3 Ways to Use Storytelling To Create Brand Value

by Saul Edmonds

How to Boost Brand Value With Storytelling

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Gary Vaynerchuk

Why Storytelling Will Create Brand Value for Your Business

When your business has a compelling story, it makes it easier to create word-of-mouth awareness in your industry.

If the story can add character or colour to your business, it will be able to resonate with your audience on a deeper level. This will help them to remember and then tell your story to their inner circle.

Your company must have a story behind it in order to be successful. That story is a way that your customers can in a sense sell your business for you. 

Create a great story, then your customers do the leg work in bringing the story to life. The story that you tell of your business must spark the imagination of your customers so they can touch, hear, see, and smell the story like it was happening in front of them. This story will set you apart from your competition if you do it correctly. 

Here are three important things to consider that will help your company to sculpt a memorable story that will resonate longer with your target audience and help to set your business apart.

1. There Must Be a Protagonist

For a story to be successful, it simply has to have a hero. Someone that everyone will look up to and help make the story more memorable.

This hero needs to be someone that the customer can easily relate to. The protagonist is an everyday person just like you and me. They may be experiencing a problem, and they are on the lookout for that solution. Now here comes along your company that is able to provide a service or product that will help solve that problem.

The key here is to make the hero connect with your audience. 

2. There Must Be an Antagonist

Now in this story, in order for it to connect with your audience, you have to have an antagonist too. The antagonist is the challenge in your unique story.

Effective storytelling demands that there be challenges to be overcome.

The key challenge in your story is met by the hero. To make your business successful, you have to be able to solve the problem. Your product or services are going to be the solution, so include them in your story in an engaging way. Through the telling of your story, your customers learn how you can address their problems and provide real solutions.

3. Creating That "AHA" Moment

The "AHA" moment of your story is when your product or services are introduced.

Your services provide the solution - and the story is complete. Your audience connects you with a positive experience. Your business is instantly escalated into their minds in a way they identify with. They begin to embellish on the story and before long your company is legendary.

Take the time to try and shape your unique story so that it will better resonate with your potential customers and give them the opportunity want to share it with others. This is how your company will stand apart from the competition.

IS STORYTELLING WORKING FOR YOUR BUSINESS?

At Roundhouse, we understand the power of a great story. Telling your story effectively and consistently via your brand and marketing initiatives - is a cost effective way to stand out from your competitors and gain traction with customers. People love stories. Make yours a memorable one.

To learn more about the power of storytelling and how to use it to grow your business, why not call us for an informal chat?

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

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If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Grow Your Brand With Social Media

by Saul Edmonds
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Getting Started - Brand Building With Social Media

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley

Build Your Brand Long Term With Social

Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day.

The key to running any successful social media campaign is your willingness to put in the time needed. There really are no shortcuts when it comes to building a strong social media presence.

Try some of these strategic tips for getting the most of your social marketing efforts.

Engage with your audience via social. It really is that simple. Take the time to read Tweets, study them, and reply with clear messages. The more time you spend working on studying the messages, the easier this will get. 

When your time is limited, you have to start focusing on people who are posting messages that are most relevant to your business. If you try to read each post, you can easily experience information overload. Try to determine which people are making posts that have the more relevance to your customers. 

Set a number of posts that you feel is appropriate, and try to reach that goal with your posts each day. If you run out of ideas or information, it is better to skip than try to post something just to be posting and keeping up appearances.

Don't feel you always have to get your message out from your profile page. Take the time to visit those you are following and leave the message on their pages too. That will mix up the content and give the audience to reason to believe you really do interact with your crowd.

If you are going to be away or you have an idea that you want to be seen by the most amount of followers, then it makes sense to do an automated post. If you had an idea at two in the morning, chances are that message will fall on deaf ears. Drop it in your automated system to go off at noon to be seen by the biggest crowd. This is perfect if you are going to be busy or away from the computer for a while too.

If you see a post from someone in your inner circle that really peaks your interest, interact immediately. Post a follow-up comment or just let them know you appreciated it by marking it favorite or sharing it with your inner circle. It only takes a second to hit the share button, and your fans will see on their feeds exactly what you have done. This takes minimal effort to accomplish.

Staying active doesn't mean posting low quality content. Take the time to really see if your posts are providing your audience any benefits. If you have a free e-book or book you want to share, make it available to the masses. Drop it on a landing page where you can grab email addresses, then post your message, Now you grow a mailing list of targeted contacts who believe in your messages.

Take the time to implement a few of these techniques and watch your social media marketing yield positive results. Enjoy the true power of these powerful platform with a structured and co-ordinated approach to social media marketing.

IS SOCIAL WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 7 Branding Mistakes

2. 5 Essential Elements of a Successful Brand Audit

3. How to Outsource Your App Development Effectively

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

7 Cost Effective Ways to Boost your Small Business Image

by Saul Edmonds

7 Inexpensive Steps to a New Image for Your Small Business

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy

Discover simple ways to boost your brand marketing

Whether you have been in business 5 days or 5 years, your business has already made an impression on somebody.

The thing about a business image is that - contrary to popular belief - you can change and update the image or brand of your company from time to time.

Many business owners are rebranding to attract new clients, whether they need a fresh start or have expanded into a additional areas of business.

The thought of a brand makeover might seem challenging, but with a strategically updated brand design, you can change the direction of your company and reach an entirely new audience.

1. Conducting an Image Audit

Before you can take your business in a new direction, you have to already know where you stand with your customers. Take a close look at the branding within your company, looking at it from the eyes of your customers. Look at other brands that have already achieved your goals, and see how your company compares. Looking to attract a younger audience? Look for brands that already connect with that audience and note what attracts that demographic.

2. Going the Mobile Route

If your company was created before smartphones, your website may be lacking when viewed on a mobile device. Update your website to be more mobile friendly and optimise your content for the search engines. Also update the contact information on google maps so mobile users can find you using local search tools. 

3. Rethinking Your Color Scheme

If you created your website theme several years back, maybe it is time to look review your colour choices to see if they seem dated. The idea of capturing your audiences attention with loud colours is not effective anymore. The colours need to part of a professional image that helps the customer feel more confident in buying from you. 

4. Listen to What Your Customers are Saying

The analytics on your website will guide you as to what pages of your website getting the most favourable results. This type of feedback is very important and can help you to improve your content and increase audience engagement. Try to understand how your customers are discovering your website by way of the keywords and search terms. Build pages around the popular keywords to increase traffic from the search engines.

5. Participating in the Community

Offline efforts can also help to grow your brand. Participate in local events, promote your brand and website, and distribute as much information as you can to your local audience. Sponsor charity events or network at the local Chamber of Commerce. These are valuable and cost effective ways to get more attention for your business in a positive way. Your local customers can help escalate your efforts by sharing your information on their social media profiles.

6. Striving for Consistency

While you are expanding your new customer base, make sure that your new efforts are not in any way alienating your current customer base. If you have a significant following, consider making small periodic changes to keep consistency within your brand and image. Once you have updated the new logo, start promoting it as a fresh new image to keep previous customers on board.

7. Taking Drastic Measures

If you have made the decision to cut your losses and start from scratch, forget about consistency and focus on changing everything. Regardless of whether you are recovering from a public relations nightmare or you are not willing to continue heading in the wrong direction, pull up your boot straps and cut all ties and move forward. Maybe your business model is no longer effective because technology has completely wiped out your niche. If you were a popular VHS rental company in the 90's and still hanging on hope that the VHS will recover, consider it a lost cause and get moving the other direction before your boat is completely sunk.

Final Thoughts

Your company will not be the first or the last to have an image makeover. It is the normal process of conducting business in a fast moving and ever changing world. Thousands of business owners like yourself have made the change and are thriving today!

IS YOUR BUSINESS IMAGE WORKING FOR YOU?

At Roundhouse, we understand how important it is to have the right brand and professional image for your business. We consider branding to be the foundation stone of your online and print marketing. If you want to learn more about how strategic brand marketing fuels business growth, please call us for a friendly chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified brand marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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How to Sell Your Brand In A Sentence

by Saul Edmonds
How to Sell Your Brand In A Sentence

Easy Ways to Sell Your Brand With a Sentence

"Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently."
- MultiChannel News

Hit Your Target with the Perfect Brand Message

Today, getting your message across to your target audience needs to be more effective than ever.

Each potential customer only will give you a split second to grab their attention, and then they are off to the next website.

Broadcasting your brand message – in a concise and compact sentence - is an effective way to spark interest and get people emotionally involved in your company. Your message should be short – yet inspire potential customer to engage your company, products and services.

"A brand's strength is built upon its determination to promote
its own distinctive values and mission."
- Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)

Discover Your Unique Brand Message

A compelling brand message will instantly resonate with your target audience.

Actively incorporate your message across your branding collaterals and website. Add your brand message into the subject line of your e-mails to get a better open rate. A well-crafted and concise sentence about your company will always spark interest.

It’s All About Them

The thing that you have to remember when crafting your sentence is that people need to know is what your product or service is going to do for them.

How will your product affect them positively, and how will it benefit a problem that they currently have? Getting all that information into a single sentence might seem like a challenge at first, but once you find the right words you will see an increase in traffic and referrals over time.

Short n Sweet is Best

Think along the lines of Twitter if you need to draw inspiration from anything. On Twitter you only have 140 characters to get your message out. Alternatively, think of advertising campaigns and slogans that grab your interest and get you emotionally involved. That is the type of branding sentence you must create. This definitely is not an easy skill or everyone would be utilising it's power.

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful."
- Sir Richard Branson

3 Easy Ways to Develop Your Brand Sentence

There are three simple brainstorming techniques that will help you craft the perfect brand message.

  • First you need to make it emotional and get people interested for their sake. Sell the benefits, the advantages, the true value - and leave off the facts for now.
  • Next - you already know to keep it short, so keep trimming it down until it makes sense in just a few words. Less than ten words is the perfect length. Get right to the heart of the message you wish you send to your customers and prospects.

Try to incorporate numbers into the sentence. Informing your buyers that your product will improve their business 80% - for example – is one way to grab attention with numbers.

  • Finally, once you feel you have the perfect sentence, see if you can trim it a little more, then get out there and see how effective it is at getting potential customers to stop by your website. Road-test your ‘brand message’ on customers, co-workers friends and family.

Continue to fine-tune your message until you have the perfect combination of words that effectively ‘tells your story’ in a single sentence.

Are You Selling Your Brand With A Sentence?

Roundhouse has been providing world class brand marketing services since 2001. From brand design, to brand management and innovative brand marketing; our friendly experts will work with you closely to deliver your brand effectively to the people who matter - your customers.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our brand design services here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. The 6 Essentials for Effective Brand Identity

2. Brand Marketing - Boost Your Brand Online

3. 4 Ways to Tell Your Real Story on Twitter

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

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Brand Reputation and the Difference Between Your Business and Your Brand

by Saul Edmonds
Brand-Reputation-and-the-Difference-Between-Your-Business-and-Your-Brand_Brand Reputation and the Difference Between Your Business and Your Brand.png

Brand Reputation and the Difference Between Your Business and Your Brand

Is you business a recognised brand?

Try not to become a man of success, but rather a man of value.

Albert Einstein

One of the more difficult things to determine in your business is deciding at what point your company goes from being a business to becoming a recognised brand. 

Is it the number of likes, positive reviews, or retweets that determines when a business makes that jump to a brand?

Turning your company into a brand that consumers readily recognise will set you apart from others competing in your niche. It is a difficult challenge when you aren't sure what the criteria is for calling a company a brand.

 The best way to define the term brand is to look at your industry from your audience’s point of view. How your customers feel about your company's name will often dictate your brand reputation.

Think for a moment about other companies that are the top in their industry.

What is it about the best cola, the best computer store, the best coffee shop and others that are on the top of your list?

The reason these brands are considered by many to be the best in their industry is due to a consistently high level of performance and effective communication. They may have a ton of competition, but they still deliver a superior customer experience. They don't satisfy the customer’s needs once, they make certain to give more value every time that customer returns. This is how they stay on top for years.

The brand reputation of these companies was forged over time with the consistent delivery of high quality services and products.

Ultimately, it is the quality services, products, communication and total customer experience that separates your business from your competitors.

Building your brand has to begin with the delivery of genuine service, value and excellence. Word of mouth marketing will help to build that brand reputation you need to succeed.

Getting back to the original question then, what is it about your business that makes it a brand?

 It must be about the quality of your service and products, but it also must be about getting your core philosophy into every aspect of the business.

When your customer understands the key values of your brand – and believes that philosophy is within every molecule of your business - you make the move towards being a brand.

Strive to Deliver Value

If the core of your business is about giving your customer more in value than they could ever give you in money – and your customers share in that commitment and belief - you have created a strong brand reputation that will grow your business and increase your profits.

To make the leap from a business to a recognised brand, ensure that the key values within your brand are fully integrated in a real and tangible way throughout your organisation and communicated consistently and effectively to your audience.

Creating a successful brand is all about representing your core beliefs to your target customers.

Effective branding will grow your sales, increase repeat sales and build your business for the long term. 

Is your brand connecting with your audience?

Roundhouse has been providing world class brand and design services since 2001. Our expert designers deliver innovative solutions to boost your leads and profitability. We offer a great range of affordable design options that deliver maximum ROI. 

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Social Networking for Business

2. Brand Management for Small Business

3. The 6 Essentials for Effective Brand Identity

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

The 6 Essentials for Effective Brand Identity

by Saul Edmonds

Brand Identity 

The 6 Essentials for Effective Brand Identity.png

A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it - shares the same understanding.

A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis.

A brand identity richly invested in meaning for all participants promotes an effective brand.

Brand Identity : A Working Definition

A brand identity reflects how an organisation understands its own personality, noble purpose and distinctive capabilities internally.

The most successful brands exhibit strong internal brand identities - where employees are engaged and passionate about their company.

A highly motivated and engaged employee ensures a superior customer experience.

The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring

Brand Identity - A Total Vision

Brand identity consists of the following 6 key elements:

1. Brand Capabilities 

The specific ideas associated with a brand and its product or service delivery.

Examples include: 'innovation', 'distinctive quality' or 'value for money'.

- What are the products or services or values offered by this company?

- What are the relevant quality standards and how are they accessed?

- What does the company have to do well - to win loyal customers?

 

2. Brand Culture

The internal values of a brand.

- What is the heart and soul of the organisation?

- What are the core beliefs?

- What is the key promise made to customers?

 3. Brand Purpose

The inspired purpose or goal of a company.

- What is the goal or noble aspiration of the company?

- How does the company seek to effect the lives of the people they serve?

- How does the company strive to better the lives of people?

 

4. Brand Personality

The human values associated with the way value, service or products are delivered.

- What is the style of the company?

- How is this style delivered?

 

5. Brand Community

Shared values promote stronger brands.

- What values and professional affinities are important to the company and the audience it serves.

- How is a company seeking to engage, create, promote and inspire 'big ideas' that are important to all.

 

6. Brand Self Image

The way a customer uses a brand in the context of their own self image.

- How do your customers want to be seen?

- What do your customers hope to achieve long term?

 

Do you need assistance with brand identity?

Roundhouse has been servicing businesses throughout Australia and worldwide for over 10 years. Creative director Saul Edmonds has over 20 years professional design experience.

We are dedicated to delivering strategic brand identity solutions that lead to increased profitability. We work to understand you, your business and your customers and provide tailor brand designs and strategies that connect with your audience.

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Talk to Us
We can help grow your business and your brand.

Contact us here.

View our portfolio here.

Visit our sound design website here.

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 128a Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/ 22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Marketing - 6 Top Tips to Boost Your Brand Online 

2. 5 Top Benefits of a CMS Website

3. 14 Keys to Quality Web Design

 

A Handy Brand Glossary

by Saul Edmonds

A Glossary of Brand Terms

"Your premium brand had better be delivering something special, or it's not going to get the business."

Warren Buffett

What is a brand? 

A brand glossary

Your brand is a key to your success. The fundamental importance of branding should never be underestimated.

Memorable branding - across online platforms and the offline world - has never been more important than today.

Branding as a broad term has diversified into specialist brand niches.

Brand experts refer to a variety of 'brand terminologies' which seek to address the various aspects of brand management.

Learn more about the science and art of branding with our handy branding glossary below.

 

 

Branding Glossary

Brand 

Above all, a brand is more than a logo. A brand is the total representation of a company: the sum of its communication. 

Your brand is the key concept that forms the foundation of your business. 

It is the ideas or associations created in the minds of your customers, prospects and employees.

It is the promise of quality that seeks to be daily reinforced by customer experiences.

Brand Architecture

'Brand architecture' refers to the structure of brands within brands. For example, iPhone and iMac are brands within the Apple company. In this instance, Apple is referred to as a 'master brand' and the iPhone is in effect a 'sub brand'. Brand architecture is the broad analysis and strategy as to how to utilise these integrated brands for maximum advantage.

Brand Audit

A brand audit is an detailed assessment of the strengths and weaknesses of a brand. This may include an extensive review of advertising and marketing collaterals, identity components and communication strategies and actions.

The goal is to access how effectively a brand is being represented within the marketplace.

A consistent process of brand auditing is essential to ensure continued long term success.

Brand Awareness

Brand awareness seeks to measure the effectiveness of your brand amongst your target audience. Do people understand your brand and actively resonate with your brand message?

Brand Differentiation

Brand differentiation refers to the 'point of difference' a company achieves relative to its competitors. Branding must actively strive to promote differentiation - that is, the values, products and services that are unique to your company alone. Identify what is it that makes your product or services more desirable than those offered by your competitors.

Brand differentiation seeks to position your brand competitively within your marketplace.

Brand Equity

Brand equity is a broader assessment of a brand in relation to brand recognition, respect and popularity. Brand equity directly equates with the value of a company. Greater brand equity is associated with increased value.

Brand Identity

Brand identity is also known as corporate identity or sometimes company identity. This is the logo and associated visuals of a brand. Brand identity is the graphical representation of a company across all marketing collaterals - from business cards, to brochures, letterheads, websites and more.

Brand Image

Brand image is the perception of your brand amongst your audience, customers and prospects.

It is the combined impression that people have of your company, products and services.

Brand Strategy

 

Brand strategy is a strategic solution to position your brand effectively for success.

It is the cornerstone of your marketing plan and forms the basis for ongoing brand management.

Do you need assistance with brand design or your brand strategy?

QUALITY BRAND DESIGN GOLD COAST

Roundhouse has been providing quality brand design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional design experience.

We are dedicated to delivering strategic brand design with a high ROI. We work to understand you, your business and your customers and tailor a unique brand solution to increase your profitability. 

TALK TO ROUNDHOUSE

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We can help grow your business and your brand.

GET STARTED HERE

If you enjoyed reading this article, you may also enjoy the following:

1. What makes a great corporate identity?

2. 4 Reasons to Choose a Brand Agency

3. Brand Management for Small Business

 

 

Brand Marketing : 6 Top Tips to Boost your Brand Online

by Saul Edmonds
Brand Marketing - 6 Top Tips to Boost your Brand Online

Brand Marketing Online 

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." – Amir Kassaei

Brand marketing is a simple statement.

It involves two elements : branding and marketing.

  • Branding is the means by which your brand is known and promoted. 
  • Marketing is the sum of strategies and tactics by which your message is broadcast.

Brand marketing online is a challenge. With over two billion internet users worldwide, marketers need to find ways to 'cut through the clutter' and make their brands shine in a crowded marketplace.

Brand Marketing Begins with a Great Brand

The process of brand marketing is made easier when it begin with a quality brand design. Ensure your brand design is memorable, relevant to your target audience and highly aligned to your company values. A strong brand will create interest in your company, boost website visitors and enhance conversions. Your brand design will effectively position your company within your industry group and should inspire trust and motivate action.

Brand Marketing for Best Results

There are many ways of marketing your brand online. Here are our best 6 tips to get a positive result.

Tip 1. Discover Your Target Market

Your target audience is the niche group of people who are most likely to engage with your brand. Defining your target audience is a key element of your marketing strategy. A well defined target is always easier to 'hit'. Reach out to your prospects - become familiar with their types of communities, geographic scale and locality online.

Tip 2. Create Quality Branded Content

Deliver quality content for your brand with a company blog. Publish branded content regularly and provide well written information your audience is interested in. This content can be article based, video based (such as a testimonial or product demonstration video) or image based (an infographic for example). Make sure your content is current, relevant to your prospects and consistently 'on brand'. Quality content will improve seo organically (which is the best way), increase traffic to your website and generate inquiries and sales.

Tip 3. Promote Your Content Daily

View your company blog as your 'brand channel'. Like a TV or radio station, broadcast your brand consistently (on a daily basis if possible) with useful and relevant content. Despite the vast extent of the internet, genuinely good content published daily is still a rarity. Offer value when marketing your brand and extending your reach. It is often said that brand marketing is not a sprint - it is a marathon. The best results come from targeted efforts maintained regularly.

Tip 4. Integrate Social Media and SEO

When you have created quality, branded content you need to ensure that your target audience engages with it. Leverage social media to increase brand marketing effectiveness. Share your content with your twitter followers, post links to your posts on your facebook and google+ profiles. Social signals are closely correlated with SEO rankings following Google algorithm updates last year. Likes, comments, retweets and shares will increase your readership and boost SEO simultaneously.

Tip 5. Quality before Quantity

Maintain your brand reputation with valuable content. In the race to develop content ensure that quality standards are met and that your brand is well represented. Invest time and build quality before quantity. High quality brand driven content will bring consistent rewards over the long term.

Tip 6. Provide Relevant Information (Don't Sell)

Always market your brand with the intention to inform rather than sell. A genuine desire to help and support the success of others will assist your marketing efforts. Build your brand marketing within the context of providing relevant and targeted information.

At the centre of any brand marketing strategy remains the brand itself. Developing your brand and marketing it is a key promotional activity. Take the time to know your target audience and find innovative ways to reach them online. Monitor your progress with web analytics. Do this, and you will be on your way with an effective brand marketing campaign.

Do you need Brand Marketing?

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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets. See our portfolio here.

Talk to Roundhouse. We can help.
ontact us for an obligation free consultation.

If you enjoyed this article, you may also enjoy the following:

1. A Guide to Brand Communications

2. 14 Keys to Quality Web Design

Targeted Advertising

by Saul Edmonds

se targeted advertising to grow your business

“The odds of hitting your target go up dramatically when you aim at it.”
 (Mal Pancoast)

Targeted advertising is a term much in use today. 

What is Targeted Advertising?

A 'target' is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach this demographic. Targeted advertising seeks to directly address prospects who are most likely to convert : your 'target market'.

Like an arrow, targeted advertising seeks to hit the 'bull's eye'. 

How to Define a Target

Targeted advertising requires the development of a detailed audience/ user profile. This information includes consumer traits, behaviours and demographic information (such as location, age, gender, occupation and more). The fundamental question to ask is 'who' - who is your potential buyer?

Who is your target audience?

A target audience comprises two groups:

  1. New Customers - those who want to buy your product and have the resources to do so.
  2. Existing Customers - those who have purchased and may do so again.

Marketing is about people. Targeted advertising requires a statistical profile of new and existing customers relevant to your business. Reach your target market by getting to know your customers better.

Targeted Advertising Saves Money

The broad goal of any advertising campaign is to increase profitability while minimising costs. A targeted advertising campaign saves money in that resources are channeled to a highly specified market or target. ROI increases as prospects are engaged more efficiently.

Targeted Advertising & New Media

New online media has enabled audiences to be tracked. For example, Facebook advertising uses profile information to allocate advertising matched to your details. Internet search results are influenced by demographics and search terms. Online and mobile behaviours can be predicted on the basis of patterns monitored via cookies and tracking codes. 

Targeted Advertising is Effective

A study by the Network Advertising Initiative (2009) determined that targeted vs non-targeted advertising yielded 2.7 times more revenue. Users were are twice as likely to convert upon click through. Targeted advertising provides an increased ROI. Targeted Advertising enables marketers to reach audiences with less expenditure. See the report here.

A better understanding of your target market will inevitably inform all aspects of your business from advertising to operations and management systems. Logo design, branding and social strategy should be integrated to effectively communicate with your customers. Take the time to understand your audience and tailor your marketing accordingly. 

Roundhouse can help you deliver a highly targeted advertising campaign. We have over 20 years of design and advertising experience, both online and offline.

Do you need targeted advertising for your next campaign?

Talk to Roundhouse. We can help.
Get started with an obligation free consultation.


 Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    7 Top Tips for Marketing Success

    by Saul Edmonds

    Marketing is all about boosting revenue.

    7 top tips for marketing success

    Yet the marketing process itself can be expensive.

    Successful marketing requires strategic implementation to ensure a positive ROI. 

    A clear marketing plan, well actioned will yield profit.

    Marketing = Profit

    7 Top Tips for Smarter Marketing

    1. Define your objective.

    A clear objective is essential. 

    What is an objective?

    A marketing objective is the specific goal of the marketing campaign. It should be precisely defined, able to be measured, achievable and timely. This allows you to determine the relative success of a campaign upon completion.

    2. Define your target audience.

    No business has resources available to market to everyone! Targeting a niche or specific audience enables small business to compete with larger organisations. 

    Defining your target market ensures your campaign budget is highly geared towards those most likely to purchase. Potential clients are clearly identified and new business generated more readily and efficiently.

    3. Define your budget.

    A marketing budget defines the marketing plan in terms of cost. It should take the form of a written document that estimates the projected costs required to meet the marketing objectives.

    4. Define your timeline.

    A marketing timeline is a visual representation of the marketing action plan. Key dates indicate when actions occur. A marketing timeline is a great tool for obtaining an overview of the campaign at a single glance.

    5. Define the key benefit your product or service provides.

    It is important to understand the key benefit your product or service will provide

    to your target audience. 

    You must describe:

    a. Who is your target market?

    b. What is a common problem you can solve for this group?

    c. How you can communicate this solution or benefit to this group.

    6. Define your core brand message to your target audience.

    Your core brand message consists of a simple phrase that assists your target market to understand your product or service and what value it offers them. 

    It is a clear and simple statement that explains why your brand matters, what value you offer and how you differ from competitors. This core message will determine all ancillary marketing messages as they must adhere tightly to this main brand message.

    Brand Message Checklist

    a. Is your message short and concise? Easy to understand?

    b. Is your message authentic? Is it believable?

    c. Does it resonate with your target audience? Is it memorable? Is it interesting?

    7. Define the keywords most relevant to your target audience.

    Market defining keywords are those particular words or phrases that your target market and participants use to describe your essential product or service area to themselves.

    For example, market-defining keywords for a personal fitness trainer could look like:

    fitness

    health

    weight loss

    exercise

    These keyword should be embedded through the campaign and used strategically in combination with other relevant link building keyword phrases.

    Careful planning and diligent review exist at the heart of every marketing success story.

    The basics never change - set your goal, chart your course, research and implement your plan, test and review results.

    Good luck with your next marketing campaign!

     

    Roundhouse has the experience and creative concepts to ensure your next marketing campaign is a success - from brand design to brand promotion both online and offline.

    Talk to us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      What is Liquid Content and Why it Matters for Brands

      by Saul Edmonds

      Discover the Value of Liquid Content

      liquid content

      The broad purpose of any marketing and communication strategy is to achieve a connection with a target audience. It is about standing out in a crowded marketplace and creating meaningful differentiation.

      In recent times, marketers have realised the power of creative content within a social web. 

      Highly shared creative content greatly promotes brand engagement and strengthens brand value

      Of course, brand engagement must be at the heart of any 21st century marketing plan.

      What exactly is Liquid Content?

      'Liquid content' as a term refers to web content that is highly shared - where the desire for sharing is driven by contagious or 'viral ideas' within the content.

      Liquid content may be described as memorable or significant content, which people become highly motivated to share via social networks such as twitter or pintrest. This may be an article, image or video.

      Highly shared content is a powerful asset. 

      Brand awareness can develop more rapidly by use of this model.

      Brand Marketing with Liquid Content

      When used within a brand campaign strategy, liquid content should be highly aligned to the business with which it is associated. It may include direct references to the brand or seek to build strong engagement with the target audience. It must consistently reflect the essential brand message and company values.

      Use Liquid Content to Drive Conversations

      An element of viral sharing is to include the 'conversations' that surround the liquid content. This can involve the distribution of relevant comments and reactions from Facebook, Twitter, Youtube and more. This enhances customer engagement and promotes interest as a diversity of ideas emerge as participation builds.

      Incorporate greater connectivity into your liquid content for more success.

      Liquid Content and Interactive Diversity

      In a social web, every story is a two way street. An evolving dialogue of content + interaction + conversation creates a dynamic and unfolding story in contrast to the single dimension of static content.

      Liquid content may become diversified organically across many mediums, as the process of sharing and engagement continues.

      Creativity and Liquid Content

      Liquid content carries a risk value. 

      Liquid content is experimental.

      No one knows for sure which pieces of liquid content will achieve a high viral status. It should form part of a culture of creativity in any organisation - where content is in part driven by the search for new models and innovative ways to reach a target market. 

      The process of innovation opens companies up to new possibilities - as we seek to discover what works in the emerging social paradigm. As a working guide - approx. 10% of total brand marketing content should be of a more experimental, courageous nature. The majority of content should continue to be of a more 'tried and tested' nature to ensure brand stability. However, this 10% 'window of innovation' is important as it will eventually define what content works best in the future.

      Final Thoughts

      As Brand Marketers, we need to adopt new models which specifically embrace the social web. The aim is to build buzz, incorporate interactivity and resonate with customers.

      As a creative agency, Roundhouse is well placed to assist with innovative ideas for content creation. 

      We love to work creatively with Brands to discover new and exciting ways to engage people.

      Talk to us. We can help.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        by Saul Edmonds