How to Market Your Business with Postcards

by Saul Edmonds

Using Postcards for Business Marketing

Postcards are a simple yet powerful marketing tool. 

They are a surprisingly versatile print medium and are best suited to a simple strong message. Use postcards to create a vibrant and memorable point of contact with clients.

Why not consider custom postcards for your next marketing campaign?

Postcards - Get Your Message Heard

Postcards are ideally suited to bold designs and messages that create an instant impact. Hi resolution postcard printing processes ensure a bright finish and high quality product. Use postcards as an alternative to flyers. Oftentimes, postcards are the promotional material that is most likely to be read. 

Postcards and Your Brand

Company colours and logos can be readily incorporated into any postcard design. This assists in regard to the promotion of brand identity and product awareness. In addition, if a postcard has a strong visual appeal or is useful in some way (offering helpful tips or a calendar for example) the postcard may well be retained.

Postcards to Monitor Your Market

Consider utilising postcards as a means by which to monitor your campaign. Include a call to action such as 'Enter Promotional Code to Receive a Further 10% Discount'. This provides a means of measuring campaign success. It enables further refinement of your marketing plan to better enhance results.

Postcards are easy to distribute, cost effective and great for handing out. Why not establish links with other business owners who can display a stack of your promotional postcards in a prominent location in return for the same? Cross marketing activities with other local businesses is a win win scenario.

Roundhouse is a full service creative studio, located on the sunny Gold Coast Queensland. We offer a professional postcard design and printing service. To make your mark with postcards, talk to Roundhouse today.

We can help make your next campaign a winning success.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    10 Tips for Better Postcard Design

    by Saul Edmonds

    Essential Postcard Design Tips

    All great postcards have three things in common. They are visually appealing, memorable and go straight 'to the point'. 

    Postcards are a fantastic way to reach out to your target market and get an immediate response.

    Get more attention with postcards, today!

    Your postcard design will be determined by the purpose of the postcard. Is it for sales, new leads, event or a product launch? Each outcome will require a custom solution. The postcard must communicate directly to your audience, motivate action and generate a positive ROI.

    Read on for our top 10 postcard design tips and ensure you get the most from your next postcard.

    1. Review the essential quality of your postcard

    Is the type of card used for printing suitable? Is it a heavy weight, high quality, durable card? Is it well finished with gloss or matt? Is the printing quality consistently high? These are important questions - as the postcard must retain appeal upon close inspection.

    2. Colour Creates Visual Interest

    Ensure colour is used carefully and intelligently throughout your postcard design. The design should represent your key brand elements clearly - including corporate colours, logo and web design layout. A consistent message throughout all of your marketing materials is important.

    3. Include Photos where Relevant

    If appropriate for your message, display your goods or store front on your postcards. Photos work to help people establish a real relationship with you and your products or service.

    4. Display your logo prominently

    Your logo is central to your brand identity. Ensure it is well placed to gain attention from prospects and customers.

    5. Keep it Simple and Direct

    It is important to minimise postcard text to just the essentials. Don't clutter your postcard with lots of extra detail. Keep copy to a minimum - recipients should be motivated to contact you for additional information. Keep in mind classic eye-catching phrases such as "Free" or "Sale" or "50% Off". Limit font styles to maintain easy reading.

    6. A Clean Composition works Best

    A simple message will be easier to communicate effectively. Avoid visual clutter. Ensure the visual tone of your postcard is well matched to your target audience. An example of this would be when targeting business to business clients. Consider using more conservative language, colour and layout in this instance. 

    A well designed postcard is visually balanced, attracts attention and is easy to read.

    7. Stand out from the Crowd

    Get the attention you deserve.

    Why not include some non-standard elements in your postcard design such as die-cuts, rounded corners or other specialty print finishes? Ask your graphic designer for some innovative print ideas and card stock alternatives.

    Custom printing options are often surprisingly affordable and can really assist your postcard to stand out big. Why not make the back as eye catching as the front - and grab the attention of your viewing audience from both sides of your postcard? Consider the advantages of trying something a little different from your competitors.

    8. Postcard design tips for mailing

    Advise your graphic designer to retain a clear space for mailing and postmarking. Strive to maintain maximum visual impact while accommodating mail elements. 

    9. Postcard card and texture options

    Always choose a high quality, heavy stock for postcards. Gloss finishing options are great for postcards that feature photographic details. Matte finishes work well with typographic design elements. Ask your designer for samples of postcard stocks for comparison.

    10. Carefully proof read

    Ensure all postcard details are correct. Always include your phone, web address, email, twitter and Facebook profiles. Take extra care to review your postcard design details carefully before it goes to print. 

    Follow these 10 tips and your next marketing postcard will be a real success!

    If you need assistance with your postcard or other marketing materials, Roundhouse can help.

    We are the print and design experts. We have many years of professional design experience and will ensure that your postcard grows your business.

    Talk to us.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds