A Beginners Guide to Mobile App Marketing

by Saul Edmonds

Mobile App Marketing For Beginners 

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
Dave Ramsey

Why Effective Marketing is the Key to a Successful App

If you are new to mobile app development, you will have many questions. The answers to these questions can help to make your journey more profitable and considerably easier.

It might surprise you that the majority of the work takes place before you begin working on that app. If your app can not solve the problem your intended audience has, you will be in for a very long journey.

Here is some key advice regarding the development of your new mobile app.

How To Choose Your Best App Idea

This is an easy one. Choose the idea that best addresses a problem with your audience that they can not find help anywhere for it. Choose as your app idea, the one that will fix a problem most effectively. Don't worry about the other ideas you have for right now. Choose one and focus on a small group of people who will benefit from the app. The key here is to gain traction, and once you are established as a credible developer, you can sell your apps more easily.

Starting an App Development 

The first thing you need to do is get your app idea down on paper. Then it is easier to start planning how features will be implemented into the app. Once you have a crystal clear understanding of the design, it can go to development. The design not only has to look visually appealing, it must also function seamlessly. The best looking app in the world means nothing if not matched by simplicity of use.

How To Know Your App Has a Market

If you are unsure if your app is solving a problem the consumers will want, do a search online. Type in the problem that your app addresses and see what kind of results you find. if no one is looking for help with that problem online, chances are you are going to have a tough go at it. By the same token, if too many people are searching for help, your market may be flooded with similar apps already. Then you have to look for ways that you app stands out in the market to pick up a large portion of those users.

How To Submit Your App To The App Store

In order to be able to upload your app for download, you have to be a developer. This means for each store you want to submit your app, you have to pay an annual fee to be the developer. Each platform charges a different annual rate, so choose carefully or if you want to be sure to reach the most amount of users set aside your budget so you can be present across all those platforms.

Should Your App Be Free?

This is really a choice you need to make based on your app. if you feel that you can give it away for free and then charge a price for upgrades, that is one way to go. Another is to charge a small price upfront for the app, then give away all future upgrades for the app. The choice is up to you and the market should dictate which is the best option. Just take a look at what all your competition is doing to get a good feel where you should be positioned.

Always Keep Your Customers In Mind

This is the point of the process where many business owners make a huge mistake. They spend all that time developing the app, then take time off and launch it to sit back and wait for success. The simple fact is that the easy work is done when the app is developed, now the hard work begins. This is where you need to pay attention to your buyers and tweak the app to make it better. 

How To Market Your App

Start by using the power of social media to tell the world about your app. Then promote press releases on news websites. Place a link to the app in your email signature. Create a blog to promote the app release. Take time to make a video and create a podcast too.

Do You Have An Idea for An App?

At Roundhouse, we specialise in bespoke app development services. We guarantee a beautiful, stunning app design with a fully featured and integrated solution for iPhone, iPad and Android platforms. For an obligation free chat about your app idea, talk to us today. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today

GET STARTED HERE

Learn more about our app services here.

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Use Word Of Mouth Marketing To Promote Your App

2. 5 Key Ways to Build Trust in Your Mobile App

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Use Word of Mouth Marketing to Promote Your App

by Saul Edmonds
How to spread the word about your app

Promoting Your App: 3 Ways to Spread the Word 

Word of mouth is the best medium of all.

William Bernbach

Getting Your App in the Hands of the Customer and Building Word of Mouth 

There are several ways that you can successfully market your mobile app.

Some of these techniques involve a significant amount of money, while others only involve your time. Both are extremely effective at getting your app into your customers hands, both can also help to give these customers a reason to nudge their inner circle to jump in as well.

While these techniques can be effective in their own way, nothing can help to jump start your marketing efforts like word of mouth can.

Here are some ways you can encourage users to tell the world about your app and build a loyal following in the process.

1. Starting Small and Going Slow

Most people involved with mobile apps will likely tell you to do the opposite. Strike while the iron is hot and move fast, but that is why most mobile apps are not going anywhere. The smaller that you start, the better quality app you can deliver to your audience. When you create the app, reach out to a select and small group of individuals. Get their input on the app and the navigation. Let them tell you what they really think.

Be willing to make frequent changes early on, and keep on making adjustments until you are satisfied that the app is going to benefit your audience. Now that you have taken the time to fine-tune your product, your app will be met with a positive reception, leading to more shares and positive word of mouth.

2. Focusing on User Needs

Every great app idea must be developed carefully to translate well for your niche audience. Your app has to focus on solving a need the audience has first and foremost.

If your app can address a problem - and offer a simple solution to that problem - you can do something many app developers never achieve.

Creating an app that your users cannot live without is a real challenge, but if you come from the place that you are addressing a problem, then you can streamline the process so that your app does that - and does it well. 

Get the app right, and then target a bigger audience. After you begin to grow your user base, interact with your audience and ask how you can make your app even better. This will inspire users to share the information with friends due to their involvement.

3. Building a Brand by Telling a Story

Approach marketing from a story telling perspective. Tell a story that connects your app with your user.

If your story is compelling enough, your users will connect with your app on an emotional level.

If your app has really benefited a user, and they take the time to send you a message or create a testimonial, share that message with your audience. A genuine message will always impact upon buyers more than a sales pitch. No matter how skillfully you craft a sales pitch, at the core it remains a sales pitch. When you can post a testimonial from a real user, you connect with a global audience on a much deeper level.

Now your audience has something they can bring to their network and share with their inner circle. This is how you motivate your users to pass on positive word of mouth advertising for you. By taking the time to do the right thing, you are rewarded by users who feel compelled to share that story.

ARE YOU USING THE POWER OF WORD OF MOUTH MARKETING?

Roundhouse has been delivering innovative advertising and marketing solutions since 2001. We understand how effectively social media and word of mouth marketing can be used to promote apps and achieve more downloads. We take the time to understand your unique story and integrate your message seamlessly throughout your brand and marketing.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 4 Ways to Design an Effective Call to Action

2. 5 Strategic Ways to Convert Your First Customer

3. 6 Ways to Increase Sales With Landing Page Optimisation

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

5 Keys to Building Trust in Your Mobile App

by Saul Edmonds
5 Keys to Building Trust in Your Mobile App

How to Build Trust With Your App Audience


Trust is the first step to love.
Munshi Premchand

Grow Trust to Grow Download Numbers

Social media has changed the way many people now shop online.

Increasingly, consumers will look to the opinions of others who have purchased before them to help in the buying decision. Websites that make way of reviews are gaining in popularity because the user has the chance to see a third party impartial review without having to invest any of their time or money in doing so.

The simple truth when it comes to mobile apps, users are much more inclined to download it if their friends are talking about it. The one thing you can do to encourage more downloads, is to provide social proof that the rest of a large community is already doing so.

Growing trust in your app will skyrocket your downloads.

Here are five effective methods for establishing growing trust in your mobile app.

1. Getting App Store Reviews

Start by getting as many friends and family members as you can to download the app and then rate it. Implement a prompt within your app that gets triggered after a user accesses it more than once to leave a review. If you can stay focused on providing your audience value, your reviews will grow. If you get slammed by the occasional poor rating, take the time to address that person in a positive way by looking for ways to improve the app moving forward. If you address the person this way, future users will see that you acted professionally and took action to improve the user experience.

2. Getting Testimonials

Testimonials are used on just about every website to help users feel comfortable about the purchase. They have been used effectively for decades, and they are still as powerful today as they were back then. The word spoken by a customer holds much more value than any other type of advertising that you might consider. Once you can secure some testimonials from users who have had a positive experience with your app, publish them any where you possibly can. Place them on your website, place them on the landing page of the app, even incorporate them into the description of the app to grab a users attention right from the start.

3. Using Logos

Logos help to reinforce to the user that this app is something they should seriously consider downloading. When you use popular logos from well established companies on your landing page, it gives the user assurance they are doing the right thing by downloading the app. The way that you can approach logos is one of two creative ways. The first is to simply place the logo of any well established yet recognized business that has downloaded the app already. The second is using the logos of well established publications that have written about your app in a positive way. If you are weak in logos, try adding the logos of popular social media websites like Twitter, Facebook, or LinkedIn. These could be logos showing platforms that your app easily connects to. 

4. User Statistics

Once you have a substantial amount of users who have successfully downloaded your app, tell your visitors about it on your app landing page. People simply love to go where the crowd is going. If thousands are downloading and enjoying your mobile app, new users might get the impression that they are missing out on something by not following their lead. There is also another way you can showcase user statistics. Incorporate social media plugins that show users how many people have shared or liked your app page. This is another effective way to show potential users that your app is popular and successful.

5. Using Case Studies

This is simply the advanced version of a testimonial. A case study will lay out clearly how real people have benefitted from downloading your mobile app. Your case study could showcase to other users how your app was downloaded by someone with a problem, how your app solved the problem, and then how your app went on to help them to achieve their goals in the end.

DO YOU HAVE A GREAT APP IDEA?

Roundhouse has been delivering bespoke digital solutions since 2001. We are passionate about apps and can help you realise your app idea - on time and on budget. Our local team of Australian app developers works closely with you to create a quality app to achieve your download goals.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Host A Business Networking Mixer

2. 3 Ways to Make More Money From Your App

3. How to Build Your Brand Around a Single Strong Idea

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How to Boost App Sales This Christmas

by Saul Edmonds

Key Tips to Boosting Your App Sales With Christmas Marketing

As we give presents at Christmas, we need to recognize that sharing our time and ourselves is such an important part of giving.
Gordon B. Hinckley

Sharing is Caring

In the last two years, over 17 million Android and iOS devices were activated.

This Christmas you can bet that millions of happy children will be opening their brand new smartphones, and what happens soon after those gifts are open? If history is any indication, Christmas last year saw those kids download in excess of 328 million apps.

This year could set new records in app downloads.

Here are some unique tips to boost your apps sales this holiday season.

  • Start focusing more on your marketing and promotions.

If you have been creating advertisements in recent weeks, scale up that production by ten fold. In order to get the most interaction, your apps need to be noticed. These ads will draw in plenty of new visitors who want to download you app to their phone.

One way to grab the attention of a new audience is to update the app with a unique holiday theme.

A new version will grab the search engine attention, and possibly spotlight your app on a popular purchase page. Even if you add a few holiday backgrounds or creating animated snow falling images, update the description of the app. Create new screenshots so the visitors will understand this is a newer app and has recently undergone changes.

  • Create a free offer or a special one of a kind limited deal.

Try discounting the price of the app during certain days leading up to and past the holiday.

Christmas week will be the time in which the most downloads occur, so be sure to offer your best possible price during that week.

If you want to really skyrocket downloads, give away the app for free for a special day. All those free downloads will help to create a buzz around your app. This raises it in the search results and will help to spread the word of mouth more easily. A free app is more likely to be shared and then downloaded again.

The popular 12 days of Christmas song is a great theme to base your discounts and promotions around. Run this promotion on all your social media platforms, and each of the 12 days of Christmas you can promote a different sale. On the day that your app is free, gift your audience a certain amount that they can easily redeem on that app for songs, other apps, or movies. You can see the "Send Gift" button on the bottom of the page in the iTunes store. Simply choose the correct gift amount and then enter the email address of each person you want to offer this special to. If you want to give stuff away in the hopes of drawing more attention, this is the way to do it.

  • Use the Power of Word of Mouth Marketing

The name of the game when it comes to your app is generating word of mouth.

In order to do that effectively, you have to stand out from your millions of competitors in the app stores.

If you are running a free promo, consider giving your users something else that has some value. Free coins is something every user can take and use to buy other items online. They don't have to pay for the items, so they will appreciate your generous offer by sharing and promoting your offer to their social following.

  • Optimise Social Media Marketing

One of the things you must do this holiday season is promote your app correctly on as many social profiles as possible.

Customize your marketing plan to be more in tune with the holidays. Don't just focus on the design looking more festive, make certain that the messaging is also related to the holidays. If you can pitch that your app is the perfect gift for your children, friends, coworkers, or friends, it sounds more like something the average user will want to pick up.

Utilise a few of these tips to boost app sales and you will see your downloads increase faster that you might imagine.

Once word of mouth begins to spread, your app is on the way to becoming on of the must haves this holiday season.

DO YOU HAVE A STRATEGY TO INCREASE YOUR APP DOWNLOADS THIS CHRISTMAS?

At Roundhouse, we finetune our strategies to mer the needs of your brand and your audience. Why not gain valuable traction with tailoring your marketing to take advantage of the Christmas season? Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Essential elements of a successful brand audit.

2. The 5 keys to an effective website home page.

3. 6 Keys to brand strategy development.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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PayPal Here. There. Anywhere

by Saul Edmonds

PayPal Here is the upcoming service / device / app from paypal taking mobile ecommerce to the next level. You’ll be able to accept credit and debit card payments on the go so you’ll never miss a sales opportunity again. PayPal Here also helps you keep track of your cash sales and allows direct invoicing too.

Pretty interesting development in the world of mobile ecommerce and one which we at Roundhouse will be watching closely.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    App Addiction and iOS4

    by Saul Edmonds
    app addiction-web.jpg

    ‘Every form of addiction is bad, no matter whether the narcotic be alcohol or morphine or idealism.’ (Carl Jung, 1875-1961)

    Few new iPhone owners escape the lure of the Appstore. With it’s intoxicating and heady mix of free apps, new apps and bargain apps (both useful and useless) - the promise is but seldom fulfilled come grey morning. Beyond the hope and hype, only a handful of Apps survive to become truly useful tools of choice.

    Most iPhone users have deleted more apps than they have kept. Over time, spare dollars spent upon apps largely deleted can become a surprisingly significant sum. Lost money is something few can afford.

    Of course, iOS4 offers folders which purpose to reduce onscreen clutter. Keep in mind that any folder is limited to a maximum of 12 apps. Multiple folder are an option - yet any system suffers fragmentation if two many choices are available. Best assemble a selection of your top apps and focus upon these. Forget / delete those apps that are used but rarely.

    A further issue with too many apps is ‘update wait’. With scores of apps, a routine update on the app store may find your time held to ransom over 3G.

    Design your System

    We love apps and there are many great apps out there. Yet, it is important to remain considered and selective in your choices if you are to get the most from your iOS4 experience.

    Happy apps!


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Creative App Review - Flourish

      by Saul Edmonds

      Flourish is a composer’s dream.

      Making music made easy - with wonderful graphics to match.

      Headphones recommended.

      What is Flourish?

      • The basic concept : select instruments, layer sounds, create loops.
      • Compose entire tracks.
      • It’s intuitive, addictive and surprisingly easy to get your head around this nifty app.

      Come to Life

      Flourish is all about phrases and loops - represented as colourfully strong graphical elements of rather striking beauty. The elegant and evolving visuals is a key feature. Simply select images on screen to extend play or create new musical sequences.

      For Your Eyes (and Ears) Only

      Flourish opens with a basic screen or stage. Begin by selecting an image onscreen. Simply side your finger to add percussive and melodic symbols. Tap or double tap to effect the current tune in real time.

      • Explore
      • Create.
      • Evolve.

      Let the fresh imagery inspire you as you open a chain of symbols and instruments that feed and structure your composition. Layer upon layer.

      The intuitive nature of Flourish ensures that anyone can develop a complete performance in a surprisingly short amount of time. Creatively relaxing.

      Flourish is recommended. Be sure to check out the interactive tutorial.

      flourish.jpg

      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Moog - Then & Now

        by Saul Edmonds

        For lovers of early synth and old-school electronica you can’t (and shouldn’t) go past the creations of legend Robert Moog.

        Still going strong Moogmusic has brought out FILTATRON, a great real-time audio effects suite and powerful studio tool in a tidy lil’ package as an iphone app


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          by Saul Edmonds