Key Questions To Ask Before You Begin Mobile App Development

by Saul Edmonds
key app questions

Top Questions To Ask Before Developing Your Mobile App

The question isn't who is going to let me; it's who is going to stop me.
Ayn Rand

Getting Started With App Development

Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

Before you consider developing your mobile project, there are important questions you need to ask:

Should I Outsource the Project?

When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

What Device Should We Develop For?

With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

What Should the Mobile App Do?

Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

Why is the visual design important?

During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

The visual design and user interface of your app is another important consideration.

Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

Design is a key component of the success of every app.

When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 


At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.


Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 7 Ways to Boost Sales With Social Media

2. Why Social Media is Good For Business

3. Brand Marketing Explosion Infographic

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Why Better Web Design Means Higher Conversion Rates

by Saul Edmonds

Discover How Quality Web Design Increases Your Bottom Line

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Charles Eames

Why Better Website Design Leads To More Sales

The single biggest metric used on a website to determine overall success or failure is your conversion rates.

  • The higher the conversion rate, the more sales your company will enjoy.

In order to convert those visitors into loyal customers, you need be working on areas like SEO, relevant content, advertising, social media, and of course your web design.

Focus on web design and you can see those conversion rates take an upturn very quickly. Then you can focus on those others areas at a steady pace.

Here are a few principles of good web design that will help improve your conversion rates.

The Power of Usability

  • Take a good look at your website from the eyes of your potential customers.

Is the website user friendly or is it intuitive?

In order to increase conversions on your website you have to be working on both of those key elements. The easier a person can perform tasks on your website, the easier they can get to the business of buying. When a person arrives on your website for the very first time, they will be able to determine within seconds whether or not to continue or tho click the back button.

  • During the design of your website, take some tips from your competition.

Place some items in the cart at those websites and see which features you loved and which only slowed down the process. Incorporate those features into your website, using the best of the best.

Improved Design Features

There are certain features you can implement into the design that will have a direct impact on the conversion rates.

These features will nudge the visitor along so that they wind up on the product page and load the cart with the items they need more efficiently.

  • Large headings and verb oriented call to action buttons guide your visitors to take action.

People simply need to be told what to do in many cases, so by giving them action words on the website, it helps them to easily make a decision to move along. The key here is not cluttering up the pages - the more content on a page, the harder it is for the reader to find the information to get the process rolling.

  • Find ways to improve the load speed on your website.

Users today are used to getting information at break neck speed. if they have to wait for your pages to load, they will abandon that cart quickly and shop elsewhere.

A Rewarding Shopping Experience

  • If the colours and visuals on your website engage your visitor, the more likely they are to stay.
  • The longer they stay on your website, the better chance you have to convert them from a visitor into a customer.

Choose the right images, buttons, text, arrows - all of which should lead the buyer to those important call to action buttons.

If the design is poor, and the buyer is clicking around your website and not getting anywhere, you risk your website becoming a poor buying experience. Make the checkout process smooth, ensure the website is visually pleasing to the eyes, and eliminate all that clutter.

  • Continue testing and tweaking all the features and functions on your website.

Stay informed as to what your competition is doing to improve their buyers' experience, and use those features to help improve areas where your website is lacking too.

Stop leaving money on the table by sending your customers out the door within the first few seconds of arriving on your website. If you can focus your attention on making your buyer experience a rewarding one, they will not only will love you for it, they will also tell their inner circle about you.

In a world where advertising costs a fortune, getting customers to refer you to their inner circle is the least expensive and most effective advertising there is.


At Roundhouse, our key goal is to maximise your opportunity online. We work to understand you, your business and your customers - and deliver a tailored web solution that propels your business forward and increases your profitability. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email :

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Ways to increase sales with landing page optimisation.

3. Brand management for small business.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


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5 Top Tips to Use When Hiring a Web Developer

by Saul Edmonds

5 Tips for Finding the Best Web Developer for Your Project

"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs, 2003

When you need to grow your business online - finding the right web developer is crucial.

Keep in mind that your web developer will be presenting your brand to the world; and this is how your customers will know you online.

Choosing the right web developer the first time is very important. You must locate a developer who works for your company's best interests, whilst striving to achieve the following key goals : growing your brand, converting visitors and increasing your profits.

Here are the top five tips when locating a web developer for your website.

1. Matching Personalities

The person that is developing your website will be in close contact with you throughout the development process. You are going to be bouncing ideas off each other, and spending considerable time creating and refining your project.

Working with a person who has similar characteristics to you will make this process smoother. If you find a web developer who works at a different tempo to yourself - you will experience frustration.

Look for someone who shares your personality traits and you are off to a great start.

 2. A Trial Project

A good idea is to trial the web developer with a smaller project like a blog or designing a profile on a social media website.

You will get a feel for how fast they work, how they correspond with you, and the overall quality of their work this way. If you are happy with the working relationship and outcomes, move them on to a bigger project or proceed to building your website.

3. Willingness to Learn

The digital technology industry is constantly changing; what was popular last year is out this year. Finding a web developer who is specialised in one specific area might be a problem because those skills might not help to keep your website competitive from year to year.

Look for someone to develop your website who is quickly able to adapt and learn new skills as technology evolves. You can find out if they possess this skill by simply asking them what new skills have they acquired, what new programs have they learned, and which emerging technologies are applicable to your project.

4. Take Your Time

Take your time when hiring a new web developer.

Once you have made a decision regarding who to work with - commit to that relationship for the duration of your project. Changing developers mid project is never recommended.

Ensure that clear goals and milestones are established and maintain a close communication throughout your project to ensure milestones are achieved. Ask questions. Explore alternative designs. Work to establish a true partnership - where all stakeholders are unified to achieve the highest outcomes - on time and on budget.

5. Stay for the Long Term

A quality web developer is a valuable long term partner in the success of your business online.

Once you find a web developer who is dedicated to realising your goals; continue to work with them long term - as your business grows and technology changes over time.

When the right team comes together - the sky is truly the limit!

Is Your Web Developer Achieving Top Results for You?

Roundhouse has been providing web development & design services since 2001. Our comprehensive range of digital services focus upon delivering the highest quality results. Our key goal is to grow your business and profits online. Our talented web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email :

Learn about our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading the following:
1. Top 10 Ecommerce Questions for Startups

2. Brand Marketing - Boost Your Brand Online

3. Top 10 Questions to Ask When Hiring A Web Designer

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 



How to Choose A Web Developer

by Saul Edmonds
web development

How to choose the right web developer for your business.

What is web development?

The term 'web development' relates to the technical and structural aspects of a website's functionality. It is the 'web developer' that makes a 'web design' work in practical terms.

Web Development includes such elements as domain management, sitemap architecture, programming, specialist coding and security procedures. 

Web development is a highly specialised field that includes several disciplines such as web programming, information systems and architecture, internet application as well as an understanding of usability and online marketing.

A successful and highly converting website needs to 'look good' (with a visually appealing web design) and 'work well' (with integrated web development systems).

Your Business and Web Development

Every successful website needs to be 'found online'.

Professional web development boosts search performance. A well developed website is built to be search engine friendly. SEO (or search engine optimisation) refers to the techniques designed to achieve search rankings for targeted keywords.

It is estimated that more than 76% of all purchase decisions are made online.

A well developed website that is highly optimised for keywords is essential for businesses today. To remain competitive, every business should identify their target market. Today that target market is found increasingly online. A well branded, user friendly and professionally developed website will boost profitability.

Audiences are increasingly sophisticated and well informed. 

Every website should be designed to meet the requirements of your target market. A professional web development company will take time to understand the specific needs of your prospects and clients. Features and functionalities best suited to conversion and service will be carefully implemented into your website. Every website should be designed and developed for success.

Choosing the Right Web Developer

Quality web development is always in demand. Web development is a high growth industry. 

A customised website should deliver significant ROI. Online marketing and increased online visibility is a must for every business. A marketing plan that includes internet promotion, a social media strategy, eCommerce, email newsletters and SEO will drive traffic and increase profitability.

A quality website is the foundation of a successful internet marketing campaign. 

Take care to ensure your web developer is experienced and professionally qualified. 'Cheap' or 'Budget' websites can be false economy. Take time to choose a web developer with an extensive portfolio and client list who can demonstrate proven results. Ask for testimonials. Getting the right website is the best investment your business can make. 

Choose Roundhouse for Professional Web Development

Roundhouse has over 10 years professional web design and web development experience. We deliver customised solutions that boosts profits. We aim to build brand reputation and enhance customer conversion. Our designs are highly targeted to meet the needs of each individual business. Our clients include medical professionals, real estate agents, ecommerce providers, professional services and many more. Please view a selection of our work in our portfolio. 

The Right Website Solution

The Roundhouse team is well positioned to design and develop a tailored web solution for your business. We take time to understand the needs of every customer and we offer ongoing support to ensure success into the long term. Our highly customised solutions are guaranteed to meet your individual requirements.

Trust your website development to the professionals at Roundhouse. We have the knowledge and expertise to grow your business in the online space.

Contact us (617) 5559 0414 for an obligation free consultation.

The Roundhouse Web Development Process

Roundhouse ensures the complete success of every web project with our innovative '5 Steps to Success' Web Development Process.

We guarantee 100% customer satisfaction with our dedicated design revision policy.

1. Analysis of Brief

Our web development experts meet with you - either in person or via Skype - to obtain a detailed understanding of your business and website requirements.

An in-depth analysis of your web project is formulated to establish project guidelines and style guide.

2. Strategic Plan

Your web content is organised and evaluated in consideration of project goals. A plan is developed for site structure and content organisation. Online marketing plans are established. Relevant social channels are identified and integrated into the design process.

3. Custom Design 

You website interface is custom designed and available for detailed review. An additional meeting may occur at this time to discuss the website and functionality prior to site build.

4. Custom Development & Build

The web design is built to a fully working site. Site structure and architecture is tightly aligned to ensure functionality and usability appropriate to your target market.

5. Site Launch + Review and Monitoring

The website becomes 'live' on the web. It is optimised for search engines and online performance metrics are closely monitored across all platforms.

Talk to the experts at Roundhouse. Contact us to discuss our innovative web development process on (617) 5559 0414 for an obligation free consultation.

Custom Designed Solutions

The best advice with regard to selecting a Web Developer is to choose a company you can trust. 

At Roundhouse we put the customer first. We are committed to every project and excellence is the minimum standard.

We understand the importance of getting the right website for your business. We know from experience - that a website that is professionally designed and developed offers superior performance and higher returns. A website is an important investment for every business owner.

Roundhouse is a premier web design and development company. From our Gold Coast office we service companies Australia wide. We provide a complete range of services from branding right through to design, development, internet marketing, social media and mobile compatible design.

Talk to Us. We can help.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds