Why an Engaging Content Strategy is Essential for SEO

by Saul Edmonds
Engaging Content Strategy

Engaging Content and Search Engine Results

“Content, in order to connect, has to be really powerful.”
– Stacie Bright, Unilever

Google Rewards Engaging Content

The latest algorithm updates to the search engines means that - it is more important than ever to implement an effective content strategy - if you want to remain competitive online.

When you create compelling content on your website, you tell the search engines - as well as visitors - that your business is actively providing up to date information for your industry, your peers and your customers.

An engaging content strategy will ensure that your website ranking gets a boost - thus increasing search engine referral traffic.

Quality content provides a cost effective marketing solution that delivers real results long term.

Google is constantly updating, improving and modifying their search algorithm.

The latest algorithm changes make it clear that Google is placing much more relevance on longer content, correct grammar, and outbound links to other quality websites.

Quality Content Boosts ROI

A content strategy is a surprisingly affordable marketing option that delivers measurable results.

Blogging Benefits

Creating a blog for your company is one of the easiest ways to generate fresh, highly relevant content for your website.

Blog posts can consist of articles, photos, videos, testimonials and product information. Your blog is a great way to keep your customers and prospects informed, share more about the personal side of your company and offer greater information about the range of products or services that you provide.

Blogging is also a great way to establish your brand and talk about the things that are important to you and your business. Remember that branding is all about ‘telling your story’.

You will find that your website gets a fresh surge of targeted traffic each time new content appears.

Blog content doesn't always have to be product or service related, simple posts about news in your industry will also engage readers and inspire them to return to your website and learn more.

Another way to use content to promote your business is to do a guest post - featured on an external blog or publication.

Posting an engaging and relevant article to a high ranking blog will not only send you new traffic, it will tell the Google search engines to place more importance on your website overall. Guest posts build high quality links to your website, and give the search engines more reasons to improve your ranking.

In addition, your brand awareness will skyrocket - as quality posts will be seen by authorities within your industry.

Grow Your Audience

Get creative with your content strategy and your website will benefit long term.

Consider video blogs and podcasts as an alternative way to promote your company information and grow traffic. Place short videos on Vine, Google+ or Instagram. Additional traffic from high ranking social sites will improve your SEO and show the search engines that your content is relevant and targeted.

Content strategy does take ongoing commitment to ensure success. Many business owners simply do not have the time to implement a consistent, content rich strategy. If this is you, why not consider hiring a specialist to help? 

Whether you hire someone to assist or decide to implement your strategy on your own, you can expect that your website will significantly benefit across a number of areas.

Go get blogging, today!

Is your content strategy working for your business?

Roundhouse offers premium content marketing services at an affordable price. Make the most of your online strategy and promote your business effectively across all your channels. Since 2001, we have helped hundreds of businesses grow their business in the online space. We are dedicated to your success.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 1300 727 749

email : us@roundhouse.cc

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 7 Ways to Boost Your Sales With Social Media

2. How to Grow Your Business with Customer Testimonials

3. Get More Business from your Business Card

Roundhouse - The Creative Agency

Author - Saul Edmonds

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4 Tips to Boost your Website SEO for FREE

by Saul Edmonds

ow to Increase your Website's Search Engine Ranking

Today, every business has a web presence. 

"Basically, optimising your website for search engines is a collection of techniques that simplifies a search engine’s task of searching, including, classifying and determining the position of the information posted on your website." (Lee Odden)

What is SEO?

Search Engine Optimisation or SEO is a term most business owners are familiar with. SEO aims to increase your website's visibility and by doing so grow your site visitors, leads and sales. To be effective, SEO must be tightly integrated with your business goals and target market.

Professional SEO services are utilised by many business owners to maximise their website's potential. Such services usually cost between several hundreds of dollars to thousands of dollars per month, depending on your provider and budget. Many business owners know very little about SEO and prefer to leave it to the experts - or leave it undone. 

DIY Optimisation

With a little time investment, business owners can learn the basics of SEO and apply the principles to their own site for FREE. The basics of SEO are easy to understand and can be implemented quickly, particularly if you have a CMS or Content Management System.

Business owners can take advantage of simple optimisation tips and improve their search performance - without extra expense. 

In the world of SEO - a little change can go a surprisingly long way. Remember, SEO is a long term investment. Our top tips below will set the foundations for your website's ongoing success on google and other search engines. 

4 Top SEO Tips to Boost Your Visibility Online

1. Optimise Page Titles

What is the page title?
he page title is the title or keyword phrase that is located at the very top of each web page.

Why is page title important?
ike a book title, the page title says what the page is about. When scanning your website, Google reads page titles first. Page titles go a long way in determining how Google will use your website content in relation to organic search queries. Getting the 'right' title is important. A clear, concise, well written page title can increase your search engine rankings.

The perfect page title
How to achieve ideal page titles for your website pages:

  • Keep your titles simple and target towards your user
  • Page titles should be no more than 10 words (65 characters approx)
  • Each page on your website should have a unique page title
  • Use your brand name at the end of the title
  • Write your title for conversion - note that the page title will appear in organic searches, and a good page title can increase click through rates

2. Optimise Meta Descriptions

Meta descriptions, like page titles, are used to describe the content of your web page. In 2009, Google stated that meta descriptions are no longer used in the calculation of search ranking factors. What is important however, is that search engines still show meta descriptions in search results. Meta descriptions should be carefully worded to boost click-throughs and traffic to your website. Take the time to get them right.

Write your meta descripton for your target audience
he best meta descriptions consist of compelling, quality 'advertising style' text. Promote your business. Write phrases that inspire people to click. Craft a description that includes important keywords. Limit your description to around 150 characters.

3. Increase Social Signals

What are social signals?
ocial signals are a measure of how popular your content is across the social media landscape. It includes such feedback as:

  • Your number of Twitter followers
  • Your number of Facebook fans
  • Number of tweets linking to your website, articles or including your brand name
  • Number of circles you are in (Google+)

How do social signals influence search rankings?
Social signals are taken as an indication of your brand's online visibility. More signals indicate increasing visitors to your website and a wider brand profile with greater reach.

How to improve your website's social signals
he following are some simple steps to grow your social signals - both onsite and offsite.

Ways to enhance your social signals onsite include:

  • Include a frequently updated Blog on your website
  • Add share buttons to your web pages (tweet, like, etc)
  • Add connect buttons to your website (follow on twitter, like on Facebook etc)

Ways to enhance your social signals offsite include establishing social media channels for your business such as:

  • Facebook business page
  • Twitter account
  • Youtube channel
  • Linkedin Profile
  • Pinterest account
  • Google+ business page

4. Boost SEO with Hand Built Links

Use manual link building to boost your SEO
inks are still the single most important ranking factor. Following recent Google algorithm updates such as Panda and Penguin - it is important that links are 'genuine' and hand built. Link building is a long term strategy. It takes time to build quality links. Quality links increase your visibility to your customers and prospects and should be developed from this point of view. 

Where to begin link building?
ocal link building is a great place to start. List your website in local online directories. Ask customers to review your products and services online. Ask your customers if you can supply a testimonial for use on their website.

Take the time to implement these 4 'do it yourself' SEO actions, and see your search engine rankings significantly improve.

Roundhouse is a full service creative agency located on the sunny Gold Coast Australia. We provide an complete range of creative services to build your brand online. From web design to brand development, sound design and print services : we can increase your visibility both online and offline.

We also offer a fully customised seo service - which is custom designed for your business and your budget. 

Do you need search engine optimisation assistance?

Talk to the experts at Roundhouse. We can help.
ee our portfolio here.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    3 Website Marketing Strategies that Boost your Traffic for FREE

    by Saul Edmonds

    How to market your website online for free

    Marketing is expensive. 

    Paid online marketing is no different.

    If you rely upon paid online marketing, your main options include:

    - adwords (pay per click)

    - Facebook advertising

    - professional SEO (paid monthly)

    Paid website Traffic Can be Costly

    The purpose of any online advertising campaign is to increase website traffic. This can be a costly exercise and must be done carefully to ensure a consistent ROI.

    Consider the following:

    - In an adwords campaign, costs can easily add up. Many keywords cost more than $10 per click through (and some highly competitive keywords up to $200 per single click). It goes without saying that a significant adwords campaign is simply not affordable for many small businesses.

    Over the past 2 years, the cost per click through has risen by up to 400% in some cases.

    “AdWords can bleed many a small business dry,” said Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach.

    - Facebook advertising, although less expensive than adwords - can be relatively costly. Facebook advertising requires persistence, testing and ongoing review to ensure you get a positive ROI.  

    - Some professional SEO service providers charge up $4000 - $5000 per month. This fee will usually involve targeting a range of keywords across the main search engines: Google, Bing and Yahoo. This type of SEO generally centres around acquiring back-links and includes a detailed on site optimisation. This type of SEO service does not usually include content creation.

    3 Web Marketing Strategies to Get FREE traffic

    Free marketing is a huge bonus for every business owner.

    Practical strategies that increase web traffic without additional expense are ideal.

    Increasing web traffic is the essential goal.

    More traffic leads to higher conversions, increased profits and greater brand recognition.

    1. Maximise Organic Search Engine Results

    This is where people find you 'organically' via the search engines. Usually it means you need to come up on page 1 for your search terms.

    How difficult is this? From our personal experience, search engines will find you if blog regularly. The real value of targeting keywords is in the 'long tail' results, where people search for your keyword in combination with other relevant words.

    For example, in November last year we published an article on our blog entitled '5 Top Tips for Great Letterhead Design'.

    This article had no special SEO, adwords or other promotion. From that single article we have achieved top rankings in google.com and google.com.au for such terms as 'top letterhead design', 'creative letterhead design', 'letterhead tips' and quite a few more variations. Every week this article continues to drive targeted traffic to our website. This a good example of the 'long tail' in action.

    Organic search results are best achieved by optimising your website and designing your content to target your niche. Consistent blogging is key to achieving 'long tail' organic search results. Content must be original and highly relevant to information your customers are searching for.

    2. Expand Your Content Across Media Channels

    Create targeted content in addition to your blog.

    Key channels to target are:

    - Youtube

    - Slideshare

    Video content is a great way to target your keyword and niche. Youtube videos can be very simple yet still effective. Consider what sort of video would best promote your product or service? What information do your customers value? Product demonstrations, testimonials, behind the scenes and more can be highly converting without breaking the bank. 

    3. Utilise social to propel your content further

    Showcase your content journey across social media and social networks.

    Essential social media channels for business are:

    - Youtube

    - Slideshare

    - Pinterest

    Essential social networks for business are:

    - Facebook

    - Twitter

    - Linkedin

    Make use of an integrated marketing strategy to boost your traffic without additional cost.

    It takes time and consistent dedication to build a digital marketing strategy but the results are worth it.

    Which strategies work best for you? Tell us your story!

    Roundhouse is a cost effective Boutique SEO consultant. We build innovative content creation and promotions strategies into our SEO schedules. We believe in the value of unique content across a variety of media. 

    If you require a professional design solution or a custom designed SEO strategy, talk to us.

    We can help. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds