A Beginners Guide to Mobile App Marketing

by Saul Edmonds

Mobile App Marketing For Beginners 

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
Dave Ramsey

Why Effective Marketing is the Key to a Successful App

If you are new to mobile app development, you will have many questions. The answers to these questions can help to make your journey more profitable and considerably easier.

It might surprise you that the majority of the work takes place before you begin working on that app. If your app can not solve the problem your intended audience has, you will be in for a very long journey.

Here is some key advice regarding the development of your new mobile app.

How To Choose Your Best App Idea

This is an easy one. Choose the idea that best addresses a problem with your audience that they can not find help anywhere for it. Choose as your app idea, the one that will fix a problem most effectively. Don't worry about the other ideas you have for right now. Choose one and focus on a small group of people who will benefit from the app. The key here is to gain traction, and once you are established as a credible developer, you can sell your apps more easily.

Starting an App Development 

The first thing you need to do is get your app idea down on paper. Then it is easier to start planning how features will be implemented into the app. Once you have a crystal clear understanding of the design, it can go to development. The design not only has to look visually appealing, it must also function seamlessly. The best looking app in the world means nothing if not matched by simplicity of use.

How To Know Your App Has a Market

If you are unsure if your app is solving a problem the consumers will want, do a search online. Type in the problem that your app addresses and see what kind of results you find. if no one is looking for help with that problem online, chances are you are going to have a tough go at it. By the same token, if too many people are searching for help, your market may be flooded with similar apps already. Then you have to look for ways that you app stands out in the market to pick up a large portion of those users.

How To Submit Your App To The App Store

In order to be able to upload your app for download, you have to be a developer. This means for each store you want to submit your app, you have to pay an annual fee to be the developer. Each platform charges a different annual rate, so choose carefully or if you want to be sure to reach the most amount of users set aside your budget so you can be present across all those platforms.

Should Your App Be Free?

This is really a choice you need to make based on your app. if you feel that you can give it away for free and then charge a price for upgrades, that is one way to go. Another is to charge a small price upfront for the app, then give away all future upgrades for the app. The choice is up to you and the market should dictate which is the best option. Just take a look at what all your competition is doing to get a good feel where you should be positioned.

Always Keep Your Customers In Mind

This is the point of the process where many business owners make a huge mistake. They spend all that time developing the app, then take time off and launch it to sit back and wait for success. The simple fact is that the easy work is done when the app is developed, now the hard work begins. This is where you need to pay attention to your buyers and tweak the app to make it better. 

How To Market Your App

Start by using the power of social media to tell the world about your app. Then promote press releases on news websites. Place a link to the app in your email signature. Create a blog to promote the app release. Take time to make a video and create a podcast too.

Do You Have An Idea for An App?

At Roundhouse, we specialise in bespoke app development services. We guarantee a beautiful, stunning app design with a fully featured and integrated solution for iPhone, iPad and Android platforms. For an obligation free chat about your app idea, talk to us today. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today


Learn more about our app services here.

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Use Word Of Mouth Marketing To Promote Your App

2. 5 Key Ways to Build Trust in Your Mobile App

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Key Questions To Ask Before You Begin Mobile App Development

by Saul Edmonds
key app questions

Top Questions To Ask Before Developing Your Mobile App

The question isn't who is going to let me; it's who is going to stop me.
Ayn Rand

Getting Started With App Development

Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

Before you consider developing your mobile project, there are important questions you need to ask:

Should I Outsource the Project?

When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

What Device Should We Develop For?

With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

What Should the Mobile App Do?

Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

Why is the visual design important?

During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

The visual design and user interface of your app is another important consideration.

Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

Design is a key component of the success of every app.

When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 


At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified app expert.


Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 7 Ways to Boost Sales With Social Media

2. Why Social Media is Good For Business

3. Brand Marketing Explosion Infographic

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

by Saul Edmonds