5 Ways to Increase Brand Awareness This Christmas

by Saul Edmonds

5 Great Ways to Boost Your Brand Awareness This Christmas Time

Quote: I will honour Christmas in my heart, and try to keep it all the year.
Charles Dickens

Grow Your Brand Awareness To Grow Your Sales

As the holidays continue to get closer, now is the time to focus on planning so that the 4th quarter is the most profitable for your business.

Regardless how many weeks are left in the holiday season, planning is the key to ensuring your brand has a successful rise in sales as the year comes to an end.

Finding ways to stand apart from the competition might seem like a challenge, here are some ways to boost your brand awareness and your sales as the holiday nears.

1. It's All in the Planning

If you aren't taking time to plan for all those strategies you have in place, you aren't going to be able to implement them as the weeks get busier.

Stay committed to the process. Take the time to map out exactly what you are going to do and what results you expect to reach.

Make certain the marketing and sales teams clearly understand what metrics need to be put in place so that your brand can continue to grow through December.

2. Grow Your Inventory Now

Nothing can be more frustrating than running out of inventory when the rush of holiday shoppers hit your store. The best time to stock up on inventory is now, this way if there is any issue with shipping or deliveries. you still have time to correct the problem. Now is also the time to hire extra help to keep up with the holiday demand. Those employees will be able to help you to move product and keep close eyes on merchandising or buying.

The holiday time can be quite hectic, the better prepared you are for the rush the more successful your brand will be.

3. Utilise All Possible Channels

With the huge rise in online traffic during the holiday season, to make certain your brand capitalises - you must market across multiple channels.

If you already have an effective off-line campaign, make certain to spend time working on your mobile and website marketing strategies.

The key to ensuring your brand has a successful holiday season is to cast a net wide enough to grab the most fish out there. The more channels that you can use to get your unique message out, the more potential visitors you can turn into loyal customers.

There are many agencies who specialise is multi-channel marketing, so if this is not your expertise, know there are professionals ready to help you get your sales to the next level this holiday season. 

4. Optimising Your Website

Now is the time to make certain that your website is optimised for getting the most traffic possible.

Ask your web developer to check if your website is able to handle excess traffic this season without slowing down the user experience.

Visitors today are used to getting their information at lightning fast speeds. If they have to wait for pages to load, they will just shop at your competitors website and never return.

You only get one chance at convincing these buyers to stay with you, so make sure your website is properly optimised so the consumers can find what they need and checkout in a timely manner.

5. Choosing the Right Message

In order to stand apart from the competition this holiday season, your brand message has to be crystal clear.

Are you focused on providing exceptional customer service, will you meet or beat any advertised pricing, or can you guarantee delivery right up to the holidays? Choose your message carefully, then be sure that everyone on staff lives that message throughout the busiest time of year.

If you want your brand to become recognised by that message, you must be willing to commit to it for the long haul. If your company is focused on doing whatever it takes to ensure on time delivery of all orders, you will become known for following through on your promises.

Word spreads fast, especially around the holidays, when things get closer to crunch time.

Make this holiday season one where your company brand rises to the occasion.

The combination of social media marketing, a fully optimised website, and a unique brand message will set your company apart and reach more customers across the globe.

IS YOUR BRAND STRATEGY IN PLACE THIS CHRISTMAS?

At Roundhouse, we take the time to understand your business and your brand. We get to know your brand message, your story and your niche customers. Our talented team of experts works closely with you to create precisely what you need to grow this Christmas season.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Keys to brand strategy development.

3. Top 5 creative tips for the artist musician.

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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7 Top Tips for Marketing Success

by Saul Edmonds

Marketing is all about boosting revenue.

7 top tips for marketing success

Yet the marketing process itself can be expensive.

Successful marketing requires strategic implementation to ensure a positive ROI. 

A clear marketing plan, well actioned will yield profit.

Marketing = Profit

7 Top Tips for Smarter Marketing

1. Define your objective.

A clear objective is essential. 

What is an objective?

A marketing objective is the specific goal of the marketing campaign. It should be precisely defined, able to be measured, achievable and timely. This allows you to determine the relative success of a campaign upon completion.

2. Define your target audience.

No business has resources available to market to everyone! Targeting a niche or specific audience enables small business to compete with larger organisations. 

Defining your target market ensures your campaign budget is highly geared towards those most likely to purchase. Potential clients are clearly identified and new business generated more readily and efficiently.

3. Define your budget.

A marketing budget defines the marketing plan in terms of cost. It should take the form of a written document that estimates the projected costs required to meet the marketing objectives.

4. Define your timeline.

A marketing timeline is a visual representation of the marketing action plan. Key dates indicate when actions occur. A marketing timeline is a great tool for obtaining an overview of the campaign at a single glance.

5. Define the key benefit your product or service provides.

It is important to understand the key benefit your product or service will provide

to your target audience. 

You must describe:

a. Who is your target market?

b. What is a common problem you can solve for this group?

c. How you can communicate this solution or benefit to this group.

6. Define your core brand message to your target audience.

Your core brand message consists of a simple phrase that assists your target market to understand your product or service and what value it offers them. 

It is a clear and simple statement that explains why your brand matters, what value you offer and how you differ from competitors. This core message will determine all ancillary marketing messages as they must adhere tightly to this main brand message.

Brand Message Checklist

a. Is your message short and concise? Easy to understand?

b. Is your message authentic? Is it believable?

c. Does it resonate with your target audience? Is it memorable? Is it interesting?

7. Define the keywords most relevant to your target audience.

Market defining keywords are those particular words or phrases that your target market and participants use to describe your essential product or service area to themselves.

For example, market-defining keywords for a personal fitness trainer could look like:

fitness

health

weight loss

exercise

These keyword should be embedded through the campaign and used strategically in combination with other relevant link building keyword phrases.

Careful planning and diligent review exist at the heart of every marketing success story.

The basics never change - set your goal, chart your course, research and implement your plan, test and review results.

Good luck with your next marketing campaign!

 

Roundhouse has the experience and creative concepts to ensure your next marketing campaign is a success - from brand design to brand promotion both online and offline.

Talk to us. We can help.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    What is Liquid Content and Why it Matters for Brands

    by Saul Edmonds

    Discover the Value of Liquid Content

    liquid content

    The broad purpose of any marketing and communication strategy is to achieve a connection with a target audience. It is about standing out in a crowded marketplace and creating meaningful differentiation.

    In recent times, marketers have realised the power of creative content within a social web. 

    Highly shared creative content greatly promotes brand engagement and strengthens brand value

    Of course, brand engagement must be at the heart of any 21st century marketing plan.

    What exactly is Liquid Content?

    'Liquid content' as a term refers to web content that is highly shared - where the desire for sharing is driven by contagious or 'viral ideas' within the content.

    Liquid content may be described as memorable or significant content, which people become highly motivated to share via social networks such as twitter or pintrest. This may be an article, image or video.

    Highly shared content is a powerful asset. 

    Brand awareness can develop more rapidly by use of this model.

    Brand Marketing with Liquid Content

    When used within a brand campaign strategy, liquid content should be highly aligned to the business with which it is associated. It may include direct references to the brand or seek to build strong engagement with the target audience. It must consistently reflect the essential brand message and company values.

    Use Liquid Content to Drive Conversations

    An element of viral sharing is to include the 'conversations' that surround the liquid content. This can involve the distribution of relevant comments and reactions from Facebook, Twitter, Youtube and more. This enhances customer engagement and promotes interest as a diversity of ideas emerge as participation builds.

    Incorporate greater connectivity into your liquid content for more success.

    Liquid Content and Interactive Diversity

    In a social web, every story is a two way street. An evolving dialogue of content + interaction + conversation creates a dynamic and unfolding story in contrast to the single dimension of static content.

    Liquid content may become diversified organically across many mediums, as the process of sharing and engagement continues.

    Creativity and Liquid Content

    Liquid content carries a risk value. 

    Liquid content is experimental.

    No one knows for sure which pieces of liquid content will achieve a high viral status. It should form part of a culture of creativity in any organisation - where content is in part driven by the search for new models and innovative ways to reach a target market. 

    The process of innovation opens companies up to new possibilities - as we seek to discover what works in the emerging social paradigm. As a working guide - approx. 10% of total brand marketing content should be of a more experimental, courageous nature. The majority of content should continue to be of a more 'tried and tested' nature to ensure brand stability. However, this 10% 'window of innovation' is important as it will eventually define what content works best in the future.

    Final Thoughts

    As Brand Marketers, we need to adopt new models which specifically embrace the social web. The aim is to build buzz, incorporate interactivity and resonate with customers.

    As a creative agency, Roundhouse is well placed to assist with innovative ideas for content creation. 

    We love to work creatively with Brands to discover new and exciting ways to engage people.

    Talk to us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds