4 Reasons to Choose a Brand Agency

by Saul Edmonds
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Why you should choose a brand agency for growing business

“A business based on brand is, very simply, a business primed for success.”
(David F. D’Alessandro)

What is a brand agency?

A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The 'brand message' is then broadcast via promotional channels and marketing collaterals.

The broad goal of a brand agency is to understand the culture of a company, discover points of difference with competitors and communicate genuine value to target audiences.

A strong brand makes connections with people and resonates for a lifetime.

Brand Agency Services

A dedicated brand agency offers a complete range of brand and design services. Ideally, all services will be provided 'in house' to ensure consistency of approach. Brands are built from concept to completion with custom designed 'strategic solutions' that adhere to a realistic budget.

Brand agency services consist of integrated digital marketing, online and offline strategies that boost engagement and extend market reach. This includes:

  • Strategy and Planning

  • Creative Consultation

  • Branding

  • Advertising & Media

  • Web Design

  • Graphic Design

  • Marketing Collateral

  • Content Creation

  • Digital Stratgey

  • Social Media

  • SEO & Online Marketing

  • Mobile Services

Brand Agency Values

Value sensitive brand design.

Values are systematically applied through the branding process. Central to this is a sensitivity to the needs of stakeholders (both individual and groups), a commitment to tools and technologies that enhance objectives, and the pursuit of continuous progress above perfection.

Brand Agency Results

Effective branding creates long term financial results.

A brand agency seeks the following broad outcomes for every client:

  • Establish competitive advantage

  • Grow market share

  • Strengthen customer relationships

  • Provide holistic brand experiences

  • Generate impact with small budgets

  • Streamline process to achieve measurable results

Top 4 Reasons to Use a Brand Agency

1. Strategic Marketing

Strategic marketing highlights a brand in a crowded marketplace.

The goal of strategic marketing is to win prospects by emphasis of the 'point of difference' to competitors. This is achieved by communicating company strengths to customers to build product / service recognition and brand value. Brand agencies aim is to provide consistently better 'value' in the competitive landscape. The 3 key questions they address are how, when and where should a brand engage its audience.

2. Creative Communication

Creative communication increases the effectiveness of advertising, marketing and brand management.

A brand agency offers creative communication services to generate value - for brands and people. They provide professional 'creative thinking' . A creative and thoughtful approach to communication enhances advertising, marketing and overall brand success.

3. Custom Designed for your Audience

Custom designed brand services 'connect the dots' between ideas and people.

A brand agency seeks to build relationships that resonate - between a brand and its customers. Branding is ultimately about creating sustainable relationships and community. Customer relationships are at the core of every brand outreach.

4. Higher ROI

A brand agency will maximise the return on investment with a highly targeted strategic campaign. 

A streamlined focus costs less and delivers more. Clients have increased confidence that advertising, marketing and brand management will deliver results. Outcomes are consistently monitored to ensure goals are met.

Can you extend the reach of your brand?

Every business must find their target market. Increasingly, people are searching for products, information and services online. 

Brands must adapt to the online space while maintaining offline strategies.

As a leading brand agency, Roundhouse specialises in helping businesses develop their brand both online and offline.

We serve clients across a broad range of industries including: retail, wholesale, construction, creative industries, legal, medical and more.

How can Roundhouse's Brand Agency Services help your business?

Brand marketing is the most effective strategy when promoting your business online and offline. Brand marketing ensures a consistency of approach across all channels - from web design to social media, printed collaterals and point of sale. Your brand - and all it represents - is at the core of the entire marketing campaign.

Roundhouse's team  works closely with each client from initial consultation to final implementation. We develop highly tailored solutions to meet your individual needs. We take the time to understand you and your business.

Not only does Roundhouse guarantee world class branding for your audience, we also in build Search Engine Optimisation strategies into our brand solutions with our unique 'Content Power' system. This will boost traffic online and increase your market share.

In business since 2001, Roundhouse has custom designed brand strategies for numerous companies throughout Australia.

Will you be next?

So what does Roundhouse's Brand Agency Services include?

  • Personal Consultation

  • Detailed Research / Analysis

  • Strategic Planning

  • Creative Innovation

  • Professional Design

  • Implementation

  • Monitoring

  • FREE LIFETIME service and support

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As an industry leading Brand Agency, Roundhouse can help you extend your brand and connect with your audience.

Talk to Roundhouse. We can help.

Schedule a free, no obligation consultation.

See our portfolio here.

GET STARTED HERE

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business

2. Brand Marketing: 6 Top Tips to Boost your Brand Online

​ 3 Tips for Smarter Digital Marketing

by Saul Edmonds

Use Digital Marketing to Grow Your Business the Smart Way

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David Meerman Scott)

Many small businesses are making the decision to develop social and digital marketing strategies. Digital marketing is cost effective and offers a clear ROI long term. Use social media to broadcast your message and find your target audience.

The 'must haves' for businesses today include:

  • A Company Blog
  • Facebook business page
  • Twitter profile
  • Google+
  • Linkedin
  • Pinterest

Small businesses are increasingly acknowledging the long term investment value of a digital marketing campaign. Yet with so many social channels to maintain, many companies falter in the early stages. How can so many social networks be effectively managed, updated and maintained cost effectively on a daily basis? 

3 Top Tips to Keep it Simple & Maximise Your Impact Online 

1. Streamline Social Media Management

Every small business owner has multiple demands on their time. To save many and ensure consistency, many companies choose to manage their digital marketing campaign in-house. The advantage of this approach is that you know your audience in a real way. An effective digital marketing strategy for small business is always customer-centric. 

Finding the Time
very campaign must begin with a regular time commitment. Digital marketing is a campaign that should be actioned on a daily basis. As a guide, assign at least an hour per day to your digital strategy. Successful digital marketing requires consistency, quality and regularity. 

Savvy Broadcasting
simple strategy that works is to push your content automatically to other networks. Promote your blog posts via twitter and also push the same content to Google+ and Linkedin. Integrate Pinterest with Facebook and cross promote your content to followers and fans.

This strategy helps people find you and your information on the channel that works best for them. It also saves you time and helps you get the most buzz from your content.

2. Convert Engagement into Business

Develop your content strategically to lead viewers to discover your products and services.

Best Practices that Lead from Engagement to Sale
ith so many businesses entering the digital space, it is important to 'rise above the noise.' Design your content to gain the attention of your audience and then keep it by delivering on the promise of quality. 

The broad goal of any digital marketing campaign is to initiate a relationship with a prospect or customer and then reinforce it with relevancy. Relevant and consistent content - highly targeted to your audience - boosts engagement and sales long term. Ensure your digital communications provide real value to your customers.

3. Integrate your Channels 

A successful digital marketing campaign delivers business growth, higher engagement, loyalty and improved customer service. Co-ordinate your social channels to mutually enhance each other and build momentum. 

A Co-ordinated Plan Makes Everything More Simple
rticles, images and content should be designed to align closely with your core marketing goals. Aim to consistently re-enforce your brand message across your channels. Whether you are posting an image to Pinterest or writing an article for Google+ - ensure your content connects with your audience and matches their expectations.

The key to successful digital marketing is to keep up with your networks. Understand your brand message and broadcast it in a consistent and relevant way to your target audience. 
A successful social presence will increase your profitability long term. 

Since 2000 Roundhouse has provided a full range of digital marketing solutions for businesses throughout the Gold Coast, Brisbane and Australia Wide. Our digital services include:

  • Web Design
  • Web Development
  • eCommerce
  • Copywriting
  • Content Development and Promotion
  • Social Media Services
  • Mobile Development Marketing
  • Email Marketing
  • SEO

Our solutions are custom designed to suit your business and your budget. We design our strategies to suit your needs and grow your business online.

Do you need Digital Marketing Services?

Talk to Roundhouse. We can help.
iew our portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
. Top Tips for Choosing the Right Web Agency
. Digital Branding


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    ​Digital Branding

    by Saul Edmonds
    digital branding

    How to achieve digital branding success 

    The goal of branding is to create a meaningful dialogue between company and consumer. 

    Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

    What is Digital Branding?

    In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

    Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

    Customer loyalty is strengthened when brands participate in the conversation.

    Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

    Actively building customer relations online is fundamental to digital branding success.

    What are channels for digital branding?

    Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

    Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

    Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

    Digital Branding and Audience Engagement

    Digital branding is about observation, participation and contribution.

    Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

    Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

    Digital branding is a long term strategy that must be maintained on a daily basis. 

    Brand Monitoring and Feedback

    Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

    Brand Community

    The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

    At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

    Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

    Digital Branding for Your Business

    Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

    Grow your Business with Digital Branding

    Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

    Learn more about how a digital branding strategy can benefit your business.
    Talk to Roundhouse. We can help.

    Get started with an obligation free consultation.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds