What Do Your Customers Want From Your Website?

by Saul Edmonds

Your Customers & Your Website - What Information Do They Really Want?

"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people."
- Tom Peters

The benefits of user centric design for customers.

What makes an effective home page?

A website that stands out in the crowd is one of the best ways to attract and retain customers.

A user centric web design is based on the needs of your customers. Your small business has a unique personality that is all its own, and that can help to make your website stand out amongst your competitors.

Here are just a few ways that you can give your customers exactly what they want from your website.

Standing Out in the Crowd

Your small business is unique. Use that to your advantage. Get creative while emphasising your key points of difference with other industry competitors. Your website needs to tell your prospects why they should buy from you, while at the same time showcasing those special and valuable qualities that sets you apart from others in your niche.

Keep it Simple

There are many websites that simply have too much going on. Less is more.

Your homepage is where 80% of your new traffic will land. Ensure homepage content, layout and styling is compelling and relevant to your audience. Clearly indicate the services and products you offer. Give people enough information so they can make a buying decision, but keep it to the point.

Make Contact Easy

You would be surprised how many professional websites do not clearly indicate their business address, telephone number and contact email on their homepage. Often this information is buried on a contact page within the site.

Provide your customers with all your contact information - and clear calls to action - the minute they land on your website. This makes it easy for visitors to contact you quickly whenever they have a concern or question.

Blow Your Own Horn

Don't be afraid to tell your customers all the about rave reviews and recognition your company has received. Whether you received a local award from the Chamber of Commerce, or prior customers left you excellent testimonials, incorporate this information prominently into your website so everyone can see. These little pieces of information help to instill buyer confidence in your visitors. Satisfaction and service guarantees should be clearly featured also.

Clean Up Your Site

Review your website from the point of view of a new visitor. Is it easy to navigate? Is product and service information clear and easy to understand? Are calls to action integrated throughout? Is contact information readily viewable?

Ensure that you can navigate all pages quickly and on ecommerce stores - buy easily. If you find any areas of concern, take the time to have your web developer fine tune your layout to help your customers connect with you more easily.

Usability fosters conversion. A user centric web design will encourage your visitors to return and buy whenever they need your product or services. 

Is your website designed for your customers?

Roundhouse has been delivering quality web design & development services since 2001. We take the time to understand your business and your customer. Let our team of friendly experts help you make the most of your opportunities online.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to Build Customer Loyalty

2. 7 Top Reasons Why Infographics Work

3. How to Encourage Your Website Visitors to Stay Longer

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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3 Ways to Build Customer Loyalty

by Saul Edmonds
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Simple Customer Loyalty Ideas for Your Business

"A satisfied customer is the best business strategy of all."
Michael LeBoeuf

One of the best ways to build customer loyalty is to put yourself in the role of a customer.

When you visit a retailer or supplier and receive a genuine hello or thank you, how does that make you feel? When you order a product or service, how do you feel when you receive a follow up call or letter asking if you were satisfied, and thank you for placing your order?

Small courtesies really matter when it comes to building customer loyalty.

Here are 4 ways to build customer loyalty that will help to grow your customer base and increase your overall traffic.

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

1. The Loyalty Programme

People love to be rewarded for their patronage, and whether you provide a loyalty card or a rewards program that encourages future purchases, if the underlying theme is that you appreciate the customers business you will see an increase in customer loyalty. Providing your customers with rewards tells them that even though they might consider looking elsewhere for the same product at a better price, the fact you take the time to provide them with bonuses and rewards for continuing to patronage goes a long way.

Action:
Find ways to implement a loyalty programme in your organisation. Create a community centred upon the needs of your customers, develop a rewards programme or introduce and promote membership benefits.

2. Handwritten Thank You

You recently purchased a new vehicle from your local auto dealer and within a week you received a hand written thank you letter from the salesperson who sold you the car. On the anniversary of that sale, you received another hand written thank you again telling you how much your business is appreciated and if you ever need anything to please call. What do you think the chances of that person referring their family and friends to that dealership are? They are extremely high because a simple handwritten note gave you and the dealer a connection that you can not get from flyers, commercials and emails like the competition does. Take the time to thank your customers with a simple handwritten note and express your sincere gratitude.

Action:
Take the time to connect individually with your customers. In the world of emails and text, a handwritten card or note stands out. Invest a little time in discovering the value of written communication.

3. Know Your Customers

It takes just as much time to small talk with a customer as it does to genuinely ask them questions concerning their lives. Asking about a child, or a sick family member, a new pet or a new addition to the family are all ways to show your customer that you have a connection with them. If you notice a change in their life and make reference to it, you show that customer that you do have concerns about them. These feelings can build customer loyalty for a lifetime.

Action:
Get to know your customers. Relationship building is the foundation of quality customer service. Ensure every customer feels valued and understood.

"Customer satisfaction is worthless. Customer loyalty is priceless."
Jeffrey Gitomer

Enhance customer loyalty and increase your business.

Discover innovative and cost effective ways to boost your ROI with increased customer loyalty.

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Book an obligation free consultation with a qualified designer.

Get started. Contact us now.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Targeted Advertising

2. 7 Tips for Marketing Success

3. Digital Branding

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

7 Key Reasons to Start Article Writing

by Saul Edmonds

7 Key Reasons Why Article Writing is Great for Business

article writing long tail SEO

Most people are familiar with the term ‘Content is King’.
(It was Microsoft’s Bill Gates who first used the term in 1996.)

Today, quality content is crucial to online success. 

Every website owner who hopes to gain traction within search engines should leverage their website and promotional material to provide maximum value for their users. In terms of article writing - content should always be created for your customers. This will ensure a keyword rich resource that search engines will love. 

The so called ‘long tail keywords’ (eg, web design for startup business)- that is, those longer keyword phrases that feature naturally within your articles (that are 3 or more words in length) - are great for bringing people to your site. In fact, keywords that occur at the head of popular search terms (eg web design)- are significantly more difficult to rank for organically. 

But don’t lose hope! Only 10%-20% of total search engine traffic for any given site is typically derived from head terms. Around 70%-80% of most search engine traffic is from the ‘long tails’. Herein lies the seo value of article writing - you can provide content that is highly targeted to your unique site user. Chances are they will enter some very specific search queries - and your targeted articles will be well poised to rank well for these terms.

This is organic search engine optimisation and it is very powerful.

Read on to discover the 7 key reasons for article writing.

1. Long tail SEO

Articles are a great opportunity to target ‘long tails’. These are those longer search terms - that although searched less frequently on an individual basis - as a group comprise the majority of organic search results for most websites. Use targeted articles as a vehicle for the talking about the exact information your customers are most interested in.

2. Brand Promotion

Every article you write - is a meaningful step towards promotion of you and your website.

Articles can be distributed via your onsite blog or posted to article directories such as hubpages.com. This will greatly enhance your website profile, build greater awareness and boost your traffic.

3. Link Building

All search engine results rely heavily on links - the number and quality of links is an important element of your search engine ranking result. Publishing articles is a great way to build your link numbers - as you can include your web address in the contact profile.

4. Highly Targeted Traffic for best ROI

An additional benefit of ‘long tail’ traffic - is that it is known to yield higher conversion rates. Customers make the most specific queries when they are ready to purchase. Use articles to give the customer a complete range of information regarding your products or services.

5. Promote your Unique Benefits

Every article is an opportunity to present you and your business to customers. Why not explain a full range of benefits over a series of articles - that are written specifically to meet the needs of your customers? This could include detailed product guides, opinions on your market, comparisons of relevant information or ‘how to’ articles for your niche industry and more. You are the expert! Articles are a great showcase for your expertise.

6. Free advertising

Online advertising is expensive. Articles are a great way to get the word out with additional expenditure.

7. Boost Customer Service

Articles that explain your customer service policy and approach are useful. It promotes your company values and helps you stand out in the crowd.

Conclusion
All website owners who hope to boost their internet marketing strategy should write articles on a consistent basis. Just 5-10 well written articles could lead to hundreds  (if not thousands) of extra visitors to your site.

Article writing is time well invested.

Your business will thank you for it!

Roundhouse provides a complete range of online strategies for your business. From branding, website design and web development, content creation and promotion, social media and more - we have the expertise to build your business in the online space. Contact us for an obligation free consultation.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds