5 Ways To Follow Up Better and Grow Relationships

by Saul Edmonds

Learn to Be Remarkable at the Follow Up

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
Bo Bennett

How to Grow Sales With the Follow Up

One of the reasons that many marketers are missing the mark with their networking efforts is that they simply neglect to follow up afterwards.

It really is quite simple if you think about it.

You go through all that effort to start a business relationship, you get all the contact information and create engaging conversation, you even discuss meeting up again in the near future, but for whatever reason - that follow up call doesn't materialise in a timely manner.

The conversation runs cold or dry, and the progress that was made is all but gone.

Reaching out to a contact is so easy many marketers miss the mark here and simply focus on more challenging issues.

Here are some simple tips for learning how to be remarkable at the follow up:

1. The Same Day Follow Up

The ideal situation for calling back your contact is a few hours after the meeting. While that initial meeting is still fresh on their mind, give them a quick call.

Too many marketers wait a few days or even a week to follow up with a call, but the contact has already shifted their attention on to other pressing issues. There are going to be hundreds of things that need your attention each day, the same is true for your contact. You can not expect them to remember your conversation days later after having dealt with so many other issues.

A simple call will go a long way in growing that relationship.

2. Recalling Something Important

If there was a particular highlight of that conversation, bring it up during the follow up call.

It might have been as simple as the two of you having a common friend or acquaintance, but remind your contact about the subject so they can easily connect again with you. If you were able to create an emotional connection with your contact, this call can be especially powerful. If you can evoke some memory from the initial meeting you can easily nudge that person to respond or read the email you are sending.

3. Creating Immediate Value

If you can create value for the other person in the follow up, you won half the battle.

Being able to show value will set you apart from all the other people trying to get this persons attention today. Whether that value is in savings they will make long term by working with you or simply the fact they like working with you as a person, highlighting the benefit will make this process go much easier. The contact almost feels obligated to help you because the connection is so strong. 

4. Social Media Follow Up

If you want to give the contact a way to connect with you on a more personal level, reach out to them through one of your social media profiles.

This way you can make the follow up and leave them with the chance to look around on their own time and get to see what you are really about. A contact can learn quite a lot about a person by simply interacting on the social profile.

Send them a friend request through your most used social platform so you can interact with them in a timely way if they do respond via that forum. Your contact will learn more about your strengths and how you conduct business more from looking at your profile that your words could ever say.

5. Scheduling the Next Meeting

The first meeting is the most challenging for several reasons.

Now that you have your foot in the door, the next meeting is much easier.

You have developed some rapport with the new contact, so now you need to strengthen that new relationship by setting up your next meeting. Choose a meeting time that is beneficial for your contact, and confirm the time and date in a follow up message.

Keeping that momentum going is the key to growing this relationship.

Most networkers drop the ball here, they do all that initial leg work, then simply sit back and wait for the contact to come running to them. Your contact is busy in their own world, so if you think sitting on your hands is a good strategy, you are going to be waiting a long time.

Keep the ball rolling and reach out to meet again.

ARE YOU GROWING YOUR BUSINESS WITH PERSONAL NETWORKING?

At Roundhouse, we understand that trusted relationships and working effectively with people one to one - are the cornerstone of every successful business. Every person you meet has the potential to become a lifelong customer - or recommend your services to their network. If you would like to learn more about the value of personal networking and the follow up, please get in touch for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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7 Top Ways to Generate Leads Quickly

by Saul Edmonds

7 Strategic Ways to Generate Leads Faster

Without promotion, something terrible happens... nothing!
P. T. Barnum

How to Get New Leads Fast

As the day comes to an end, you may look back and realise this week that you worked to connect with all your contacts on social media, you have mailed out your flyers, you have sent a newsletter to all your email contacts - yet new business leads have not increased.

Those leads you were hoping to generate are just not materialising, and you can not pinpoint where things are going wrong.

This is not the time to panic because there are plenty of other effective ways to generate quality leads.

Here are 7 amazing ways to generate those leads quickly:

1. Create an E-Book

Creating an e-book is easier that you think. It really is just a series of many articles in one group, so write a new article each day and put it all together when done.

Now you can put it on Amazon for sale, however, the way to get leads is to offer it for free.

Let people know you have a way to solve their problem - all they need to do is sign up for your newsletter to receive this information for free. Capture those leads off a landing page before you give away the book, Now you will have a fresh list of leads everyday. 

2. The Newsletter

One of the easiest ways to generate leads is via an email newsletter.

Put a sign up for the newsletter everywhere you can think of. Put it on your website, social profiles, email signatures, and any printed materials you send out. Now once you get new names, you have a captive audience with whom you can connect on a regular basis.

3. The Blog

Your blog should be a direct extension of your website - it is a great resource for gathering fresh leads.

The sign up section within the blog will help to capture leads, while the blog itself promotes all the latest services and products you have. A blog is a great way to grow your leads because the search engines simply love them. With fresh content being added all the time, they usually get placed very high in the organic search results for popular keywords. 

4. The Power of Twitter

The power of Twitter can not be understated.

You can generate high quality leads very quickly on Twitter with the help of popular hashtags. With hashtags, you jump in the middle of popular conversations, positioning your company as an industry leader. You have the ability to reach out to like minded individuals easily when they are part of the discussion.

5. Creating Compelling Videos

Take the time to create a video that stands out as a quality video on YouTube.

If your videos can be entertaining and informative, you can reach a global audience quickly. In addition to placing links in your videos that lead subscribers to your sign up box, you can place social media buttons that will allow the world to share your vision. If it becomes popular enough, you could see a flood of traffic to your blog in no time at all.

6. The Infographic

Infographics are a great way to connect with people visually.

People have shorter attention spans now that everything is happening around them at lightning fast speeds. Create an infographic that is short and sweet, informative and well branded with your company colours - to increase subscribers, grow brand awareness and expand your lead base.

7. Power behind Strong Branding

Ask a loyal customer what they love most about the places they shop, and you will hear that people want authentic companies more often than not.

When a company has a clear message that they live by, it makes it that much easier for the consumer to become emotionally invested.

While you can't be everything to everyone, you can be true to yourself. Stick with that philosophy, and your followers will find you. Those followers will be turned to loyal customers in just a short time because they can identify the fact that you are trying to be the best of your niche. Once your conversion rates increase, so will your leads.

IS LEAD NURTURING A PART OF YOUR BUSINESS STRATEGY?

At Roundhouse, we understand the importance of genuinely connecting with your audience to create new leads. We have a complete range of digital media services and management to assist with your customer service needs and outreach campaigns. Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. How To Build Success With Content Marketing

2. 6 Easy Ways to Keep Your Clients Happy

3. How To Grow Your Business With Customer Testimonials

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Business Cards Do's and Don'ts

by Saul Edmonds

The Do's and Don'ts of Business Card Marketing

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker

How to Get More Business From Your Business Card

Your company business card is a direct extension of your business.

Designed correctly, it can also be a very effective tool for marketing your company and yourself to prospective clients.

During networking seminars, your business card is your one chance to make a great impression. Chances are that each person at the seminar will receive dozens of business cards. If yours doesn't stand out, it either gets filed in a Rolodex or lost in a pile of other cards.

Designing a business card that commands attention is imperative if you want to stay on the minds of potential clients. The three keys to an effective business card are - it should be easy to understand, it should reflect your brand, and it must be professional in design.

Here are a few business card do's and don'ts that could really increase your client base and overall sales:

Business Cards Do's

1. Do Keep Things Simple

There is no need to choose fancy fonts just because they are available. Leave aside the fancy 'hard to read' fonts and focus on choosing a font that looks professional and it easy to read from a distance.

Choose a card stock color that in neutral, and then go with contrasting ink colors that bring out the best in your unique message. Beige or light gray backgrounds look great with a navy blue or black ink. Utilise more colours on your business card only if that is what your industry calls for. Artists or graphic designers use colors to stand apart from the competition and show a creative side at the same time.

2. Do Use the Back of the Card

If you are spending money on business cards, why not make use of the back of the card as well?

The reverse could be used to print your information in another language if you are working closely with a different country. One other way to use the back of the business card is to print a small calendar for the next year on it. That way, the customer can use the card for a full year, reminding them of your company each time they need to check a date or makes plans with the calendar.

3. Do Include Correct Information

Always proofread the business card several times before you send it to the printer.

They are not familiar with the spelling of last names, so take the time to check every word for spelling before signing off on it. Be sure to include all your contact information as well. In addition to your name, address, and telephone number, add your social media profiles, your email addresses, and your website. 

Business Cards Don'ts

1. Don't Be Cheap

Don't try to cut corners by using cheap paper on your business cards.

If the paper is cheaply made, the potential customer will definitely realise it quickly and wonder what else about your company is lacking. Don't give them a reason to think that your services or quality of work is unprofessional. Compare what your competition is using for their business cards and make sure that you spend the money to get a good quality card stock that your information will be printed on.

2. Don't Use Common Clip Art

Common clip art does not translate well to professional print - and may seem less than professional to your customers. If your company does not have a unique brand or logo, use a clear image of yourself on the card. One other option is to pay a service to design a logo for your business, then use it on all your printed materials.

3. Don't Use Outdated Business Cards

Business cards are probably the least expensive type of advertising. If you run out, don't use old cards with outdated information. Spend the money on new cards and pay for expedited service. This is a much better option than simply handing out cards with the information crossed off and written over. 

Take the time to invest in a business card design that is tailored to your business and your brand. A professionally designed business card - used in tandem with a consistent marketing strategy - with deliver you a real ROI. Grow your brand and your business with a quality business card.

IS YOUR BUSINESS CARD WORKING FOR YOU?

At Roundhouse, we understand the importance of making an immediate and professional statement with your business card. Your business card is the cornerstone of your print marketing tools. Talk to us to learn more about how to win more trust and more clients with a tailored business card design.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Brand management for small business.

2. Brand marketing : 6 Top tips to boost your brand online.

3. Why catalogue marketing works.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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How to Boost App Sales This Christmas

by Saul Edmonds

Key Tips to Boosting Your App Sales With Christmas Marketing

As we give presents at Christmas, we need to recognize that sharing our time and ourselves is such an important part of giving.
Gordon B. Hinckley

Sharing is Caring

In the last two years, over 17 million Android and iOS devices were activated.

This Christmas you can bet that millions of happy children will be opening their brand new smartphones, and what happens soon after those gifts are open? If history is any indication, Christmas last year saw those kids download in excess of 328 million apps.

This year could set new records in app downloads.

Here are some unique tips to boost your apps sales this holiday season.

  • Start focusing more on your marketing and promotions.

If you have been creating advertisements in recent weeks, scale up that production by ten fold. In order to get the most interaction, your apps need to be noticed. These ads will draw in plenty of new visitors who want to download you app to their phone.

One way to grab the attention of a new audience is to update the app with a unique holiday theme.

A new version will grab the search engine attention, and possibly spotlight your app on a popular purchase page. Even if you add a few holiday backgrounds or creating animated snow falling images, update the description of the app. Create new screenshots so the visitors will understand this is a newer app and has recently undergone changes.

  • Create a free offer or a special one of a kind limited deal.

Try discounting the price of the app during certain days leading up to and past the holiday.

Christmas week will be the time in which the most downloads occur, so be sure to offer your best possible price during that week.

If you want to really skyrocket downloads, give away the app for free for a special day. All those free downloads will help to create a buzz around your app. This raises it in the search results and will help to spread the word of mouth more easily. A free app is more likely to be shared and then downloaded again.

The popular 12 days of Christmas song is a great theme to base your discounts and promotions around. Run this promotion on all your social media platforms, and each of the 12 days of Christmas you can promote a different sale. On the day that your app is free, gift your audience a certain amount that they can easily redeem on that app for songs, other apps, or movies. You can see the "Send Gift" button on the bottom of the page in the iTunes store. Simply choose the correct gift amount and then enter the email address of each person you want to offer this special to. If you want to give stuff away in the hopes of drawing more attention, this is the way to do it.

  • Use the Power of Word of Mouth Marketing

The name of the game when it comes to your app is generating word of mouth.

In order to do that effectively, you have to stand out from your millions of competitors in the app stores.

If you are running a free promo, consider giving your users something else that has some value. Free coins is something every user can take and use to buy other items online. They don't have to pay for the items, so they will appreciate your generous offer by sharing and promoting your offer to their social following.

  • Optimise Social Media Marketing

One of the things you must do this holiday season is promote your app correctly on as many social profiles as possible.

Customize your marketing plan to be more in tune with the holidays. Don't just focus on the design looking more festive, make certain that the messaging is also related to the holidays. If you can pitch that your app is the perfect gift for your children, friends, coworkers, or friends, it sounds more like something the average user will want to pick up.

Utilise a few of these tips to boost app sales and you will see your downloads increase faster that you might imagine.

Once word of mouth begins to spread, your app is on the way to becoming on of the must haves this holiday season.

DO YOU HAVE A STRATEGY TO INCREASE YOUR APP DOWNLOADS THIS CHRISTMAS?

At Roundhouse, we finetune our strategies to mer the needs of your brand and your audience. Why not gain valuable traction with tailoring your marketing to take advantage of the Christmas season? Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Essential elements of a successful brand audit.

2. The 5 keys to an effective website home page.

3. 6 Keys to brand strategy development.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Ways to Increase Brand Awareness This Christmas

by Saul Edmonds

5 Great Ways to Boost Your Brand Awareness This Christmas Time

Quote: I will honour Christmas in my heart, and try to keep it all the year.
Charles Dickens

Grow Your Brand Awareness To Grow Your Sales

As the holidays continue to get closer, now is the time to focus on planning so that the 4th quarter is the most profitable for your business.

Regardless how many weeks are left in the holiday season, planning is the key to ensuring your brand has a successful rise in sales as the year comes to an end.

Finding ways to stand apart from the competition might seem like a challenge, here are some ways to boost your brand awareness and your sales as the holiday nears.

1. It's All in the Planning

If you aren't taking time to plan for all those strategies you have in place, you aren't going to be able to implement them as the weeks get busier.

Stay committed to the process. Take the time to map out exactly what you are going to do and what results you expect to reach.

Make certain the marketing and sales teams clearly understand what metrics need to be put in place so that your brand can continue to grow through December.

2. Grow Your Inventory Now

Nothing can be more frustrating than running out of inventory when the rush of holiday shoppers hit your store. The best time to stock up on inventory is now, this way if there is any issue with shipping or deliveries. you still have time to correct the problem. Now is also the time to hire extra help to keep up with the holiday demand. Those employees will be able to help you to move product and keep close eyes on merchandising or buying.

The holiday time can be quite hectic, the better prepared you are for the rush the more successful your brand will be.

3. Utilise All Possible Channels

With the huge rise in online traffic during the holiday season, to make certain your brand capitalises - you must market across multiple channels.

If you already have an effective off-line campaign, make certain to spend time working on your mobile and website marketing strategies.

The key to ensuring your brand has a successful holiday season is to cast a net wide enough to grab the most fish out there. The more channels that you can use to get your unique message out, the more potential visitors you can turn into loyal customers.

There are many agencies who specialise is multi-channel marketing, so if this is not your expertise, know there are professionals ready to help you get your sales to the next level this holiday season. 

4. Optimising Your Website

Now is the time to make certain that your website is optimised for getting the most traffic possible.

Ask your web developer to check if your website is able to handle excess traffic this season without slowing down the user experience.

Visitors today are used to getting their information at lightning fast speeds. If they have to wait for pages to load, they will just shop at your competitors website and never return.

You only get one chance at convincing these buyers to stay with you, so make sure your website is properly optimised so the consumers can find what they need and checkout in a timely manner.

5. Choosing the Right Message

In order to stand apart from the competition this holiday season, your brand message has to be crystal clear.

Are you focused on providing exceptional customer service, will you meet or beat any advertised pricing, or can you guarantee delivery right up to the holidays? Choose your message carefully, then be sure that everyone on staff lives that message throughout the busiest time of year.

If you want your brand to become recognised by that message, you must be willing to commit to it for the long haul. If your company is focused on doing whatever it takes to ensure on time delivery of all orders, you will become known for following through on your promises.

Word spreads fast, especially around the holidays, when things get closer to crunch time.

Make this holiday season one where your company brand rises to the occasion.

The combination of social media marketing, a fully optimised website, and a unique brand message will set your company apart and reach more customers across the globe.

IS YOUR BRAND STRATEGY IN PLACE THIS CHRISTMAS?

At Roundhouse, we take the time to understand your business and your brand. We get to know your brand message, your story and your niche customers. Our talented team of experts works closely with you to create precisely what you need to grow this Christmas season.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Keys to brand strategy development.

3. Top 5 creative tips for the artist musician.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Cost Effective Ways to Market Your Brand This Christmas

by Saul Edmonds

4 Cost Effective Ways to Optimise Your Brand Marketing This Christmas Time

He who has not Christmas in his heart will never find it under a tree.
Roy L. Smith

Build Brand Recognition This Christmas

It seems this time of year companies across the world put all their focus on finishing the year strong as far as sales goes.

The holiday season can be key to company revenue. If you are not incorporating effective brand marketing techniques this time of year, you may be limiting your potential earnings.

Social media and internet advertising present the business owner many unique opportunities to grow their brand.

Here are 6 of the most popular techniques for getting more brand recognition this busy buying holiday season.

1. Focus on Mobile Strategies

More consumers than ever this holiday season will be shopping and making purchases with their mobile device.

Users are now comfortable using their smartphones to make purchases, and the convenience of buying items anywhere is a plus. Many savvy shoppers are also utilising their phones to score discount coupons that can be scanned right at the register while shopping in their favorite stores.

You must find creative ways to get your brand and your message to the masses by way of mobile marketing.

Consumers not only want the best deals, they want them instantaneously.

Use this as the guide to building an effective mobile campaign that focuses on coupons and special offers that the competition in not in position to offer.

2. The Power of Real-Time Marketing

Being able to capitalise on real-time marketing means that current trends can be incorporated into your branding messages.

These messages need to be creative, timely, and appealing to buyers or you miss the mark here.

The holiday season gives you a great opportunity to incorporate current trends, holiday themes, and your brand, into one creative campaign. Automate the process as best you can so you can allow the customers to share the content with their friends while you focus on moving merchandise quickly.

3. Focus More on Social Marketing

Your social media efforts need to be compelling this holiday season to encourage the power of sharing with your fans and followers.

Not only can you get real-time feedback as to the quality of your promotion, the word can spread like wildfire if the consumers see a great deal. They have no trouble sharing the message with their inner circle, growing your circle of customers rapidly.

If your content is relevant this holiday season. the social media audience will respond with their holiday spirit. Don't try to push products because it is the holidays, fill a need by telling your fans your products are the perfect solution to a problem, and the holiday spirit will take over.

4. The Power of Influence

It is important that your marketing efforts incorporate good old word of mouth advertising.

Your audience is more likely to respond positively when they see a friend or coworker already using your products. Use social media to get feedback from customers who have already utilized your services this year, and find a way to encourage them to share that message with their inner circle of followers and fans this holiday season. Your message will be met more receptively when sent from a close friend.

5. The Seamless E-Commerce Process

If you can monetize all of your marketing channels, you stand the best chance of leveraging your brand during the holiday season.

To do this effectively you have to drive each customer to the product and let them make the purchase. The process needs to be seamless from the marketing campaign to the website, to the shopping cart. There are several payment platforms like Apply Pay and PayPal that allow you monetize your social media profiles too.

If you make it easier for a person to purchase across all your advertising campaigns, you stand a better chance of having a huge selling season this year.

6. Learning to Properly Plan Ahead

With all these tips you now have to effectively market your brand this holiday season, the key to making it work is to plan accordingly. No technique is going to be effective without the right amount of planning, so even if the holidays seem far off, plan today so the process is easier when that busy season gets here.

Test all your campaigns before you launch them so all the checkout processes work and you don't leave any money on the table.

Now is the time to test everything and get your plans clearly laid out.

ARE YOU OPTIMISING YOUR BRAND MARKETING THIS CHRISTMAS?

At Roundhouse, we focus on your brand as the key to every marketing initiative. We work to understand your brand message and tell your story to an engaged audience. Increasing brand awareness can add revenue to every business. Talk to us to learn more about how seasonal brand marketing can increase your business opportunities.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why social media is good for business.

2. 4 Reasons to choose a brand agency.

3. A guide to creative logo design.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!
Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds