How to Increase Your Business Revenue Without Actually Selling

by Saul Edmonds

Smart Ways to Increase Business Revenues Without Selling 

                 So long as new ideas are created, sales will continue to reach new highs.
                 Dorothea Brande

Why Building Customer Loyalty Should Be Your First Priority

One of the biggest mistakes that many business owners make is - believing that after they have successfully converted a visitor to a loyal customer, the marketing efforts end.

This should never be the case.

Your competition is aggressively looking to take away any and all of your business as quickly as they can. Marketing effectively to your customers should be a series of strategic actions that build the trust of the customer while motivating them to buy again. Stopping your marketing efforts is placing a limitation on future sales opportunities. 

Get to Know Your Sales Funnel

Just about every business owner has seen a sales funnel image at one point or another.

The sales funnel is basically a visual representation that shows many leads coming in towards the bigger opening of the funnel, where only a small amount of loyal customers emerge through the opening at the bottom. 

The problem for you as a business owner is understanding where those customers go after they have fallen out of your sales funnel.

To address this, the average business owner will add customers into an e-mail list where people receive an occasional newsletter or sales flyer. This is not the only way to continue the relationship with a customer who is already familiar with you and your services. The hard work is already done, you have them as a customer, now you need to invest in proactive marketing efforts to get them to act more frequently.

Discover An Inverted Sales Funnel

The best way to increase revenues without actually doing any selling is by creating an inverted sales funnel.

An inverted sales funnel has the tiny opening at top and the big opening at the bottom.

This particular type of funnel will focus on turning your existing customers into branding evangelists. If you can master this technique, you can generate much more revenue than you could ever do with a traditional sales funnel.

The reason why the inverted funnel is so effective is because you are now offering increased value to a customer who has bought from you before.

Provide Service To Your Customers For The Long Term

Put strategies into place to provide ongoing service to your customers to win their loyalty for the long term.

Firstly, use your website to it's full advantage. Ensure that the content on your website is of the highest quality, and is updated regularly. A company blog is ideal for this. 

Your audience needs to see that there is significant value in your blog posts, to keep them engaged and help them to grow their own businesses. Your information should help your customers to solve a problem that they currently have, and if you do it correctly, they will use your website like a revolving door. 

You can give your customers even more value by sharing additional content or information. Some cost effective ideas here include:

1. Give away an e-book that solves a problem. This offer could go a long way in helping to solidify your relationship with your customers. It also helps to position you as a leader in your industry.

2. Free webinars are an effective tool for communicating information to your clients. Your customers will also appreciate being able to put a face to your business. A webinar allows them to interact with you via the Q&A forum.

3. Social media has literally transformed the way business owners market their businesses. Take this to the next level by communicating directly with your existing clients. Follow your customers on social media and add likes and shares to their content. In return, they will probably like and follow you. The door to ongoing communication is opened.

Find Ways To Communicate More

You want your customers to feel that their business is valuable to your company. 

The key here is to build a special type of relationship with your current clients, that revolves around trust. Your clients need to believe and trust in the long term quality of your services and products. 

Aim to build your sales funnel for the long term and achieve the success you deserve.

IS YOUR SALES FUNNEL WORKING FOR YOU?

At Roundhouse, we work to understand you, your business, your customer and your goals. We partner with our clients for the long term and develop integrated strategies for business growth that are measurable and affordable. Our goal is to help you succeed.

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Author - Saul Edmonds

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by Saul Edmonds