3 Key Social Networking Strategies To Build Your Business
"Networking is an essential part of building wealth."
Outbound Marketing vs Inbound Marketing
Traditional paid advertising still works - although, social networking has arisen over the past few years as a powerful complimentary strategy.
Inbound marketing refers to the practice of offering value (in the forms of online information, entertainment, community) to your audience - for free.
Customers and prospects make use of this value - by reading, downloading and sharing relevant content - and progressively build trust with a company. Over time, loyalty develops towards this company and brand, as a trusted provider of quality goods or services.
A brand is effectively promoted by the value they offer to their audience.
Social networking is the process of making connections with people online.
Together, social networking and quality content form the basis of an inbound marketing strategy.
Social Networking for Business Growth
Find new ways to integrate social media into your marketing efforts.
Social media builds trust. People trust the opinions of others - their friends, family and online communities.
Studies indicate that:
- 70% of people trust online opinions
- 92% of people follow recommendations from friends and family
Use the power of trust and grow your business with social networking.
1. Use Social Networking for Audience Acquisition
Develop a creative and consistent cross channel marketing campaign. Quality content is essential. Develop content that people will find relevant, informative, interesting or entertaining. Genuine value must be present.
Take time to identify who your is your target audience - and what information would resonate most effectively with them. Aim to deliver quality content of the highest value, that will motivate people to actively share.
2. Use Social Networking to Build Community
Create your own social networking community. Find and actively participate in online communities relevant to your niche.
Create trust and support for your business via these communities. Seek to establish your own community with both online and offline activities that are relevant to your audience.
3. Use Social Networking to Showcase your Expertise
Find innovative ways to bring your expertise to your connections. Aim to assist - never to sell.
Publish your knowledge in a format that is readily sharable. Your business will gain credibility and your audience will benefit.
Invite other industry 'thought leaders' to participate. Develop proactive partnerships that compliment your expertise and experience.
Social Networking builds momentum. The more actively you engage with your audience - the more momentum you achieve. The more you give - the more your gain. Your key benefits are: more exposure, wider reach, higher levels of engagement and increased brand loyalty.
A genuine commitment to serving your customers - and developing more innovative ways to do so - is key to taking full advantage of the opportunities that social networking offers to every business today.
Do you need assistance with social media marketing or social networking?
Roundhouse has been providing design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional brand and design experience.
Roundhouse is dedicated to delivering effective social media services with a high ROI. We work to understand you, your business and your customers and tailor a solution to increase your profits.
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