4 Top Ways to Get Your Customers to Open Emails

by Saul Edmonds

4 Simple Ways to Boost Your Email Opening Rates

Email, instant messaging, and cell phones give us fabulous communication ability, but because we live and work in our own little worlds, that communication is totally disorganized.
Marilyn vos Savant

Easy Ways to Get More Customers To Open Your Emails

In order to be successful with email marketing, your subscribers have to open those messages.

If your audience is not opening your emails - they aren't taking action.

This means they are not clicking through to your website and making purchases either.

How can you possibly keep your audience excited about opening up your email messages on a regular basis?

Here are 4 successful techniques that will help the buyer to be more receptive to your email messages:

1. Solving a Big Problem

If you found out that a newsletter had information in it that would solve a problem that you had, you would certainly subscribe to that mailing list. If the sender of that email set up those expectations and then delivered on the goods, you would open more of those messages as they arrived.

This is precisely what your company needs to do in order to get more subscribers to open the emails.

Use your email message to provide a solution to a specific problem that is relevant to your niche audience. An email marketing strategy that is dedicated to providing solutions will experience higher open rates.

2. Save Customers Money

Use key words to indicate savings or discount offers. People are always interested in messages that help them to save money.

Sales events and discount codes offer your customers opportunities to get the items or services that they need at a deep discount. That means more money in their pocket, so they open the email to learn more. If your email message talks about savings, you have a better chance of it getting opened.

3. Make Your Customer Smarter

Your customers are constantly learning every day. They welcome any information that will help them understand more.

If your email message showcases how investing a few minutes of time will deliver real benefit in the future - they will take the time to read your message.

Many people are genuinely searching for ways to increase their skills each day, reading publications, newsletters, and taking online courses. Giving your customers some unique tips on how to improve key areas of business will certainly improve your open rates.

Rather than using email as a platform for selling, aim to convince your readers that your information will provide them with the opportunity to gain insight into key areas. Stop trying to sell and focus more on trying to inform your subscribers.

4. Entertaining Your Audience

Consider mixing things up by adding the element of fun into your email messages.

This helps to put a face on your business, and it also mixes things up with your emails.

Rather than sending one email after another with sales related products, put some entertainment in the message. You will come to find that the emails that get the most clicks and shares are the ones that offer the most entertainment. 

Making Email Work For You

Craft your email messages to deliver a unique combination of savings and entertainment for your subscribers. Mix things up and keep the content fresh.

Take the time to rethink your email marketing plan and strive to deliver quality emails that consistently deliver value. Your subscribers will welcome the change immediately. You will notice more of your content gets shared and that a new fan base starts to grow.

IS EMAIL MARKETING WORKING FOR YOU?

At Roundhouse, we know that email marketing is a proven way to boost sales. It provides an easy and cost effective way for you to keep in touch with customers - and enables your company to be 'top of mind' when next they come to buy. A branded email marketing campaign delivers a consistent ROI. If you want to learn more about adding email to your marketing strategy, please get in touch for a chat.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. The Art of B2B Lead Nurturing

2. Why Email Marketing Works for B2B Lead Nurturing

3. 6 Ways to Increase Sales With Landing Page Optimisation

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

The Art of B2B Lead Nurturing

by Saul Edmonds

How to Nurture B2B Leads

"In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen." - Amber Naslund.

Every growing business faces the daily challenge of acquiring new leads - and converting those leads into sales. Maximising leads conversion equates to maximising opportunity - and will result in business growth and increased profitability. Every company should aim to establish consistent lead nurturing practices that work to convert leads into loyal clients. 

Here is how lead nurturing can increase your B2B efforts. 

Develop Trust First 

Lead nurturing is all about establishing trust and creating genuine relationships with clients - even when they are not currently looking to purchase your product or services. The reason that your company must begin to focus on lead nurturing is because the majority of leads are simply not ready to buy. While these may be legitimate and qualified leads, many people are at completely different stages in the buying cycle. Trying to push a product on a client who is simply not ready to purchase will only hinder your efforts. 

Educate Your Audience

A compelling lead nurturing program enables you to develop meaningful client relationships with no pressure to buy. Instead build trust, offer free advice and provide genuine assistance. Use your company blog, social media and online networking to expand your reach.  Your goal is to ensure that your clients feel comfortable today - so when they are ready to make a purchase, your company comes to mind first. 

A professional lead nurturing program will help your organisation get information to those clients who are simply looking to become better informed. By responding to online inquiries in a timely manner with information and not a sales pitch, you position your company to be there when the client has decided ‘now’ is the time to buy.

Connect Via Email

One of the most effective ways to nurture business leads is to use emails. 

Emails deliver that relevant information in a timely manner to clients, and are the ideal vehicle in which you can communicate quickly when the client has a question or concern. 

Consider An Email Marketing Schedule

Establishing a regular email marketing campaign speeds up that process by delivering relevant information consistently to your customers and prospects. 

When it comes to B2B lead nurturing, aim to build strong relationships between your staff and clients. Every customer appreciates friendly service and advice delivered for its own sake. In the long term, clients will be motivated to do business with your company.

While there is no ‘one size fits all’ B2B lead nurturing solution for every company, it is important to see what works with your sales team and then expand on areas in which you see immediate success.

Make lead nurturing more efficient with email marketing.

Is Email Working for Your Business?

Roundhouse has been delivering bespoke email marketing design and management services since 2001. Our tailored email campaigns deliver immediate results and are a proven way to boost customer engagement and foster leads. Our talented team of design experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Why Email Marketing is Great for B2B Lead Nurturing

by Saul Edmonds

Simple Ways to Nurture B2B Leads With Emails

“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” - Ardath Albee

Leads for the Future

A key reason to pay closer attention to your company’s lead nurturing practices is because the majority of your leads are simply not ready to buy today. 

You can easily send valued prospects running the other way with sales tactics designed to close a sale - when a sale simply isn't possible. 

Strive instead to genuinely assist, engage and interact with your audience. This will place your business in the right space when prospects are ready to buy. 

A common problem is that many companies do not know how to keep prospective buyers engaged over the longer term. By the time people are ready to buy - they have moved on and purchase from your competitors. 

Lead nurturing is a key business activity that provides long term benefits by providing regular information and customer service both pre sale and post sale. 

The Email Advantage

Email marketing is the ideal channel to foster B2B leads. Email newsletters are a great way to keep in the minds of your existing customers with low set up and management costs.

Top Reasons To Implement Email Marketing 

With the majority of leads are not ready to buy today, it makes sense to invest in ongoing lead nurturing campaigns.  Aim instead to increase engagement and customer interaction. Work to build trust and loyalty with new clients, while maintaining the interest of established clientele. Email marketing is the cost effective and brand building solution to augmenting any lead nurturing campaign.

Email marketing offers increased opportunity to turn prospects into customers over the long term. 

An automated email marketing solution can track open rates, score and track leads, send out triggered email responses when a client make inquiries, and remind the client of the services available as they get closer to making a buying decision. 

Aim to provide your prospect with useful information to ensure that your company remains fresh in their minds. Whether your client visits your website or blog, signs up for your newsletter, downloads files or attends a webinar, they will receive relevant emails that keeps your company up close - where you need to be.

Grow Your Business With Lead Nurturing

Lead nurturing campaigns have been proven to increase ROI.

Yet over 65% of business do not have any type of B2B lead nurturing campaign in place. 

This opens the door for you to get to the forefront and position your company as both an industry leader and trusted team. 

Grow relationships, build trust, and engage your audience - as you slowly walk clients through the buying cycle.

You will find that when people are finally ready to buy - they are already invested in your company.

ARE YOU USING EMAIL MARKETING TO NURTURE YOUR LEADS?

Roundhouse has been providing email marketing design and management services 2001. We custom tailor our email solutions to meet your budget and build your brand. Our key goal is to grow your business and profits online. Our talented web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The 5 Keys to An Effective Website Homepage

2. How to Establish a Great Brand

3. 3 Tips for Smarter Digital Marketing

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Brand Marketing Explosion Infographic

by Saul Edmonds

Our Latest Design Infographical adventure - 'Brand Marketing Explosion'

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Email and Un-Productivity

    by Saul Edmonds
    Email and unproductivity-web.jpg

    ‘Never give a sword to a man who can’t dance.’

    (Confucius)

    The successful management of texts / emails takes times. Yet when our devices form the centre of our business process, a conflict may emerge wherein our productivity, management and other relationships suffer.

    Electronic communication can become a distraction.

    Emails and texts are typically prioritised when beginning work each day.

    A browsing experience can often begin with a slow perusal of new emails.

    Time can become compromised as we caught by a rising tide of ‘urgent’ requests for our attention.

    Some Tips to Get Control of your Email

    - Establish a ‘no mail’ rule first thing in the morning. (No Easy Thing)

    Focus instead on achieving a concrete work goal that sets the tone for a productive workday.

    - Save time by restricting your email viewing to set times each day. Break the habit of constant checking.

    - Reframe the nagging desire to be on top of everything at once. Use your time to order activities to suit yourself. Assert control and reap the rewards of greater productivity and achievement.

    Electronic Communication should be viewed as a tool that requires both discipline and practice if it is to be a sword wielded wisely in our daily life.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds