7 Top Ways to Generate Leads Quickly

by Saul Edmonds

7 Strategic Ways to Generate Leads Faster

Without promotion, something terrible happens... nothing!
P. T. Barnum

How to Get New Leads Fast

As the day comes to an end, you may look back and realise this week that you worked to connect with all your contacts on social media, you have mailed out your flyers, you have sent a newsletter to all your email contacts - yet new business leads have not increased.

Those leads you were hoping to generate are just not materialising, and you can not pinpoint where things are going wrong.

This is not the time to panic because there are plenty of other effective ways to generate quality leads.

Here are 7 amazing ways to generate those leads quickly:

1. Create an E-Book

Creating an e-book is easier that you think. It really is just a series of many articles in one group, so write a new article each day and put it all together when done.

Now you can put it on Amazon for sale, however, the way to get leads is to offer it for free.

Let people know you have a way to solve their problem - all they need to do is sign up for your newsletter to receive this information for free. Capture those leads off a landing page before you give away the book, Now you will have a fresh list of leads everyday. 

2. The Newsletter

One of the easiest ways to generate leads is via an email newsletter.

Put a sign up for the newsletter everywhere you can think of. Put it on your website, social profiles, email signatures, and any printed materials you send out. Now once you get new names, you have a captive audience with whom you can connect on a regular basis.

3. The Blog

Your blog should be a direct extension of your website - it is a great resource for gathering fresh leads.

The sign up section within the blog will help to capture leads, while the blog itself promotes all the latest services and products you have. A blog is a great way to grow your leads because the search engines simply love them. With fresh content being added all the time, they usually get placed very high in the organic search results for popular keywords. 

4. The Power of Twitter

The power of Twitter can not be understated.

You can generate high quality leads very quickly on Twitter with the help of popular hashtags. With hashtags, you jump in the middle of popular conversations, positioning your company as an industry leader. You have the ability to reach out to like minded individuals easily when they are part of the discussion.

5. Creating Compelling Videos

Take the time to create a video that stands out as a quality video on YouTube.

If your videos can be entertaining and informative, you can reach a global audience quickly. In addition to placing links in your videos that lead subscribers to your sign up box, you can place social media buttons that will allow the world to share your vision. If it becomes popular enough, you could see a flood of traffic to your blog in no time at all.

6. The Infographic

Infographics are a great way to connect with people visually.

People have shorter attention spans now that everything is happening around them at lightning fast speeds. Create an infographic that is short and sweet, informative and well branded with your company colours - to increase subscribers, grow brand awareness and expand your lead base.

7. Power behind Strong Branding

Ask a loyal customer what they love most about the places they shop, and you will hear that people want authentic companies more often than not.

When a company has a clear message that they live by, it makes it that much easier for the consumer to become emotionally invested.

While you can't be everything to everyone, you can be true to yourself. Stick with that philosophy, and your followers will find you. Those followers will be turned to loyal customers in just a short time because they can identify the fact that you are trying to be the best of your niche. Once your conversion rates increase, so will your leads.

IS LEAD NURTURING A PART OF YOUR BUSINESS STRATEGY?

At Roundhouse, we understand the importance of genuinely connecting with your audience to create new leads. We have a complete range of digital media services and management to assist with your customer service needs and outreach campaigns. Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. How To Build Success With Content Marketing

2. 6 Easy Ways to Keep Your Clients Happy

3. How To Grow Your Business With Customer Testimonials

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

4 Ways to Win More Customers

by Saul Edmonds

4 Ways to Boost Your Marketing and Get The Attention You Deserve!

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Natalie Massenet

Learn How to Captivate Your Audience

Whether your business is brand new or you have been in the industry for decades, gaining exposure and new customers is always at the top of the marketing to-do list.

Trying to figure out how to get more people engaged in your marketing campaign is key, and will eventually be the catalyst to your success.

The challenge for you as a business owner is cutting through all that excessive noise that is distracting your customers from your messages.

Here are 4 unique ways that you can market your company and captivate a larger audience.

1. Focusing on Value Not Features

The traditional way of marketing a product or service is to focus on all the features.

These messages that tout features alone simply put you in the mix with all those other companies promoting the same products and features.

To stand out in the crowd, focus on creating specific messages that are designed to tell the customer what value they will receive from using the product or service. Rather than simply regurgitating the features over and over like every other business, you focus on how this is benefiting your customer in the end. 

2. Be Sure to Mention the Why

Many people start a business for a reason that is often bigger then they are.

Begin your marketing efforts with identifying the reasons why you began your business, and expand upon that idea.

Try to communicate with your audience in a unique way to stand apart from your competitors. The aim is to attract like-minded individuals who connect with your message in a genuine way. Strive to identify a core message that will resonate with your niche audience. For example, if your started your business to fix a problem, use that message to market your business. 

3. Develop Unique & Personal Ways to Approach Messaging

Start thinking about your customers in terms of unique personas.

The key here is to develop a persona from the ground up, asking key questions about what this type of customers does, thinks, buys, etc, and then approaching your marketing from the position of addressing the concerns of that specific buyer.

Imagine that this customer is actually a close friend of yours, and write your unique marketing message as if you were addressing that friend. Your messages will be more personal, and will connect on a deeper level with your audience.

Make the effort to think outside the box. Strive to understanding your customers, and develop marketing strategies that are fine-tuned to meet their unique needs. 

4. Storytelling is the Answer

Take a close look at a your business from an objective point of view.

You might discover that when you look at it this way, low end companies in your industry do not differ much from the giants in your industry. With more competition joining the ranks each day, it is difficult to stay on the top of any industry. The internet has given anyone with a dream and a computer the ability to compete on a global scale with any company. With the right marketing strategies - a small operator can successfully compete with industry leaders.

Above all, storytelling is the key to a memorable marketing message. Consistently share your message & tell your unique story to remain in the mind of your audience.

One of the things to consider when trying to market to a larger audience is - that philosophy of your company must become the cornerstone of the marketing message. Your buyer must believe that your company lives and breathes this message each day.

Standing out as a unique brand is achievable with the right strategy in place.

If you dig deep into the heart and soul of your business and find things that your competition cannot replicate, you stand a much better chance at convincing the world about your brand.

IS YOUR BUSINESS GETTING THE ATTENTION YOU DESERVE?

At Roundhouse, we work to understand the story behind your business. We get to know you, your business, your customers and your goals. We work to service your unique needs both now and into the future. If you wish to learn more about how story telling can help your marketing message 'cut through the noise', please get in touch today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Discover our app development services here:

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If you enjoyed reading this article, you may also enjoy the following:

1. 8 Essential ways to promote your website

2. 5 Great flyer design tips

3. 7 Key reasons to start article writing

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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How to Increase Your Business Revenue Without Actually Selling

by Saul Edmonds

Smart Ways to Increase Business Revenues Without Selling

                 So long as new ideas are created, sales will continue to reach new highs.
                 Dorothea Brande

Why Building Customer Loyalty Should Be Your First Priority

One of the biggest mistakes that many business owners make is - believing that after they have successfully converted a visitor to a loyal customer, the marketing efforts end.

This should never be the case.

Your competition is aggressively looking to take away any and all of your business as quickly as they can. Marketing effectively to your customers should be a series of strategic actions that build the trust of the customer while motivating them to buy again. Stopping your marketing efforts is placing a limitation on future sales opportunities. 

Get to Know Your Sales Funnel

Just about every business owner has seen a sales funnel image at one point or another.

The sales funnel is basically a visual representation that shows many leads coming in towards the bigger opening of the funnel, where only a small amount of loyal customers emerge through the opening at the bottom. 

The problem for you as a business owner is understanding where those customers go after they have fallen out of your sales funnel.

To address this, the average business owner will add customers into an e-mail list where people receive an occasional newsletter or sales flyer. This is not the only way to continue the relationship with a customer who is already familiar with you and your services. The hard work is already done, you have them as a customer, now you need to invest in proactive marketing efforts to get them to act more frequently.

Discover An Inverted Sales Funnel

The best way to increase revenues without actually doing any selling is by creating an inverted sales funnel.

An inverted sales funnel has the tiny opening at top and the big opening at the bottom.

This particular type of funnel will focus on turning your existing customers into branding evangelists. If you can master this technique, you can generate much more revenue than you could ever do with a traditional sales funnel.

The reason why the inverted funnel is so effective is because you are now offering increased value to a customer who has bought from you before.

Provide Service To Your Customers For The Long Term

Put strategies into place to provide ongoing service to your customers to win their loyalty for the long term.

Firstly, use your website to it's full advantage. Ensure that the content on your website is of the highest quality, and is updated regularly. A company blog is ideal for this. 

Your audience needs to see that there is significant value in your blog posts, to keep them engaged and help them to grow their own businesses. Your information should help your customers to solve a problem that they currently have, and if you do it correctly, they will use your website like a revolving door. 

You can give your customers even more value by sharing additional content or information. Some cost effective ideas here include:

1. Give away an e-book that solves a problem. This offer could go a long way in helping to solidify your relationship with your customers. It also helps to position you as a leader in your industry.

2. Free webinars are an effective tool for communicating information to your clients. Your customers will also appreciate being able to put a face to your business. A webinar allows them to interact with you via the Q&A forum.

3. Social media has literally transformed the way business owners market their businesses. Take this to the next level by communicating directly with your existing clients. Follow your customers on social media and add likes and shares to their content. In return, they will probably like and follow you. The door to ongoing communication is opened.

Find Ways To Communicate More

You want your customers to feel that their business is valuable to your company. 

The key here is to build a special type of relationship with your current clients, that revolves around trust. Your clients need to believe and trust in the long term quality of your services and products. 

Aim to build your sales funnel for the long term and achieve the success you deserve.

IS YOUR SALES FUNNEL WORKING FOR YOU?

At Roundhouse, we work to understand you, your business, your customer and your goals. We partner with our clients for the long term and develop integrated strategies for business growth that are measurable and affordable. Our goal is to help you succeed.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Click to Download our FREE EBOOK here

'Brand Love' - 4 Ways to Build Profits with Your Brand.

Yes! Download the Brand Love Ebook now!

If you enjoyed reading this article, you may also enjoy the following:

1. 7 Top reasons why info graphics work.

2. 7 Top tips for a highly converting website design.

3. The 6 essentials for effective brand identity.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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Business Cards Do's and Don'ts

by Saul Edmonds

The Do's and Don'ts of Business Card Marketing

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker

How to Get More Business From Your Business Card

Your company business card is a direct extension of your business.

Designed correctly, it can also be a very effective tool for marketing your company and yourself to prospective clients.

During networking seminars, your business card is your one chance to make a great impression. Chances are that each person at the seminar will receive dozens of business cards. If yours doesn't stand out, it either gets filed in a Rolodex or lost in a pile of other cards.

Designing a business card that commands attention is imperative if you want to stay on the minds of potential clients. The three keys to an effective business card are - it should be easy to understand, it should reflect your brand, and it must be professional in design.

Here are a few business card do's and don'ts that could really increase your client base and overall sales:

Business Cards Do's

1. Do Keep Things Simple

There is no need to choose fancy fonts just because they are available. Leave aside the fancy 'hard to read' fonts and focus on choosing a font that looks professional and it easy to read from a distance.

Choose a card stock color that in neutral, and then go with contrasting ink colors that bring out the best in your unique message. Beige or light gray backgrounds look great with a navy blue or black ink. Utilise more colours on your business card only if that is what your industry calls for. Artists or graphic designers use colors to stand apart from the competition and show a creative side at the same time.

2. Do Use the Back of the Card

If you are spending money on business cards, why not make use of the back of the card as well?

The reverse could be used to print your information in another language if you are working closely with a different country. One other way to use the back of the business card is to print a small calendar for the next year on it. That way, the customer can use the card for a full year, reminding them of your company each time they need to check a date or makes plans with the calendar.

3. Do Include Correct Information

Always proofread the business card several times before you send it to the printer.

They are not familiar with the spelling of last names, so take the time to check every word for spelling before signing off on it. Be sure to include all your contact information as well. In addition to your name, address, and telephone number, add your social media profiles, your email addresses, and your website. 

Business Cards Don'ts

1. Don't Be Cheap

Don't try to cut corners by using cheap paper on your business cards.

If the paper is cheaply made, the potential customer will definitely realise it quickly and wonder what else about your company is lacking. Don't give them a reason to think that your services or quality of work is unprofessional. Compare what your competition is using for their business cards and make sure that you spend the money to get a good quality card stock that your information will be printed on.

2. Don't Use Common Clip Art

Common clip art does not translate well to professional print - and may seem less than professional to your customers. If your company does not have a unique brand or logo, use a clear image of yourself on the card. One other option is to pay a service to design a logo for your business, then use it on all your printed materials.

3. Don't Use Outdated Business Cards

Business cards are probably the least expensive type of advertising. If you run out, don't use old cards with outdated information. Spend the money on new cards and pay for expedited service. This is a much better option than simply handing out cards with the information crossed off and written over. 

Take the time to invest in a business card design that is tailored to your business and your brand. A professionally designed business card - used in tandem with a consistent marketing strategy - with deliver you a real ROI. Grow your brand and your business with a quality business card.

IS YOUR BUSINESS CARD WORKING FOR YOU?

At Roundhouse, we understand the importance of making an immediate and professional statement with your business card. Your business card is the cornerstone of your print marketing tools. Talk to us to learn more about how to win more trust and more clients with a tailored business card design.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Brand management for small business.

2. Brand marketing : 6 Top tips to boost your brand online.

3. Why catalogue marketing works.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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5 Key Elements to Include on Your Home Page

by Saul Edmonds
5 Key Elements to Include on Your Home Page.png

5 Top Home Page 'Must Haves' for Your Company Website

First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.
Elliott Abrams

Make Your Home Page Work For You

It is a rule that holds true in every business : you really only get one chance at making a great first impression.

This could not be more true when it comes to your website as well.

Recent studies have shown that when a customer arrives at a website, they make the decision to stay or go within 5 seconds.

Technology is moving at lightning fast speed, and people simply expect every website they visit to move quickly. Once you get them to your website, you better have your home page optimised in a way that keeps them interested or you will lose them quickly.

Rather than losing a potential customer with the click of a mouse, take the time to incorporate these 5 things on your homepage to make your site more user friendly.

1. Your Business Contact Information

  • Recent studies have shown that an amazing 75% of small business websites do not have a link to a business email address on the home page.
  • An even more alarming number, 60% of those websites don't have a telephone number listed on the homepage.

At the absolute minimum, your website should have the telephone number and email address clearly visible.

If you do have a physical storefront, then this information must include your street, city, and zip code as well. Google has many features available where you can link a map to the information so if someone is in their car, they can get your exact location by way of the smartphone.

2. Clear Images that Represent Your Business

  • A winning image draws in your visitors attention as soon as they arrive. 
  • Ensure the main header image is closely related to the products you sell.

If you sell wedding cakes, the image must be a wedding cake. Having no graphics or assorted pictures of butterflies and family photos will send your potential customers clicking the back button at break neck speed. 

3. Check All Homepage Links

  • If you do not do anything else, please take the time to ensure each of the links on your homepage is working properly.

Broken links or links that send visitors to the wrong information must be fixed. There should also be a very detailed and clear navigation bar across the top of the homepage. This will help your visitors to quickly find the information that they need at the click of a mouse.

Some of the important links that should be in that navigation bar is your FAQ page, shipping and returns policies, privacy page, and a contact page. Do not make it challenging for a customer to find the information they need to use your service or products.

4. Your Email Signup Box

  • The only way that you can connect with a visitor after they leave your website is by capturing their email address.

If the majority of visitors do not make a purchase, you should be able to send them sales flyers in the future to entice them to come back and shop.

Your email signup box should be easy to see, and it should also give the buyer a great reason to want to provide their personal information. In the signup box, explain that you will only be sending out promotional codes and sales periodically so they do not feel they are being added to a spam list. Offer your customers rewards that they cannot resist.

5. The Social Media Links

  • One of the ways that your visitors can help spread the word about your website is through social media.

Make it easy for your customers to tell their inner circle about your business by making certain you incorporate social media buttons on all your content.

That way if a person is on your website and feels a deal is really good, they can click the Twitter, FaceBook, LinkedIn, or Pinterst button to share your details instantly. These social media buttons are an inexpensive way for your customers to do advertising for your business. In a way, those shares are like referrals, making it easier for new fans to find your content and make purchases.

IS YOUR HOMEPAGE WORKING FOR YOU?

At Roundhouse, we understand that your website home page needs to be carefully optimised and tailored to your audience. It needs to promote conversions, spark interested and provide key information. If you wish to learn more about how your home page optimisation can work to boost your revenue, please contact us for chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to sell your brand in a sentence.

2. Why an engaging content strategy is essential for seo.

3. 7 Ways to boost your sales with social media.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

8 Creative Ways To Make Your Marketing Message to Stand Out

by Saul Edmonds

8 Ways to Market Smarter and Stand Out From Your Competitors

Quote: Marketing is a contest for people's attention.
Seth Godin

How to Stand Apart From Your Competitors

One of the ways to separate yourself from the competition is to simply improve upon your marketing message.

When your message is more clear, you create more brand believers and you gain more fans.

The challenge for many business owners is finding that right balance and getting the message to the appropriate people in a world of marketing overload.

Lift your marketing message by including some of these essentials in your next brainstorming session.

1. Start focusing on solutions.

Your customer wants a solution to their unique problem. When you can find demand for your services, you have won half the battle. Tell your audience that your company solves problems and offers unique solutions, your message will get noticed and your sales will improve.

2. Be sure to market to your target audience.

If you are not targeting a specific audience, your marketing messages are simply wasted. This type of marketing is better known as junk mail because it lacks interest and is not efficient at all. The best way to reach an audience is to find something they are genuinely interested in. Targeted marketing is essential.

3. Subtitles and headlines work.

The titles and subtitles in your messages need to be short, creative, and thought-provoking. Your message has to really peak the curiosity of the reader, then compel them to want to read more. Don't use catchy titles that are not related to the message.

4. The message must be crystal clear.

Although brilliant design does command the attention, it must compliment the message you are working to communicate. Focus on information rather than entertainment. The message that reaches your readers should be so interesting that the reader wants to go further and learn more information about your product or service.

5. Extreme marketing messages do work.

If you talk about mistakes, the negative, or the opposite of your message, it grabs attention. People are keen to understand exactly what makes things go wrong. They can then use that information to do the opposite and genuinely succeed.

6. The unique marketing hook.

Offer an incentive to provide additional relevant information for free. Offer free ebooks and downloads  where customers simply enter their email address or telephone number. This opens the door for further communication and will definitely increase your response rates.

7. Making use of unique sizes, shapes, and items.

It seems like every marketing message that is sent either in the mail or email looks exactly the same. Try and stand out from the crowd by mixing things up a little bit in your campaign. Choose creatively shaped marketing materials, use call to action buttons that are brightly colored instead of links or use large, innovative fonts and typography. These are all different from what the average marketing company is doing today. 

8. Inspire Your Customers To Share Their Experience

In order to tell the world that one of your services or products are rated number one with customers - you have to first get them to rate it.

If you have a product or service that customers are talking about on social media, use that in your marketing messages. The buying public want to see that the rest of the world have used and have rated your services before. Testimonials can also be used to effect in this way.

IS YOUR MARKETING MESSAGE STANDING OUT?

At Roundhouse, we have a range of marketing and media services that to ensure you stand out from your competitors. We can assist with design, management and monitoring of your outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. 5 Top tips to use when hiring a web developer.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

How to Boost App Sales This Christmas

by Saul Edmonds

Key Tips to Boosting Your App Sales With Christmas Marketing

As we give presents at Christmas, we need to recognize that sharing our time and ourselves is such an important part of giving.
Gordon B. Hinckley

Sharing is Caring

In the last two years, over 17 million Android and iOS devices were activated.

This Christmas you can bet that millions of happy children will be opening their brand new smartphones, and what happens soon after those gifts are open? If history is any indication, Christmas last year saw those kids download in excess of 328 million apps.

This year could set new records in app downloads.

Here are some unique tips to boost your apps sales this holiday season.

  • Start focusing more on your marketing and promotions.

If you have been creating advertisements in recent weeks, scale up that production by ten fold. In order to get the most interaction, your apps need to be noticed. These ads will draw in plenty of new visitors who want to download you app to their phone.

One way to grab the attention of a new audience is to update the app with a unique holiday theme.

A new version will grab the search engine attention, and possibly spotlight your app on a popular purchase page. Even if you add a few holiday backgrounds or creating animated snow falling images, update the description of the app. Create new screenshots so the visitors will understand this is a newer app and has recently undergone changes.

  • Create a free offer or a special one of a kind limited deal.

Try discounting the price of the app during certain days leading up to and past the holiday.

Christmas week will be the time in which the most downloads occur, so be sure to offer your best possible price during that week.

If you want to really skyrocket downloads, give away the app for free for a special day. All those free downloads will help to create a buzz around your app. This raises it in the search results and will help to spread the word of mouth more easily. A free app is more likely to be shared and then downloaded again.

The popular 12 days of Christmas song is a great theme to base your discounts and promotions around. Run this promotion on all your social media platforms, and each of the 12 days of Christmas you can promote a different sale. On the day that your app is free, gift your audience a certain amount that they can easily redeem on that app for songs, other apps, or movies. You can see the "Send Gift" button on the bottom of the page in the iTunes store. Simply choose the correct gift amount and then enter the email address of each person you want to offer this special to. If you want to give stuff away in the hopes of drawing more attention, this is the way to do it.

  • Use the Power of Word of Mouth Marketing

The name of the game when it comes to your app is generating word of mouth.

In order to do that effectively, you have to stand out from your millions of competitors in the app stores.

If you are running a free promo, consider giving your users something else that has some value. Free coins is something every user can take and use to buy other items online. They don't have to pay for the items, so they will appreciate your generous offer by sharing and promoting your offer to their social following.

  • Optimise Social Media Marketing

One of the things you must do this holiday season is promote your app correctly on as many social profiles as possible.

Customize your marketing plan to be more in tune with the holidays. Don't just focus on the design looking more festive, make certain that the messaging is also related to the holidays. If you can pitch that your app is the perfect gift for your children, friends, coworkers, or friends, it sounds more like something the average user will want to pick up.

Utilise a few of these tips to boost app sales and you will see your downloads increase faster that you might imagine.

Once word of mouth begins to spread, your app is on the way to becoming on of the must haves this holiday season.

DO YOU HAVE A STRATEGY TO INCREASE YOUR APP DOWNLOADS THIS CHRISTMAS?

At Roundhouse, we finetune our strategies to mer the needs of your brand and your audience. Why not gain valuable traction with tailoring your marketing to take advantage of the Christmas season? Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Essential elements of a successful brand audit.

2. The 5 keys to an effective website home page.

3. 6 Keys to brand strategy development.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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9 Ways to Boost Email Marketing At Christmas

by Saul Edmonds

9 Ways to Boost Your Email Marketing Conversion Rates This Christmas Season

Quote: Christmas is the day that holds all time together.
Alexander Smith

Implement The Perfect Email Campaign This Christmas

Now is the perfect time to make certain that your email marketing campaign is effective and efficient.

During the year 2014, there will be well over 196 billion emails sent and received every single day.

If your email marketing campaigns are not set correctly, your messages are simply getting lost in that huge pile of cyber mail. In order to ensure your efforts are not wasted, you need to implement a few email marketing tactics that will drastically improve your holiday conversion rates.

Here is a list of 9 of the most effective tips and tricks that will not only grab the readers attention, it will help your open-rate reached higher numbers. 

1. Having a Plan in Place

Without a plan, you are simply blasting out messages to your readers in the hopes some of them get open. To effectively increase your conversion rates, you have to know what your goals are ahead of designed that campaign. If you were lucky enough to get all your email recipients to open your messages, you need to know where they should be going. Have a page or product you want them to visit, identify the goal first, then make the appropriate changes to the email campaign so you can achieve the goals you set.

2. Use Teaser Email Subject Lines

If you tell the reader too much, they might just disregard your message for spam or something they are not interested in at the moment. Teaser messages get the reader to want to learn more, so they are more likely to open the message. If you can get the subject line under ten characters, you increase your open rate by a whopping 58 percent. The key is to pique the readers curiosity, getting them to open that email message because they need to know more. 

3. Capitalising the Subject Line

If you capitalize the first letter of each word in the subject line, it looks much more professional than all lower case. It help to spark a little more engagement and grab hold of their attention compared to the list of other emails they receive.

4. Personalising Your Emails

If your recipient sees only generic messages, and then one with their name clearly displayed, they are much more likely to open the message specifically directed to them. Even if you only put their first name in the subject line, it helps to differentiate your message from the mass spam messages circulating the web each day.

5. Testing Your Message

You might be surprised to discover that over 80% of smartphone users open their email with their mobile device. You had better check to see what your message looks like on a mobile phone before sending it out. Send a test to your phone, and see if your message is easily read and understood on that smaller device. Mobile technology is becoming more popular every year, and your email campaigns should be optimised for mobile.

6. Message Matches Subject Line

The key to keeping the reader attention is to make sure the email message is a continuation of the subject line. Getting them to open that email is half of the battle, now deliver the goods with an effectively written message.

7. Inviting Interaction

Most people are used to seeing some sort of standard response at the end of an email that gives them information they need to contact the sender. If the reader has a question, they are asked to call a number and their message will be addressed. Make is much more easier for your reader if they have a question after reading your email message. Simply tell your audience to reply to the email and someone from your company will read that message and respond accordingly. 

8. Change Links to Buttons

Everyone is so used to seeing those blue links at the end of the email message, they really have lost their effectiveness. Substitute brightly colored buttons for those links, and the reader will be more likely to click on your call to action offerings. 

9. Proofread and Proofread Again

Nothing looks less professional than an email message full of spelling and grammatical errors. Either invest in a good spell checking tool, have another employee proofread the message, or read it backwards yourself. Reading the message backwards allows you to focus on each word individually. When you read normally, your brain scans ahead and often skips over even the most obvious of spelling mistakes.

IS YOUR EMAIL MARKETING WORKING FOR YOU THIS CHRISTMAS?

At Roundhouse, we know that an effective email marketing campaign will deliver a significant ROI. Email marketing is key marketing channel that should be used by every business. If you wish to learn how to grow your business with email marketing both now and during the holiday season, talk to us today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Web design for lead generation.

2. Email and un-productivity.

3. Sound design - How to step outside your comfort zone.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Cost Effective Ways to Market Your Brand This Christmas

by Saul Edmonds

4 Cost Effective Ways to Optimise Your Brand Marketing This Christmas Time

He who has not Christmas in his heart will never find it under a tree.
Roy L. Smith

Build Brand Recognition This Christmas

It seems this time of year companies across the world put all their focus on finishing the year strong as far as sales goes.

The holiday season can be key to company revenue. If you are not incorporating effective brand marketing techniques this time of year, you may be limiting your potential earnings.

Social media and internet advertising present the business owner many unique opportunities to grow their brand.

Here are 6 of the most popular techniques for getting more brand recognition this busy buying holiday season.

1. Focus on Mobile Strategies

More consumers than ever this holiday season will be shopping and making purchases with their mobile device.

Users are now comfortable using their smartphones to make purchases, and the convenience of buying items anywhere is a plus. Many savvy shoppers are also utilising their phones to score discount coupons that can be scanned right at the register while shopping in their favorite stores.

You must find creative ways to get your brand and your message to the masses by way of mobile marketing.

Consumers not only want the best deals, they want them instantaneously.

Use this as the guide to building an effective mobile campaign that focuses on coupons and special offers that the competition in not in position to offer.

2. The Power of Real-Time Marketing

Being able to capitalise on real-time marketing means that current trends can be incorporated into your branding messages.

These messages need to be creative, timely, and appealing to buyers or you miss the mark here.

The holiday season gives you a great opportunity to incorporate current trends, holiday themes, and your brand, into one creative campaign. Automate the process as best you can so you can allow the customers to share the content with their friends while you focus on moving merchandise quickly.

3. Focus More on Social Marketing

Your social media efforts need to be compelling this holiday season to encourage the power of sharing with your fans and followers.

Not only can you get real-time feedback as to the quality of your promotion, the word can spread like wildfire if the consumers see a great deal. They have no trouble sharing the message with their inner circle, growing your circle of customers rapidly.

If your content is relevant this holiday season. the social media audience will respond with their holiday spirit. Don't try to push products because it is the holidays, fill a need by telling your fans your products are the perfect solution to a problem, and the holiday spirit will take over.

4. The Power of Influence

It is important that your marketing efforts incorporate good old word of mouth advertising.

Your audience is more likely to respond positively when they see a friend or coworker already using your products. Use social media to get feedback from customers who have already utilized your services this year, and find a way to encourage them to share that message with their inner circle of followers and fans this holiday season. Your message will be met more receptively when sent from a close friend.

5. The Seamless E-Commerce Process

If you can monetize all of your marketing channels, you stand the best chance of leveraging your brand during the holiday season.

To do this effectively you have to drive each customer to the product and let them make the purchase. The process needs to be seamless from the marketing campaign to the website, to the shopping cart. There are several payment platforms like Apply Pay and PayPal that allow you monetize your social media profiles too.

If you make it easier for a person to purchase across all your advertising campaigns, you stand a better chance of having a huge selling season this year.

6. Learning to Properly Plan Ahead

With all these tips you now have to effectively market your brand this holiday season, the key to making it work is to plan accordingly. No technique is going to be effective without the right amount of planning, so even if the holidays seem far off, plan today so the process is easier when that busy season gets here.

Test all your campaigns before you launch them so all the checkout processes work and you don't leave any money on the table.

Now is the time to test everything and get your plans clearly laid out.

ARE YOU OPTIMISING YOUR BRAND MARKETING THIS CHRISTMAS?

At Roundhouse, we focus on your brand as the key to every marketing initiative. We work to understand your brand message and tell your story to an engaged audience. Increasing brand awareness can add revenue to every business. Talk to us to learn more about how seasonal brand marketing can increase your business opportunities.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why social media is good for business.

2. 4 Reasons to choose a brand agency.

3. A guide to creative logo design.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!
Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Ways to Boost Ecommerce Sales This Christmas

by Saul Edmonds

5 Ways to Increase Your Ecommerce Revenue This Christmas Time

          Christmas isn't a season. It's a feeling.
          Edna Ferber

Learn to Increase Your Profits This Season

During the 2013 holiday season, e-commerce sales hit an incredible $46 billion is sales.

That number will easily be exceeded this holiday season, as more consumers are shopping online each year. If you are not planning to capitalise on that bounty of potential sales you could be losing an opportunity to increase your e-commerce revenues.

However, if you simply incorporate these 5 sales ideas, you could be significantly growing your opportunities this Christmas.

1. Utilising Adwords Remarketing

Adwords is an extremely powerful tool for targeting new business.

Not too many retailers are aware that by creating a remarking list, you have the potential to explode your sales this holiday season. Remarketing simply is a way to target customers who have already previously visited your website. With Adwords, you simply apply a small snippet of coding on your website and when a new visitor arrives on that page, a cookie is created and saved in your list. The list can later be targeted with specific Adwords campaigns.

To understand how this process works, imagine a visitor stopped on your website page for green t-shirts. Now you create a list for people who wanted green t-shirts, and a display ad with that image will now follow them when they search on the internet, making it much easier for them to return back to your site to make the purchase. 

2. The Power of Facebook Ads

Facebook has quickly become the leader in social media in a short period of time.

Recent studies have shown the average Facebook user is spending 55 minutes a day in Facebook.

If you are looking for a unique way to drive targeted traffic to your website, Facebook is the answer. Each time a person likes you page you can now target them with an advertisement. The Facebook ads also allow you to target specific users and reach a brand new audience. Facebook recent statistics show that right before the holiday season, Facebook sees a huge surge in traffic.

Now is the time to get those Facebook ads ready for the rush on holiday shoppers.

3. Publishing Clever and Exciting InfoGraphics

The infographic is simply the marketers most effective online tool.

It helps to get a message across in a unique way that many other forms of advertising can not. You can connect with an audience and deliver your unique message, allowing the message to be shared by your growing social media audience. The infographic can be shared with your fans, who in turn allow their inner circle to continue to spread the word.

Creating a cleaver infographic themed around the holiday season could explode your sales in just a short amount of time. Bringing awareness to your store can be easily done without the image looking to promotional, and once the word spreads, the influx of new traffic begins. 

4. Using InstaGram to Get Sales

If you aren't already on InstaGram, you are missing a unique opportunity to get your business seen by thousands of new users who are actively looking for new places to shop.

Twitter has seen a drop in usage this year, while Instagram continues to experience a steady growth. The platform is based on the premise of taking photos and sharing them with the world. Smart business owners incorporate their products in those photos, and then encourage their fans to do the same. The end result is you create a buzz to your store and your products.

Incorporate popular hashtags in your posts to reach thousands of new users each day. Offer unique prizes for users who post pictures of themselves with your products. Your brand gets a boost with little effort on your part.

5. Focus on Cart Abandonment

During the increase in traffic to your website this holiday season, there will certainly be an increase in the shopping carts that get abandoned too.

Studies have shown over 68% of shoppers abandon their cart without ever going back to close the sale.

For whatever reason they left, you can to make an effort to get them back to the store to complete the deal. Incorporate new technology designed to trigger a message when a person is about to abandon the cart.

A free shipping offer or special discount code could entice them to complete the deal without leaving.

Incorporate a few of these tips, and your holiday sales will see a significant improvement.

HAVE YOU OPTIMISED YOUR ONLINE MARKETING FOR CHRISTMAS?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top reasons why info graphics work.

2. The design studio advantage.

3. Why catalogue marketing works.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

3 Ways to Build Customer Loyalty

by Saul Edmonds
6_3 Ways to Build Customer Loyalty.png

Simple Customer Loyalty Ideas for Your Business

"A satisfied customer is the best business strategy of all."
Michael LeBoeuf

One of the best ways to build customer loyalty is to put yourself in the role of a customer.

When you visit a retailer or supplier and receive a genuine hello or thank you, how does that make you feel? When you order a product or service, how do you feel when you receive a follow up call or letter asking if you were satisfied, and thank you for placing your order?

Small courtesies really matter when it comes to building customer loyalty.

Here are 4 ways to build customer loyalty that will help to grow your customer base and increase your overall traffic.

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

1. The Loyalty Programme

People love to be rewarded for their patronage, and whether you provide a loyalty card or a rewards program that encourages future purchases, if the underlying theme is that you appreciate the customers business you will see an increase in customer loyalty. Providing your customers with rewards tells them that even though they might consider looking elsewhere for the same product at a better price, the fact you take the time to provide them with bonuses and rewards for continuing to patronage goes a long way.

Action:
Find ways to implement a loyalty programme in your organisation. Create a community centred upon the needs of your customers, develop a rewards programme or introduce and promote membership benefits.

2. Handwritten Thank You

You recently purchased a new vehicle from your local auto dealer and within a week you received a hand written thank you letter from the salesperson who sold you the car. On the anniversary of that sale, you received another hand written thank you again telling you how much your business is appreciated and if you ever need anything to please call. What do you think the chances of that person referring their family and friends to that dealership are? They are extremely high because a simple handwritten note gave you and the dealer a connection that you can not get from flyers, commercials and emails like the competition does. Take the time to thank your customers with a simple handwritten note and express your sincere gratitude.

Action:
Take the time to connect individually with your customers. In the world of emails and text, a handwritten card or note stands out. Invest a little time in discovering the value of written communication.

3. Know Your Customers

It takes just as much time to small talk with a customer as it does to genuinely ask them questions concerning their lives. Asking about a child, or a sick family member, a new pet or a new addition to the family are all ways to show your customer that you have a connection with them. If you notice a change in their life and make reference to it, you show that customer that you do have concerns about them. These feelings can build customer loyalty for a lifetime.

Action:
Get to know your customers. Relationship building is the foundation of quality customer service. Ensure every customer feels valued and understood.

"Customer satisfaction is worthless. Customer loyalty is priceless."
Jeffrey Gitomer

Enhance customer loyalty and increase your business.

Discover innovative and cost effective ways to boost your ROI with increased customer loyalty.

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Book an obligation free consultation with a qualified designer.

Get started. Contact us now.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Targeted Advertising

2. 7 Tips for Marketing Success

3. Digital Branding

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

How to Achieve More With Less When Marketing Your Small Business

by Saul Edmonds
How to Achieve More With Less When Marketing Your Small Business.png

Small Business Marketing Tips

'Small business is a big deal.'

Bob Beauprez

The Art of Creative Marketing for Small Business 

Working with a small marketing budget doesn't mean that you cannot compete with the bigger companies - who may have very deep pockets when it comes to advertising. 

Getting creative with your marketing campaign will allow you to craft the perfect strategy for any product or service you are promoting. An effective promotion strategy includes marketing your products and services to a targeted audience that is eager to spend their money. 

Get Focused on Results

Here are 4 ways you can maximise your marketing efforts with a small budget.

Pushing the Envelope
When you are in a position where you can no longer work on a marketing campaign that you have implemented in the past because of a tighter budget, you have to find ways to get creative. 

This often requires some thinking outside of the box to acquire the same end results - with a much smaller amount of money to work with. These times are often when incredibly unique ideas come to the surface. These ideas are fresh and innovative and attract consumers who have ceased listening to the same old tired marketing campaigns. Let this challenge be a positive and use it to your advantage rather than letting it bring down the efforts of the team.

Stay Focused on the Task at Hand
You can not possibly do everything when it comes to working a new marketing campaign on a tighter budget. Just because you have fewer resources does not mean that you have to spread yourself so thin that you become ineffective at all your duties. 

Realise the job has to be completed and focus on the areas where you excel. Pay closer attention to the analytics and focus you time and effort on the areas of concern that will yield the best results in the shortest period of time. Be specific, stay targeted, understand your customer better and concentrate on a few specific areas.

The Keep it Simple Campaign
When you have a larger marketing budget, many advertisers make the mistake of trying to squeeze as much as they can into the space provided. Often this can lead to over complication to the point where key objectives become obscured. 

One benefit to working with a very limited budget is that you have to get back to basics. 

You have to keep it simple, and that can be a positive thing when it comes to reaching your audience. The attention span of many people has dropped significantly since technology provides everything instantly to them. 

Get your campaign down to the bare essentials. Define your strategy, make the message clear and keep it simple.

Avoid Following the Sheep
Too many marketing campaigns simply follow the lead of other bigger campaigns, and in a sense they all just lead the sheep to the same place. 

Once you get your audience interested in your product or service, implement targeted strategies to drive targeted traffic to your your website or your social media pages with new and creative ideas that spark their interest. 

If you build your campaign with these simple techniques in mind you will able to pull off very big things on a very tight budget.

Cost Effective Marketing for Small Business

Do you need a cost effective marketing campaign for your small business?

Roundhouse has been providing quality marketing and services since 2001. We work closely with you to understand your budget, your brand and your business. Our customised solutions are designed to deliver you more - more value and more market share.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 4 Reasons to Choose A Brand Agency

2. 3 Tips for Smarter Digital Marketing

3. Creative Marketing with Booklets

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

5 Ideas for Creative Marketing with Booklets

by Saul Edmonds
5 Ideas for Creative Marketing with Booklets.png

Top Tips for Custom Printed Booklets

"The world is a book." (Saint Augustine)

The Printed Booklet Solution

Brochure advertising is a highly effective marketing strategy. They are ideal for communicating a concise and targeted message to your audience.

But what happens when the brochure format is not quite large enough?

A printed booklet may offer a solution.

Consider marketing with booklets when you need 'more than a brochure'.

What are the advantages of printed booklets?

  • While a brochure is economical, a booklet offers more space to showcase your brand and benefits.
  • Booklets often have a longer shelf life than brochures and are kept by customers for further reference.
  • Booklets are easy to distribute and can be folded to DL size for easy mailing.
  • Booklets are more substantial and can provide a higher quality 'look and feel' to attract new buyers.
Booklets are useful as a 'mini catalogue'. 

The benefits of marketing with booklets

If you need larger pages to highlight your products or services, why not include booklet printing within your next promotional campaign?

Booklet marketing is a proven advertising strategy that returns a positive ROI. A well designed booklet is always attractive to customers and prospects. It provides a practical format for the delivery of useful, branded information.

Creative marketing with booklets presents many opportunities to offer more value. Provide booklets in return for contact information. Place booklets prominently at your point of sale. Innovate creatively with booklets to leverage your brand above competitors.

5 Great Booklet Marketing Ideas

Image Booklet

Use high quality images to promote your products and brand. Create a concise 'coffee table' booklet - with impressive design and pictures that offer immediate visual appeal. Provide photographic information about your industry, products, process and customers. Create impact with full colour images and bold design.

Technical Booklet

Customers and prospects always appreciate detailed information. People are keen to know more about the technical side of your business. Use a booklet to explain jargon, behind the scene details, elements, outcomes and more. Booklets are a practical format for an instruction manual. 

Community Booklet

Every business should aim to include community service within its outreach program. Community or charity involvement is a great way to give back, provide service, make new acquaintances and raise your brand profile. Why not publish a booklet about your 'not for profit' work? Inform your target audience about your community project with information and pictures; make a call for donations and ask people to take positive action.

A community booklet showcases the benefits you provide beyond your business - and raises the profile of the charity, group or project with which you are involved. Feature the website and social links of your charity group throughout the brochure.

Handy Booklet

Create a branded booklet that is useful. Some ideas include: cookbook, a daily planner, a motivational guide, tips n tricks and more. Brand each page thoughtfully. Include coupons or other offers.

Kids Booklet

Everyone who has kids knows that keeping them busy is a full time job. Why not design a branded booklet for the kids of your target audience? Include fun facts related to your business, colouring, games and more. Make it fun. Include lots of colourful images. Offer value to kids and make a lasting impression with your target audience.

Utilise Booklet Printing in Your Next Campaign

Discover the many benefits to creative marketing with booklets. 

Roundhouse offers professional booklet design and printing services. We are well placed to assist with booklet and branding strategies. With over 20 years design, brand and printing experience - we can deliver a quality booklet targeted to your brand and business.

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Need Booklet Design and Printing Services?
Talk to Roundhouse. We can help.
iew our portfolio here.

Roundhouse is a full service creative agency.
isten to our sound design here.

If you enjoyed reading this article, you may also enjoy the following:
. Brand Management for Small Business
. Why Catalogue Marketing Works

​ 3 Tips for Smarter Digital Marketing

by Saul Edmonds

Use Digital Marketing to Grow Your Business the Smart Way

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David Meerman Scott)

Many small businesses are making the decision to develop social and digital marketing strategies. Digital marketing is cost effective and offers a clear ROI long term. Use social media to broadcast your message and find your target audience.

The 'must haves' for businesses today include:

  • A Company Blog
  • Facebook business page
  • Twitter profile
  • Google+
  • Linkedin
  • Pinterest

Small businesses are increasingly acknowledging the long term investment value of a digital marketing campaign. Yet with so many social channels to maintain, many companies falter in the early stages. How can so many social networks be effectively managed, updated and maintained cost effectively on a daily basis? 

3 Top Tips to Keep it Simple & Maximise Your Impact Online 

1. Streamline Social Media Management

Every small business owner has multiple demands on their time. To save many and ensure consistency, many companies choose to manage their digital marketing campaign in-house. The advantage of this approach is that you know your audience in a real way. An effective digital marketing strategy for small business is always customer-centric. 

Finding the Time
very campaign must begin with a regular time commitment. Digital marketing is a campaign that should be actioned on a daily basis. As a guide, assign at least an hour per day to your digital strategy. Successful digital marketing requires consistency, quality and regularity. 

Savvy Broadcasting
simple strategy that works is to push your content automatically to other networks. Promote your blog posts via twitter and also push the same content to Google+ and Linkedin. Integrate Pinterest with Facebook and cross promote your content to followers and fans.

This strategy helps people find you and your information on the channel that works best for them. It also saves you time and helps you get the most buzz from your content.

2. Convert Engagement into Business

Develop your content strategically to lead viewers to discover your products and services.

Best Practices that Lead from Engagement to Sale
ith so many businesses entering the digital space, it is important to 'rise above the noise.' Design your content to gain the attention of your audience and then keep it by delivering on the promise of quality. 

The broad goal of any digital marketing campaign is to initiate a relationship with a prospect or customer and then reinforce it with relevancy. Relevant and consistent content - highly targeted to your audience - boosts engagement and sales long term. Ensure your digital communications provide real value to your customers.

3. Integrate your Channels 

A successful digital marketing campaign delivers business growth, higher engagement, loyalty and improved customer service. Co-ordinate your social channels to mutually enhance each other and build momentum. 

A Co-ordinated Plan Makes Everything More Simple
rticles, images and content should be designed to align closely with your core marketing goals. Aim to consistently re-enforce your brand message across your channels. Whether you are posting an image to Pinterest or writing an article for Google+ - ensure your content connects with your audience and matches their expectations.

The key to successful digital marketing is to keep up with your networks. Understand your brand message and broadcast it in a consistent and relevant way to your target audience. 
A successful social presence will increase your profitability long term. 

Since 2000 Roundhouse has provided a full range of digital marketing solutions for businesses throughout the Gold Coast, Brisbane and Australia Wide. Our digital services include:

  • Web Design
  • Web Development
  • eCommerce
  • Copywriting
  • Content Development and Promotion
  • Social Media Services
  • Mobile Development Marketing
  • Email Marketing
  • SEO

Our solutions are custom designed to suit your business and your budget. We design our strategies to suit your needs and grow your business online.

Do you need Digital Marketing Services?

Talk to Roundhouse. We can help.
iew our portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
. Top Tips for Choosing the Right Web Agency
. Digital Branding


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Targeted Advertising

    by Saul Edmonds

    se targeted advertising to grow your business

    “The odds of hitting your target go up dramatically when you aim at it.”
     (Mal Pancoast)

    Targeted advertising is a term much in use today. 

    What is Targeted Advertising?

    A 'target' is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach this demographic. Targeted advertising seeks to directly address prospects who are most likely to convert : your 'target market'.

    Like an arrow, targeted advertising seeks to hit the 'bull's eye'. 

    How to Define a Target

    Targeted advertising requires the development of a detailed audience/ user profile. This information includes consumer traits, behaviours and demographic information (such as location, age, gender, occupation and more). The fundamental question to ask is 'who' - who is your potential buyer?

    Who is your target audience?

    A target audience comprises two groups:

    1. New Customers - those who want to buy your product and have the resources to do so.
    2. Existing Customers - those who have purchased and may do so again.

    Marketing is about people. Targeted advertising requires a statistical profile of new and existing customers relevant to your business. Reach your target market by getting to know your customers better.

    Targeted Advertising Saves Money

    The broad goal of any advertising campaign is to increase profitability while minimising costs. A targeted advertising campaign saves money in that resources are channeled to a highly specified market or target. ROI increases as prospects are engaged more efficiently.

    Targeted Advertising & New Media

    New online media has enabled audiences to be tracked. For example, Facebook advertising uses profile information to allocate advertising matched to your details. Internet search results are influenced by demographics and search terms. Online and mobile behaviours can be predicted on the basis of patterns monitored via cookies and tracking codes. 

    Targeted Advertising is Effective

    A study by the Network Advertising Initiative (2009) determined that targeted vs non-targeted advertising yielded 2.7 times more revenue. Users were are twice as likely to convert upon click through. Targeted advertising provides an increased ROI. Targeted Advertising enables marketers to reach audiences with less expenditure. See the report here.

    A better understanding of your target market will inevitably inform all aspects of your business from advertising to operations and management systems. Logo design, branding and social strategy should be integrated to effectively communicate with your customers. Take the time to understand your audience and tailor your marketing accordingly. 

    Roundhouse can help you deliver a highly targeted advertising campaign. We have over 20 years of design and advertising experience, both online and offline.

    Do you need targeted advertising for your next campaign?

    Talk to Roundhouse. We can help.
    Get started with an obligation free consultation.


     Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      10 Tips for Better Postcard Design

      by Saul Edmonds

      Essential Postcard Design Tips

      All great postcards have three things in common. They are visually appealing, memorable and go straight 'to the point'. 

      Postcards are a fantastic way to reach out to your target market and get an immediate response.

      Get more attention with postcards, today!

      Your postcard design will be determined by the purpose of the postcard. Is it for sales, new leads, event or a product launch? Each outcome will require a custom solution. The postcard must communicate directly to your audience, motivate action and generate a positive ROI.

      Read on for our top 10 postcard design tips and ensure you get the most from your next postcard.

      1. Review the essential quality of your postcard

      Is the type of card used for printing suitable? Is it a heavy weight, high quality, durable card? Is it well finished with gloss or matt? Is the printing quality consistently high? These are important questions - as the postcard must retain appeal upon close inspection.

      2. Colour Creates Visual Interest

      Ensure colour is used carefully and intelligently throughout your postcard design. The design should represent your key brand elements clearly - including corporate colours, logo and web design layout. A consistent message throughout all of your marketing materials is important.

      3. Include Photos where Relevant

      If appropriate for your message, display your goods or store front on your postcards. Photos work to help people establish a real relationship with you and your products or service.

      4. Display your logo prominently

      Your logo is central to your brand identity. Ensure it is well placed to gain attention from prospects and customers.

      5. Keep it Simple and Direct

      It is important to minimise postcard text to just the essentials. Don't clutter your postcard with lots of extra detail. Keep copy to a minimum - recipients should be motivated to contact you for additional information. Keep in mind classic eye-catching phrases such as "Free" or "Sale" or "50% Off". Limit font styles to maintain easy reading.

      6. A Clean Composition works Best

      A simple message will be easier to communicate effectively. Avoid visual clutter. Ensure the visual tone of your postcard is well matched to your target audience. An example of this would be when targeting business to business clients. Consider using more conservative language, colour and layout in this instance. 

      A well designed postcard is visually balanced, attracts attention and is easy to read.

      7. Stand out from the Crowd

      Get the attention you deserve.

      Why not include some non-standard elements in your postcard design such as die-cuts, rounded corners or other specialty print finishes? Ask your graphic designer for some innovative print ideas and card stock alternatives.

      Custom printing options are often surprisingly affordable and can really assist your postcard to stand out big. Why not make the back as eye catching as the front - and grab the attention of your viewing audience from both sides of your postcard? Consider the advantages of trying something a little different from your competitors.

      8. Postcard design tips for mailing

      Advise your graphic designer to retain a clear space for mailing and postmarking. Strive to maintain maximum visual impact while accommodating mail elements. 

      9. Postcard card and texture options

      Always choose a high quality, heavy stock for postcards. Gloss finishing options are great for postcards that feature photographic details. Matte finishes work well with typographic design elements. Ask your designer for samples of postcard stocks for comparison.

      10. Carefully proof read

      Ensure all postcard details are correct. Always include your phone, web address, email, twitter and Facebook profiles. Take extra care to review your postcard design details carefully before it goes to print. 

      Follow these 10 tips and your next marketing postcard will be a real success!

      If you need assistance with your postcard or other marketing materials, Roundhouse can help.

      We are the print and design experts. We have many years of professional design experience and will ensure that your postcard grows your business.

      Talk to us.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        7 Top Tips for Marketing Success

        by Saul Edmonds

        Marketing is all about boosting revenue.

        7 top tips for marketing success

        Yet the marketing process itself can be expensive.

        Successful marketing requires strategic implementation to ensure a positive ROI. 

        A clear marketing plan, well actioned will yield profit.

        Marketing = Profit

        7 Top Tips for Smarter Marketing

        1. Define your objective.

        A clear objective is essential. 

        What is an objective?

        A marketing objective is the specific goal of the marketing campaign. It should be precisely defined, able to be measured, achievable and timely. This allows you to determine the relative success of a campaign upon completion.

        2. Define your target audience.

        No business has resources available to market to everyone! Targeting a niche or specific audience enables small business to compete with larger organisations. 

        Defining your target market ensures your campaign budget is highly geared towards those most likely to purchase. Potential clients are clearly identified and new business generated more readily and efficiently.

        3. Define your budget.

        A marketing budget defines the marketing plan in terms of cost. It should take the form of a written document that estimates the projected costs required to meet the marketing objectives.

        4. Define your timeline.

        A marketing timeline is a visual representation of the marketing action plan. Key dates indicate when actions occur. A marketing timeline is a great tool for obtaining an overview of the campaign at a single glance.

        5. Define the key benefit your product or service provides.

        It is important to understand the key benefit your product or service will provide

        to your target audience. 

        You must describe:

        a. Who is your target market?

        b. What is a common problem you can solve for this group?

        c. How you can communicate this solution or benefit to this group.

        6. Define your core brand message to your target audience.

        Your core brand message consists of a simple phrase that assists your target market to understand your product or service and what value it offers them. 

        It is a clear and simple statement that explains why your brand matters, what value you offer and how you differ from competitors. This core message will determine all ancillary marketing messages as they must adhere tightly to this main brand message.

        Brand Message Checklist

        a. Is your message short and concise? Easy to understand?

        b. Is your message authentic? Is it believable?

        c. Does it resonate with your target audience? Is it memorable? Is it interesting?

        7. Define the keywords most relevant to your target audience.

        Market defining keywords are those particular words or phrases that your target market and participants use to describe your essential product or service area to themselves.

        For example, market-defining keywords for a personal fitness trainer could look like:

        fitness

        health

        weight loss

        exercise

        These keyword should be embedded through the campaign and used strategically in combination with other relevant link building keyword phrases.

        Careful planning and diligent review exist at the heart of every marketing success story.

        The basics never change - set your goal, chart your course, research and implement your plan, test and review results.

        Good luck with your next marketing campaign!

         

        Roundhouse has the experience and creative concepts to ensure your next marketing campaign is a success - from brand design to brand promotion both online and offline.

        Talk to us. We can help.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          Brand Marketing Explosion Infographic

          by Saul Edmonds

          Our Latest Design Infographical adventure - 'Brand Marketing Explosion'

          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            by Saul Edmonds