Nest Lifestyle Homewares Website

by Saul Edmonds

We recently launched the new website for Nest Lifestyle Homewares. Nest has a great range of unique homewares, so make sure you check them out !


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    CSS WINNER Site of the Day

    by Saul Edmonds

    Thanks to the Crew over at www.csswinner.com for awarding roundhouse.cc with 'Site of the Day' .. we're stoked !

     css winner site of the day

    css winner site of the day


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Matt Christensen Website Launch

      by Saul Edmonds

      We’ve just launched the new website for Matt Christensen - Composer & Performer. Matt specializes in original high quality musical compositions for creative iOS games and web application projects.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Dance Mums Australia Website Launch

        by Saul Edmonds

        We have just launched the online community / blog for Dance Mums Australia - a new portal for the dance community, dancers and parents of dancers. If you’re into dance, have children who dance, head on over to Dance Mums Australia.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          HOST - ISEA 2012

          by Saul Edmonds

          Trish Adams’ video: “HOST” has been accepted to play at the Albuquerque Museum of Modern Art on September 19th as part of the ISEA 2012 “Machine Wilderness” programme.

          ROUNDHOUSE created the Soundtrack to ‘Host’ and we have been long term collaborators with Trish, working on many of her video / installation projects as well as creating her website.


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            Creative City

            by Saul Edmonds

            New identity we’ve created for creative city … stay tuned for CC in 2012 !

            Email: themayor@creativecity.tv for further enquries …


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              Coffee Break Website Launch

              by Saul Edmonds

              Roundhouse is proud to be an official partner of the coffee break project. The website was officially launched yesterday and the coffee break project as a whole was launched yesterday in the queen st mall and opened by Hon Curtis Pitt, Minister for Disability Services, Mental Health and Aboriginal and Torres Strait Islander Partnerships.

              We developed the coffee break website, identity & artwork and are honoured to be associated with such a worthy cause. Please get behind this very worthwhile project and register or donate here.

              You can also support saul’s anti-double shot october here (he needs all the support he can get)


              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Saulke (1).png

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

              Saul and his team can help you grow your business and discover new possibilities with :

              • strategic brand design
              • web design & development
              • app design and development 
              • digital marketing 
              • creative engagement 

                Saul Edmonds believes that every project begins with a story. 

                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                Find out how Saul can help you turn your ideas into reality.

                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                Phone : +617 1300 727 749
                email : us@roundhouse.cc

                • Learn about our web design here.
                • Learn about our app development here.
                • See our brand and logo portfolio here.

                Connect with Saul Edmonds on Linkedin here or Google+ here.
                Connect with Roundhouse on Google+ here.

                Coffee Break

                by Saul Edmonds

                Would you give up Coffee in October for Mental Health ?

                Local mental health charity Group61 endeavour to break the isolation of Brisbane residents suffering from mental disabilities. The charity takes these forgotten members of our community for a weekly coffee outing and for most, this simple act is their only form of social interaction.

                Give up your favourite cuppa, take the plunge and support a good cause during October.

                We are responsible for the Coffee Break Website & Identity. The website goes live in its full glory later this month, so stay tuned for more Coffee Break Updates.


                Contact Roundhouse Now! 
                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                Saulke (1).png

                Get to know Saul Edmonds & Roundhouse

                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

                  • Learn about our web design here.
                  • Learn about our app development here.
                  • See our brand and logo portfolio here.

                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                  Connect with Roundhouse on Google+ here.

                  Biophilia

                  by Saul Edmonds

                  We love the interdisciplinary artistic project Biophilia from Bjork. It is an extraordinary and innovative multimedia exploration of music, nature and technology by Bjork, her longtime design collaborators M/M (Paris) and Scott Snibbe (for the biophilia iphone / ipad app).


                  Contact Roundhouse Now! 
                  Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                  Saulke (1).png

                  Get to know Saul Edmonds & Roundhouse

                  As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                  He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                  Saul and his team can help you grow your business and discover new possibilities with :

                  • strategic brand design
                  • web design & development
                  • app design and development 
                  • digital marketing 
                  • creative engagement 

                    Saul Edmonds believes that every project begins with a story. 

                    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                    Find out how Saul can help you turn your ideas into reality.

                    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                    Phone : +617 1300 727 749
                    email : us@roundhouse.cc

                    • Learn about our web design here.
                    • Learn about our app development here.
                    • See our brand and logo portfolio here.

                    Connect with Saul Edmonds on Linkedin here or Google+ here.
                    Connect with Roundhouse on Google+ here.

                    GAIA Website launch

                    by Saul Edmonds

                    We recently launched a new revamped version of the GAIA website, along with a modified version of the GAIA identity which we originally designed.

                    GAIA is a collection of imagery utilising trees & plants as visually stunning patterning systems. It is the brainchild of Anthony Styliano.

                    Currently incorporated into: Glass & Wallpaper, “Gaia” allows us to integrate sacred geometry within our commercial & residential spaces, by utilizing these products within our Architecture & Interiors.

                    If you need something completely original and visually stunning for your next architectural / interior project make sure you send them a line.


                    Contact Roundhouse Now! 
                    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                    Saulke (1).png

                    Get to know Saul Edmonds & Roundhouse

                    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                    Saul and his team can help you grow your business and discover new possibilities with :

                    • strategic brand design
                    • web design & development
                    • app design and development 
                    • digital marketing 
                    • creative engagement 

                      Saul Edmonds believes that every project begins with a story. 

                      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                      Find out how Saul can help you turn your ideas into reality.

                      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                      Phone : +617 1300 727 749
                      email : us@roundhouse.cc

                      • Learn about our web design here.
                      • Learn about our app development here.
                      • See our brand and logo portfolio here.

                      Connect with Saul Edmonds on Linkedin here or Google+ here.
                      Connect with Roundhouse on Google+ here.

                      Fail to Succeed

                      by Saul Edmonds
                      folders-web.jpg

                      ‘I didn’t fail the test, I just found 100 ways to do it wrong.’

                      (Benjamin Franklin, 1706-1790)

                      In our broader society, ‘failure’ implies deficiency. Our culture places high stock on ‘winning’, ‘achievement’ and ‘success’ however providential.

                      Yet wiser heads view life as a continuum, a sine curve, a graph where any worthwhile achievement has it’s lion’s share of trials and tribulations. Oftentimes, ‘failure’ is sharply applied towards ourselves if we do not ‘live up to our own expectations’.

                      Creative Failure

                      Creativity is a process. Works are revised and refined as we seek to produce meaningful and well resolved creative solutions.

                      Failure’ is essentially due process and as such is an essential element of all innovation. A willingness to take risks characterises all genuine creatives - experimentation, trail and error, exuberant recklessness.

                      Constructive failure should be readily embraced.

                      In many ways our culture promotes an oppositional win/lose paradigm. This is limiting where both ‘winners’ and ‘losers’ are restricted by narrow notions of success. The reality is a broad panorama where benefit exists mostly in the process of trying.

                      To avoid failure may be to avoid success.


                      Contact Roundhouse Now! 
                      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                      Saulke (1).png

                      Get to know Saul Edmonds & Roundhouse

                      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                      Saul and his team can help you grow your business and discover new possibilities with :

                      • strategic brand design
                      • web design & development
                      • app design and development 
                      • digital marketing 
                      • creative engagement 

                        Saul Edmonds believes that every project begins with a story. 

                        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                        Find out how Saul can help you turn your ideas into reality.

                        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                        Phone : +617 1300 727 749
                        email : us@roundhouse.cc

                        • Learn about our web design here.
                        • Learn about our app development here.
                        • See our brand and logo portfolio here.

                        Connect with Saul Edmonds on Linkedin here or Google+ here.
                        Connect with Roundhouse on Google+ here.

                        Too many ideas?

                        by Saul Edmonds
                        Too many ideas - web.jpg

                        Ideas are a process. The fresh pursuit of new ideas is something all creatives relish.

                        Examining combinations, alternatives and potential outcomes is a joy unto itself.

                        The process of possibility.

                        Yet, idea addiction can be fatal.

                        Too many unproven ideas and unfinished projects is no good thing.

                        At all times, the creative process benefits from a disciplined approach.

                        The search for ‘more’ ideas should be rather the careful development of ‘better’ ideas.

                        Intelligent refinement of a single idea may offer substantially more profit (and save time).

                        Idea = Thought (+ Design + Review + Hard Work)

                        The idea process itself must be carefully designed and monitored at all times.

                        Each idea must be built from the ground up.

                        The choice between what to pursue and what to discard is an important one.

                        Inspiration and practical problem solving are both requisite.

                        Thought is easy.

                        Finishing is a task.

                        Idea resolution takes practice.

                        Making ideas happen is never easy.

                        Fewer ideas - better executed - will always win on the day.

                        As usual, less is more than expected.


                        Contact Roundhouse Now! 
                        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                        Saulke (1).png

                        Get to know Saul Edmonds & Roundhouse

                        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                        Saul and his team can help you grow your business and discover new possibilities with :

                        • strategic brand design
                        • web design & development
                        • app design and development 
                        • digital marketing 
                        • creative engagement 

                          Saul Edmonds believes that every project begins with a story. 

                          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                          Find out how Saul can help you turn your ideas into reality.

                          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                          Phone : +617 1300 727 749
                          email : us@roundhouse.cc

                          • Learn about our web design here.
                          • Learn about our app development here.
                          • See our brand and logo portfolio here.

                          Connect with Saul Edmonds on Linkedin here or Google+ here.
                          Connect with Roundhouse on Google+ here.

                          Walden - Episode 2

                          by Saul Edmonds
                          Walden Bird 2 - web.jpg

                          Here continues our winding path through the book ‘Walden’ by Henry David Thoreau.

                          As stated last week - ‘Walden’ is a poetic review of the simple life courtesy of Thoreau’s personal experiment in living as a semi recluse on Walden Pond.

                          For Thoreau, simplicity through self-sufficiency promotes a keenly progressive self awareness. Life is best when lived close to nature.

                          Thoreau comments frequently on the lack of substance proffered by ‘modern’ society (note that ‘Walden’ was first published in 1854). Routines of living operate as empty constructs. People are artificially constrained by technology/ industry and are divorced from the natural world.

                          The quotes listed below for comment are again from the first chapter, entitled ‘Economy’.

                          Quote 1 : ‘Public opinion is a weak tyrant compared with our own private opinion. What a man thinks of himself, that it is which determines, or rather indicates, his fate.’

                          Thoreau disdains popular institutions as a corruption of natural law. Self reflection, self assessment - true knowledge of self - is the essential foundation of life and thus will dictate outcomes.

                          Quote 2 : ‘A stereotyped but unconscious despair is concealed even under what are called the games and amusements of mankind. There is no play in them, for this comes after work.’

                          In ‘Economy’ Thoreau discovers that few material possessions are required for happiness. Mostly, labours are endured for little purpose and they steal the greater part of a lifetime. Thoreau comments that games cannot be truly enjoyed, as they are a mere addendum to the empty workaday and serve as proof that work does not provide the spiritual sustenance we need.

                          Quote 3 : ‘All change is a miracle to contemplate; but it is a miracle which is taking place every instant.’

                          When living close to nature cycles, seasons and change itself is much on view. Thoreau is optimistic that society too is subject to the possibility change.

                          Walden is an out of print book and is available for free download.

                          This chrysalis of action and intent.

                          More next week.


                          Contact Roundhouse Now! 
                          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                          Saulke (1).png

                          Get to know Saul Edmonds & Roundhouse

                          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                          Saul and his team can help you grow your business and discover new possibilities with :

                          • strategic brand design
                          • web design & development
                          • app design and development 
                          • digital marketing 
                          • creative engagement 

                            Saul Edmonds believes that every project begins with a story. 

                            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                            Find out how Saul can help you turn your ideas into reality.

                            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                            Phone : +617 1300 727 749
                            email : us@roundhouse.cc

                            • Learn about our web design here.
                            • Learn about our app development here.
                            • See our brand and logo portfolio here.

                            Connect with Saul Edmonds on Linkedin here or Google+ here.
                            Connect with Roundhouse on Google+ here.

                            Walden

                            by Saul Edmonds
                            walden-bird-web.jpg

                            Here begins an weekly series that is a leisurely look at the book ‘Walden’.

                            Walden is the famous ‘great work’ by American author Henry David Thoreau

                            The book’s full title is ‘Walden and On the Duty of Civil Disobedience.’

                            It was first published in 1854.

                            It is widely regarded as a seminal American text - high praise indeed.

                            (Yet few texts can lay claim to having directly inspired Ghandi.)

                            “Civil disobedience becomes a sacred duty when the state has become lawless or corrupt.” Ghandi

                            What is Walden About?

                            The significance of Walden owes much to its innovative style - it is a convoluted story rich with rhythm and metaphor.

                            Waden is a strikingly dense, poetic text - and is an account of the author’s own experiment with living as a self sufficient semi-recluse. Henry David Thoreau was essentially an idealist who sought to reconcile modern society and natural life within himself. Understanding was sought via a process of personal discovery.

                            He lived simply - in a tiny cottage that he built himself - on Walden Pond near Concord, Massachusetts. For a period of two years he grappled with both the simple and profound elements of living : from how to grow vegetables, to the meaning of life itself.

                            Walden - To Begin

                            How to read Walden?

                            Slowly.

                            This simple and progressive review of Walden will feature passages for brief comment.

                            Three excerpts will be selected with themes and ideas noted accordingly.

                            By these means it is hoped that Walden will be identified and better understood.

                            Without further ado - we commence.

                            Walden : Chapter 1 - Economy (part 1)

                            Passage 1 :

                            Walden : ‘Moreover, I, on my side, require of every writer, first or last, a simple and sincere account of his own life, and not merely what he has heard of other men’s lives; some such account as he would send to his kindred from a distant land; for if he has lived sincerely, it must have been in a distant land to me.’

                            Comment/ Notes : Thoreau demands honesty and sincerity from all writers. He opines that genuine sincerity is rare amongst contemporary authors.

                            Passage 2 :

                            ‘The twelve labours of Hercules were trifling in comparison with those which my neighbours have undertaken; for they were only twelve, and had an end; but I could never see that these men slew or captured any monster or finished any labor.’

                            Walden :

                            Comment/ Notes : The endlessly repetitive work of our modern times is compared to the Twelve Labours of Hercules. In the world of today we can seldom achieve glory through the chance slaying of a monster. Our work is no less arduous a task, yet is without legend, prize or relief. More work is the only reward.

                            Passage 3 :

                            Walden : ‘The finest qualities of our nature, like the bloom on fruits, can be preserved only by the most delicate handling. Yet we do not treat ourselves nor one another thus tenderly.’

                            Comment/ Notes : Thoreau states that this ‘best of self’ needs special care. Achievement is hard won and must be consciously guarded. He notes that this level of respect for both ourselves and others is often lacking.

                            Walden is an out of print book and is available for free download.

                            This chrysalis of action and intent.

                            More next week.


                            Contact Roundhouse Now! 
                            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                            Saulke (1).png

                            Get to know Saul Edmonds & Roundhouse

                            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                            Saul and his team can help you grow your business and discover new possibilities with :

                            • strategic brand design
                            • web design & development
                            • app design and development 
                            • digital marketing 
                            • creative engagement 

                              Saul Edmonds believes that every project begins with a story. 

                              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                              Find out how Saul can help you turn your ideas into reality.

                              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                              Phone : +617 1300 727 749
                              email : us@roundhouse.cc

                              • Learn about our web design here.
                              • Learn about our app development here.
                              • See our brand and logo portfolio here.

                              Connect with Saul Edmonds on Linkedin here or Google+ here.
                              Connect with Roundhouse on Google+ here.

                              Don't be Original - Just be Individual

                              by Saul Edmonds
                              individuality-web.jpg

                              ‘I don’t want to be interesting. I want to be good.’

                              - Ludwig Mies van der Rohe (1886 – 1969)

                              ‘Don’t try to be original. Just try to be good. That sounds sort of naive but it’s true.’

                              - Paul Rand (1914 — 1996)

                              ‘Don’t be Original. Just be Individual.’

                              - 2011: Roundhouse

                              Originality vs Individuality

                              • Originality has long been promoted as a creative essential.
                              • Individuality less so.

                              Yet, the search for originality is a self conscious one. The artist should serve the medium and idea before serving self.

                              Originality may in large be considered a weaker proposition than the quest for individuality. Why?

                              Genuine individuality necessitates a truthfulness to oneself. Truthfulness by definition carries the intention of personal honesty. It is through this process of honesty that creativity becomes less ‘individual’ (about the artist), and communicates more broadly : beyond the individual to the ‘self within’ that defines us all.

                              The search for individuality may be described as the personal search for universal forms. Archetypes of meaning lie hidden within our works.

                              Communication : Connection

                              (Artist/ musician as communicator)

                              A trust game, where trusting you to be yourself is enough.

                              Individuality exceeds originality as a creative premise.

                              In the quest to develop creative works, innovation for its own sake is rarely innovative. Creativity is the slow prize of process.

                              Each work achieves coherency only within context. A shallow ‘newness’ will always be eclipsed by something true.

                              Rules are recognised and yet broken in intelligent ways.

                              A structural framework always remains.

                              Progress and revolution are best built upon well established truths that speak to us all.


                              Contact Roundhouse Now! 
                              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                              Saulke (1).png

                              Get to know Saul Edmonds & Roundhouse

                              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                              Saul and his team can help you grow your business and discover new possibilities with :

                              • strategic brand design
                              • web design & development
                              • app design and development 
                              • digital marketing 
                              • creative engagement 

                                Saul Edmonds believes that every project begins with a story. 

                                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                Find out how Saul can help you turn your ideas into reality.

                                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                Phone : +617 1300 727 749
                                email : us@roundhouse.cc

                                • Learn about our web design here.
                                • Learn about our app development here.
                                • See our brand and logo portfolio here.

                                Connect with Saul Edmonds on Linkedin here or Google+ here.
                                Connect with Roundhouse on Google+ here.

                                GAIA SEASONS

                                by Saul Edmonds

                                Anthony Styliano of GAIA creates amazing images using fractalised images of trees and plants to great effect. His works can be applied to glazing, wallpaper, light boxes incl barrisol stretch ceilings.

                                We’ve developed his identity and web prescence and until the complete website is finished we’ve uploaded four seasonal libraries of his work to peruse through at your leisure here

                                gaiaseasons2.jpg

                                Contact Roundhouse Now! 
                                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                Saulke (1).png

                                Get to know Saul Edmonds & Roundhouse

                                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                Saul and his team can help you grow your business and discover new possibilities with :

                                • strategic brand design
                                • web design & development
                                • app design and development 
                                • digital marketing 
                                • creative engagement 

                                  Saul Edmonds believes that every project begins with a story. 

                                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                  Find out how Saul can help you turn your ideas into reality.

                                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                  Phone : +617 1300 727 749
                                  email : us@roundhouse.cc

                                  • Learn about our web design here.
                                  • Learn about our app development here.
                                  • See our brand and logo portfolio here.

                                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                                  Connect with Roundhouse on Google+ here.

                                  by Saul Edmonds