Top 12 Small Business Web Design Tips

by Saul Edmonds

12 Key Elements of a Highly Converting Small Business Website

“Design creates culture. Culture shapes values. Values determine the future.” Robert L. Peters 

A high performance website is a key asset for every business. 

An engaging website that connects with your target audience - can determine whether a potential customer chooses to browse and shop or simply move on to one of your competitor's websites. 

Understanding what goals you have for your website during the design phase can help you to create a website that attracts more visitors and gets more sales. 

Here are the top twelve small business web design tips that will transform your website into a top lead generation tool.

1. The Branding

Building trust with potential visitors starts with an attractive and professional logo. Your logo is the visual foundation of your brand. Keep it simple with the colours and the graphics, making certain that your key business message is incorporated into the design.

2. Keep it Simple

When a potential customer arrives on your website homepage, within five seconds they know if they are going to stay or hit the back button and look elsewhere. One of the biggest reasons for customers to leave is a lack of user friendliness. Ensure that your website is easy to use and well organized.

3. Clean Graphics

Do not overload your homepage with too many graphics or you risk losing potential buyers. Include only well designed and relevant visual designs and images, but remember that less is more.

4. Easy to Read Fonts

Use fonts that you have already incorporated in your brand guidelines and logo to help keep your message consistent. Ensure that additional fonts are clean and easy to read. Remember that legibility is paramount. Some visitors can find certain fonts difficult to see and understand. 

5. Page Content

Make certain that your page has at least 200 or more words of relevant content that is sprinkled in with niche related keywords to maximise search engine optimisation. Keep the font of the text simple and easy to read. Break up the content with bold text, bullet points, numbered lists, and hyperlink anchor text to other pages on your website. Aim to engage your audience with useful information that is well presented.

6. Contact Information

You might be surprised to know that 50% of small business websites do not clearly place their contact information on the homepage. This is extremely important if you want a customer to feel comfortable that they can reach you when they have questions and concerns.

7. The Search Button

People who visit your website for the first time want to get the information they need instantly - or they will go elsewhere. Make it easy for them to find the content they need with a search bar at the top of each page or in the footer.

8. Navigation

The site map on your website tells both your visitors and the search engine spiders about all the pages of content within the website. Update the site map if you are adding or deleting pages frequently.

9. Icons and Calls to Action

Custom designed icons - that are styled to co-ordinate with your brand and design guidelines - add visual impact to every webpage. Icons are a great way to promote links and downloads throughout your site. Encourage immediate response with clear calls to action that motivate people to get started now.  

10. Quality Images

If you are selling products on your website, use multiple images that give the most detail as possible. People appreciate detailed visual information. This may be the only thing that helps a customer decide on making the purchase or not.

11. Relevant Content

To attract the search engine spiders and get new traffic often, you must add fresh and relevant content to you website often. Make a regularly updated blog a key priority in your web marketing strategy.

12. Interaction with Customers

Keep your customers engaged by giving them the opportunity to take part in surveys, leave comments, rate products, and leave reviews on services they have utilised from your website. 

Maximise your opportunity online with a high converting website - that is customised to meet the needs of the people you know best - your customers.


Roundhouse has been providing web development & design services since 2001. Our goal is to deliver work class results, on time and on budget. We work to proactively grow your business and opportunities online. Our talented team of in-house web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email :

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Questions to Ask When Hiring a Web Design Agency

2. 4 Ways to Split Test Your Website and Increase Conversion

3. How to Sell Your Brand in a Sentence

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


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4 Ways to Split Test Your Website and Increase Conversion

by Saul Edmonds
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How to Use Split Testing to Increase Conversion Online

Design is intelligence made visible

Alina Wheeler

When you design a website for your business you have several ways to determine how effective your efforts will be.

You can either choose to go with the components on the website that you feel will work the best, or alternatively, you can split test elements and measure outcomes to find which ones are engaging more of your targeted audience.

The split test enables you to show potential visitors two different versions of a web page to better gauge overall effectiveness in relation to potential sales.

By using the split test you can quickly choose which version is converting better and built the website around those results.

 Here are 4 ways to effectively split test your website and increase conversions.

 1. Building A Web Page Variation

The easiest way to do a split test on your web pages is to take one page that you want to test, and make a new copy of it in the admin section of your website.

 Take the new page and create a new title for it, and then create the content with the changes that you want to compare against the first page. Make certain that for now you only focus on one page to test at first. This makes it easier to monitor initial results.

This A/B split test will allow you to quickly access which page is getting more traffic and which links on those pages are converting at a higher rate.

2. Install Google Content Experiments

Google Analytics is one of the tools that will allow you to quickly monitor how much traffic a single page is getting versus another but there is another tool that can help you to expand upon those results. This tool is called ‘Google Content Experiments’.

From the Google Analytics page, find the instructions for the Google Content Experiments and upload to your website. This program is free and is a replacement for the old Google Website Optimizer. This tool will allow you to easily test pages against each other so you can quickly identify which page is converting better.

Once installed, simply tell the program which pages and how much of the audience is going to be exposed to the split test. Setting the testing to 100% will give you the results much faster and allow you to make an informed decision regarding which page to implement.

3. Isolate Page Variables

To get a more accurate result with your A/B split test, you should include a few of these variables in your testing.

Dominant colours, fonts, wording and the position of your header text and images are key variables here.

Also consider testing the color of the background on your website and the location and wording of your opt in box. Regarding your social media buttons, both position and colour can be tested as well as the colour and style of all your ‘buy now’ buttons.

Because the possibilities are endless when it comes to testing the components of your website, be certain to choose the elements that have the biggest impact on sales and focus on those call to action areas.

4. Measure the Final Results

While your tests are underway, you will see the results appear automatically in your Google Analytics account.

Do not rush into choosing one side over the other until the program has had enough time to accurately analyse all the data. This way you can draw a more solid conclusion and work to improve the overall conversion rates on all your web pages.

Once you have chosen the winner, continue your testing on other pages you feel need to convert at a higher rate.

Split testing your web pages is an affordable way to increase conversion

Roundhouse has been providing web design and conversion optimisation services since 2001. Our expert team delivers service with one goal in mind - to boost your leads and expand your customer base. We offer a great range of affordable split testing services that deliver maximum ROI to increase your visibility online.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email :

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 7 Tips for a Highly Converting Website Design

2. 4 Top Reasons to Consider a Website Redesign

3. A Simple Guide to Client Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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Top Tips for Choosing the Right Web Agency

by Saul Edmonds
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“To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there.” Kofi Annan

How to Choose a Web Agency

Whether you are looking for a website design or website redesign, the first step in this process is choosing the right web agency for you and your business.

This is an important decision and a key investment. 

The ideal web agency will become a trusted partner in your business strategy, in both the short and long term. Most websites have a 'lifespan' of 2-3 years due to emerging technologies. Getting the 'right' web design will impact your business positively during this time. The 'right' website will deliver a measurable return on your investment. 

Choose a web agency that can deliver a custom designed, high quality web solution tailored to your budget.

Getting Started

Begin with research. Be proactive. Ask other businesses for recommendations. Look through web agency portfolios online. Read testimonials. Develop a clear picture of the style of websites you prefer and types of features you wish to include in your project.

Web Agency Shortlist

Which web agency is the best match for you? Develop a shortlist of potential providers. You may be influenced by geographic location as many people prefer a locally based web agency, however Skype provides an opportunity to meet with designers any where in the world. Also consider the size of agency you are looking for. Smaller, boutique agencies often provide greater flexibility, lower prices and a more personal service than their larger counterparts.

Consultation and Quotation

Make contact with one or more agencies from your shortlist. Discuss your brief in detail. Request a quote and timeframe for your project delivery.

Key Questions 

When reviewing your quote, consider the following questions:

  • Do you feel you can communicate with the web designer? 
  • Do they understand your brand?
  • Are the web designers professionally qualified?
  • Can the agency provide a range of web design services, from CMS to eCommerce and Mobile?
  • Does the web agency have comparable projects to yours in their portfolio?
  • Does the web quote present good value for money while keeping within your budget?
  • Can the web agency provide strategies to market your website on completion?
  • Does the agency understand the importance of social media in online marketing?
  • Can the web agency assist with SEO?
  • Does the web agency offer free after sales support?

Roundhouse is a Dedicated Web Agency

Since 2000, Roundhouse has been delivering custom designed web solutions to companies throughout Australia. We have over 20 years professional design experience. Our clients include MTV, The Queensland Government and Brisbane Creative Industries. Our core philosophy is to provide quality web solutions that promote measurable business growth. We aim to provide engagement with your customers and extend your reach online with innovative strategy.

The Roundhouse studio is located at Varsity Lakes on the Gold Coast. 

Success in a competitive market begins with a strong brand. Building online success requires a well planned strategy marketed to your target audience. We believe online marketing offers more opportunity for expansion than traditional advertising. Boost your sales with our innovative web services which include web design, web and mobile development, online marketing and a full range of social media engagement strategies.

What services do we offer?

As well as servicing the Gold Coast, Roundhouse offers custom web solutions Australia wide; from Brisbane to Sydney, Melbourne, Perth, Adelaide and Darwin. We also have several international clients in our portfolio. If you are seeking a creative web agency, please review our list of services.

Roundhouse Web Agency Services

  • Website Design
  • Web Development
  • Branding
  • Graphic Design
  • Content Development and Copywriting
  • Email Marketing
  • eCommerce
  • Social Media Marketing
  • SEO
  • Mobile Web and App Development
  • Soundtrack Design

The Right Web Agency for Your Business

Roundhouse is a full service creative web agency. We build ways for you to connect with your target audience online. Consumers are increasingly demanding more interaction with the companies they use. Our web agency services deliver innovative ways to connect, engage and grow your profitability online.

Do you Need Web Agency Services?

Contact Roundhouse's friendly team to discuss your web requirements. We take the time to understand you and your project. Every solution we develop is custom designed for you. We aim to deliver your unique goals and boost your profitability. View our portfolio here.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds