5 Keys to Building Trust in Your Mobile App

by Saul Edmonds
5 Keys to Building Trust in Your Mobile App

How to Build Trust With Your App Audience


Trust is the first step to love.
Munshi Premchand

Grow Trust to Grow Download Numbers

Social media has changed the way many people now shop online.

Increasingly, consumers will look to the opinions of others who have purchased before them to help in the buying decision. Websites that make way of reviews are gaining in popularity because the user has the chance to see a third party impartial review without having to invest any of their time or money in doing so.

The simple truth when it comes to mobile apps, users are much more inclined to download it if their friends are talking about it. The one thing you can do to encourage more downloads, is to provide social proof that the rest of a large community is already doing so.

Growing trust in your app will skyrocket your downloads.

Here are five effective methods for establishing growing trust in your mobile app.

1. Getting App Store Reviews

Start by getting as many friends and family members as you can to download the app and then rate it. Implement a prompt within your app that gets triggered after a user accesses it more than once to leave a review. If you can stay focused on providing your audience value, your reviews will grow. If you get slammed by the occasional poor rating, take the time to address that person in a positive way by looking for ways to improve the app moving forward. If you address the person this way, future users will see that you acted professionally and took action to improve the user experience.

2. Getting Testimonials

Testimonials are used on just about every website to help users feel comfortable about the purchase. They have been used effectively for decades, and they are still as powerful today as they were back then. The word spoken by a customer holds much more value than any other type of advertising that you might consider. Once you can secure some testimonials from users who have had a positive experience with your app, publish them any where you possibly can. Place them on your website, place them on the landing page of the app, even incorporate them into the description of the app to grab a users attention right from the start.

3. Using Logos

Logos help to reinforce to the user that this app is something they should seriously consider downloading. When you use popular logos from well established companies on your landing page, it gives the user assurance they are doing the right thing by downloading the app. The way that you can approach logos is one of two creative ways. The first is to simply place the logo of any well established yet recognized business that has downloaded the app already. The second is using the logos of well established publications that have written about your app in a positive way. If you are weak in logos, try adding the logos of popular social media websites like Twitter, Facebook, or LinkedIn. These could be logos showing platforms that your app easily connects to. 

4. User Statistics

Once you have a substantial amount of users who have successfully downloaded your app, tell your visitors about it on your app landing page. People simply love to go where the crowd is going. If thousands are downloading and enjoying your mobile app, new users might get the impression that they are missing out on something by not following their lead. There is also another way you can showcase user statistics. Incorporate social media plugins that show users how many people have shared or liked your app page. This is another effective way to show potential users that your app is popular and successful.

5. Using Case Studies

This is simply the advanced version of a testimonial. A case study will lay out clearly how real people have benefitted from downloading your mobile app. Your case study could showcase to other users how your app was downloaded by someone with a problem, how your app solved the problem, and then how your app went on to help them to achieve their goals in the end.

DO YOU HAVE A GREAT APP IDEA?

Roundhouse has been delivering bespoke digital solutions since 2001. We are passionate about apps and can help you realise your app idea - on time and on budget. Our local team of Australian app developers works closely with you to create a quality app to achieve your download goals.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Host A Business Networking Mixer

2. 3 Ways to Make More Money From Your App

3. How to Build Your Brand Around a Single Strong Idea

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

The 6 Keys for Effective Mobile Marketing

by Saul Edmonds

6 Ways to Boost Your Mobile Marketing Strategy

“If your plans don’t include mobile, your plans are not finished.”
Wendy Clark, Coca-Cola

THE MOBILE HORIZON 

Nine out of every ten Australians has a mobile phone.

At least half of these phones are smartphones. 

That brings us to the key question : What is your business currently doing to reach these people - who are spending a significant part of their day browsing the internet via mobile? 

If your company currently doesn't have a mobile marketing strategy, now is the time to consider one. 

Here are the six keys for creating an effective mobile marketing strategy. 

1. Creating Specific Goals

The goals of your mobile marketing strategy need to be in line with your business plan. The main strategy for effective mobile marketing is twofold. Aim to sell more products and services, and to build brand awareness for your company.

The core goal is to increase traffic to your brick and mortar storefront or main website. A well executed mobile strategy can extend to the delivery of faster customer support and the promotion of real time specials. 

2. Create a Mobile App

People simply love downloading free mobile apps that help them to make their lives a little easier. Design a mobile app for your website that gives customers a fast and easy way to browse your inventory, ask questions, book appointments and learn more information about your business.

Provide customers with a lightning fast way to shop while on the move. The easier you make it for the buyers to engage, the more likely they are to share and refer your business to their inner circle.

3. Reward Customers

Why not offer your customers a reward for shopping via their mobile device?

Set up a rewards program or a unique promo code that gives them a special discount for shopping through your mobile app. This can also help to increase your brand awareness as more people begin sharing that promo code on their social media profiles. 

4. Broadcast Your Message

The messages you send to customers via email does not always translate well on different mobile devices. The mobile platform can really change the way an image looks, and the download time can be extremely long. Use your mobile app to broadcast your message and update your audience in real time.

5. Optimise Your Content for Mobile

Mobile users want information instantly and will not wait patiently for downloads. Your website needs to be optimised for mobile viewing. It must load quickly and be compatible across all mobile devices. 

6. The Easy Way Out

If you want the consumer to really appreciate your business, give people the opportunity to opt out of your messages. The perfect mobile experience includes ensuring your customers can op out of messages easily. People will appreciate your company for this.

Are You Optimised for Mobile Success?

Roundhouse has been providing digital design and marketing services since 2001. We use the latest technology and insights to deliver targeted mobile marketing solutions that ensure your business reaches your audience across every channel. Our key goal is to grow your business and profits online. 

Get started now. Contact us here.

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Book an obligation free consultation with a qualified mobile marketing expert.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 8 Top Reasons to Have a Mobile Friendly Website

2. Why Social Media is Good for Business

3. Digital Branding

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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8 Top Reasons To Have a Mobile Friendly Website

by Saul Edmonds

Tablets, smartphones and other mobile devices are ever increasing in popularity. 

The world is becoming more connected and ever more mobile. Mobile internet usage will surpass desktop within a few years if current trends continue.

Is your website mobile friendly?

You are getting mobile visitors to you website right now.

If your website is not mobile ready - you are already losing business. With ever increasing internet searches conducted from mobile devices, delivering a functional web experience to mobile users has never been more essential.

Users expect high quality mobile websites.

Read on for 8 Top Reasons to
Get Mobile with a Mobile Friendly Website

1. 1 billion people have smartphones

In a world with a population of 7 billion, 2 billion people have internet access and 1 billion have smartphones.

2. A mobile website will ensure you stand out from your competitors.

79% of Australian websites are not mobile friendly. Despite the high level of smartphone usage in Australia (Australia has the highest penetration of smartphones in the world, excepting Singapore), Australian business has not yet adapted to the highly lucrative mobile market. 

3. Mobile internet usage is growing at a rapid pace.

Around 7% of the internet usage in the US is mobile. That changes to to 14.85% in Africa, almost 18% in Asia and 20% in Australia. This represents an increase of nearly 200% since 2010. 

4. Mobile internet is highly social.

Consider the following statistic:
Social activities account for 91% of mobile internet access, in contrast to 79% on desktops.

In addition, over 30% of Facebook use is from Facebook Mobile. And up to 50% of Twitter use is from Twitter mobile.

5. Tablets are very popular.

The average user spends nearly 14 hours per week using their iPad or tablet. 

See out previous post on marketing to iPad users here.

6. Mobile users take action.

Mobile users are highly motivated to purchase. It is thought that up to 1 in 5 websites benefit from an immediate response. In the US, approx 10% of all online shopping revenue is from mobile devices.

7. Mobile advertising is big business.

Google earns billions in mobile ad revenue each year.

"Overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, will rise 180 percent this year to top $4 billion." (December 2012 announcement from eMarketer)

8. Mobile driven SEO will boost sales.

Search results account for 30% of the smartphone shopping-related page views. If your online store is highly optimised for mobile SEO - your sales will increase. A mobile specific SEO strategy should be developed to target keywords specific to smartphone audiences.

Need a mobile website?

Roundhouse is a specialist provider of mobile friendly web solutions. We can help you make the most of your mobile audience. 

Talk to us. We can help.

Sources
Eric Schmidt MWC Feb. 2012
Mobile Marketer Blog
eWeek blog
Digital Buzz Blog
Hubspot
DudaMobile Internal Data, 2011


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    3 Ways to Leverage the Power of Social and Mobile Marketing

    by Saul Edmonds

    How to Connect with your Market in the New Digital Economy

    “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” 
    David Meerman Scott (Author)

    Marketing has always been at the heart of every small business.

    Marketing channels are changing greatly as the digital economy gains traction. In previous times a typical marketing plan for a small business owner would include such elements as: 

    • the yellowpages
    • direct mail
    • local advertising
    • networking
    • public relations

    While the yellowpages struggles for relevance, print marketing continues to perform; yet is most effective when used in conjunction with a digital campaign. Print marketing works to reach prospects when they are offline. Google and Microsoft invest millions each year on highly targeted print campaigns – this is evidence that there is still an important role for printed materials in small business marketing.

    Social, Mobile and Small Business Success

    For most businesses, a website is the start of a digital marketing strategy. Getting the right website is essential – yet in a well-rounded marketing strategy it is just the beginning.

    Read on for our Top 3 Ways to Leverage Social and Mobile Marketing for Profit.

    1. Engage your prospects with Social

    Social Media for business is a long term strategy. At the core of any social media strategy is content creation. This content typically involves blog posts, youtube videos, images and infographics, free ebooks and slide presentations.

    Each of these is important – however, a blog is particularly recommended. If you are just beginning your social campaign, start here. If you can invest a few hours each week in writing targeted articles that address the needs of your customer (3 articles per week is recommended) - blogging is a great way to get your message out and boost your SEO without additional costs.

    Your blogs should then be broadcast across your other social channels. Twitter, Facebook and Linkedin must be included here.

    Take the time to reach out to others. Get involved in forums, ask questions on Linkedin, and share images on Pinterest. Join the conversation. Participation is the key.

    A targeted social media strategy for business takes time, commitment, creativity and sometimes a little inspiration. Focus your attention and take one step at a time. Get started with your blog, broadcast your message to Twitter and share images on Facebook.

    Design for Social Success

    Ensure your brand is well represented across the social platforms.

    Include your logo prominently on your Twitter and Facebook business page. Develop each channel carefully as a branded digital asset that communicates your message clearly.

    2. Engage Your Prospects with Mobile

     

    Mobilise your Website
    A mobile friendly website is essential. With 1 in 7 internet searches conducted from mobiles – people are visiting your website right now from their mobiles. Make sure your website works for them.

    The two options here are: a fully optimised mobile website or a mobile ‘mini-site’ where any searches from a mobile are automatically diverted to a mini mobile version of your main site.

    Mobilise Your Emails and Email Marketing
    Ensure that all emails you send are readable on the mobile screen – as a great majority of people check their emails from their smartphone.

    Build an opt-in SMS Marketing List
    Invite customers and prospects to subscribe to an SMS marketing list. Offer then an incentive for doing so: a discount, special offer or giveaway is ideal. Broadcast relevant messages to your subscribers.

    3. Integrate Your Marketing Channels

    No marketing element operates within a vacuum.  The most effective marketing strategy is an integration of online, offline and mobile. For example, why not promote your social networks on printed business collaterals?

    Effective marketing across the new media requires a degree of experimentation and finding out what fits best – for you, your business and your customers.

    A strong social media campaign requires quality content that is equally matched by a dedication to build an audience. Time must be invested to find followers and a fan base.

    The key challenge is to engage a build a targeted audience and then convert that engagement into revenue. A large database of contacts always provides greater opportunities and return than a small database.

    Promote your brand online, offline and via mobile channels to get the best results. In a world of emerging media; there is no ‘one size fits all’ solution to suit every business. Daily commitment, a willingness to ‘get out there’ and constant review are the keys to marketing success.

    Do you need help marketing your business and brand on social networks?

    Roundhouse provides custom designed social and mobile marketing campaigns to build your brand and boost your profits online.
    Each campaign is individually designed to suit your goals and your budget. 

    From branding to content creation and social promotion; contact the social media experts at Roundhouse to discuss your next project.
    Talk to us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds