Getting Started - Brand Building With Social Media
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Build Your Brand Long Term With Social
Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day.
The key to running any successful social media campaign is your willingness to put in the time needed. There really are no shortcuts when it comes to building a strong social media presence.
Try some of these strategic tips for getting the most of your social marketing efforts.
Engage with your audience via social. It really is that simple. Take the time to read Tweets, study them, and reply with clear messages. The more time you spend working on studying the messages, the easier this will get.
When your time is limited, you have to start focusing on people who are posting messages that are most relevant to your business. If you try to read each post, you can easily experience information overload. Try to determine which people are making posts that have the more relevance to your customers.
Set a number of posts that you feel is appropriate, and try to reach that goal with your posts each day. If you run out of ideas or information, it is better to skip than try to post something just to be posting and keeping up appearances.
Don't feel you always have to get your message out from your profile page. Take the time to visit those you are following and leave the message on their pages too. That will mix up the content and give the audience to reason to believe you really do interact with your crowd.
If you are going to be away or you have an idea that you want to be seen by the most amount of followers, then it makes sense to do an automated post. If you had an idea at two in the morning, chances are that message will fall on deaf ears. Drop it in your automated system to go off at noon to be seen by the biggest crowd. This is perfect if you are going to be busy or away from the computer for a while too.
If you see a post from someone in your inner circle that really peaks your interest, interact immediately. Post a follow-up comment or just let them know you appreciated it by marking it favorite or sharing it with your inner circle. It only takes a second to hit the share button, and your fans will see on their feeds exactly what you have done. This takes minimal effort to accomplish.
Staying active doesn't mean posting low quality content. Take the time to really see if your posts are providing your audience any benefits. If you have a free e-book or book you want to share, make it available to the masses. Drop it on a landing page where you can grab email addresses, then post your message, Now you grow a mailing list of targeted contacts who believe in your messages.
Take the time to implement a few of these techniques and watch your social media marketing yield positive results. Enjoy the true power of these powerful platform with a structured and co-ordinated approach to social media marketing.
IS SOCIAL WORKING FOR YOU?
At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.
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