How To Drive More Sales with Mobile Responsive Design

by Saul Edmonds

Why Every Business Website Must Be Mobile Responsive Today

"Change before you have to." - Jack Welch

The Rise of Mobile Search

This year more people will not only own mobile devices, they will be using them for far more tasks than in previous years.

People are using their tablets and smartphones on the go to do all those thing that used to be only available on your desktop computer. They aren't just surfing, these people are posting on their social media profiles, shopping, and checking their emails throughout the day. Studies have revealed the average Facebook user is spending 55 minutes a day on that one social media platform alone.

If your website is not mobile friendly, you are losing out on potentially a huge amount of new traffic. Creating a mobile responsive design works for both the desktop and mobile devices.

Here are a few reasons why mobile responsive design can help drive more sales to your website.

Better Visitor Experience

The idea of mobile responsive design simply means that your website looks the same on a desktop as it does on the mobile devices.

When a visitor stops by your website on their desktop, they get to see the entire expanded site on the monitor. On a mobile device the entire website including all images must be reduced in size to fit the smaller screen.

With mobile responsive design you do not have to worry about creating a separate website design for each type of mobile device. Your website will automatically retract to fit any size screen. With mobile technologies allowing users to access their favorite websites from anywhere they can get an internet connection, it is extremely important you act now and incorporate the mobile responsive design.

Listen to Google

One of the biggest search engines is of course Google. When Google recommends website owners make a certain change it is important for them to listen or be left behind when the changes are rolled out. Google has already made it clear that they prefer mobile responsive design because it allows the search engine spiders to easily crawl the pages and rank them in the organic search results.

If the google bot can not crawl your website, your website will simply lose that placement you have worked so hard to get. If Google is saying they prefer mobile responsive design so they only need crawl your content once, it is a good idea to get moving on this as soon as possible.

Better Conversion Rates

The most important reason why you should consider a mobile responsive design with your website is better conversion rates.

Studies reveal that each day 69% of people who own a tablet have made a purchase online this month. If your website is not working across those mobile devices, you are losing out on a tremendous amount of business.

People are utilizing the convenience of their mobile devices to do tasks on the run today. They are making purchasing while sitting at the airport waiting for a flight, sitting in the waiting room at the doctor office, and while sitting in line in their vehicles to pick up the kids from school. If your website is unresponsive on those mobile devices, buyers will simply shop somewhere else.

For these reasons and more, mobile responsive design can boost your sales and your profits in record time once it has been implemented with your website.

HAVE YOU UPDATED YOUR WEBSITE TO BE MOBILE RESPONSIVE?

Roundhouse has a range of cost effective options to upgrade your website to be mobile responsive. Our fully qualified team of design experts can transform your existing website into a fully featured mobile responsive site that is compliant with Google recommendations. Talk to us to learn more about our range of mobile web design services.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Use Word of Mouth Marketing to Promote Your App

2. How To Grow Your Brand With Social Media

3. Do you have a great app idea? Answer these questions first!

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Key Questions To Ask Before You Begin Mobile App Development

by Saul Edmonds
key app questions

Top Questions To Ask Before Developing Your Mobile App

The question isn't who is going to let me; it's who is going to stop me.
Ayn Rand

Getting Started With App Development

Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

Before you consider developing your mobile project, there are important questions you need to ask:

Should I Outsource the Project?

When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

What Device Should We Develop For?

With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

What Should the Mobile App Do?

Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

Why is the visual design important?

During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

The visual design and user interface of your app is another important consideration.

Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

Design is a key component of the success of every app.

When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 

HAVE YOU GOT A GREAT IDEA FOR AN APP?

At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 7 Ways to Boost Sales With Social Media

2. Why Social Media is Good For Business

3. Brand Marketing Explosion Infographic

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

5 Keys to Building Trust in Your Mobile App

by Saul Edmonds
5 Keys to Building Trust in Your Mobile App

How to Build Trust With Your App Audience


Trust is the first step to love.
Munshi Premchand

Grow Trust to Grow Download Numbers

Social media has changed the way many people now shop online.

Increasingly, consumers will look to the opinions of others who have purchased before them to help in the buying decision. Websites that make way of reviews are gaining in popularity because the user has the chance to see a third party impartial review without having to invest any of their time or money in doing so.

The simple truth when it comes to mobile apps, users are much more inclined to download it if their friends are talking about it. The one thing you can do to encourage more downloads, is to provide social proof that the rest of a large community is already doing so.

Growing trust in your app will skyrocket your downloads.

Here are five effective methods for establishing growing trust in your mobile app.

1. Getting App Store Reviews

Start by getting as many friends and family members as you can to download the app and then rate it. Implement a prompt within your app that gets triggered after a user accesses it more than once to leave a review. If you can stay focused on providing your audience value, your reviews will grow. If you get slammed by the occasional poor rating, take the time to address that person in a positive way by looking for ways to improve the app moving forward. If you address the person this way, future users will see that you acted professionally and took action to improve the user experience.

2. Getting Testimonials

Testimonials are used on just about every website to help users feel comfortable about the purchase. They have been used effectively for decades, and they are still as powerful today as they were back then. The word spoken by a customer holds much more value than any other type of advertising that you might consider. Once you can secure some testimonials from users who have had a positive experience with your app, publish them any where you possibly can. Place them on your website, place them on the landing page of the app, even incorporate them into the description of the app to grab a users attention right from the start.

3. Using Logos

Logos help to reinforce to the user that this app is something they should seriously consider downloading. When you use popular logos from well established companies on your landing page, it gives the user assurance they are doing the right thing by downloading the app. The way that you can approach logos is one of two creative ways. The first is to simply place the logo of any well established yet recognized business that has downloaded the app already. The second is using the logos of well established publications that have written about your app in a positive way. If you are weak in logos, try adding the logos of popular social media websites like Twitter, Facebook, or LinkedIn. These could be logos showing platforms that your app easily connects to. 

4. User Statistics

Once you have a substantial amount of users who have successfully downloaded your app, tell your visitors about it on your app landing page. People simply love to go where the crowd is going. If thousands are downloading and enjoying your mobile app, new users might get the impression that they are missing out on something by not following their lead. There is also another way you can showcase user statistics. Incorporate social media plugins that show users how many people have shared or liked your app page. This is another effective way to show potential users that your app is popular and successful.

5. Using Case Studies

This is simply the advanced version of a testimonial. A case study will lay out clearly how real people have benefitted from downloading your mobile app. Your case study could showcase to other users how your app was downloaded by someone with a problem, how your app solved the problem, and then how your app went on to help them to achieve their goals in the end.

DO YOU HAVE A GREAT APP IDEA?

Roundhouse has been delivering bespoke digital solutions since 2001. We are passionate about apps and can help you realise your app idea - on time and on budget. Our local team of Australian app developers works closely with you to create a quality app to achieve your download goals.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Host A Business Networking Mixer

2. 3 Ways to Make More Money From Your App

3. How to Build Your Brand Around a Single Strong Idea

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

The 6 Keys for Effective Mobile Marketing

by Saul Edmonds

6 Ways to Boost Your Mobile Marketing Strategy

“If your plans don’t include mobile, your plans are not finished.”
Wendy Clark, Coca-Cola

THE MOBILE HORIZON 

Nine out of every ten Australians has a mobile phone.

At least half of these phones are smartphones. 

That brings us to the key question : What is your business currently doing to reach these people - who are spending a significant part of their day browsing the internet via mobile? 

If your company currently doesn't have a mobile marketing strategy, now is the time to consider one. 

Here are the six keys for creating an effective mobile marketing strategy. 

1. Creating Specific Goals

The goals of your mobile marketing strategy need to be in line with your business plan. The main strategy for effective mobile marketing is twofold. Aim to sell more products and services, and to build brand awareness for your company.

The core goal is to increase traffic to your brick and mortar storefront or main website. A well executed mobile strategy can extend to the delivery of faster customer support and the promotion of real time specials. 

2. Create a Mobile App

People simply love downloading free mobile apps that help them to make their lives a little easier. Design a mobile app for your website that gives customers a fast and easy way to browse your inventory, ask questions, book appointments and learn more information about your business.

Provide customers with a lightning fast way to shop while on the move. The easier you make it for the buyers to engage, the more likely they are to share and refer your business to their inner circle.

3. Reward Customers

Why not offer your customers a reward for shopping via their mobile device?

Set up a rewards program or a unique promo code that gives them a special discount for shopping through your mobile app. This can also help to increase your brand awareness as more people begin sharing that promo code on their social media profiles. 

4. Broadcast Your Message

The messages you send to customers via email does not always translate well on different mobile devices. The mobile platform can really change the way an image looks, and the download time can be extremely long. Use your mobile app to broadcast your message and update your audience in real time.

5. Optimise Your Content for Mobile

Mobile users want information instantly and will not wait patiently for downloads. Your website needs to be optimised for mobile viewing. It must load quickly and be compatible across all mobile devices. 

6. The Easy Way Out

If you want the consumer to really appreciate your business, give people the opportunity to opt out of your messages. The perfect mobile experience includes ensuring your customers can op out of messages easily. People will appreciate your company for this.

Are You Optimised for Mobile Success?

Roundhouse has been providing digital design and marketing services since 2001. We use the latest technology and insights to deliver targeted mobile marketing solutions that ensure your business reaches your audience across every channel. Our key goal is to grow your business and profits online. 

Get started now. Contact us here.

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Book an obligation free consultation with a qualified mobile marketing expert.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 8 Top Reasons to Have a Mobile Friendly Website

2. Why Social Media is Good for Business

3. Digital Branding

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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8 Top Reasons To Have a Mobile Friendly Website

by Saul Edmonds

Tablets, smartphones and other mobile devices are ever increasing in popularity. 

The world is becoming more connected and ever more mobile. Mobile internet usage will surpass desktop within a few years if current trends continue.

Is your website mobile friendly?

You are getting mobile visitors to you website right now.

If your website is not mobile ready - you are already losing business. With ever increasing internet searches conducted from mobile devices, delivering a functional web experience to mobile users has never been more essential.

Users expect high quality mobile websites.

Read on for 8 Top Reasons to
Get Mobile with a Mobile Friendly Website

1. 1 billion people have smartphones

In a world with a population of 7 billion, 2 billion people have internet access and 1 billion have smartphones.

2. A mobile website will ensure you stand out from your competitors.

79% of Australian websites are not mobile friendly. Despite the high level of smartphone usage in Australia (Australia has the highest penetration of smartphones in the world, excepting Singapore), Australian business has not yet adapted to the highly lucrative mobile market. 

3. Mobile internet usage is growing at a rapid pace.

Around 7% of the internet usage in the US is mobile. That changes to to 14.85% in Africa, almost 18% in Asia and 20% in Australia. This represents an increase of nearly 200% since 2010. 

4. Mobile internet is highly social.

Consider the following statistic:
Social activities account for 91% of mobile internet access, in contrast to 79% on desktops.

In addition, over 30% of Facebook use is from Facebook Mobile. And up to 50% of Twitter use is from Twitter mobile.

5. Tablets are very popular.

The average user spends nearly 14 hours per week using their iPad or tablet. 

See out previous post on marketing to iPad users here.

6. Mobile users take action.

Mobile users are highly motivated to purchase. It is thought that up to 1 in 5 websites benefit from an immediate response. In the US, approx 10% of all online shopping revenue is from mobile devices.

7. Mobile advertising is big business.

Google earns billions in mobile ad revenue each year.

"Overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, will rise 180 percent this year to top $4 billion." (December 2012 announcement from eMarketer)

8. Mobile driven SEO will boost sales.

Search results account for 30% of the smartphone shopping-related page views. If your online store is highly optimised for mobile SEO - your sales will increase. A mobile specific SEO strategy should be developed to target keywords specific to smartphone audiences.

Need a mobile website?

Roundhouse is a specialist provider of mobile friendly web solutions. We can help you make the most of your mobile audience. 

Talk to us. We can help.

Sources
Eric Schmidt MWC Feb. 2012
Mobile Marketer Blog
eWeek blog
Digital Buzz Blog
Hubspot
DudaMobile Internal Data, 2011


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    PayPal Here. There. Anywhere

    by Saul Edmonds

    PayPal Here is the upcoming service / device / app from paypal taking mobile ecommerce to the next level. You’ll be able to accept credit and debit card payments on the go so you’ll never miss a sales opportunity again. PayPal Here also helps you keep track of your cash sales and allows direct invoicing too.

    Pretty interesting development in the world of mobile ecommerce and one which we at Roundhouse will be watching closely.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Get Mobilized

      by Saul Edmonds
      get mobilized-web.jpg

      ‘Every man is a creative cause of what happens, a primum mobile with an original movement.’

      (Friedrich Nietzsche)

      The mobile web is more important than ever. The popularity of social networking via mobile devices continues to surge. Mobile media consumption is on the rise.

      Your audience is on their phone.

      Any web development and branding strategy should be optimised for mobile web browsers. Companies should carefully invest in their mobile brands. Although application usage continues to steadily increase, internet via browser remains the most preferred method of mobile media access.

      Smartphone and Social Networking

      Consider the following:

      Twitter mobile usage is up 347%

      Facebook mobile usage is up 112% (comscore-mobile-stats)

      Today, a ‘mobile ready’ website is essential. Failure to implement risks ignoring up to 30% of fans and followers.  

      Get Mobile and Prosper

      It is easy to get prepared for your mobile audience.

      Firstly, detect mobile browsers via user agents then use PHP/ASP scripting to redirect the page. DetectMobileBrowser.com has some script examples. Secondly, direct their request to a different page - that is optimised for mobile usage. Use Mobify.me to create a free mobile web page.

      Alternatively, your web developer can design a customised solution.

      However you do it, meeting the mobile challenge is crucial for business today.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        by Saul Edmonds