5 Top Design Tips for Social Media Success

by Saul Edmonds

Top 5 Social Media Design Tips 

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” Warren Whitlock

Use Design to Boost Your Social Media Impact

When it comes to getting your posts noticed on your social media profiles, you really have to be a little creative to grab the attention of your audience.

By creating content that attracts attention, your information is more likely to be shared among their inner circle, helping to spread the word much more easily.

Using branded design as a foundation for your social media campaign - will help you to achieve your goals much more easily and will help to position you as an authority in your niche as well.

Rather than just adding pictures to your posts, there are a few guidelines for creating more professional looking posts.

Here are five simple social media graphic design tips for creating compelling posts.

Tip #1: Design with Contrast

The easiest way to get your design noticed is by adding a little contrast to make it jump off the page. Before you simply post a graphic on your social media wall, consider the colors used and how you can add contrasting colors to help bring it to life. Choose certain colors that always contrast well. If the background of the graphic is white or light color, then consider using a dark font to draw in attention more easily.

Tip #2: The Font Palette

The font style in your graphic design can have a huge impact. If your company already has a font that you use for your brand, make certain to use that same font style in the header of the graphic. The surround it with a more subtle and plain font when adding subtitles. When the header font matches your brand, you help to build familiarity with you and your customers more easily.

Tip #3: The Color Scheme

One of the ways to grab attention and keep your posts consistent with your company is to use colors that are associated with your company logo. If your business uses two colors to help identify your brand, incorporate those colors into your social media graphic designs. Take two or three of the main colors of your brand and either use in the fonts or the border of your images. This will help associate the posts more closely to your business.

Tip #4: Eliminate Floating Images

Never just post an image or design directly to your social media platform without first adding some background or a border to it. A picture without a border simply appears to be floating on your page, and looks just like every other picture being posted by millions of people each day. Take the time to add a contrasting border to add a more professional look to your post.

Tip #5: Keeping it Simple

It can be easy to get carried away when it comes to adding graphics to your posts on social media. With so many colors, fonts, styles, and borders to choose from, adding too much clutter will reduce the impact of your message. Keep it simple and remember that 'less is more' when it comes to graphic design.

Your message will come across more easily if you keep design techniques to a minimum.


Roundhouse has been delivering tailored design and marketing campaigns since 2001. Our goal is to nourish and nurture your brand online to grow your audience and increase your profits. Our talented team of social media experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Author - Saul Edmonds

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17 Most Popular Small Business Hashtags

by Saul Edmonds
hashtags for business

Hashtags for Small Business

Following on from our previous post "3 Ways to Boost your Social Media Marketing with Hashtags", we thought it would be useful to provide a list of popular hashtags used throughout the small business community.

Hashtags are a valuable tool to promote your brand, join conversation and organise your messages.

Previously restricted to use only on Twitter, hashtags are used widely throughout other platforms such as Pinterest and Instagram.

Many users follow specific hashtags, so it makes sense to incorporate them into your social strategy. 

For Small Businesses try following these hashtags.

Promote your brand further with these popular hashtags.

1. #smallbiz, #smallbusiness

For conversations about small business and related resources.

2. #business

Business related conversations and resources.

3. #sales

Sales advice and support.

4. #innovation

Innovators in a variety of industries are following this hashtag.

5. #socbiz, #socialbiz, #socialbusiness

For conversations about social business, the social economy and new media.

6. #ecommerce

A niche for online stores and online trading.

7. #management

Management advice, resources and support.

8. #tech, #IT

Technology updates.

9. #mobile

For all things mobile including tablets and smartphones.

10. #apps

A great way to discover and share regarding new apps.

11. #marketing, #mktg

Marketing news and resources.

12. #networking

For business networking.

13. #consumers

A hashtag tracking conversations geared toward business owners looking to connect with consumers. Also includes statistics on buying behaviour.

14. #economy

Local and international economic news.

15. #entrepreneurs

Entrepreneurs and new business information and advice.

16. #socialmedia

The world of social media.

17. #startups

Startup news, information and advice for emerging companies.

Are you using hashtags in your social messages? What hashtags work for you and your business?

Roundhouse is a full service creative agency. From web design to creative social media and bespoke seo consulting - we partner with businesses to build profits and brand recognition.

Talk to us. We can help.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds