How To Build Success With Content Marketing

by Saul Edmonds

Why Content Marketing Should be at the Heart of Your Online Marketing Strategy 

“Content marketing is all about telling a compelling story.”

- Joe Pulizzi, Content Marketing Institute

Smarter Content Marketing

There is a shift taking place online.

Online marketing is undergoing a transformation.  

Not long ago, search Engine Optimisation was a key method to drive targeted traffic to websites. Companies utilised SEO techniques to rank higher in the search engines. Recent Google algorithm updates significantly have changed ranking factors. However, older SEO techniques that used to work - that relied primarily on link building using low quality content -  have ceased to be effective. Many websites are literally falling off the top pages in the organic search results. 

From this - a new type of marketing has emerged.

Today, the most effective way to market your business website is via content marketing. 

What is content marketing?

In a nutshell, content marketing involves such activities as regular blogging and content updates across social channels. It involves the creation and distribution of relevant, targeted information for your niche audience. The goal is to engage customers long term and motivate positive action. 

Here are just a few of the reasons why content marketing should be at the heart of your online marketing strategy. 

SEO Has Changed

The SEO strategies that were effective only a few years ago are no longer getting the desired results for businesses. The latest rounds of algorithm changes have seem to have placed less relevance on low quality articles.

Websites that achieve results in the search engines are doing so by utilising high quality and relevant content as the secret to their success. Content marketing is now the focus of most SEO campaigns designed to get the websites to the first pages of the search results for a variety of key terms.

Aim to Engage Your Audience

More people than ever before are utilising mobile devises to access the internet. People are spending more time online and are becoming more engaged with the websites that they visit. If your content is both relevant and fresh, you can expect visitors to return more frequently. 

The key to effective content marketing is to stop focusing on the search engines. Focus instead on your customers - and give your readers information that is fresh, relevant and unique. Include articles, images, ebooks, downloads and technical content as part of your content strategy. This will help to position your company as an industry leader, and ensure people to come to rely on you as a trusted expert.

Take Advantage of Social Sharing

Social sharing boosts the reach of every content marketing campaign. 

As more people read your content, more people share your content. 

Your visitors are spending more time on their social media websites. If your content is engaging, it is more likely that people will share that information. Sharing your content can give your web pages and website an instant boost in the search rankings. If only one person found an article on your website useful and shared it via their social media channels, that article could be shared and viewed by hundreds if not thousands of new visitors overnight.

Make Content Marketing Your #1 Priority

Shift your focus to content marketing.

Your consumers understand how to quickly identify an article that can help them with a problem, and address it in a timely manner. Reach out to your audience with engaging content that meets their needs.

IS CONTENT MARKETING WORKING FOR YOU?

Roundhouse has been delivering innovative marketing solutions since 2001. Our key goal is to grow your business and profits online. We can assist with targeted content marketing and strategy that is affordable and uniquely designed for your business. We work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Ecommerce Questions for Startups

2. How to Encourage Your Website Visitors to Stay Longer

3. Why An Engaging Content Strategy is Essential for SEO

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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Top 10 Ecommerce Questions For Startups

by Saul Edmonds
Top 10 Ecommerce Questions For Startups.png

10 Key Ecommerce Questions to Ask Before Launching an Online Store

"If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful." 
- Founder and CEO of Amazon, Jeff Bezos

Are you considering joining the ecommerce revolution?

Hundreds of billions of dollars are spent online each year. This represents huge opportunity for anyone looking to create an online store.

Selling products and services online is completely different from selling via a traditional storefront. Starting an ecommerce business doesn't have to be an overwhelming when you understand how to navigate the waters confidently.

Read on for the top ten ecommerce questions for startups.

1. How Do I Build a Online Store?

Firstly, there are plenty of online resources that can help. Many companies that provide ecommerce hosting will also walk you through the steps of setting up your store. Alternatively, you can work with a professional web designer to get your ecommerce business online for you.

2. Should I Customise My Website?

Your website is an extension of your offline business and brand. Ensure that your color scheme, logos, fonts, and images maintain your brand identity online. Aim to create a point of difference with your competitors – so that you stand out amongst others in your niche.

3. How Do I Collect Money?

Do your homework when it comes to choosing a card processing company. While they all basically do the same thing, they all charge different rates for each transaction they process in your store shopping cart. Research merchant accounts and read reviews before you make this important decision.

4. How Do I Handle Customer Service?

This is one aspect of your website you can not overlook. Making the customer happy is all about interacting with them when they have a question or concern - and delivering a consistent positive experience. Invest in a customer relationship management system so you have a finger on the pulse of everything going on with your visitors.

5. How Much Do I Charge For Shipping?

The best way to address shipping is to choose from one of the top shipping companies and create an account with them. That way you can incorporate their shipping calculator into your shopping cart, allowing customers to get real time shipping quotes directly from the carrier. Many online retailers inbuild shipping costs into their product pricing and are able to offer 'free shipping' to customers as a result.

6. How Do I Create Professional Images?

The only way you can sell your products - is by giving your buyers an opportunity to view your items as clearly as possible.

A professional photographer will ensure a quality result. If you opt to take your own images, be certain that you place each item in plenty of light so that your images will clearly show all details. Take multiple pictures to give your buyers the opportunity to see your items from all sides.

7. Should I Add Reviews and Social Share Buttons?

This is an absolute must if you want to grow your brand. Give your customers the opportunity to tell others about their experience with your company. When they share your information you are basically receiving a trusted endorsement to all their friends and colleagues.

8. How Do I Attract Visitors?

Promoting your new website today is all about being social.

Place your ecommerce website link prominently on all your social media profile pages, and post messages to these platforms daily to attract interest. Take the time to interact and be social with your fans. Give people a reason to follow you with quality content, updated daily.

9. Do I Accept Returns?

If a customer knows you have a return policy, it will give them the confidence they need to know you stand behind your products. Where appropriate, accepting returns is recommended.

10. How Do I Monitor My Success?

Of all the ecommerce tips, this is the most important.

You need to be able to monitor your success in order to improve an build your business. Install Google Analytics for free on your website, and you track everything from where your customers arrived from, keywords they used and how long they stayed on your pages.

Many ecommerce platforms offer a significant range of tools to measure and improve engagement and conversion. Ecommerce success results from testing and improving and refining the customer experience.

Good luck with your online store!

Are you making the most of your opportunities online?

Roundhouse has been providing world class web design and development services since 2001. From bespoke web design to custom ecommerce developments - our expert team delivers professional solutions  to boost your leads and grow your business online - at a price you can afford.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified web developer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. How to Encourage Your Website Visitors to Stay Longer

2. 7 Ways to Boost Your Sales With Social Media

3. How Mobile Websites Boost Sales

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Click Here! - Subscribe to our Newsletter for exclusive discounts, special offers and updates.

How To Encourage Your Website Visitors to Stay Longer

by Saul Edmonds
How To Encourage Your Website Visitors to Stay Longer.png

Boost Sales by Encouraging Your Online Visitors to Stay

"Do what you do so well that they will want to see it again and bring their friends."
- Walt Disney

Increase Customer Engagement 

If your website experiences a high bounce rate, or if your visitors are clicking the back button just seconds after they hit your homepage - it can be from a number of factors.

Here are a few ways to encourage your website visitors to stay longer and engage more with your website and brand online.

Try Adding a Compelling Video

If you have something important to say and it takes many thousands of words to say it, why not say it with video?

A professional video offers people an opportunity to engage more readily with your content.  A ‘user friendly’ video delivers key information to your target audience in a compelling and easy to digest format.

Creating a professional video today is surprisingly affordable. Video offers numerous advantages with regard to encouraging visitors to remain onsite.

People simply love video content. Consider including video content in your website and online marketing strategy to immediately boost engagement.

Break Up Your Text

Think about landing on an interesting website, only to find the content arranged in one giant paragraph without any page breaks or layout styling.

Look at your content from the eyes of your visitor. Make it easy for them to not only read, but to understand as well.

Each paragraph should have a maximum of five sentences. Try to incorporate an image in the text to break up all those words. Add bold and italic styling to your keywords so they jump off the page and stand out more.

Implement Internal Links

When visitors come to your website, they are looking for information.

This is the perfect opportunity to give them what they want while providing an opportunity to learn more.

For example, within your blog posts or other content - why not link some of your keywords to related information on your website?

Help your visitors to discover more about your company and services. Build ongoing engagement with your information and resources.

Without any internal links, your visitors may be reading your content and then simply leaving your website. To boost engagement, place a link within each paragraph (or at the end where appropriate) to other relevant content elsewhere on your website. 

Internal linking will lower your bounce rate significantly and increase time spent on your website.

Create Your Calls to Action

To really keep your website visitors engaged, all you really have to do is ask them to stay. Clear calls to action ensure you tell your visitor what to do next – phone your office, set an appointment, leave a comment, share your content, learn more.

Your website is about sharing relevant information with your target audience. Offer interesting and diverse content that includes video, articles, information and images. Actively encourage your visitors to contact you and get involved.

Check Your Stats

Finally, always check your website analytics to ensure that your website is technically optimised for viewing. You may find that your keywords are not relevant to content or that some pages are taking too long to load. Use that information to consistently improve your user’s experience.

Is your Website Engaging Your Audience?

Roundhouse has been providing web design and online marketing services since 2001. From web design and development, to creative content and online engagement strategies - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. We can help you grow your business online.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified online consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. 5 Keys to An Effective Website Homepage

3. 10 Tips for Better Postcard Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

Why an Engaging Content Strategy is Essential for SEO

by Saul Edmonds
Engaging Content Strategy

Engaging Content and Search Engine Results

“Content, in order to connect, has to be really powerful.”
– Stacie Bright, Unilever

Google Rewards Engaging Content

The latest algorithm updates to the search engines means that - it is more important than ever to implement an effective content strategy - if you want to remain competitive online.

When you create compelling content on your website, you tell the search engines - as well as visitors - that your business is actively providing up to date information for your industry, your peers and your customers.

An engaging content strategy will ensure that your website ranking gets a boost - thus increasing search engine referral traffic.

Quality content provides a cost effective marketing solution that delivers real results long term.

Google is constantly updating, improving and modifying their search algorithm.

The latest algorithm changes make it clear that Google is placing much more relevance on longer content, correct grammar, and outbound links to other quality websites.

Quality Content Boosts ROI

A content strategy is a surprisingly affordable marketing option that delivers measurable results.

Blogging Benefits

Creating a blog for your company is one of the easiest ways to generate fresh, highly relevant content for your website.

Blog posts can consist of articles, photos, videos, testimonials and product information. Your blog is a great way to keep your customers and prospects informed, share more about the personal side of your company and offer greater information about the range of products or services that you provide.

Blogging is also a great way to establish your brand and talk about the things that are important to you and your business. Remember that branding is all about ‘telling your story’.

You will find that your website gets a fresh surge of targeted traffic each time new content appears.

Blog content doesn't always have to be product or service related, simple posts about news in your industry will also engage readers and inspire them to return to your website and learn more.

Another way to use content to promote your business is to do a guest post - featured on an external blog or publication.

Posting an engaging and relevant article to a high ranking blog will not only send you new traffic, it will tell the Google search engines to place more importance on your website overall. Guest posts build high quality links to your website, and give the search engines more reasons to improve your ranking.

In addition, your brand awareness will skyrocket - as quality posts will be seen by authorities within your industry.

Grow Your Audience

Get creative with your content strategy and your website will benefit long term.

Consider video blogs and podcasts as an alternative way to promote your company information and grow traffic. Place short videos on Vine, Google+ or Instagram. Additional traffic from high ranking social sites will improve your SEO and show the search engines that your content is relevant and targeted.

Content strategy does take ongoing commitment to ensure success. Many business owners simply do not have the time to implement a consistent, content rich strategy. If this is you, why not consider hiring a specialist to help? 

Whether you hire someone to assist or decide to implement your strategy on your own, you can expect that your website will significantly benefit across a number of areas.

Go get blogging, today!

Is your content strategy working for your business?

Roundhouse offers premium content marketing services at an affordable price. Make the most of your online strategy and promote your business effectively across all your channels. Since 2001, we have helped hundreds of businesses grow their business in the online space. We are dedicated to your success.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 1300 727 749

email : us@roundhouse.cc

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 7 Ways to Boost Your Sales With Social Media

2. How to Grow Your Business with Customer Testimonials

3. Get More Business from your Business Card

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

The 5 Keys to an Effective Website Home Page

by Saul Edmonds
The-5-Key-to-an-Effective-Website-Home-Page_The 5 Keys to an Effective Website Home Page.png

How to Gain Maximum Effect from Your Home Page Design

Business is all about making that great first impression.

This is also the case when it comes to your company website.

People ignore design that ignores people.

Frank Chimero

When a potential customer arrives on your business website - they should be able to immediately tell what types of products you sell and which services you offer. Many business websites fail to give their visitors a clear enough indication of what they offer and how they can genuinely assist. 

With a less than optimal home page, business owners run the risk of losing an important visitor - who may simply exit as fast as they arrived.

Here are the five keys that you need to ensure an effective home page - that makes it easier to convert visitors into customers.

1. The Contact Information

A surprising number of business websites do not have an email link or business telephone number clearly located on the home page.

One of the most important ways to project a professional image to your visitors is to give them easy access to you information. Place your email link, telephone number, contact form and physical address in a prominent location so that each visitor can easily find it.

2. Relevant Images

When your company sells screen-printing, there should be an abundance of images that showcase printed t-shirts. Many companies simply miss the mark here and include inspiration images, or worse, not a single image at all.

The fact is that when it comes to an effective home page, a picture can really say a thousand words. Use an image in place of text that clearly explains a product or service you offer. This image will make it easy for a visitor to identify exactly what products and services you sell.

3. Working Navigation Links

User-friendly navigation is a key element of an effective home page.

The links across the header of the home page should give customers clear indications as to where they can find answers to their questions on your website.

Links to FAQ pages, return policies, testimonials, contact information, and business hours should all be easy to find on the home page.

Make certain that all these links take the visitor to the page indicated. Nothing looks less professional than a broken link or one that sends the visitor to the wrong content.

4. Sign Up Section

Encourage your visitors to get involved!

Ideally, place an email sign up box in the upper right corner of your website.

This is above the fold and the first place visitors’ eyes will be drawn to when they land on your home page.

When a visitor signs up for your emails, they are obviously interested in receiving newsletters that contain new information about your business. This presents an opportunity to build ongoing relationships with prospects and existing customers. There are many companies online that offer free or low cost services to help you with your email campaigns.

5. Social Media Buttons

One of the best ways to get your customers to help you to market your company - is to place social media buttons on all your website pages.

These buttons will repost your content to sites like Twitter, LinkedIn, Facebook and Instagram. Now your content can be shared with your visitor's inner circle, where you have the potential to be seen by millions of new targeted consumers.

Is your website home page converting visitors into customers?

Roundhouse has been providing quality website design services since 2001. Our expert team delivers smart website and design solutions to boost your leads and increase your customer base. We offer a great range of affordable website options that deliver maximum ROI. 

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Brand Management for Small Business

2. Web Design - How to Deliver a Positive User Experience

3. 3 Key Social Networking Strategies to Build Your Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

 

How Mobile Websites Boost Sales

by Saul Edmonds
How Mobile Websites Boost Sales.png

Achieve More Local Sales with a Mobile Website

If you have never considered that your website needs to be mobile-friendly, then you may be missing out on a lot of customers. 

Many people use their mobile phones to look up information before they make a local purchase.

Mobile phones are frequently used for local searches - when people need direct, local information before purchasing. If they are directed to a website that is not optimised for mobile phones they simply search again until they find a mobile friendly website.

Mobile websites are designed as a more basic version of a full website. It is designed for optimal viewing on a smart phone or similar mobile device with a limited viewing screen. Customers accessing mobile sites often buy products or services after they browse.
 
Most people who own a smartphone are constantly using their phones to research products, compare prices and look for the best deals and deepest discounts. Pew, a polling company conducted a report on in-store mobile commerce and discovered that around 72 per cent of smart phone owners used their devices to help them while they were already shopping in a physical store. Smart phone owners are always on their phones!
 
The data showed that people who are shopping are more likely to use the mobile web instead of the standard web. What this means is that people are looking for information to form their purchasing decisions from their smartphones instead of doing the research from home on their desk top computer. In fact, researching on a home computer is not very widespread at all among smartphone owners - most of them simply skip that step and head directly to the store.
 
Shoppers prefer to use mobile browsing over apps because it is easier and much faster to access multiple tabs on a smartphone rather than opening a variety of apps then closing them and opening a different app in order to compare products and the best deals and locations to find those products.
 
Having a mobile site can actually attract buyers to your physical store. Many people who use a smartphone will end up visiting a store after they have done their initial research and visited its mobile site.
 
What is the best way to maximise your mobile site? 

Add as much information as you possibly can in a prominent location on your website. Your opening hours and any current promotions should be one of the first things that your visitors see. It is always useful to include a map application so that visitors can find you more easily.

  • Your mobile site should display well on a variety of devices.
  • Ensure your site simple so that it will function effectively across all mobile platforms.

Mobile SEO

Your mobile site should be search engine optimised similarly to your regular site so that it appears near the top of the search engines. By adding a click to call phone number option, users can automatically contact you while they visit your site.

Do you need a mobile website?

Roundhouse has been providing quality website design services since 2001. Our expert team delivers smart mobile solutions to boost your leads and customer base. We offer a great range of affordable mobile website options that deliver maximum ROI. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Social Networking for Business

2. Brand Management for Small Business

3. The 6 Essentials for Effective Brand Identity

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

​Digital Branding

by Saul Edmonds
digital branding

How to achieve digital branding success 

The goal of branding is to create a meaningful dialogue between company and consumer. 

Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

What is Digital Branding?

In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

Customer loyalty is strengthened when brands participate in the conversation.

Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

Actively building customer relations online is fundamental to digital branding success.

What are channels for digital branding?

Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

Digital Branding and Audience Engagement

Digital branding is about observation, participation and contribution.

Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

Digital branding is a long term strategy that must be maintained on a daily basis. 

Brand Monitoring and Feedback

Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

Brand Community

The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

Digital Branding for Your Business

Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

Grow your Business with Digital Branding

Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

Learn more about how a digital branding strategy can benefit your business.
Talk to Roundhouse. We can help.

Get started with an obligation free consultation.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    ​ Web Design for Lead Generation

    by Saul Edmonds

    Lead Generation Online

    Is your website designed to boost your sales?

    lead generation

    Successful lead generation requires a complete online strategy.

    This strategy begins with a plan for attracting highly targeted traffic to your website. A business website should be designed to achieve high levels of conversions; the conversion of a website visitor into a genuine buyer.

    This conversion process is referred to as lead generation.

    The strategic goals of professional web design include:

    1. To drive significant targeted traffic

    2. To promote visitor engagement

    3. To generate highly qualified leads online

    4. To build business profits and streamline the process

    A common goal for increased lead generation is to provide a free offer in exchange for visitor contact information. A free offer typically consists of a complementary trial, download or ebook.

    The visitor is then added to an email marketing list and will receive weekly or monthly updates on products and services. Capturing this data is a proven method for increasing lead generation and referrals from your website.

    Read our guide below to increase sales from your website.

    Know Your Customer

    A clear understanding of your prospect is essential when implementing a lead generation campaign.

    This information includes:

    - who is your ideal buyer?

    - what ‘problems’ do they experience?

    - what ‘solutions’ do your products or services provide?

    - what type of messages do they respond to?

    - how will you target them online?

    A detailed profile of your prospect will assist in the development of a targeted action plan.

    Identify where your potential customers are online and how best to attract their attention. 

    A combination of SEO and social media is highly recommended. Paid advertising is an additional option.

    High quality leads require highly targeted messages.

    Web Design for Lead Conversion

    A website should be designed to encourage visitor engagement.

    As stated, a proven method to achieve this is by way of a ‘free offer’, where information or service is provided at no cost in exchange for visitor contact details.

    The prospect may then be marketed to on an ongoing basis.

    There are numerous advantages to the collection of email data from prospects. Foremost is that most buying decisions take time. Email marketing enables the establishment of a relationship with your prospect while building trust with your brand. When the time comes to buy, your brand is well known to them.

    A Genuine, Quality Offer

    Visitors require quality products and services. Even a ‘free offer’ must provide genuine value. 

    Some ideas for your ‘free offer’:

    - a customised report

    - access to training videos or information

    - a free ebook or ebook series download

    - a posted sample (to arrive by mail)

    The goal is to convince a visitor to become a customer, and the offer should always be of the highest quality possible. Consider this an investment in your business promotion strategy.  

    Lead generation is a process of constant improvement.

     Observe what your competitors offer and think differently. Consider, what would be popular with your target audience? Feature your offer prominently throughout your website. A ‘free offer’ still needs to be tested and reviewed. Over time, experiment with alternative offers and see what works best.

    Ongoing testing and review will always yield the best return.

    Roundhouse Creative is a full service creative agency. We are the lead generation specialists. Every web design is highly targeted to its relevant market. We aim for the highest levels of visitor conversion.

    To learn more about lead generation and how it can boost your profitability online, talk to us. We can help.

    Article by : Saul Edmonds

    Saul Edmonds is the Creative Director of Roundhouse. He has over 20 years experience in web design, brand development and graphic design. Contact Saul to discuss your next project. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      8 Essential Ways to Promote Your Website

      by Saul Edmonds
      8 essential ways to promote your website

      8 Cost Effective Strategies For Website Promotion

      At Roundhouse, we specialise in developing websites that work.
      However, a quality website is just the start of the story.

      Every new website needs a clear promotional strategy to ensure it gets seen by the people who matter - your customers, your prospects and your online community.

      Read on for some great ways to promote your website - all without breaking the bank.

      1. Get SEO Built In

      Professional search engine optimisation can be a costly exercise. However, a solid  foundation for your website's search engine performance can be built in from the ground up.

      How? Ask your web designer to include relevant keywords for your business in titles and tags throughout the site. Ensure images and videos are titled according to your key phrase and that your website text is well written and targeted to your niche market. If relevant, add some location information into your text (such as ‘Personal Trainer North Sydney’). 

      Talk to your web designer about low cost ways to boost your seo performance through onsite optimisation.

      2. Domain Email

      Ensure that your email address incorporates your domain name. If you have free accounts at gmail, hotmail, yahoo etc - it is still a good idea to make full use of your website domain name and hosting.

      A domain email is professional representation of your company. It informs people directly about your business, and refers them to your website for more information.

      3. Email Signature

      Be sure to include your website address in your email signature. A detailed email signature gives your correspondents more information about you and your website.

      4. Email Newsletter Campaign

      Send all your contacts an email announcing the launch of your new website. Ask for genuine feedback and request opinions on your web design and site usability. Customers will appreciate that their ideas are valued. Remember that every website should be designed with the user in mind.

      Email newsletters have a good conversion rate and should be a feature of your business marketing schedule on an ongoing basis, ideally monthly. Get talking (and start writing!).

      5. Business Cards

      Every business has a business card. They are the undisputed printing essential for every company - and have yet to be replaced in any meaningful way by a digital version. 

      Always feature your website address prominently on your business card - it makes it easy for people to find you online. Also state your web address throughout your business stationary - from letterheads to flyers and catalogues.

      6. Signage

      Signage advertising is a great way to establish your brand and logo identity in the public space.

      Be sure to clearly feature your website address in all your business signage. This includes shop signage, banners, car signage and more.
      Take every opportunity to get the word out! 

       

      7. Web Competitions and Special Offers

      Announce a competition to celebrate the launch of your website. Offer a highly desirable prize which requires people to visit your new website - such as to fill in a competition entry form. Consider giving specials and deals where appropriate in order to motivate visitors to return on a regular basis.

      8. Articles - Write about your product or service range

      Articles are great for spreading buzz. Plan a weekly article writing schedule targeting relevant yet diverse aspects of your business. Publish some of these articles on your website’s blog if possible - but also submit articles to directories such as squidoo.com. (Ensure that every articles is unique - the same article should not be included both on your blog and submitted to article directories. Google has a very strict policy on the distribution of duplicate content.

      Article distribution will enable potentially hundreds of additional people to locate your new website.

      Conclusion

      Apply these principals when launching your new website to see an immediate boost in visitors.

      Keep in mind that web promotion is an ongoing project. Spend a little time every day spreading the word about your website - and your business will thank you for it!

      Roundhouse is located on the sunny Gold Coast Queensland. We can provide a compete marketing and promotion strategy for your new or existing website - both online and offline. We provide a full range of creative services that include print and signage, social media, internet marketing, content creation and promotion. 

      We will make sure you get the attention you deserve!

      Talk to us, today!


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        by Saul Edmonds