How to Get More Business From Networking

by Saul Edmonds

5 Effective Ways To Get More From Your Business Networking

Either you run the day or the day runs you.
Jim Rohn

Take Charge of Your Networking Today!

The networking of your business should never be outsourced to an outside agency.

To gain lasting value from your business networking, you need to develop the skills in-house.

The range of networking responsibilities include public relations, relationship management, advertising, marketing, and departmental collaboration. Two of the most powerful campaigns you need to focus on are referral strategies and word-of-mouth advertising.

Here are 5 ways to start taking charge of your networking campaigns:

1. Expand Your Networking with Events

The key to getting the word out about your business is to get involved with events and organisations where you can develop stronger business relationships.

Make it a point to attend in at least two networking events every month. Once you attend these meetings, you have to make a commitment to follow up with anyone that you met at these seminars. Networking is vital for growing your customer base, and the biggest mistake you can make as far as networking is not following up after the meetings are over. This one area could have a huge positive effect on your business.

2. Build Relationships Consistently

In order to effectively grow your base, you need to reach out to those people that you met at least twice a week.

It might seem like a lot to make two calls each to every person you connected with, but in order to grow and maintain these relationships you have to be willing to put in the time. If you are too busy to stay in touch with these contacts, how can you possibly expect that relationship to grow?

Make time each week to make these personal calls, regardless how short they might be. These calls will help to grow the relationship and strengthen the bond in this business relationship.

3. Use Cards To Connect in a Personal Way

During the course of the year, you need to stay in touch with these contacts in other ways. If you were lucky enough to get their birthday, send out a card in the mail.

Send postcards to just say you are thinking about them. Mail greeting cards for the holidays, and don't just do like everyone else and hit the big holidays. Mix it up a little and really grab their attention by sending out a little card for Halloween, Labor Day, Anzac Day, and Christmas! If you have fallen out of contact with certain clients, try to reconnect by sending them postcards with an offer to reconnect in the near future.

4. Grow & Maintain Your Database

As the person in charge of networking, you need to guard your database of contacts like it was gold.

This database is your key to connecting with all these individuals.

Whether you have all the information in a binder, postcards, or an online program, it must be something you can access easily and that is well organized. If need to reach out to an individual quickly, these contacts need to be organized in a way that is optimised. A good database management software can explode your referral system. Here you can lists contacts that are connected to your contacts, to help you reach people higher up on the business ladder.

5. Learn the Power of Thank You

The power of the thank you cannot be understated.

If someone took the time to refer you to a client, they do assume you are grateful. That should not be taken for granted. You need to make an effort to thank them in a unique way.

Understand that this new customer could generate a significant amount of money for your business, the least you can do is find time to thank the referral with more than a simple email.

This person has feelings just like everyone else, and by taking the time to acknowledge what they did for you, you give them reason to want to do it again in the future. If they feel like their efforts made an impact and they were rewarded for it, they are more likely to help you more in the future.

The thank you is the simplest thing to do, but it will have the biggest overall impact long-term in your marketing efforts. 

These simple networking tips are not too difficult to implement. If you set aside a small amount of time each week you can easily pull off the job as head networker in your company.

ARE YOUR UTILISING THE POWER OF NETWORKING TO GROW YOUR BUSINESS?

At Roundhouse, we understand that every successful business is built upon successful relationships. We work closely with every client on a 'one to one' basis and strive to serve their needs and exceed expectations. Our goal is to build proactive relationships for the long term. To learn more about how to use networking to grow your business, please get in touch.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Grow Your Brand With Social Media

by Saul Edmonds
building-a-strong-social-media-presence.png

Getting Started - Brand Building With Social Media

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley

Build Your Brand Long Term With Social

Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day.

The key to running any successful social media campaign is your willingness to put in the time needed. There really are no shortcuts when it comes to building a strong social media presence.

Try some of these strategic tips for getting the most of your social marketing efforts.

Engage with your audience via social. It really is that simple. Take the time to read Tweets, study them, and reply with clear messages. The more time you spend working on studying the messages, the easier this will get. 

When your time is limited, you have to start focusing on people who are posting messages that are most relevant to your business. If you try to read each post, you can easily experience information overload. Try to determine which people are making posts that have the more relevance to your customers. 

Set a number of posts that you feel is appropriate, and try to reach that goal with your posts each day. If you run out of ideas or information, it is better to skip than try to post something just to be posting and keeping up appearances.

Don't feel you always have to get your message out from your profile page. Take the time to visit those you are following and leave the message on their pages too. That will mix up the content and give the audience to reason to believe you really do interact with your crowd.

If you are going to be away or you have an idea that you want to be seen by the most amount of followers, then it makes sense to do an automated post. If you had an idea at two in the morning, chances are that message will fall on deaf ears. Drop it in your automated system to go off at noon to be seen by the biggest crowd. This is perfect if you are going to be busy or away from the computer for a while too.

If you see a post from someone in your inner circle that really peaks your interest, interact immediately. Post a follow-up comment or just let them know you appreciated it by marking it favorite or sharing it with your inner circle. It only takes a second to hit the share button, and your fans will see on their feeds exactly what you have done. This takes minimal effort to accomplish.

Staying active doesn't mean posting low quality content. Take the time to really see if your posts are providing your audience any benefits. If you have a free e-book or book you want to share, make it available to the masses. Drop it on a landing page where you can grab email addresses, then post your message, Now you grow a mailing list of targeted contacts who believe in your messages.

Take the time to implement a few of these techniques and watch your social media marketing yield positive results. Enjoy the true power of these powerful platform with a structured and co-ordinated approach to social media marketing.

IS SOCIAL WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 7 Branding Mistakes

2. 5 Essential Elements of a Successful Brand Audit

3. How to Outsource Your App Development Effectively

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Social Networking for Business

by Saul Edmonds
Social Networking for Business.png

3 Key Social Networking Strategies To Build Your Business

"Networking is an essential part of building wealth."
Armstrong Williams

Outbound Marketing vs Inbound Marketing

Traditional paid advertising still works - although, social networking has arisen over the past few years as a powerful complimentary strategy.

Inbound marketing refers to the practice of offering value (in the forms of online information, entertainment, community) to your audience - for free.

Customers and prospects make use of this value - by reading, downloading and sharing relevant content - and progressively build trust with a company. Over time, loyalty develops towards this company and brand, as a trusted provider of quality goods or services. 

A brand is effectively promoted by the value they offer to their audience.

Social networking is the process of making connections with people online.

Together, social networking and quality content form the basis of an inbound marketing strategy.

Social Networking for Business Growth

Find new ways to integrate social media into your marketing efforts.

Social media builds trust. People trust the opinions of others - their friends, family and online communities.

Studies indicate that:

  • 70% of people trust online opinions
  • 92% of people follow recommendations from friends and family

Use the power of trust and grow your business with social networking.

1. Use Social Networking for Audience Acquisition

Develop a creative and consistent cross channel marketing campaign. Quality content is essential. Develop content that people will find relevant, informative, interesting or entertaining. Genuine value must be present. 

Take time to identify who your is your target audience - and what information would resonate most effectively with them. Aim to deliver quality content of the highest value, that will motivate people to actively share.

2. Use Social Networking to Build Community

Create your own social networking community. Find and actively participate in online communities relevant to your niche.

Create trust and support for your business via these communities. Seek to establish your own community with both online and offline activities that are relevant to your audience.

3. Use Social Networking to Showcase your Expertise

Find innovative ways to bring your expertise to your connections. Aim to assist - never to sell.

Publish your knowledge in a format that is readily sharable. Your business will gain credibility and your audience will benefit.

Invite other industry 'thought leaders' to participate. Develop proactive partnerships that compliment your expertise and experience.

Social Networking builds momentum. The more actively you engage with your audience - the more momentum you achieve. The more you give - the more your gain. Your key benefits are: more exposure, wider reach, higher levels of engagement and increased brand loyalty.

A genuine commitment to serving your customers - and developing more innovative ways to do so - is key to taking full advantage of the opportunities that social networking offers to every business today.

Do you need assistance with social media marketing or social networking?

Roundhouse has been providing design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional brand and design experience.

Roundhouse is dedicated to delivering effective social media services with a high ROI. We work to understand you, your business and your customers and tailor a solution to increase your profits. 

Saulke (1).png

TALK TO ROUNDHOUSE

We can help you succeed online.

Contact us here.

View our portfolio here.

Visit our sound design website here. 

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. 3 Tips for Smarter Digital Marketing   

2. Targeted Advertising   

3. Digital Branding  

 

 

 

by Saul Edmonds