​ 3 Tips for Smarter Digital Marketing

by Saul Edmonds

Use Digital Marketing to Grow Your Business the Smart Way

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David Meerman Scott)

Many small businesses are making the decision to develop social and digital marketing strategies. Digital marketing is cost effective and offers a clear ROI long term. Use social media to broadcast your message and find your target audience.

The 'must haves' for businesses today include:

  • A Company Blog
  • Facebook business page
  • Twitter profile
  • Google+
  • Linkedin
  • Pinterest

Small businesses are increasingly acknowledging the long term investment value of a digital marketing campaign. Yet with so many social channels to maintain, many companies falter in the early stages. How can so many social networks be effectively managed, updated and maintained cost effectively on a daily basis? 

3 Top Tips to Keep it Simple & Maximise Your Impact Online 

1. Streamline Social Media Management

Every small business owner has multiple demands on their time. To save many and ensure consistency, many companies choose to manage their digital marketing campaign in-house. The advantage of this approach is that you know your audience in a real way. An effective digital marketing strategy for small business is always customer-centric. 

Finding the Time
Every campaign must begin with a regular time commitment. Digital marketing is a campaign that should be actioned on a daily basis. As a guide, assign at least an hour per day to your digital strategy. Successful digital marketing requires consistency, quality and regularity. 

Savvy Broadcasting
A simple strategy that works is to push your content automatically to other networks. Promote your blog posts via twitter and also push the same content to Google+ and Linkedin. Integrate Pinterest with Facebook and cross promote your content to followers and fans.

This strategy helps people find you and your information on the channel that works best for them. It also saves you time and helps you get the most buzz from your content.

2. Convert Engagement into Business

Develop your content strategically to lead viewers to discover your products and services.

Best Practices that Lead from Engagement to Sale
With so many businesses entering the digital space, it is important to 'rise above the noise.' Design your content to gain the attention of your audience and then keep it by delivering on the promise of quality. 

The broad goal of any digital marketing campaign is to initiate a relationship with a prospect or customer and then reinforce it with relevancy. Relevant and consistent content - highly targeted to your audience - boosts engagement and sales long term. Ensure your digital communications provide real value to your customers.

3. Integrate your Channels 

A successful digital marketing campaign delivers business growth, higher engagement, loyalty and improved customer service. Co-ordinate your social channels to mutually enhance each other and build momentum. 

A Co-ordinated Plan Makes Everything More Simple
Articles, images and content should be designed to align closely with your core marketing goals. Aim to consistently re-enforce your brand message across your channels. Whether you are posting an image to Pinterest or writing an article for Google+ - ensure your content connects with your audience and matches their expectations.

The key to successful digital marketing is to keep up with your networks. Understand your brand message and broadcast it in a consistent and relevant way to your target audience. 
A successful social presence will increase your profitability long term. 

Since 2000 Roundhouse has provided a full range of digital marketing solutions for businesses throughout the Gold Coast, Brisbane and Australia Wide. Our digital services include:

  • Web Design
  • Web Development
  • eCommerce
  • Copywriting
  • Content Development and Promotion
  • Social Media Services
  • Mobile Development Marketing
  • Email Marketing
  • SEO

Our solutions are custom designed to suit your business and your budget. We design our strategies to suit your needs and grow your business online.

Do you need Digital Marketing Services?

Talk to Roundhouse. We can help.
View our portfolio here.

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1. Top Tips for Choosing the Right Web Agency
2. Digital Branding


by Saul Edmonds