Social Networking for Business

by Saul Edmonds
Social Networking for Business.png

3 Key Social Networking Strategies To Build Your Business

"Networking is an essential part of building wealth."
Armstrong Williams

Outbound Marketing vs Inbound Marketing

Traditional paid advertising still works - although, social networking has arisen over the past few years as a powerful complimentary strategy.

Inbound marketing refers to the practice of offering value (in the forms of online information, entertainment, community) to your audience - for free.

Customers and prospects make use of this value - by reading, downloading and sharing relevant content - and progressively build trust with a company. Over time, loyalty develops towards this company and brand, as a trusted provider of quality goods or services. 

A brand is effectively promoted by the value they offer to their audience.

Social networking is the process of making connections with people online.

Together, social networking and quality content form the basis of an inbound marketing strategy.

Social Networking for Business Growth

Find new ways to integrate social media into your marketing efforts.

Social media builds trust. People trust the opinions of others - their friends, family and online communities.

Studies indicate that:

  • 70% of people trust online opinions
  • 92% of people follow recommendations from friends and family

Use the power of trust and grow your business with social networking.

1. Use Social Networking for Audience Acquisition

Develop a creative and consistent cross channel marketing campaign. Quality content is essential. Develop content that people will find relevant, informative, interesting or entertaining. Genuine value must be present. 

Take time to identify who your is your target audience - and what information would resonate most effectively with them. Aim to deliver quality content of the highest value, that will motivate people to actively share.

2. Use Social Networking to Build Community

Create your own social networking community. Find and actively participate in online communities relevant to your niche.

Create trust and support for your business via these communities. Seek to establish your own community with both online and offline activities that are relevant to your audience.

3. Use Social Networking to Showcase your Expertise

Find innovative ways to bring your expertise to your connections. Aim to assist - never to sell.

Publish your knowledge in a format that is readily sharable. Your business will gain credibility and your audience will benefit.

Invite other industry 'thought leaders' to participate. Develop proactive partnerships that compliment your expertise and experience.

Social Networking builds momentum. The more actively you engage with your audience - the more momentum you achieve. The more you give - the more your gain. Your key benefits are: more exposure, wider reach, higher levels of engagement and increased brand loyalty.

A genuine commitment to serving your customers - and developing more innovative ways to do so - is key to taking full advantage of the opportunities that social networking offers to every business today.

Do you need assistance with social media marketing or social networking?

Roundhouse has been providing design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional brand and design experience.

Roundhouse is dedicated to delivering effective social media services with a high ROI. We work to understand you, your business and your customers and tailor a solution to increase your profits. 

Saulke (1).png

TALK TO ROUNDHOUSE

We can help you succeed online.

Contact us here.

View our portfolio here.

Visit our sound design website here. 

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. 3 Tips for Smarter Digital Marketing   

2. Targeted Advertising   

3. Digital Branding  

 

 

 

​Digital Branding

by Saul Edmonds
digital branding

How to achieve digital branding success 

The goal of branding is to create a meaningful dialogue between company and consumer. 

Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

What is Digital Branding?

In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

Customer loyalty is strengthened when brands participate in the conversation.

Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

Actively building customer relations online is fundamental to digital branding success.

What are channels for digital branding?

Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

Digital Branding and Audience Engagement

Digital branding is about observation, participation and contribution.

Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

Digital branding is a long term strategy that must be maintained on a daily basis. 

Brand Monitoring and Feedback

Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

Brand Community

The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

Digital Branding for Your Business

Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

Grow your Business with Digital Branding

Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

Learn more about how a digital branding strategy can benefit your business.
Talk to Roundhouse. We can help.

Get started with an obligation free consultation.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    3 Ways to Leverage the Power of Social and Mobile Marketing

    by Saul Edmonds

    How to Connect with your Market in the New Digital Economy

    “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” 
    David Meerman Scott (Author)

    Marketing has always been at the heart of every small business.

    Marketing channels are changing greatly as the digital economy gains traction. In previous times a typical marketing plan for a small business owner would include such elements as: 

    • the yellowpages
    • direct mail
    • local advertising
    • networking
    • public relations

    While the yellowpages struggles for relevance, print marketing continues to perform; yet is most effective when used in conjunction with a digital campaign. Print marketing works to reach prospects when they are offline. Google and Microsoft invest millions each year on highly targeted print campaigns – this is evidence that there is still an important role for printed materials in small business marketing.

    Social, Mobile and Small Business Success

    For most businesses, a website is the start of a digital marketing strategy. Getting the right website is essential – yet in a well-rounded marketing strategy it is just the beginning.

    Read on for our Top 3 Ways to Leverage Social and Mobile Marketing for Profit.

    1. Engage your prospects with Social

    Social Media for business is a long term strategy. At the core of any social media strategy is content creation. This content typically involves blog posts, youtube videos, images and infographics, free ebooks and slide presentations.

    Each of these is important – however, a blog is particularly recommended. If you are just beginning your social campaign, start here. If you can invest a few hours each week in writing targeted articles that address the needs of your customer (3 articles per week is recommended) - blogging is a great way to get your message out and boost your SEO without additional costs.

    Your blogs should then be broadcast across your other social channels. Twitter, Facebook and Linkedin must be included here.

    Take the time to reach out to others. Get involved in forums, ask questions on Linkedin, and share images on Pinterest. Join the conversation. Participation is the key.

    A targeted social media strategy for business takes time, commitment, creativity and sometimes a little inspiration. Focus your attention and take one step at a time. Get started with your blog, broadcast your message to Twitter and share images on Facebook.

    Design for Social Success

    Ensure your brand is well represented across the social platforms.

    Include your logo prominently on your Twitter and Facebook business page. Develop each channel carefully as a branded digital asset that communicates your message clearly.

    2. Engage Your Prospects with Mobile

     

    Mobilise your Website
    A mobile friendly website is essential. With 1 in 7 internet searches conducted from mobiles – people are visiting your website right now from their mobiles. Make sure your website works for them.

    The two options here are: a fully optimised mobile website or a mobile ‘mini-site’ where any searches from a mobile are automatically diverted to a mini mobile version of your main site.

    Mobilise Your Emails and Email Marketing
    Ensure that all emails you send are readable on the mobile screen – as a great majority of people check their emails from their smartphone.

    Build an opt-in SMS Marketing List
    Invite customers and prospects to subscribe to an SMS marketing list. Offer then an incentive for doing so: a discount, special offer or giveaway is ideal. Broadcast relevant messages to your subscribers.

    3. Integrate Your Marketing Channels

    No marketing element operates within a vacuum.  The most effective marketing strategy is an integration of online, offline and mobile. For example, why not promote your social networks on printed business collaterals?

    Effective marketing across the new media requires a degree of experimentation and finding out what fits best – for you, your business and your customers.

    A strong social media campaign requires quality content that is equally matched by a dedication to build an audience. Time must be invested to find followers and a fan base.

    The key challenge is to engage a build a targeted audience and then convert that engagement into revenue. A large database of contacts always provides greater opportunities and return than a small database.

    Promote your brand online, offline and via mobile channels to get the best results. In a world of emerging media; there is no ‘one size fits all’ solution to suit every business. Daily commitment, a willingness to ‘get out there’ and constant review are the keys to marketing success.

    Do you need help marketing your business and brand on social networks?

    Roundhouse provides custom designed social and mobile marketing campaigns to build your brand and boost your profits online.
    Each campaign is individually designed to suit your goals and your budget. 

    From branding to content creation and social promotion; contact the social media experts at Roundhouse to discuss your next project.
    Talk to us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      3 Website Marketing Strategies that Boost your Traffic for FREE

      by Saul Edmonds

      How to market your website online for free

      Marketing is expensive. 

      Paid online marketing is no different.

      If you rely upon paid online marketing, your main options include:

      - adwords (pay per click)

      - Facebook advertising

      - professional SEO (paid monthly)

      Paid website Traffic Can be Costly

      The purpose of any online advertising campaign is to increase website traffic. This can be a costly exercise and must be done carefully to ensure a consistent ROI.

      Consider the following:

      - In an adwords campaign, costs can easily add up. Many keywords cost more than $10 per click through (and some highly competitive keywords up to $200 per single click). It goes without saying that a significant adwords campaign is simply not affordable for many small businesses.

      Over the past 2 years, the cost per click through has risen by up to 400% in some cases.

      “AdWords can bleed many a small business dry,” said Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach.

      - Facebook advertising, although less expensive than adwords - can be relatively costly. Facebook advertising requires persistence, testing and ongoing review to ensure you get a positive ROI.  

      - Some professional SEO service providers charge up $4000 - $5000 per month. This fee will usually involve targeting a range of keywords across the main search engines: Google, Bing and Yahoo. This type of SEO generally centres around acquiring back-links and includes a detailed on site optimisation. This type of SEO service does not usually include content creation.

      3 Web Marketing Strategies to Get FREE traffic

      Free marketing is a huge bonus for every business owner.

      Practical strategies that increase web traffic without additional expense are ideal.

      Increasing web traffic is the essential goal.

      More traffic leads to higher conversions, increased profits and greater brand recognition.

      1. Maximise Organic Search Engine Results

      This is where people find you 'organically' via the search engines. Usually it means you need to come up on page 1 for your search terms.

      How difficult is this? From our personal experience, search engines will find you if blog regularly. The real value of targeting keywords is in the 'long tail' results, where people search for your keyword in combination with other relevant words.

      For example, in November last year we published an article on our blog entitled '5 Top Tips for Great Letterhead Design'.

      This article had no special SEO, adwords or other promotion. From that single article we have achieved top rankings in google.com and google.com.au for such terms as 'top letterhead design', 'creative letterhead design', 'letterhead tips' and quite a few more variations. Every week this article continues to drive targeted traffic to our website. This a good example of the 'long tail' in action.

      Organic search results are best achieved by optimising your website and designing your content to target your niche. Consistent blogging is key to achieving 'long tail' organic search results. Content must be original and highly relevant to information your customers are searching for.

      2. Expand Your Content Across Media Channels

      Create targeted content in addition to your blog.

      Key channels to target are:

      - Youtube

      - Slideshare

      Video content is a great way to target your keyword and niche. Youtube videos can be very simple yet still effective. Consider what sort of video would best promote your product or service? What information do your customers value? Product demonstrations, testimonials, behind the scenes and more can be highly converting without breaking the bank. 

      3. Utilise social to propel your content further

      Showcase your content journey across social media and social networks.

      Essential social media channels for business are:

      - Youtube

      - Slideshare

      - Pinterest

      Essential social networks for business are:

      - Facebook

      - Twitter

      - Linkedin

      Make use of an integrated marketing strategy to boost your traffic without additional cost.

      It takes time and consistent dedication to build a digital marketing strategy but the results are worth it.

      Which strategies work best for you? Tell us your story!

      Roundhouse is a cost effective Boutique SEO consultant. We build innovative content creation and promotions strategies into our SEO schedules. We believe in the value of unique content across a variety of media. 

      If you require a professional design solution or a custom designed SEO strategy, talk to us.

      We can help. 


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        3 Ways to Boost your Social Media Marketing with Hashtags

        by Saul Edmonds
        boost-social-media-marketing-with-hashtags_Hashtags.png

        What are #hashtags and why you should use them?

        Hashtags have been in use for some years. 

        Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram.

        Get to Know Hashtags

        Make use of hashtags in your social media strategy.

        Smarter use of hashtags can increase your business in the competitive online space.

        A hashtag is simply a form of shorthand used when communicating about a specific topic. It provides an easily identifiable reference to a precise subject.

        A hashtag may consist of a single word or several words combined into one.

        For example:
        That is the most amazing fact! #SocialMediaFacts
        or:
        Raining again! #LondonSummer

        How to create a #hashtag

        Creating a hashtag message is easy.

        Just preface your topic with the # symbol. Ensure there are no spaces between words if multiple words apply.

        For example: if your are tweeting about a special discount offer at your company, conclude your tweet with #BestOffer (or similar).

        Capital letters will not influence search results yet are useful to improve readability.

        Top 3 Ways to Boost your Social Media Marketing with Hashtags

        1. Research #hashtags used by your competitors.

        Hashtags are a great way for brands to gain attention.

        View the twitter feed of your competitors or relevant industry groups to view trending topics. Use these hashtags within your social media strategy to increase your exposure and engage in the discussion. This will lead to greater website traffic and raise brand profile.

        2. Define the most popular topics for your industry.

        Create a list of popular topics for your business. View trending topics on twitter. Note hashtags topics similar to your own. Get involved in the discussion. Utilise your expertise to contribute tips and useful information.

        Ensure you end your tweet in the relevant hashtag to gain beneficial exposure.

        3. Use #hashtags like SEO.

        Use hashtags in a similar way as keywords for SEO.

        Consistently promote these hashtags within your social media messages. This will help users to find you when searching plus assist in promoting your brand.

        Hashtags are an effective way to increase brand visibility in the social media landscape.

        Gain success and boost your profitability with hashtags today.

        Roundhouse is a full service creative studio. We offer a complete range of web design and web promotion strategies both online and offline. Our online services include customised seo, social media promotion and content creation. 

        We would love to help you succeed online. Talk to us today!


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          by Saul Edmonds