How To Drive More Sales with Mobile Responsive Design

by Saul Edmonds

Why Every Business Website Must Be Mobile Responsive Today

"Change before you have to." - Jack Welch

The Rise of Mobile Search

This year more people will not only own mobile devices, they will be using them for far more tasks than in previous years.

People are using their tablets and smartphones on the go to do all those thing that used to be only available on your desktop computer. They aren't just surfing, these people are posting on their social media profiles, shopping, and checking their emails throughout the day. Studies have revealed the average Facebook user is spending 55 minutes a day on that one social media platform alone.

If your website is not mobile friendly, you are losing out on potentially a huge amount of new traffic. Creating a mobile responsive design works for both the desktop and mobile devices.

Here are a few reasons why mobile responsive design can help drive more sales to your website.

Better Visitor Experience

The idea of mobile responsive design simply means that your website looks the same on a desktop as it does on the mobile devices.

When a visitor stops by your website on their desktop, they get to see the entire expanded site on the monitor. On a mobile device the entire website including all images must be reduced in size to fit the smaller screen.

With mobile responsive design you do not have to worry about creating a separate website design for each type of mobile device. Your website will automatically retract to fit any size screen. With mobile technologies allowing users to access their favorite websites from anywhere they can get an internet connection, it is extremely important you act now and incorporate the mobile responsive design.

Listen to Google

One of the biggest search engines is of course Google. When Google recommends website owners make a certain change it is important for them to listen or be left behind when the changes are rolled out. Google has already made it clear that they prefer mobile responsive design because it allows the search engine spiders to easily crawl the pages and rank them in the organic search results.

If the google bot can not crawl your website, your website will simply lose that placement you have worked so hard to get. If Google is saying they prefer mobile responsive design so they only need crawl your content once, it is a good idea to get moving on this as soon as possible.

Better Conversion Rates

The most important reason why you should consider a mobile responsive design with your website is better conversion rates.

Studies reveal that each day 69% of people who own a tablet have made a purchase online this month. If your website is not working across those mobile devices, you are losing out on a tremendous amount of business.

People are utilizing the convenience of their mobile devices to do tasks on the run today. They are making purchasing while sitting at the airport waiting for a flight, sitting in the waiting room at the doctor office, and while sitting in line in their vehicles to pick up the kids from school. If your website is unresponsive on those mobile devices, buyers will simply shop somewhere else.

For these reasons and more, mobile responsive design can boost your sales and your profits in record time once it has been implemented with your website.

HAVE YOU UPDATED YOUR WEBSITE TO BE MOBILE RESPONSIVE?

Roundhouse has a range of cost effective options to upgrade your website to be mobile responsive. Our fully qualified team of design experts can transform your existing website into a fully featured mobile responsive site that is compliant with Google recommendations. Talk to us to learn more about our range of mobile web design services.

Get started now. Contact us here.

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If you enjoyed reading this article, you may also enjoy the following:

1. How to Use Word of Mouth Marketing to Promote Your App

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3. Do you have a great app idea? Answer these questions first!

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8 Top Reasons To Have a Mobile Friendly Website

by Saul Edmonds

Tablets, smartphones and other mobile devices are ever increasing in popularity. 

The world is becoming more connected and ever more mobile. Mobile internet usage will surpass desktop within a few years if current trends continue.

Is your website mobile friendly?

You are getting mobile visitors to you website right now.

If your website is not mobile ready - you are already losing business. With ever increasing internet searches conducted from mobile devices, delivering a functional web experience to mobile users has never been more essential.

Users expect high quality mobile websites.

Read on for 8 Top Reasons to
Get Mobile with a Mobile Friendly Website

1. 1 billion people have smartphones

In a world with a population of 7 billion, 2 billion people have internet access and 1 billion have smartphones.

2. A mobile website will ensure you stand out from your competitors.

79% of Australian websites are not mobile friendly. Despite the high level of smartphone usage in Australia (Australia has the highest penetration of smartphones in the world, excepting Singapore), Australian business has not yet adapted to the highly lucrative mobile market. 

3. Mobile internet usage is growing at a rapid pace.

Around 7% of the internet usage in the US is mobile. That changes to to 14.85% in Africa, almost 18% in Asia and 20% in Australia. This represents an increase of nearly 200% since 2010. 

4. Mobile internet is highly social.

Consider the following statistic:
Social activities account for 91% of mobile internet access, in contrast to 79% on desktops.

In addition, over 30% of Facebook use is from Facebook Mobile. And up to 50% of Twitter use is from Twitter mobile.

5. Tablets are very popular.

The average user spends nearly 14 hours per week using their iPad or tablet. 

See out previous post on marketing to iPad users here.

6. Mobile users take action.

Mobile users are highly motivated to purchase. It is thought that up to 1 in 5 websites benefit from an immediate response. In the US, approx 10% of all online shopping revenue is from mobile devices.

7. Mobile advertising is big business.

Google earns billions in mobile ad revenue each year.

"Overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, will rise 180 percent this year to top $4 billion." (December 2012 announcement from eMarketer)

8. Mobile driven SEO will boost sales.

Search results account for 30% of the smartphone shopping-related page views. If your online store is highly optimised for mobile SEO - your sales will increase. A mobile specific SEO strategy should be developed to target keywords specific to smartphone audiences.

Need a mobile website?

Roundhouse is a specialist provider of mobile friendly web solutions. We can help you make the most of your mobile audience. 

Talk to us. We can help.

Sources
Eric Schmidt MWC Feb. 2012
Mobile Marketer Blog
eWeek blog
Digital Buzz Blog
Hubspot
DudaMobile Internal Data, 2011


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds