry and not just another salesman.

Whatever your business, state your passion in everything you do and say. Be passionate about helping people improve their lives. Let this shine through with every tweet. If your business is all about going green, you can even post when you see a competitors products you feel will help the world. This shows your following that you are not all about making money, you truly want to leave the world a better place. The end result will be more referrals, and in time - many more sales.

Are you making the most of twitter to build your brand?

Roundhouse has been delivering marketing services - both online and offline - since 2001. We deliver innovative social media strategies and content to grow your business and profits online. We can help you utilise twitter to connect with your audience.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Ways to Boost Your Sales with Social Media

2. 4 Ways to Tell Your Story on Twitter

3. Social Networking for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 

 

4 Ways To Tell Your Real Story on Twitter

by Saul Edmonds
Ways To Tell Your Real Story on Twitter

Why Authenticity is Essential for Success on Twitter

"The thing I really like about Twitter is the speed with which information reaches me. You find out things from Twitter long before they're on the news. That, I think, is valuable."

- Salman Rushdie


Essential Twitter Tips

Social media has transformed the way that people interact with companies that they want to do business with.

When you are following a company on Twitter it is important for many people that they see the faces behind the name. The days of dealing with larger corporations who keep the identity of employees hidden away from the general public are coming to an end.

People want to be comfortable with the people they are doing business with, and authenticity and transparency are more than just buzz words being thrown around by big business.

The way to reach more people on a personal level especially on Twitter, is to come out from behind the curtain and let your potential buyers see who you really are.

Here are a few ways that you can exhibit transparency with your company on your Twitter profile.

1. Share the Love

When you make a large sale in your company, tell the world about it on Twitter. When you sign with a large company, tell the fans and followers how excited that you are about it. When you have a record week in sales, congratulate your team and take sometime to thank the people who follow you for making your business what it is today.

When you come off as genuine and not bragging, people will get excited for you and want to share in your excitement more often.

2. Be Honest with Followers

Not everything in business is going to be a positive experience.

Your company may have to recall products, or you may have had a bad experience with one of your customers. Share these experiences with your followers too and let them know you are looking for ways to improve on your customer service each day. Don't toot your horn at all the successes and sweep the dirt under the carpet.

Most people respect a company when it takes the initiative. It shows you are only human and working to improve each day.

3. Share Your Dreams

Tell the world about the things that really motivate you and your company.

If your employees are taking part in a local food drive, encourage people to come by and say hello. Maybe you take part each year in some type of humanitarian effort to better the world. This isn't about trying to get attention, this is all about sharing your passion with others in the hopes of getting them excited to.

Authenticity in this area is vital for showing people exactly what type of person you really are.

4. Pass on Some Helpful Advice

During your time in business you have certainly picked up a few tips and tricks along the way that have gotten you to where you are.

Pass on some of those tips to your followers on Twitter. These little pieces of advice can really show a human side to your business, and help to build trust with potential buyers. These are just small bits of information that will provide some help to anyone reading them.

Try and keep the tips related to your industry so that you also help to promote yourself as an authority in your field.

Do you include twitter in your online marketing strategy?

Roundhouse has been providing business strategy and innovative marketing solutions since 2001 - for success both online and offline. Our team of fully qualified experts can help you expand your audience online with twitter and other social platforms with an affordable and targeted strategy tailored to your precise requirements.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified logo designer today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our design services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. 3 Ways to Boost Your Social Media Marketing with Hashtags

2. 17 most Popular Small Business Hashtags

3. Why Facebook is Essential for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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How to Tweet a Photo straight from your Camera Roll

by Saul Edmonds

"Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment."

Elliott Erwitt

A great photo demands to be shared.

Tweet your photos to add information and interest to your twitter feed.

It is easy to tweet photos from your iPhone 5 camera roll.

Simply follow these 4 easy steps:

1. Go to your camera roll. Choose a photo.

2. In the lower left hand corner note an arrow icon. Tap on the arrow. A menu will appear.

3. From this menu choose "Twitter". Another menu will appear with the photo attached.

4. Your photo is ready for tweeting. Simply type in your tweet and tap the send button.

Your photo is tweeted!

All done.

Roundhouse is a full service creative studio located at the Gold Coast Queensland. We offer custom web design, brand, print and marketing solutions both online and offline.

Contact us to discuss your latest project.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    17 Most Popular Small Business Hashtags

    by Saul Edmonds
    hashtags for business

    Hashtags for Small Business

    Following on from our previous post "3 Ways to Boost your Social Media Marketing with Hashtags", we thought it would be useful to provide a list of popular hashtags used throughout the small business community.

    Hashtags are a valuable tool to promote your brand, join conversation and organise your messages.

    Previously restricted to use only on Twitter, hashtags are used widely throughout other platforms such as Pinterest and Instagram.

    Many users follow specific hashtags, so it makes sense to incorporate them into your social strategy. 

    For Small Businesses try following these hashtags.

    Promote your brand further with these popular hashtags.

    1. #smallbiz, #smallbusiness

    For conversations about small business and related resources.

    2. #business

    Business related conversations and resources.

    3. #sales

    Sales advice and support.

    4. #innovation

    Innovators in a variety of industries are following this hashtag.

    5. #socbiz, #socialbiz, #socialbusiness

    For conversations about social business, the social economy and new media.

    6. #ecommerce

    A niche for online stores and online trading.

    7. #management

    Management advice, resources and support.

    8. #tech, #IT

    Technology updates.

    9. #mobile

    For all things mobile including tablets and smartphones.

    10. #apps

    A great way to discover and share regarding new apps.

    11. #marketing, #mktg

    Marketing news and resources.

    12. #networking

    For business networking.

    13. #consumers

    A hashtag tracking conversations geared toward business owners looking to connect with consumers. Also includes statistics on buying behaviour.

    14. #economy

    Local and international economic news.

    15. #entrepreneurs

    Entrepreneurs and new business information and advice.

    16. #socialmedia

    The world of social media.

    17. #startups

    Startup news, information and advice for emerging companies.

    Are you using hashtags in your social messages? What hashtags work for you and your business?

    Roundhouse is a full service creative agency. From web design to creative social media and bespoke seo consulting - we partner with businesses to build profits and brand recognition.

    Talk to us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      3 Ways to Boost your Social Media Marketing with Hashtags

      by Saul Edmonds
      boost-social-media-marketing-with-hashtags_Hashtags.png

      What are #hashtags and why you should use them?

      Hashtags have been in use for some years. 

      Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram.

      Get to Know Hashtags

      Make use of hashtags in your social media strategy.

      Smarter use of hashtags can increase your business in the competitive online space.

      A hashtag is simply a form of shorthand used when communicating about a specific topic. It provides an easily identifiable reference to a precise subject.

      A hashtag may consist of a single word or several words combined into one.

      For example:
      That is the most amazing fact! #SocialMediaFacts
      or:
      Raining again! #LondonSummer

      How to create a #hashtag

      Creating a hashtag message is easy.

      Just preface your topic with the # symbol. Ensure there are no spaces between words if multiple words apply.

      For example: if your are tweeting about a special discount offer at your company, conclude your tweet with #BestOffer (or similar).

      Capital letters will not influence search results yet are useful to improve readability.

      Top 3 Ways to Boost your Social Media Marketing with Hashtags

      1. Research #hashtags used by your competitors.

      Hashtags are a great way for brands to gain attention.

      View the twitter feed of your competitors or relevant industry groups to view trending topics. Use these hashtags within your social media strategy to increase your exposure and engage in the discussion. This will lead to greater website traffic and raise brand profile.

      2. Define the most popular topics for your industry.

      Create a list of popular topics for your business. View trending topics on twitter. Note hashtags topics similar to your own. Get involved in the discussion. Utilise your expertise to contribute tips and useful information.

      Ensure you end your tweet in the relevant hashtag to gain beneficial exposure.

      3. Use #hashtags like SEO.

      Use hashtags in a similar way as keywords for SEO.

      Consistently promote these hashtags within your social media messages. This will help users to find you when searching plus assist in promoting your brand.

      Hashtags are an effective way to increase brand visibility in the social media landscape.

      Gain success and boost your profitability with hashtags today.

      Roundhouse is a full service creative studio. We offer a complete range of web design and web promotion strategies both online and offline. Our online services include customised seo, social media promotion and content creation. 

      We would love to help you succeed online. Talk to us today!


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        10 More Fantastic Flash Works with Great Soundtracks

        by Saul Edmonds
        flash lion - web.jpg

        We continue with our occasional series of 10+ Flash Webworks - all of which feature great sound design.

        We continue our allegiance to Flash as a medium - it offers so much potential for innovation.

        Beyond the rhetoric - HTML5 is no replacement for this level of interactivity .. oh, and .. umm .. we still like our iphones.

        Enjoy!

        1. thedigitalinvaders.com - Spacey sound styling with quirky cinematic score overlays. Nice.

        2. legoclick.com - Lego good.

        3. vobnedir.org - Find me some rollicking turkey hoopla music.

        4. twittermagnets.com - Poetic ambience maximus.

        5. africa.puma.com - A percussive understatement to great effect.

        6. lucasarts.com - The fun n synthy version of the real deal with nice tech-bot details.

        7. uniqlo.com/uk - Retro influenced soundtrack in a promo for the japanese fashion store.

        8. discover.sonystyle.com/internettv - A fresh feel corporate soundtrack for the latest TV innovations from Sony.

        9.demo.fb.se/e/apoteket/sneezeaid - Sneezing has never been so stylish.

        10. soytuaire.labuat.com - Inky drawings accompany some warm acoustic tones.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          by Saul Edmonds