4 Ways to Build Customer Relationships with Social Media

by Saul Edmonds

How To Use Social Media to Grow Customer Relationships

“Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” - Oprah Winfrey

Build Your Brand Reputation

How your brand is perceived online will influence the behaviour of visitors to your website. 

Studies have shown that positive interaction with a company via social media significantly impacts purchase decisions. A genuine two way communication between company and consumer enhances conversion and serves to build long term loyalty. 

In our age of the internet, people still place high value on personal service and one to one attention.

Social media is the ideal channel to broaden your reach and strengthen the delivery of your customer service.

Here are 4 top ways to build customer relationships with social media.

1. Engage Your Customers

Interaction with your social media followers needs to be more impactful and personal than generic responses to inquires or feedback.

If a customer is taking the time to post on your business profile, take the time to reply. Even a small reply of thanks will have a genuine impact and establishes a connection. Remember also that you are not just affecting that one consumer. Anyone who is viewing your social profile is taking notes about how you interact with people.

Aim to provide world class communication - and convert your visitors into buyers.

2. Respond to Feedback

Don't just post replies to positive feedback - jump in and take a proactive approach if occasional poor feedback shows up. These types of feedback might sting, but if you can reply professionally and offer the consumer the opportunity to either talk directly with you, or to follow up with them and resolve the issue, it shows you are taking immediate interest in their problem and doing everything possible to fix it. If a consumer retweets one of your messages, take the time to thank them for doing that. It will encourage them to continue this in the future.

3. Encourage Interaction

If followers on your social media profile are posting helpful content for other users, be sure to thank them. Take the time to repost their messages across your other social platforms. If you receive comments, immediately follow up with a reply or like the post. If there is a conversation taking place, jump right in and offer some advice, tips, or helpful techniques to assist.

Keep your finger on the pulse of your social pages. Your active involvement ensures visitors will view you as a trusted expert who is there when they need you.

4. Just Have Fun

Social media is all about people being social and having fun.

Take time each week to post images, personal updates or even humorous information related to your niche. Let your audience know more about you. Many of your consumers are not used to interacting with the owner of a company, so let them know you are approachable and understanding.

Taking the time to just brighten someone’s day can have far reaching effects - in the future, when they are ready to buy.

ARE YOUR SOCIAL CHANNELS WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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7 Ways to Boost Your Sales with Social Media

by Saul Edmonds
Ways to Boost Your Sales with Social Media

7 Easy Ways to Build Your Business with Social Media

"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."
- Mark Zuckerberg

Simple Yet Effective Ways to Boost Sales with Social Media

If you still think that social media will not contribute positively to your business; the time has come to rethink your strategy and get on board with the social revolution.

  • Increasing your brand recognition across multiple channels is a key social media strategy. 
  • When you increase your brand awareness, you will increase your company sales.

Here are the top seven ways you can use social media for your business to grow your profitability online.

1. Getting Started with Social Media

Social media is everywhere and well known platforms include Facebook, Twitter, Pinterest, LinkedIn, Youtube amongst others. Don't get overwhelmed by thinking you need an active presence on all of these websites at once.

The key is to simply get started with one and focus your efforts on creating a professional business profile page. This is going to be a direct extension of your business, so take the time to ensure your branding, images and relevant company information is well represented to potential customers.

Contact your local design or SEO agency if you need assistance with regard to establishing social profiles.

2. Take Time Every Day

Social media is all about being social.

Don't make the mistake of developing your profile and then sitting back and expecting millions of users to like you.

The key here is to find a certain amount of time each day to connect with others and make relevant and informative posts targeted to your niche audience. Posting is not about selling your products and services. Offer some advice and helpful tips along the way and strive to deliver information that is genuinely of value.

3. Never Outsource Your Posting

Always remember that this is your company and your reputation online. Never delegate your social media marketing to an outside source. They will never put their heart into those posts like you will.

Find a little amount of time each day to post and commit to the process. Social media is a long term investment.

4. Become an Authority in Your Niche

Whatever your business niche - you have valuable insights that can help a potential customer.

Take time each day to interact with people and offer some advice or tips on how to solve problems in your industry. These social media for business tips can really position you as an authority in your industry by your followers.

5. Mix it Up Each Day

Just because you can post comments and blogs, doesn't mean that is all you should be doing.

Occasionally post a video to assist your customers with a common problem. Post an image of your staff hard at work to put faces to names behind the scenes. In this context a message about a new product release will have a much bigger impact upon your followers.

6. Stop Focusing Locally

The internet has opened up a whole world of new customers for you.

Consider for a moment that the entire world can see and read your posts now. When you realize your audience is that much bigger, you open the door to making many more sales that you could have even imagined.

7. Don't Spam the Social Sites

Using the 80/20 business rule, only 20% of all your posts should be related to products or services offered by your company.

Post relevant information that can help your customers and they will come back to your page more often. Deliver value – with new and interesting content – and visitors will consistently return to read your updates. Remember that regular visitors will often become customers – so update your content frequently, ideally on a daily basis.

Is Your Social Media Strategy Working For You?

Roundhouse has been providing world class online marketing services since 2001. From web design, to brand management and social media marketing strategy - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. 

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 6 Keys to Brand Strategy Development

2. How to Achieve More With Less When Marketing Your Small Business

3. 10 Tips for Better Postcard Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

4 Ways To Tell Your Real Story on Twitter

by Saul Edmonds
Ways To Tell Your Real Story on Twitter

Why Authenticity is Essential for Success on Twitter

"The thing I really like about Twitter is the speed with which information reaches me. You find out things from Twitter long before they're on the news. That, I think, is valuable."

- Salman Rushdie


Essential Twitter Tips

Social media has transformed the way that people interact with companies that they want to do business with.

When you are following a company on Twitter it is important for many people that they see the faces behind the name. The days of dealing with larger corporations who keep the identity of employees hidden away from the general public are coming to an end.

People want to be comfortable with the people they are doing business with, and authenticity and transparency are more than just buzz words being thrown around by big business.

The way to reach more people on a personal level especially on Twitter, is to come out from behind the curtain and let your potential buyers see who you really are.

Here are a few ways that you can exhibit transparency with your company on your Twitter profile.

1. Share the Love

When you make a large sale in your company, tell the world about it on Twitter. When you sign with a large company, tell the fans and followers how excited that you are about it. When you have a record week in sales, congratulate your team and take sometime to thank the people who follow you for making your business what it is today.

When you come off as genuine and not bragging, people will get excited for you and want to share in your excitement more often.

2. Be Honest with Followers

Not everything in business is going to be a positive experience.

Your company may have to recall products, or you may have had a bad experience with one of your customers. Share these experiences with your followers too and let them know you are looking for ways to improve on your customer service each day. Don't toot your horn at all the successes and sweep the dirt under the carpet.

Most people respect a company when it takes the initiative. It shows you are only human and working to improve each day.

3. Share Your Dreams

Tell the world about the things that really motivate you and your company.

If your employees are taking part in a local food drive, encourage people to come by and say hello. Maybe you take part each year in some type of humanitarian effort to better the world. This isn't about trying to get attention, this is all about sharing your passion with others in the hopes of getting them excited to.

Authenticity in this area is vital for showing people exactly what type of person you really are.

4. Pass on Some Helpful Advice

During your time in business you have certainly picked up a few tips and tricks along the way that have gotten you to where you are.

Pass on some of those tips to your followers on Twitter. These little pieces of advice can really show a human side to your business, and help to build trust with potential buyers. These are just small bits of information that will provide some help to anyone reading them.

Try and keep the tips related to your industry so that you also help to promote yourself as an authority in your field.

Do you include twitter in your online marketing strategy?

Roundhouse has been providing business strategy and innovative marketing solutions since 2001 - for success both online and offline. Our team of fully qualified experts can help you expand your audience online with twitter and other social platforms with an affordable and targeted strategy tailored to your precise requirements.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified logo designer today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our design services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. 3 Ways to Boost Your Social Media Marketing with Hashtags

2. 17 most Popular Small Business Hashtags

3. Why Facebook is Essential for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates!

 

Why Social Media is Good for Business

by Saul Edmonds
Why Social Media is Good for Business

Why Investing Time in Social Media Marketing is Good for Business

“Social Media is about being open, being a connector, being supportive and being yourself.”
~ Michael Q. Todd

 Social Media Marketing Made Easy

Social media a powerful tool - that can help to grow your business in today's world.

Getting people to interact and talk about your business is like getting a business referral.

When someone has a good experience or recommends your pages to their inner circle of followers, your business has the potential to be seen by hundreds and thousands of new customers.

Here are some important things to consider as to why investing time in social media is good for business:

Your Customers are Social

One of the biggest reasons to consider social media for business is that it has recently been reported that an overwhelming 73% of adults who use the internet, interact through one or more social media platforms daily.

Facebook continues to be the leader in popular social media with over 70% of all online adults using it. In addition - 40% of these people use more than one social platform – Twitter, Google+, Pinterest and more. If your business is regularly active on these channels, you have the potential to reach out to more people than you ever imagined.

The reason many website owners get overwhelmed when it comes to social media is there are just so many choices as to where to invest your limited time. Although the process may seem a little daunting at first, if you choose the right place to market your business, the end result can pay significant dividends.

Here are some key statistics to help with your next social media for business campaign:

Facebook

Over 60% of all users of Facebook visit the website at least once a day, with 40% of those visitors using it multiple times.

The largest group of Facebook users is between 19 and 29 years old, and comprises of over 80% of the entire websites users. This means if your business is not going to directly impact those users, you might want to focus your efforts on another social media platform. With over 60% of Facebook users making an annual income of $75,000, this is the one website where people with decent salaries socialise.

Twitter

Over 45% of all users of Twitter visit the website once a day, with 29% stopping by multiple times to check their feed. The highest amount of users again fell in the 19 to 29 age bracket, with approximately 18% of all adults who surf the web visiting Twitter each day.

LinkedIn

The demographics at LinkedIn are definitely geared towards the business professionals. LinkedIn is the only social network with the majority of daily visitors falling into the 50 to 64 year old bracket. LinkedIn is also the popular choice for adults who earn an income of over $75,000 a year.

Other sites like Pinterest and Instagram see high traffic each day and are geared more towards posting images than interacting in a social setting like Facebook and LinkedIn. Instagram was recently bought by Facebook and it is another useful platform from which to grow your brand.

These numbers on the social sites are a clear indication that the majority of people are spending a significant part of their day on social media.

Find Your Social Voice

It only makes sense to get involved. A social business profile enables you to interact regularly with customers and prospects – and build ongoing relationships. Relationship building is at the heart of every effective marketing strategy.

Are you taking full advantage of the social media revolution?

Roundhouse has been delivering innovative digital media solutions to businesses since 2001. Our team of online marketing experts can help you to grow your business with social media.
Talk to us for an obligation free assessment of your online marketing strategy.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 3 Tips for Smarter Digital Marketing

2. Digital Branding

3. How to Tweet a Photo Straight From Your Camera Roll

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

 

Social Networking for Business

by Saul Edmonds
Social Networking for Business.png

3 Key Social Networking Strategies To Build Your Business

"Networking is an essential part of building wealth."
Armstrong Williams

Outbound Marketing vs Inbound Marketing

Traditional paid advertising still works - although, social networking has arisen over the past few years as a powerful complimentary strategy.

Inbound marketing refers to the practice of offering value (in the forms of online information, entertainment, community) to your audience - for free.

Customers and prospects make use of this value - by reading, downloading and sharing relevant content - and progressively build trust with a company. Over time, loyalty develops towards this company and brand, as a trusted provider of quality goods or services. 

A brand is effectively promoted by the value they offer to their audience.

Social networking is the process of making connections with people online.

Together, social networking and quality content form the basis of an inbound marketing strategy.

Social Networking for Business Growth

Find new ways to integrate social media into your marketing efforts.

Social media builds trust. People trust the opinions of others - their friends, family and online communities.

Studies indicate that:

  • 70% of people trust online opinions
  • 92% of people follow recommendations from friends and family

Use the power of trust and grow your business with social networking.

1. Use Social Networking for Audience Acquisition

Develop a creative and consistent cross channel marketing campaign. Quality content is essential. Develop content that people will find relevant, informative, interesting or entertaining. Genuine value must be present. 

Take time to identify who your is your target audience - and what information would resonate most effectively with them. Aim to deliver quality content of the highest value, that will motivate people to actively share.

2. Use Social Networking to Build Community

Create your own social networking community. Find and actively participate in online communities relevant to your niche.

Create trust and support for your business via these communities. Seek to establish your own community with both online and offline activities that are relevant to your audience.

3. Use Social Networking to Showcase your Expertise

Find innovative ways to bring your expertise to your connections. Aim to assist - never to sell.

Publish your knowledge in a format that is readily sharable. Your business will gain credibility and your audience will benefit.

Invite other industry 'thought leaders' to participate. Develop proactive partnerships that compliment your expertise and experience.

Social Networking builds momentum. The more actively you engage with your audience - the more momentum you achieve. The more you give - the more your gain. Your key benefits are: more exposure, wider reach, higher levels of engagement and increased brand loyalty.

A genuine commitment to serving your customers - and developing more innovative ways to do so - is key to taking full advantage of the opportunities that social networking offers to every business today.

Do you need assistance with social media marketing or social networking?

Roundhouse has been providing design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional brand and design experience.

Roundhouse is dedicated to delivering effective social media services with a high ROI. We work to understand you, your business and your customers and tailor a solution to increase your profits. 

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TALK TO ROUNDHOUSE

We can help you succeed online.

Contact us here.

View our portfolio here.

Visit our sound design website here. 

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. 3 Tips for Smarter Digital Marketing   

2. Targeted Advertising   

3. Digital Branding  

 

 

 

3 Ways to Leverage the Power of Social and Mobile Marketing

by Saul Edmonds

How to Connect with your Market in the New Digital Economy

“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” 
David Meerman Scott (Author)

Marketing has always been at the heart of every small business.

Marketing channels are changing greatly as the digital economy gains traction. In previous times a typical marketing plan for a small business owner would include such elements as: 

  • the yellowpages
  • direct mail
  • local advertising
  • networking
  • public relations

While the yellowpages struggles for relevance, print marketing continues to perform; yet is most effective when used in conjunction with a digital campaign. Print marketing works to reach prospects when they are offline. Google and Microsoft invest millions each year on highly targeted print campaigns – this is evidence that there is still an important role for printed materials in small business marketing.

Social, Mobile and Small Business Success

For most businesses, a website is the start of a digital marketing strategy. Getting the right website is essential – yet in a well-rounded marketing strategy it is just the beginning.

Read on for our Top 3 Ways to Leverage Social and Mobile Marketing for Profit.

1. Engage your prospects with Social

Social Media for business is a long term strategy. At the core of any social media strategy is content creation. This content typically involves blog posts, youtube videos, images and infographics, free ebooks and slide presentations.

Each of these is important – however, a blog is particularly recommended. If you are just beginning your social campaign, start here. If you can invest a few hours each week in writing targeted articles that address the needs of your customer (3 articles per week is recommended) - blogging is a great way to get your message out and boost your SEO without additional costs.

Your blogs should then be broadcast across your other social channels. Twitter, Facebook and Linkedin must be included here.

Take the time to reach out to others. Get involved in forums, ask questions on Linkedin, and share images on Pinterest. Join the conversation. Participation is the key.

A targeted social media strategy for business takes time, commitment, creativity and sometimes a little inspiration. Focus your attention and take one step at a time. Get started with your blog, broadcast your message to Twitter and share images on Facebook.

Design for Social Success

Ensure your brand is well represented across the social platforms.

Include your logo prominently on your Twitter and Facebook business page. Develop each channel carefully as a branded digital asset that communicates your message clearly.

2. Engage Your Prospects with Mobile

 

Mobilise your Website
A mobile friendly website is essential. With 1 in 7 internet searches conducted from mobiles – people are visiting your website right now from their mobiles. Make sure your website works for them.

The two options here are: a fully optimised mobile website or a mobile ‘mini-site’ where any searches from a mobile are automatically diverted to a mini mobile version of your main site.

Mobilise Your Emails and Email Marketing
Ensure that all emails you send are readable on the mobile screen – as a great majority of people check their emails from their smartphone.

Build an opt-in SMS Marketing List
Invite customers and prospects to subscribe to an SMS marketing list. Offer then an incentive for doing so: a discount, special offer or giveaway is ideal. Broadcast relevant messages to your subscribers.

3. Integrate Your Marketing Channels

No marketing element operates within a vacuum.  The most effective marketing strategy is an integration of online, offline and mobile. For example, why not promote your social networks on printed business collaterals?

Effective marketing across the new media requires a degree of experimentation and finding out what fits best – for you, your business and your customers.

A strong social media campaign requires quality content that is equally matched by a dedication to build an audience. Time must be invested to find followers and a fan base.

The key challenge is to engage a build a targeted audience and then convert that engagement into revenue. A large database of contacts always provides greater opportunities and return than a small database.

Promote your brand online, offline and via mobile channels to get the best results. In a world of emerging media; there is no ‘one size fits all’ solution to suit every business. Daily commitment, a willingness to ‘get out there’ and constant review are the keys to marketing success.

Do you need help marketing your business and brand on social networks?

Roundhouse provides custom designed social and mobile marketing campaigns to build your brand and boost your profits online.
Each campaign is individually designed to suit your goals and your budget. 

From branding to content creation and social promotion; contact the social media experts at Roundhouse to discuss your next project.
Talk to us. We can help.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    3 Ways to Boost your Social Media Marketing with Hashtags

    by Saul Edmonds
    boost-social-media-marketing-with-hashtags_Hashtags.png

    What are #hashtags and why you should use them?

    Hashtags have been in use for some years. 

    Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram.

    Get to Know Hashtags

    Make use of hashtags in your social media strategy.

    Smarter use of hashtags can increase your business in the competitive online space.

    A hashtag is simply a form of shorthand used when communicating about a specific topic. It provides an easily identifiable reference to a precise subject.

    A hashtag may consist of a single word or several words combined into one.

    For example:
    That is the most amazing fact! #SocialMediaFacts
    or:
    Raining again! #LondonSummer

    How to create a #hashtag

    Creating a hashtag message is easy.

    Just preface your topic with the # symbol. Ensure there are no spaces between words if multiple words apply.

    For example: if your are tweeting about a special discount offer at your company, conclude your tweet with #BestOffer (or similar).

    Capital letters will not influence search results yet are useful to improve readability.

    Top 3 Ways to Boost your Social Media Marketing with Hashtags

    1. Research #hashtags used by your competitors.

    Hashtags are a great way for brands to gain attention.

    View the twitter feed of your competitors or relevant industry groups to view trending topics. Use these hashtags within your social media strategy to increase your exposure and engage in the discussion. This will lead to greater website traffic and raise brand profile.

    2. Define the most popular topics for your industry.

    Create a list of popular topics for your business. View trending topics on twitter. Note hashtags topics similar to your own. Get involved in the discussion. Utilise your expertise to contribute tips and useful information.

    Ensure you end your tweet in the relevant hashtag to gain beneficial exposure.

    3. Use #hashtags like SEO.

    Use hashtags in a similar way as keywords for SEO.

    Consistently promote these hashtags within your social media messages. This will help users to find you when searching plus assist in promoting your brand.

    Hashtags are an effective way to increase brand visibility in the social media landscape.

    Gain success and boost your profitability with hashtags today.

    Roundhouse is a full service creative studio. We offer a complete range of web design and web promotion strategies both online and offline. Our online services include customised seo, social media promotion and content creation. 

    We would love to help you succeed online. Talk to us today!


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Top 5 Reasons To Get to Know Foursquare

      by Saul Edmonds

      Beat your competition and get found with a local marketing strategy. Foursquare is a useful addition to your 'local business' promotion plan - that is, the drive to convert and retain local prospects and customers. 

      Read on to learn a little more about foursquare and why it could work for you.

      What is Foursquare?

      Foursquare is a free mobile app for business and was first released in 2009.

      Go Local

      Foursquare is all about location based marketing for business : Geo targeting.

      It is a marketing tool to promote businesses locally.

      Clients who live or work nearby are the mainstay of most business with a real world store or office address. 

      Coffee shop, hairdresser, mechanic, retaurant - local businesses of this type - need to find customers from the surrounding area or tourists passing through the area. 

      It makes sense to make your business more visible to the local sector and foursquare can assist with this.

      Top 5 Reasons to Get Involved with Foursquare

      1. Link Value

      In terms of SEO, Foursquare has a high Domain Authority score - which means that the search rank of your business website is benefitted by your profile on Foursquare. Ensure that the information you provide about your business is consistent throughout all media channels.

      2. 'Word of Mouth' Local Promotion

      Foursquare is built for referral business. Foursquare users review and share comments, pictures and activities regarding the businesses they use. Personal recommendations are highly trusted. If your service or product garners some good reviews on foursquare - your business should profit.

      3. Get known Locally

      Let local customers get to know you. A foursquare profile will enhance your business visibility.

      4. Opt-in Marketing

      Take full advantage of foursquare by offering foursquare users specific deals and special offers. This can lead to the exchange of contact information between customers and the businesses they prefer, and in turn lead to extended opt-in marketing opportunities.  

      5. Social Media Networking

      Foursquare brings the faces of local customers to life with display pictures and first names. Get to know the people who know you!

      In this 'Age of Attention' everything in marketing is about the individual.

      Foursquare offers the business owner many advantages when it comes to building that all important local base.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Is Google+ for Business Worth It?

        by Saul Edmonds

        At little over a year old, Google+ has struggled to gain a foothold in the social world.

        Given this state of affairs - is it beneficial to maintain ANOTHER social profile? Haven't we got enough already?

        The short answer - Yes. 

        Google+ is worth it.

        Why?

        SEO. 

        In terms of organic search engine results, companies that take advantage of Google+ will benefit from increased search rankings. 

        Google+ integrates heavily with other Google services : search, Google Places, Google Maps, Google Docs, GMail and more.

        Brand promotion on Google

        Google is tying 'Google+' profiles to it's other service offerings in such a way that it cannot be ignored.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          3 Reasons Why Facebook is Essential for Business

          by Saul Edmonds

          Social Media networks like Facebook have become an essential marketing and networking tool for business today. Building a business online requires companies to be more social then ever before.

          There was a time when Social Media was optional for business owners. However, Google now ranks websites according to their social component. To be successful online today - you need to get social.

          Facebook has over 1 billion users. Extending your reach amongst customers and prospects has never been easier, faster or more cost effective.

          "Social" is the key word today. People use the Internet to interact and build community with others, to find friends, network and gather information. You need to ensure your business is in the right place to take full advantage of all the opportunities that Facebook presents.

          Here are 3 top reasons that highlight the importance of Facebook in promoting your business:

          1. Build Customer Relationships

          Customers are more informed and value conscious than ever before. Before purchasing anything, people like to do research online and find out the credentials of your business or product. 

          Being present on Facebook shows your customers that you are genuine and that your brand is actively engaging with people. This lets customers know more about you and your company and in turn encourages sales.

          Facebook also gives your business an opportunity to connect with the customers on a one to one basis - get feedback and learn more about your client base. This is great for establishing your brand reputation. 

          2. Boost Your Traffic

          Facebook is one of the premier sources for high quality traffic and targeted niche markets. It is great for boosting links and referrals to your main company website. 

          Social media sites like Facebook have high page ranks on search engines. A Facebook Business page will boost your visibility and SEO performance - and ultimately drive more people to your website.

          If you are an online retailer - consider establishing a Facebook store. Selling products directly on your Facebook page is an effective way to boost revenue.

          3. Build Your Brand

          You can greatly enhance your brand popularity and recognition with Facebook. As more and more people get to know your company, you have more opportunity to connect with people and establish your reputation amongst them.

          Every business needs a Facebook Page

          It is a place to offer your customers additional value by way of information and customer service. 

          Get Started!


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            Brisbane Rehab Facebook Page

            by Saul Edmonds

            We’ve just made a business facebook page for Brisbane Rehab. V2 of their website has just been developed by Roundhouse and now they’re dipping their toes into the world of social media.

            “Brisbane Rehab offers specialist medical opinion and management for a range of medical problems that benefit from rehabilitation. They have a special interest in the management of musculoskeletal disorders and musculoskeletal pain.”


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              App Review - Photo Sharing and Instagram

              by Saul Edmonds

              What is it?

              Instagram is an iPhone app. A very popular one. Try over 1 million users adopting in just over 8 weeks. Yet beyond the hype, is Instagram the new photo sharing phenomenon we have been waiting for? Quite possibly (and it’s free). And this ‘next big thing’ is easy to use.

              More things in Heaven and Earth

              There is a lot within Instagram. Simply snap a photo (or use one from your iPhone gallery) and instantly share it on your social networks (including the burgeoning Instagram network). Genuine social integration to sites such as Facebook, Twitter, Flickr, FourSquare, and Tumblr makes photo sharing better and more practical than ever before. Yes.

              It is easy to label it as a ‘me-too’ photography app for iPhone. Instagram is no second cousin Hipstamatic. The developers of Instagram genuinely understand social networking in a way no photography app ever has. Put simply, Instagram has very powerful sharing facilities that enable you to build an entire network around your photos.

              Useful ?

              Yes

              Instagram understands the viral nature of the world we live in.


              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Saulke (1).png

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

              Saul and his team can help you grow your business and discover new possibilities with :

              • strategic brand design
              • web design & development
              • app design and development 
              • digital marketing 
              • creative engagement 

                Saul Edmonds believes that every project begins with a story. 

                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                Find out how Saul can help you turn your ideas into reality.

                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                Phone : +617 1300 727 749
                email : us@roundhouse.cc

                • Learn about our web design here.
                • Learn about our app development here.
                • See our brand and logo portfolio here.

                Connect with Saul Edmonds on Linkedin here or Google+ here.
                Connect with Roundhouse on Google+ here.

                Social Marketing and Manifestos

                by Saul Edmonds

                The Assurance of Significance

                All marketing actions are best performed when inspired by a genuine enthusiasm for real benefit.

                Real Value vs The Value of Illusion

                A lack of self importance may be the most valuable marketing asset today.

                Why?

                Service to others before self. An intrinsic value placed upon social service is a noble pursuit, no less. Marketing must seek the highest common denominator and promote products and services accordingly. The search for something better for everyone.

                Social Enlightenment

                A pertinent marketing analysis will address broader social values and build greater value beyond the sale. Consumers today express global concern by consuming less. People want to care and make a difference. An authentic search for meaning resonates strongly. Marketing goals must adapt to a changing marketplace or risk loss of relevancy.

                Poor vs Profit

                In the past, a spiritual poverty was oft exchanged for profit. The sale by any means was all that mattered. Yet, a broader social prosperity is dawning which all can share. This is the future of advantage.

                Inspiration is still a valuable commodity.


                Contact Roundhouse Now! 
                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                Saulke (1).png

                Get to know Saul Edmonds & Roundhouse

                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

                  • Learn about our web design here.
                  • Learn about our app development here.
                  • See our brand and logo portfolio here.

                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                  Connect with Roundhouse on Google+ here.

                  by Saul Edmonds