5 Top Design Tips for Social Media Success

by Saul Edmonds

Top 5 Social Media Design Tips 

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” Warren Whitlock

Use Design to Boost Your Social Media Impact

When it comes to getting your posts noticed on your social media profiles, you really have to be a little creative to grab the attention of your audience.

By creating content that attracts attention, your information is more likely to be shared among their inner circle, helping to spread the word much more easily.

Using branded design as a foundation for your social media campaign - will help you to achieve your goals much more easily and will help to position you as an authority in your niche as well.

Rather than just adding pictures to your posts, there are a few guidelines for creating more professional looking posts.

Here are five simple social media graphic design tips for creating compelling posts.

Tip #1: Design with Contrast

The easiest way to get your design noticed is by adding a little contrast to make it jump off the page. Before you simply post a graphic on your social media wall, consider the colors used and how you can add contrasting colors to help bring it to life. Choose certain colors that always contrast well. If the background of the graphic is white or light color, then consider using a dark font to draw in attention more easily.

Tip #2: The Font Palette

The font style in your graphic design can have a huge impact. If your company already has a font that you use for your brand, make certain to use that same font style in the header of the graphic. The surround it with a more subtle and plain font when adding subtitles. When the header font matches your brand, you help to build familiarity with you and your customers more easily.

Tip #3: The Color Scheme

One of the ways to grab attention and keep your posts consistent with your company is to use colors that are associated with your company logo. If your business uses two colors to help identify your brand, incorporate those colors into your social media graphic designs. Take two or three of the main colors of your brand and either use in the fonts or the border of your images. This will help associate the posts more closely to your business.

Tip #4: Eliminate Floating Images

Never just post an image or design directly to your social media platform without first adding some background or a border to it. A picture without a border simply appears to be floating on your page, and looks just like every other picture being posted by millions of people each day. Take the time to add a contrasting border to add a more professional look to your post.

Tip #5: Keeping it Simple

It can be easy to get carried away when it comes to adding graphics to your posts on social media. With so many colors, fonts, styles, and borders to choose from, adding too much clutter will reduce the impact of your message. Keep it simple and remember that 'less is more' when it comes to graphic design.

Your message will come across more easily if you keep design techniques to a minimum.

IS SOCIAL MEDIA WORKING FOR YOUR BUSINESS?

Roundhouse has been delivering tailored design and marketing campaigns since 2001. Our goal is to nourish and nurture your brand online to grow your audience and increase your profits. Our talented team of social media experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 5 Benefits of a CMS Website

2. A Guide to Small Business Web Design

3. Game music and sounds from the 1980's

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Grow Your Brand With Social Media

by Saul Edmonds
building-a-strong-social-media-presence.png

Getting Started - Brand Building With Social Media

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley

Build Your Brand Long Term With Social

Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day.

The key to running any successful social media campaign is your willingness to put in the time needed. There really are no shortcuts when it comes to building a strong social media presence.

Try some of these strategic tips for getting the most of your social marketing efforts.

Engage with your audience via social. It really is that simple. Take the time to read Tweets, study them, and reply with clear messages. The more time you spend working on studying the messages, the easier this will get. 

When your time is limited, you have to start focusing on people who are posting messages that are most relevant to your business. If you try to read each post, you can easily experience information overload. Try to determine which people are making posts that have the more relevance to your customers. 

Set a number of posts that you feel is appropriate, and try to reach that goal with your posts each day. If you run out of ideas or information, it is better to skip than try to post something just to be posting and keeping up appearances.

Don't feel you always have to get your message out from your profile page. Take the time to visit those you are following and leave the message on their pages too. That will mix up the content and give the audience to reason to believe you really do interact with your crowd.

If you are going to be away or you have an idea that you want to be seen by the most amount of followers, then it makes sense to do an automated post. If you had an idea at two in the morning, chances are that message will fall on deaf ears. Drop it in your automated system to go off at noon to be seen by the biggest crowd. This is perfect if you are going to be busy or away from the computer for a while too.

If you see a post from someone in your inner circle that really peaks your interest, interact immediately. Post a follow-up comment or just let them know you appreciated it by marking it favorite or sharing it with your inner circle. It only takes a second to hit the share button, and your fans will see on their feeds exactly what you have done. This takes minimal effort to accomplish.

Staying active doesn't mean posting low quality content. Take the time to really see if your posts are providing your audience any benefits. If you have a free e-book or book you want to share, make it available to the masses. Drop it on a landing page where you can grab email addresses, then post your message, Now you grow a mailing list of targeted contacts who believe in your messages.

Take the time to implement a few of these techniques and watch your social media marketing yield positive results. Enjoy the true power of these powerful platform with a structured and co-ordinated approach to social media marketing.

IS SOCIAL WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 7 Branding Mistakes

2. 5 Essential Elements of a Successful Brand Audit

3. How to Outsource Your App Development Effectively

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

4 Ways to Build Customer Relationships with Social Media

by Saul Edmonds

How To Use Social Media to Grow Customer Relationships

“Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” - Oprah Winfrey

Build Your Brand Reputation

How your brand is perceived online will influence the behaviour of visitors to your website. 

Studies have shown that positive interaction with a company via social media significantly impacts purchase decisions. A genuine two way communication between company and consumer enhances conversion and serves to build long term loyalty. 

In our age of the internet, people still place high value on personal service and one to one attention.

Social media is the ideal channel to broaden your reach and strengthen the delivery of your customer service.

Here are 4 top ways to build customer relationships with social media.

1. Engage Your Customers

Interaction with your social media followers needs to be more impactful and personal than generic responses to inquires or feedback.

If a customer is taking the time to post on your business profile, take the time to reply. Even a small reply of thanks will have a genuine impact and establishes a connection. Remember also that you are not just affecting that one consumer. Anyone who is viewing your social profile is taking notes about how you interact with people.

Aim to provide world class communication - and convert your visitors into buyers.

2. Respond to Feedback

Don't just post replies to positive feedback - jump in and take a proactive approach if occasional poor feedback shows up. These types of feedback might sting, but if you can reply professionally and offer the consumer the opportunity to either talk directly with you, or to follow up with them and resolve the issue, it shows you are taking immediate interest in their problem and doing everything possible to fix it. If a consumer retweets one of your messages, take the time to thank them for doing that. It will encourage them to continue this in the future.

3. Encourage Interaction

If followers on your social media profile are posting helpful content for other users, be sure to thank them. Take the time to repost their messages across your other social platforms. If you receive comments, immediately follow up with a reply or like the post. If there is a conversation taking place, jump right in and offer some advice, tips, or helpful techniques to assist.

Keep your finger on the pulse of your social pages. Your active involvement ensures visitors will view you as a trusted expert who is there when they need you.

4. Just Have Fun

Social media is all about people being social and having fun.

Take time each week to post images, personal updates or even humorous information related to your niche. Let your audience know more about you. Many of your consumers are not used to interacting with the owner of a company, so let them know you are approachable and understanding.

Taking the time to just brighten someone’s day can have far reaching effects - in the future, when they are ready to buy.

ARE YOUR SOCIAL CHANNELS WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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7 Ways to Boost Your Sales with Social Media

by Saul Edmonds
Ways to Boost Your Sales with Social Media

7 Easy Ways to Build Your Business with Social Media

"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."
- Mark Zuckerberg

Simple Yet Effective Ways to Boost Sales with Social Media

If you still think that social media will not contribute positively to your business; the time has come to rethink your strategy and get on board with the social revolution.

  • Increasing your brand recognition across multiple channels is a key social media strategy. 
  • When you increase your brand awareness, you will increase your company sales.

Here are the top seven ways you can use social media for your business to grow your profitability online.

1. Getting Started with Social Media

Social media is everywhere and well known platforms include Facebook, Twitter, Pinterest, LinkedIn, Youtube amongst others. Don't get overwhelmed by thinking you need an active presence on all of these websites at once.

The key is to simply get started with one and focus your efforts on creating a professional business profile page. This is going to be a direct extension of your business, so take the time to ensure your branding, images and relevant company information is well represented to potential customers.

Contact your local design or SEO agency if you need assistance with regard to establishing social profiles.

2. Take Time Every Day

Social media is all about being social.

Don't make the mistake of developing your profile and then sitting back and expecting millions of users to like you.

The key here is to find a certain amount of time each day to connect with others and make relevant and informative posts targeted to your niche audience. Posting is not about selling your products and services. Offer some advice and helpful tips along the way and strive to deliver information that is genuinely of value.

3. Never Outsource Your Posting

Always remember that this is your company and your reputation online. Never delegate your social media marketing to an outside source. They will never put their heart into those posts like you will.

Find a little amount of time each day to post and commit to the process. Social media is a long term investment.

4. Become an Authority in Your Niche

Whatever your business niche - you have valuable insights that can help a potential customer.

Take time each day to interact with people and offer some advice or tips on how to solve problems in your industry. These social media for business tips can really position you as an authority in your industry by your followers.

5. Mix it Up Each Day

Just because you can post comments and blogs, doesn't mean that is all you should be doing.

Occasionally post a video to assist your customers with a common problem. Post an image of your staff hard at work to put faces to names behind the scenes. In this context a message about a new product release will have a much bigger impact upon your followers.

6. Stop Focusing Locally

The internet has opened up a whole world of new customers for you.

Consider for a moment that the entire world can see and read your posts now. When you realize your audience is that much bigger, you open the door to making many more sales that you could have even imagined.

7. Don't Spam the Social Sites

Using the 80/20 business rule, only 20% of all your posts should be related to products or services offered by your company.

Post relevant information that can help your customers and they will come back to your page more often. Deliver value – with new and interesting content – and visitors will consistently return to read your updates. Remember that regular visitors will often become customers – so update your content frequently, ideally on a daily basis.

Is Your Social Media Strategy Working For You?

Roundhouse has been providing world class online marketing services since 2001. From web design, to brand management and social media marketing strategy - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. 

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 6 Keys to Brand Strategy Development

2. How to Achieve More With Less When Marketing Your Small Business

3. 10 Tips for Better Postcard Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

Why Social Media is Good for Business

by Saul Edmonds
Why Social Media is Good for Business

Why Investing Time in Social Media Marketing is Good for Business

“Social Media is about being open, being a connector, being supportive and being yourself.”
~ Michael Q. Todd

 Social Media Marketing Made Easy

Social media a powerful tool - that can help to grow your business in today's world.

Getting people to interact and talk about your business is like getting a business referral.

When someone has a good experience or recommends your pages to their inner circle of followers, your business has the potential to be seen by hundreds and thousands of new customers.

Here are some important things to consider as to why investing time in social media is good for business:

Your Customers are Social

One of the biggest reasons to consider social media for business is that it has recently been reported that an overwhelming 73% of adults who use the internet, interact through one or more social media platforms daily.

Facebook continues to be the leader in popular social media with over 70% of all online adults using it. In addition - 40% of these people use more than one social platform – Twitter, Google+, Pinterest and more. If your business is regularly active on these channels, you have the potential to reach out to more people than you ever imagined.

The reason many website owners get overwhelmed when it comes to social media is there are just so many choices as to where to invest your limited time. Although the process may seem a little daunting at first, if you choose the right place to market your business, the end result can pay significant dividends.

Here are some key statistics to help with your next social media for business campaign:

Facebook

Over 60% of all users of Facebook visit the website at least once a day, with 40% of those visitors using it multiple times.

The largest group of Facebook users is between 19 and 29 years old, and comprises of over 80% of the entire websites users. This means if your business is not going to directly impact those users, you might want to focus your efforts on another social media platform. With over 60% of Facebook users making an annual income of $75,000, this is the one website where people with decent salaries socialise.

Twitter

Over 45% of all users of Twitter visit the website once a day, with 29% stopping by multiple times to check their feed. The highest amount of users again fell in the 19 to 29 age bracket, with approximately 18% of all adults who surf the web visiting Twitter each day.

LinkedIn

The demographics at LinkedIn are definitely geared towards the business professionals. LinkedIn is the only social network with the majority of daily visitors falling into the 50 to 64 year old bracket. LinkedIn is also the popular choice for adults who earn an income of over $75,000 a year.

Other sites like Pinterest and Instagram see high traffic each day and are geared more towards posting images than interacting in a social setting like Facebook and LinkedIn. Instagram was recently bought by Facebook and it is another useful platform from which to grow your brand.

These numbers on the social sites are a clear indication that the majority of people are spending a significant part of their day on social media.

Find Your Social Voice

It only makes sense to get involved. A social business profile enables you to interact regularly with customers and prospects – and build ongoing relationships. Relationship building is at the heart of every effective marketing strategy.

Are you taking full advantage of the social media revolution?

Roundhouse has been delivering innovative digital media solutions to businesses since 2001. Our team of online marketing experts can help you to grow your business with social media.
Talk to us for an obligation free assessment of your online marketing strategy.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 3 Tips for Smarter Digital Marketing

2. Digital Branding

3. How to Tweet a Photo Straight From Your Camera Roll

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

 

​ 3 Tips for Smarter Digital Marketing

by Saul Edmonds

Use Digital Marketing to Grow Your Business the Smart Way

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David Meerman Scott)

Many small businesses are making the decision to develop social and digital marketing strategies. Digital marketing is cost effective and offers a clear ROI long term. Use social media to broadcast your message and find your target audience.

The 'must haves' for businesses today include:

  • A Company Blog
  • Facebook business page
  • Twitter profile
  • Google+
  • Linkedin
  • Pinterest

Small businesses are increasingly acknowledging the long term investment value of a digital marketing campaign. Yet with so many social channels to maintain, many companies falter in the early stages. How can so many social networks be effectively managed, updated and maintained cost effectively on a daily basis? 

3 Top Tips to Keep it Simple & Maximise Your Impact Online 

1. Streamline Social Media Management

Every small business owner has multiple demands on their time. To save many and ensure consistency, many companies choose to manage their digital marketing campaign in-house. The advantage of this approach is that you know your audience in a real way. An effective digital marketing strategy for small business is always customer-centric. 

Finding the Time
very campaign must begin with a regular time commitment. Digital marketing is a campaign that should be actioned on a daily basis. As a guide, assign at least an hour per day to your digital strategy. Successful digital marketing requires consistency, quality and regularity. 

Savvy Broadcasting
simple strategy that works is to push your content automatically to other networks. Promote your blog posts via twitter and also push the same content to Google+ and Linkedin. Integrate Pinterest with Facebook and cross promote your content to followers and fans.

This strategy helps people find you and your information on the channel that works best for them. It also saves you time and helps you get the most buzz from your content.

2. Convert Engagement into Business

Develop your content strategically to lead viewers to discover your products and services.

Best Practices that Lead from Engagement to Sale
ith so many businesses entering the digital space, it is important to 'rise above the noise.' Design your content to gain the attention of your audience and then keep it by delivering on the promise of quality. 

The broad goal of any digital marketing campaign is to initiate a relationship with a prospect or customer and then reinforce it with relevancy. Relevant and consistent content - highly targeted to your audience - boosts engagement and sales long term. Ensure your digital communications provide real value to your customers.

3. Integrate your Channels 

A successful digital marketing campaign delivers business growth, higher engagement, loyalty and improved customer service. Co-ordinate your social channels to mutually enhance each other and build momentum. 

A Co-ordinated Plan Makes Everything More Simple
rticles, images and content should be designed to align closely with your core marketing goals. Aim to consistently re-enforce your brand message across your channels. Whether you are posting an image to Pinterest or writing an article for Google+ - ensure your content connects with your audience and matches their expectations.

The key to successful digital marketing is to keep up with your networks. Understand your brand message and broadcast it in a consistent and relevant way to your target audience. 
A successful social presence will increase your profitability long term. 

Since 2000 Roundhouse has provided a full range of digital marketing solutions for businesses throughout the Gold Coast, Brisbane and Australia Wide. Our digital services include:

  • Web Design
  • Web Development
  • eCommerce
  • Copywriting
  • Content Development and Promotion
  • Social Media Services
  • Mobile Development Marketing
  • Email Marketing
  • SEO

Our solutions are custom designed to suit your business and your budget. We design our strategies to suit your needs and grow your business online.

Do you need Digital Marketing Services?

Talk to Roundhouse. We can help.
iew our portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
. Top Tips for Choosing the Right Web Agency
. Digital Branding


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    ​Digital Branding

    by Saul Edmonds
    digital branding

    How to achieve digital branding success 

    The goal of branding is to create a meaningful dialogue between company and consumer. 

    Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

    What is Digital Branding?

    In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

    Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

    Customer loyalty is strengthened when brands participate in the conversation.

    Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

    Actively building customer relations online is fundamental to digital branding success.

    What are channels for digital branding?

    Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

    Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

    Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

    Digital Branding and Audience Engagement

    Digital branding is about observation, participation and contribution.

    Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

    Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

    Digital branding is a long term strategy that must be maintained on a daily basis. 

    Brand Monitoring and Feedback

    Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

    Brand Community

    The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

    At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

    Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

    Digital Branding for Your Business

    Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

    Grow your Business with Digital Branding

    Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

    Learn more about how a digital branding strategy can benefit your business.
    Talk to Roundhouse. We can help.

    Get started with an obligation free consultation.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      3 Ways to Leverage the Power of Social and Mobile Marketing

      by Saul Edmonds

      How to Connect with your Market in the New Digital Economy

      “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” 
      David Meerman Scott (Author)

      Marketing has always been at the heart of every small business.

      Marketing channels are changing greatly as the digital economy gains traction. In previous times a typical marketing plan for a small business owner would include such elements as: 

      • the yellowpages
      • direct mail
      • local advertising
      • networking
      • public relations

      While the yellowpages struggles for relevance, print marketing continues to perform; yet is most effective when used in conjunction with a digital campaign. Print marketing works to reach prospects when they are offline. Google and Microsoft invest millions each year on highly targeted print campaigns – this is evidence that there is still an important role for printed materials in small business marketing.

      Social, Mobile and Small Business Success

      For most businesses, a website is the start of a digital marketing strategy. Getting the right website is essential – yet in a well-rounded marketing strategy it is just the beginning.

      Read on for our Top 3 Ways to Leverage Social and Mobile Marketing for Profit.

      1. Engage your prospects with Social

      Social Media for business is a long term strategy. At the core of any social media strategy is content creation. This content typically involves blog posts, youtube videos, images and infographics, free ebooks and slide presentations.

      Each of these is important – however, a blog is particularly recommended. If you are just beginning your social campaign, start here. If you can invest a few hours each week in writing targeted articles that address the needs of your customer (3 articles per week is recommended) - blogging is a great way to get your message out and boost your SEO without additional costs.

      Your blogs should then be broadcast across your other social channels. Twitter, Facebook and Linkedin must be included here.

      Take the time to reach out to others. Get involved in forums, ask questions on Linkedin, and share images on Pinterest. Join the conversation. Participation is the key.

      A targeted social media strategy for business takes time, commitment, creativity and sometimes a little inspiration. Focus your attention and take one step at a time. Get started with your blog, broadcast your message to Twitter and share images on Facebook.

      Design for Social Success

      Ensure your brand is well represented across the social platforms.

      Include your logo prominently on your Twitter and Facebook business page. Develop each channel carefully as a branded digital asset that communicates your message clearly.

      2. Engage Your Prospects with Mobile

       

      Mobilise your Website
      A mobile friendly website is essential. With 1 in 7 internet searches conducted from mobiles – people are visiting your website right now from their mobiles. Make sure your website works for them.

      The two options here are: a fully optimised mobile website or a mobile ‘mini-site’ where any searches from a mobile are automatically diverted to a mini mobile version of your main site.

      Mobilise Your Emails and Email Marketing
      Ensure that all emails you send are readable on the mobile screen – as a great majority of people check their emails from their smartphone.

      Build an opt-in SMS Marketing List
      Invite customers and prospects to subscribe to an SMS marketing list. Offer then an incentive for doing so: a discount, special offer or giveaway is ideal. Broadcast relevant messages to your subscribers.

      3. Integrate Your Marketing Channels

      No marketing element operates within a vacuum.  The most effective marketing strategy is an integration of online, offline and mobile. For example, why not promote your social networks on printed business collaterals?

      Effective marketing across the new media requires a degree of experimentation and finding out what fits best – for you, your business and your customers.

      A strong social media campaign requires quality content that is equally matched by a dedication to build an audience. Time must be invested to find followers and a fan base.

      The key challenge is to engage a build a targeted audience and then convert that engagement into revenue. A large database of contacts always provides greater opportunities and return than a small database.

      Promote your brand online, offline and via mobile channels to get the best results. In a world of emerging media; there is no ‘one size fits all’ solution to suit every business. Daily commitment, a willingness to ‘get out there’ and constant review are the keys to marketing success.

      Do you need help marketing your business and brand on social networks?

      Roundhouse provides custom designed social and mobile marketing campaigns to build your brand and boost your profits online.
      Each campaign is individually designed to suit your goals and your budget. 

      From branding to content creation and social promotion; contact the social media experts at Roundhouse to discuss your next project.
      Talk to us. We can help.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        How to Tweet a Photo straight from your Camera Roll

        by Saul Edmonds

        "Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment."

        Elliott Erwitt

        A great photo demands to be shared.

        Tweet your photos to add information and interest to your twitter feed.

        It is easy to tweet photos from your iPhone 5 camera roll.

        Simply follow these 4 easy steps:

        1. Go to your camera roll. Choose a photo.

        2. In the lower left hand corner note an arrow icon. Tap on the arrow. A menu will appear.

        3. From this menu choose "Twitter". Another menu will appear with the photo attached.

        4. Your photo is ready for tweeting. Simply type in your tweet and tap the send button.

        Your photo is tweeted!

        All done.

        Roundhouse is a full service creative studio located at the Gold Coast Queensland. We offer custom web design, brand, print and marketing solutions both online and offline.

        Contact us to discuss your latest project.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

         

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          3 Website Marketing Strategies that Boost your Traffic for FREE

          by Saul Edmonds

          How to market your website online for free

          Marketing is expensive. 

          Paid online marketing is no different.

          If you rely upon paid online marketing, your main options include:

          - adwords (pay per click)

          - Facebook advertising

          - professional SEO (paid monthly)

          Paid website Traffic Can be Costly

          The purpose of any online advertising campaign is to increase website traffic. This can be a costly exercise and must be done carefully to ensure a consistent ROI.

          Consider the following:

          - In an adwords campaign, costs can easily add up. Many keywords cost more than $10 per click through (and some highly competitive keywords up to $200 per single click). It goes without saying that a significant adwords campaign is simply not affordable for many small businesses.

          Over the past 2 years, the cost per click through has risen by up to 400% in some cases.

          “AdWords can bleed many a small business dry,” said Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach.

          - Facebook advertising, although less expensive than adwords - can be relatively costly. Facebook advertising requires persistence, testing and ongoing review to ensure you get a positive ROI.  

          - Some professional SEO service providers charge up $4000 - $5000 per month. This fee will usually involve targeting a range of keywords across the main search engines: Google, Bing and Yahoo. This type of SEO generally centres around acquiring back-links and includes a detailed on site optimisation. This type of SEO service does not usually include content creation.

          3 Web Marketing Strategies to Get FREE traffic

          Free marketing is a huge bonus for every business owner.

          Practical strategies that increase web traffic without additional expense are ideal.

          Increasing web traffic is the essential goal.

          More traffic leads to higher conversions, increased profits and greater brand recognition.

          1. Maximise Organic Search Engine Results

          This is where people find you 'organically' via the search engines. Usually it means you need to come up on page 1 for your search terms.

          How difficult is this? From our personal experience, search engines will find you if blog regularly. The real value of targeting keywords is in the 'long tail' results, where people search for your keyword in combination with other relevant words.

          For example, in November last year we published an article on our blog entitled '5 Top Tips for Great Letterhead Design'.

          This article had no special SEO, adwords or other promotion. From that single article we have achieved top rankings in google.com and google.com.au for such terms as 'top letterhead design', 'creative letterhead design', 'letterhead tips' and quite a few more variations. Every week this article continues to drive targeted traffic to our website. This a good example of the 'long tail' in action.

          Organic search results are best achieved by optimising your website and designing your content to target your niche. Consistent blogging is key to achieving 'long tail' organic search results. Content must be original and highly relevant to information your customers are searching for.

          2. Expand Your Content Across Media Channels

          Create targeted content in addition to your blog.

          Key channels to target are:

          - Youtube

          - Slideshare

          Video content is a great way to target your keyword and niche. Youtube videos can be very simple yet still effective. Consider what sort of video would best promote your product or service? What information do your customers value? Product demonstrations, testimonials, behind the scenes and more can be highly converting without breaking the bank. 

          3. Utilise social to propel your content further

          Showcase your content journey across social media and social networks.

          Essential social media channels for business are:

          - Youtube

          - Slideshare

          - Pinterest

          Essential social networks for business are:

          - Facebook

          - Twitter

          - Linkedin

          Make use of an integrated marketing strategy to boost your traffic without additional cost.

          It takes time and consistent dedication to build a digital marketing strategy but the results are worth it.

          Which strategies work best for you? Tell us your story!

          Roundhouse is a cost effective Boutique SEO consultant. We build innovative content creation and promotions strategies into our SEO schedules. We believe in the value of unique content across a variety of media. 

          If you require a professional design solution or a custom designed SEO strategy, talk to us.

          We can help. 


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            3 Ways to Boost your Social Media Marketing with Hashtags

            by Saul Edmonds
            boost-social-media-marketing-with-hashtags_Hashtags.png

            What are #hashtags and why you should use them?

            Hashtags have been in use for some years. 

            Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram.

            Get to Know Hashtags

            Make use of hashtags in your social media strategy.

            Smarter use of hashtags can increase your business in the competitive online space.

            A hashtag is simply a form of shorthand used when communicating about a specific topic. It provides an easily identifiable reference to a precise subject.

            A hashtag may consist of a single word or several words combined into one.

            For example:
            That is the most amazing fact! #SocialMediaFacts
            or:
            Raining again! #LondonSummer

            How to create a #hashtag

            Creating a hashtag message is easy.

            Just preface your topic with the # symbol. Ensure there are no spaces between words if multiple words apply.

            For example: if your are tweeting about a special discount offer at your company, conclude your tweet with #BestOffer (or similar).

            Capital letters will not influence search results yet are useful to improve readability.

            Top 3 Ways to Boost your Social Media Marketing with Hashtags

            1. Research #hashtags used by your competitors.

            Hashtags are a great way for brands to gain attention.

            View the twitter feed of your competitors or relevant industry groups to view trending topics. Use these hashtags within your social media strategy to increase your exposure and engage in the discussion. This will lead to greater website traffic and raise brand profile.

            2. Define the most popular topics for your industry.

            Create a list of popular topics for your business. View trending topics on twitter. Note hashtags topics similar to your own. Get involved in the discussion. Utilise your expertise to contribute tips and useful information.

            Ensure you end your tweet in the relevant hashtag to gain beneficial exposure.

            3. Use #hashtags like SEO.

            Use hashtags in a similar way as keywords for SEO.

            Consistently promote these hashtags within your social media messages. This will help users to find you when searching plus assist in promoting your brand.

            Hashtags are an effective way to increase brand visibility in the social media landscape.

            Gain success and boost your profitability with hashtags today.

            Roundhouse is a full service creative studio. We offer a complete range of web design and web promotion strategies both online and offline. Our online services include customised seo, social media promotion and content creation. 

            We would love to help you succeed online. Talk to us today!


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              by Saul Edmonds