Why Storytelling is Smarter Marketing
Storytelling is important. Part of human continuity.
How To Use Storytelling to Cut Through the Noise
Effective marketing is all about being able to engage your potential customers and create proactive brand believers.
This is how you gain more fans for just about everything that you sell.
Storytelling can play a big part in attracting and growing your customer base.
It helps to identify your core values in the company, and more importantly, it makes it much easier for the audience to share the story with family, coworkers and friends. If you were told the statistics of a company versus a unique story about how they saved the day - or overcame a significant challenge - chances are you will remember the story.
Make Your Mission Statement Work
The core belief behind your company story should reflect your mission statement.
Whether you are selling cars or computers, the story of your business is a very powerful tool that will elevate the business from ordinary to extraordinary. More businesses are starting to realise that in order to connect with a customer, you have to first identify with that customer.
If the story of your business addresses a problem that the customer can relate to, then your business can solve their problem more easily. Your business doesn't have to be like the competition, highlighting all those bullet points and statistics. Make the story of your business is more enjoyable and easier to remember.
Use Storytelling To Solve a Problem
The stories that your business tells should always address a need that your audience has, then show the customers how your product or service provides the best solution for that problem.
By creating a problem in advance, it is easier for you to develop a story where your company comes in and saves the day. When your story has some human elements to it that evoke emotion, it can really leave a memorable message with your audience. These messages are something your customers care about, not statistics and bullet points. Those bullet points don't solve a problem, the story does.
Great Stories Need Emotion
Great stories take the reader on a roller coaster of emotions.
Every story needs a hero:
The story begins with the hero discovering that the villain is standing in the way. The hero tries everything to defeat the villain, only to find the villain is much stronger and harder to defeat than initially thought. Throughout the story the hero looks for possible solutions, to only fall flat each time. Finally towards the end of the story, just when it looked like the villain has won, the hero uses your products or services and defeats the villain.
Engaging the reader in this manner is easier for them to connect with and to relate to. it also makes it easier for the reader to take the store and expand on it as they tell their friends.
Easy Ways To Develop Your Storyline
Think out loud for a minute about a product or service that you cannot live without.
Think about the company that provides that service or product and now compare their story to yours. If you cannot live without their service, what was it about their story that hooked you as a customer for life? Identify what their story does and how their products are directly related to the story they tell.
Your goal should be to get to that top spot and become the business or service your customers cannot live without.
If you are struggling with your story, ask yourself a few of these questions to get you on the right path.
- Are your thoughts advancing an idea or concept?
- Are all your thoughts actionable?
- Are your thoughts commercially relevant?
- Can you say your idea is new and fresh?
- Will your thoughts get customers to take action?
This is a long term process and not something that happens after one brainstorming session. You might be surprised to know that over 60% of your audience has been waiting almost a year to make a choice or a decision. If your story in compelling enough, you can help those people who have difficulty making decisions finally close the deal.
Focus on your message being informative rather than always looking for something in return. if you solve a problem, you gain a customer for the long haul who will tell your story to everyone they come in contact with.
ARE YOU TELLING YOUR STORY?
At Roundhouse, we understand how to effectively use storytelling to 'cut through the noise'. Your story is unique to you. Tell your story and infuse your marketing with your key mission statement. If you want to learn more about how marketing with storytelling can work for your business, please get in touch.
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