Learn to Grow your Brand with the B.A.S.I.C.S of Storytelling

by Saul Edmonds

How to Use the B.A.S.I.C.S to Share Your Company Story

Storytelling is the most powerful way to put ideas into the world today.
Robert McAfee Brown

What is Your Story?

It doesn't matter what industry your business is in, there is going to come a time where you have to answer the question about what your story is.

Story telling should be an important part of your business.

You have to be passionate about telling your audience your story, but that can be easier said then done. If you break down the storytelling aspect into smaller chunks, it becomes much easier to implement.

Here is a six point breakdown of the B.A.S.I.C.S. of telling your unique story.


The story that you tell about your company should begin from the most basic of concepts.

If your story is simple, it will also be memorable. 

Think about how Steve Jobs told the story about iPod when he launched it. Rather than go into some elaborate story that confused his audience, he simply said our product is all about 1,000 songs in your pocket. Look how basic yet how elaborate that is at the same time. You understand exactly what the product is from that short story. That is how to make your message unique and stick with the audience. Stop trying to over complicate things and get back to the basics.

Simple is the way to go with storytelling.


To tell the right story, you need to know in advance the actions that you want your audience to take. If you understand the outcome in advance, you can strategically plan to make that connection and motivate people to take the desired action.

Whether this action is a link that brings them back to your website to make a purchase - or you simply want them to share a unique article you posted on your blog, the story needs to be actionable. 


For every story there are corollary questions :

  • What makes you special?

  • What is it about your business that no one else is doing?

  • Why should a customer buy from you and not your competition?

Your business is in operation to solve some need the consumer has, filling a gap in your industry.

  • What is the solution that your business provides?

Your company is doing something better than your competition or you would have no sales.

  • Are you genuinely addressing the needs of your customers?

You need to identify yourself as the solution - and tell the world why they need your company, products and services. If you can answer all these questions positively, you know that you are aligning your business strategy to the needs of your audience. 


Your story has to tap into the emotions of your audience for it to be successful.

Creating an emotional connection between a customer and a company will ensure that your business become the brand they can not live without.

Your story needs to promote thinking, reaction, and curiosity at the same time. As you develop the story of your business, think carefully about the emotions you are tapping into. Intuition is vital to making your story work. Use the power of intuition to create a genuine connection with the emotion of your audience.


Comparisons can help you take your story to the next level.

If done correctly, you take your audience on a journey in which they become involved with your business.

Reinforce your story by use of the familiar, what is known and what is loved.

By comparing your products or services to other historical times and innovations, you can highlight essential features of your products and services that resonate readily with others. Fore example, if you are promoting your new iPod, and you may reference the days of popping in a cassette tape to listen to music. By using the 'power of the past' - you can get people involved emotionally involved in a good way. 


The story that you tell is so much bigger than than you are.

Fine tune your story to effectively reach your potential customers. Every person that discovers your story is unique in one way or another. By sharing your story with a wider audience - you attract more people who can relate - and who will share the experience with others.


At Roundhouse, we understand that a great story lies behind every great brand. Our goal is to learn more about your unique story and infuse your brand, logo and marketing initiatives with your story. To learn more about how to use storytelling to strategically grow your business, please get in touch.

We are here to help.

Get started now. Contact us here.

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Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

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See our video portfolio here.

8 Essential Ways to Promote Your Website

by Saul Edmonds
8 essential ways to promote your website

8 Cost Effective Strategies For Website Promotion

At Roundhouse, we specialise in developing websites that work.
However, a quality website is just the start of the story.

Every new website needs a clear promotional strategy to ensure it gets seen by the people who matter - your customers, your prospects and your online community.

Read on for some great ways to promote your website - all without breaking the bank.

1. Get SEO Built In

Professional search engine optimisation can be a costly exercise. However, a solid  foundation for your website's search engine performance can be built in from the ground up.

How? Ask your web designer to include relevant keywords for your business in titles and tags throughout the site. Ensure images and videos are titled according to your key phrase and that your website text is well written and targeted to your niche market. If relevant, add some location information into your text (such as ‘Personal Trainer North Sydney’). 

Talk to your web designer about low cost ways to boost your seo performance through onsite optimisation.

2. Domain Email

Ensure that your email address incorporates your domain name. If you have free accounts at gmail, hotmail, yahoo etc - it is still a good idea to make full use of your website domain name and hosting.

A domain email is professional representation of your company. It informs people directly about your business, and refers them to your website for more information.

3. Email Signature

Be sure to include your website address in your email signature. A detailed email signature gives your correspondents more information about you and your website.

4. Email Newsletter Campaign

Send all your contacts an email announcing the launch of your new website. Ask for genuine feedback and request opinions on your web design and site usability. Customers will appreciate that their ideas are valued. Remember that every website should be designed with the user in mind.

Email newsletters have a good conversion rate and should be a feature of your business marketing schedule on an ongoing basis, ideally monthly. Get talking (and start writing!).

5. Business Cards

Every business has a business card. They are the undisputed printing essential for every company - and have yet to be replaced in any meaningful way by a digital version. 

Always feature your website address prominently on your business card - it makes it easy for people to find you online. Also state your web address throughout your business stationary - from letterheads to flyers and catalogues.

6. Signage

Signage advertising is a great way to establish your brand and logo identity in the public space.

Be sure to clearly feature your website address in all your business signage. This includes shop signage, banners, car signage and more.
Take every opportunity to get the word out! 


7. Web Competitions and Special Offers

Announce a competition to celebrate the launch of your website. Offer a highly desirable prize which requires people to visit your new website - such as to fill in a competition entry form. Consider giving specials and deals where appropriate in order to motivate visitors to return on a regular basis.

8. Articles - Write about your product or service range

Articles are great for spreading buzz. Plan a weekly article writing schedule targeting relevant yet diverse aspects of your business. Publish some of these articles on your website’s blog if possible - but also submit articles to directories such as squidoo.com. (Ensure that every articles is unique - the same article should not be included both on your blog and submitted to article directories. Google has a very strict policy on the distribution of duplicate content.

Article distribution will enable potentially hundreds of additional people to locate your new website.


Apply these principals when launching your new website to see an immediate boost in visitors.

Keep in mind that web promotion is an ongoing project. Spend a little time every day spreading the word about your website - and your business will thank you for it!

Roundhouse is located on the sunny Gold Coast Queensland. We can provide a compete marketing and promotion strategy for your new or existing website - both online and offline. We provide a full range of creative services that include print and signage, social media, internet marketing, content creation and promotion. 

We will make sure you get the attention you deserve!

Talk to us, today!

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds