5 Great Ideas To Inspire, Amaze and Delight Your Customers at Christmas

by Saul Edmonds

5 Great Ways to Delight Your Customers This Christmas Season

Christmas makes me happy no matter what time of year it comes around.
Bryan White

A Happy Customer is a Key Business Asset

Your job as the owner of your company is to figure out how your business can attract more sales this holiday season.

The months leading up to January are the months where many companies make the majority of their profits for the entire year. Up to 40% of a small business income can be generated in the final two months of the year.

If you are wondering how you can get more of those sales, here are five techniques that will boost both awareness and sales this holiday season for your business.

1. Giving Them What They Want

If you want a customer to shop with you, exceed their expectations this holiday season.

Give them what they want and more, offering one of a kind promotions and sales events that are spread out over the months leading up to the new year. Begin launching your deals right during October, and continue doing so right up to the last hour.

As the final week of holiday shopping approaches, give those last minuet shoppers exactly what they want, free or overnight shipping options. 

2. Appreciate Your Customers

During the upcoming holiday season, you have a unique opportunity to thank your customers for their continued support all year.

These customers have help you grow and thrive, and now is the time to show them how much you appreciate their business.

Send your customers a hand written holiday card, or send them a direct email message that is not a canned form letter. Surprise your customers will a special promotional code that is exclusively for them. Create a video of your employees saying thank you, and post it across all your social media profiles. The next time they make a purchase, surprise them will a small gift as a gesture of appreciation.

3. Sneak Peek for Valued Customers

Who doesn't love being part of a secret?

The next time you are rolling out a new product or service, create some added buzz by telling your valued customers first.

Either let them know they have first shot at the new product, or that you will be offering them a period in which only they can buy the merchandise before it hits the global market. Letting your customer feel exclusive can really go a long way in promoting loyalty for the upcoming year.

4. Give a Holiday Party

While most people are already accustomed to the idea of parties during the holiday season, plan something special for your customers this year.

Send invitations to all your best customers. This is a great opportunity for them to interact with your staff, and although most will not come, the invitation alone will not go unnoticed.

This can help to put a human face to your business, and give your customers the ability to bond with you on a more friendly level. 

5. Giving Customer Satisfaction

Take into consideration that throughout the year many of your customers have been providing feedback about your service and products.

Customers either voice their concerns on the phone or through social media outlets. Take the time to let these customers know that you not only hear their concerns, you are making an effort to address them.

Whether you have updates or improvements for a certain service or product, announce it to customers as a result of their feedback. Let them know they had a hand in the change, and encourage them to try the product again at a significant discount. If they have previously purchased the item and you made changes to improve, give these customers the chance to try and comment whether or not the improvements were effective.

Make the Most of Christmas This Year

During the months leading up to January, you have a very small window in which to dazzle your customers. If you want the new year to be your best year ever, you have to finish this year on a high note.

The one thing that all customers like is appreciation for their business and their feedback.

Making sure that you connect on a more personal level with your customers, will go a long way towards gaining their loyalty. Taking the time to go that extra mile this Christmas will have serious positive effects on your business long-term.

ARE YOU INSPIRING YOUR CUSTOMERS THIS CHRISTMAS?

At Roundhouse, we believe that satisfied customers are at the heart of every successful business. We get to know what your audience wants and work find new ways your business can deliver even more to the only people who matter - your customers. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How mobile websites boost sales.

2. The key to establishing a great brand.

3. 3 Ways to build customer loyalty.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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5 Ways to Increase Brand Awareness This Christmas

by Saul Edmonds

5 Great Ways to Boost Your Brand Awareness This Christmas Time

Quote: I will honour Christmas in my heart, and try to keep it all the year.
Charles Dickens

Grow Your Brand Awareness To Grow Your Sales

As the holidays continue to get closer, now is the time to focus on planning so that the 4th quarter is the most profitable for your business.

Regardless how many weeks are left in the holiday season, planning is the key to ensuring your brand has a successful rise in sales as the year comes to an end.

Finding ways to stand apart from the competition might seem like a challenge, here are some ways to boost your brand awareness and your sales as the holiday nears.

1. It's All in the Planning

If you aren't taking time to plan for all those strategies you have in place, you aren't going to be able to implement them as the weeks get busier.

Stay committed to the process. Take the time to map out exactly what you are going to do and what results you expect to reach.

Make certain the marketing and sales teams clearly understand what metrics need to be put in place so that your brand can continue to grow through December.

2. Grow Your Inventory Now

Nothing can be more frustrating than running out of inventory when the rush of holiday shoppers hit your store. The best time to stock up on inventory is now, this way if there is any issue with shipping or deliveries. you still have time to correct the problem. Now is also the time to hire extra help to keep up with the holiday demand. Those employees will be able to help you to move product and keep close eyes on merchandising or buying.

The holiday time can be quite hectic, the better prepared you are for the rush the more successful your brand will be.

3. Utilise All Possible Channels

With the huge rise in online traffic during the holiday season, to make certain your brand capitalises - you must market across multiple channels.

If you already have an effective off-line campaign, make certain to spend time working on your mobile and website marketing strategies.

The key to ensuring your brand has a successful holiday season is to cast a net wide enough to grab the most fish out there. The more channels that you can use to get your unique message out, the more potential visitors you can turn into loyal customers.

There are many agencies who specialise is multi-channel marketing, so if this is not your expertise, know there are professionals ready to help you get your sales to the next level this holiday season. 

4. Optimising Your Website

Now is the time to make certain that your website is optimised for getting the most traffic possible.

Ask your web developer to check if your website is able to handle excess traffic this season without slowing down the user experience.

Visitors today are used to getting their information at lightning fast speeds. If they have to wait for pages to load, they will just shop at your competitors website and never return.

You only get one chance at convincing these buyers to stay with you, so make sure your website is properly optimised so the consumers can find what they need and checkout in a timely manner.

5. Choosing the Right Message

In order to stand apart from the competition this holiday season, your brand message has to be crystal clear.

Are you focused on providing exceptional customer service, will you meet or beat any advertised pricing, or can you guarantee delivery right up to the holidays? Choose your message carefully, then be sure that everyone on staff lives that message throughout the busiest time of year.

If you want your brand to become recognised by that message, you must be willing to commit to it for the long haul. If your company is focused on doing whatever it takes to ensure on time delivery of all orders, you will become known for following through on your promises.

Word spreads fast, especially around the holidays, when things get closer to crunch time.

Make this holiday season one where your company brand rises to the occasion.

The combination of social media marketing, a fully optimised website, and a unique brand message will set your company apart and reach more customers across the globe.

IS YOUR BRAND STRATEGY IN PLACE THIS CHRISTMAS?

At Roundhouse, we take the time to understand your business and your brand. We get to know your brand message, your story and your niche customers. Our talented team of experts works closely with you to create precisely what you need to grow this Christmas season.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Keys to brand strategy development.

3. Top 5 creative tips for the artist musician.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds