4 Ways to Deliver More Benefit To Your Business Network

by Saul Edmonds

How To Deliver More Benefit to Your Network

Remember that the happiest people are not those getting more, but those giving more.
H. Jackson Brown, Jr.

Are You Considered a Benefit to Your Network? 

One of the things you have to consider - is how to deliver value to your personal network.

If you are only networking to grab hold of as many referrals as possible without contributing in a positive way towards others, you will never succeed.

Now is the time to consider if you are delivering genuine benefit to your network, and here are a few ways to ensure that you do. 

1. Learning to Be a Giver

When it comes to a network, anything that you do that has a positive effect will in a sense touch everyone in the group.

If you take the time to attend a learning seminar that costs you a significant amount money and time, just realise that your entire network benefits from that knowledge. You should not be motivated to do things for yourself, but for the benefit of all. That way you not only strengthen the group as a whole, you encourage others to step up and bring everyone else up in the process.

When you add value to the network, the network will return the favor ten fold. 

2. Pay Attention to Those Red Flags

One of the reasons many networks fail is because people simply ignore obvious red flags when they present themselves.

Pay close attention to members of the group and you will easily be able to spot those sponges that are constantly taking from the group. These members do not ever contribute because they think they are guarding marketing secrets they can use to help grow their own business. These members never think of sharing information, and are never going to help grow the group.

If you are not currently giving more than you are receiving, make a proactive decision to share helpful and relevant information with those in your network.

3. Narrowing Your Focus

The networks that you are involved with should align with your business goals.

If you are expanding to other networks too fast that are not beneficial to your growth, you could be spreading yourself too thin.

It makes more sense to be in one group that is related to your field and be a top contributor than be in several different networks where you only contribute a small amount each time you attend. These meetings take effort, and spreading yourself too thin will not benefit you nor anyone in the group.

If you are not bringing your best effort to the table, don't expect others in that group to either. 

4. Giving to Receive

Take a minute and think about how many people are in your existing network.

If each of you made a commitment to increase your efforts to the group by 1% each time, the group would be the most successful group on the planet. That 1% begins to stack up on itself and in a short time you have members over delivering and expanding the core of the network. This will not happen unless you decide it is time to step up and give.

Watch what happens if you give to other members without expecting anything in return. They almost feel a sense of obligation to return the favour. Come from that place, and you become a true asset to the network.

Working with a great network is simply priceless.

Remember that this network is going to take time to grow and to maintain. If everyone in the group begins to focus on helping one another first, the entire group benefits on more levels than they will ever realise in just a very short amount of time.

HAVE YOU DISCOVERED THE POWER OF GIVING?

At Roundhouse, we understand that it is important to give to receive. There is so much value in giving - both personally and professionally. Discovering ways to give more is a key business strategy. If you would like to discuss how to strategically enhance the power of your business network, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

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Author - Saul Edmonds

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See our video portfolio here.

7 Top Ways to Generate Leads Quickly

by Saul Edmonds

7 Strategic Ways to Generate Leads Faster

Without promotion, something terrible happens... nothing!
P. T. Barnum

How to Get New Leads Fast

As the day comes to an end, you may look back and realise this week that you worked to connect with all your contacts on social media, you have mailed out your flyers, you have sent a newsletter to all your email contacts - yet new business leads have not increased.

Those leads you were hoping to generate are just not materialising, and you can not pinpoint where things are going wrong.

This is not the time to panic because there are plenty of other effective ways to generate quality leads.

Here are 7 amazing ways to generate those leads quickly:

1. Create an E-Book

Creating an e-book is easier that you think. It really is just a series of many articles in one group, so write a new article each day and put it all together when done.

Now you can put it on Amazon for sale, however, the way to get leads is to offer it for free.

Let people know you have a way to solve their problem - all they need to do is sign up for your newsletter to receive this information for free. Capture those leads off a landing page before you give away the book, Now you will have a fresh list of leads everyday. 

2. The Newsletter

One of the easiest ways to generate leads is via an email newsletter.

Put a sign up for the newsletter everywhere you can think of. Put it on your website, social profiles, email signatures, and any printed materials you send out. Now once you get new names, you have a captive audience with whom you can connect on a regular basis.

3. The Blog

Your blog should be a direct extension of your website - it is a great resource for gathering fresh leads.

The sign up section within the blog will help to capture leads, while the blog itself promotes all the latest services and products you have. A blog is a great way to grow your leads because the search engines simply love them. With fresh content being added all the time, they usually get placed very high in the organic search results for popular keywords. 

4. The Power of Twitter

The power of Twitter can not be understated.

You can generate high quality leads very quickly on Twitter with the help of popular hashtags. With hashtags, you jump in the middle of popular conversations, positioning your company as an industry leader. You have the ability to reach out to like minded individuals easily when they are part of the discussion.

5. Creating Compelling Videos

Take the time to create a video that stands out as a quality video on YouTube.

If your videos can be entertaining and informative, you can reach a global audience quickly. In addition to placing links in your videos that lead subscribers to your sign up box, you can place social media buttons that will allow the world to share your vision. If it becomes popular enough, you could see a flood of traffic to your blog in no time at all.

6. The Infographic

Infographics are a great way to connect with people visually.

People have shorter attention spans now that everything is happening around them at lightning fast speeds. Create an infographic that is short and sweet, informative and well branded with your company colours - to increase subscribers, grow brand awareness and expand your lead base.

7. Power behind Strong Branding

Ask a loyal customer what they love most about the places they shop, and you will hear that people want authentic companies more often than not.

When a company has a clear message that they live by, it makes it that much easier for the consumer to become emotionally invested.

While you can't be everything to everyone, you can be true to yourself. Stick with that philosophy, and your followers will find you. Those followers will be turned to loyal customers in just a short time because they can identify the fact that you are trying to be the best of your niche. Once your conversion rates increase, so will your leads.

IS LEAD NURTURING A PART OF YOUR BUSINESS STRATEGY?

At Roundhouse, we understand the importance of genuinely connecting with your audience to create new leads. We have a complete range of digital media services and management to assist with your customer service needs and outreach campaigns. Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

5 Strategic Ways to Convert Your First Customer

by Saul Edmonds

How to Get Your First Customer And Give Your Business A Flying Start

Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
Erik Qualman

How to Find Your Very First Customer

The difference between a start-up company and a start-up idea is the paying customers.

Some of the first customers to buy your products or services are a very rare breed indeed. They do not need to read testimonials in order to jump aboard, they are sympathetic to mistakes, and they are extremely patient. These are customers who are willing to pay for your product or service, even though you do not have any track record of sales and lack any experience.

Depending on the products or services you sell, here are 5 unique ways that you can entice your first customer to make a purchase with you.

1. Using All Your Relationships

Making cold calls when you are first in business is extremely difficult.

It is even more of a challenge to sell something that is either brand new or innovative.

The key to getting that first sale is to meet with people who have some sort of connection with you. Make a list of all the associates that you have even crossed paths with, and these will be your first prospects when it comes to reaching out to find your first customer.

Use your existing relationships that have any connection to the business world. If you can get introduced to just one business owner who is sympathetic to your journey, you could be well on your way to your first business sale.

2. Seek Out Your Prospect's Network

Try to find someone who has a relationship with a person you are trying to connect with, and make that person someone you meet or introduce yourself to.

Use this person as a recommendation when you muster up the strength to send your first client a message. Simply drop the name in the letter as you would an acquaintance.

Communicate in a friendly manner and see if you can arrange a meeting with them at a later date. 

3. Focus on the Positive

When you speak with a person who has the potential to become your first customer, be ready to answer their questions in a positive manner.

If the questions focus around how long you have been in business or how many customers do you currently have, answer them in a positive way. Instead of real world customers, use the personal recommendations of family and friends. Take the focus off the fact you are still new in the industry. By accentuating the positive, you promote confidence and professionalism.

4. Creating Credible Partnerships

In the beginning, you have no professional credibility or referrals.

This is the time to use the credibility of a trusted company to help you to get your first customer.

Look for organisations that your potential customers already trust - perhaps a company or brand that they are familiar with. Now contact those companies and offer your services or products free of charge - in exchange for a public endorsement. You might be surprised how effective this is when you are first starting out in business.

5. Become Your Own Expert

Early in the game when you do not have any sort of track record - the next best thing is being an expert in your industry. Once a potential customer begins to trust you as an industry expert, they are closer than ever to making a purchase from you.

Develop real world experience so you can walk the walk after you talk the talk. Then once you have developed your expertise, get to Facebook and Twitter and tell the world. 

Once you get that first customer, it will literally breathe life into your future efforts.

HOW DID YOU GET YOUR FIRST CUSTOMER?

At Roundhouse, we have a range of products and service specially designed to assist startups to get up and going (without breaking the bank). From logo and brand design, to cost effective web solutions - Roundhouse is here to help give your business a flying start. For free business advice on how to make your new business succeed, call us today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified startup advisor.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Discover our app development services here:

CLICK TO DOWNLOAD OUR FREE EBOOK HERE

'BRAND LOVE' - 4 WAYS TO BUILD PROFITS WITH YOUR BRAND.

YES! FREE! DOWNLOAD THE BRAND LOVE EBOOK NOW!

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Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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4 Ways to Win More Customers

by Saul Edmonds

4 Ways to Boost Your Marketing and Get The Attention You Deserve!

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Natalie Massenet

Learn How to Captivate Your Audience

Whether your business is brand new or you have been in the industry for decades, gaining exposure and new customers is always at the top of the marketing to-do list.

Trying to figure out how to get more people engaged in your marketing campaign is key, and will eventually be the catalyst to your success.

The challenge for you as a business owner is cutting through all that excessive noise that is distracting your customers from your messages.

Here are 4 unique ways that you can market your company and captivate a larger audience.

1. Focusing on Value Not Features

The traditional way of marketing a product or service is to focus on all the features.

These messages that tout features alone simply put you in the mix with all those other companies promoting the same products and features.

To stand out in the crowd, focus on creating specific messages that are designed to tell the customer what value they will receive from using the product or service. Rather than simply regurgitating the features over and over like every other business, you focus on how this is benefiting your customer in the end. 

2. Be Sure to Mention the Why

Many people start a business for a reason that is often bigger then they are.

Begin your marketing efforts with identifying the reasons why you began your business, and expand upon that idea.

Try to communicate with your audience in a unique way to stand apart from your competitors. The aim is to attract like-minded individuals who connect with your message in a genuine way. Strive to identify a core message that will resonate with your niche audience. For example, if your started your business to fix a problem, use that message to market your business. 

3. Develop Unique & Personal Ways to Approach Messaging

Start thinking about your customers in terms of unique personas.

The key here is to develop a persona from the ground up, asking key questions about what this type of customers does, thinks, buys, etc, and then approaching your marketing from the position of addressing the concerns of that specific buyer.

Imagine that this customer is actually a close friend of yours, and write your unique marketing message as if you were addressing that friend. Your messages will be more personal, and will connect on a deeper level with your audience.

Make the effort to think outside the box. Strive to understanding your customers, and develop marketing strategies that are fine-tuned to meet their unique needs. 

4. Storytelling is the Answer

Take a close look at a your business from an objective point of view.

You might discover that when you look at it this way, low end companies in your industry do not differ much from the giants in your industry. With more competition joining the ranks each day, it is difficult to stay on the top of any industry. The internet has given anyone with a dream and a computer the ability to compete on a global scale with any company. With the right marketing strategies - a small operator can successfully compete with industry leaders.

Above all, storytelling is the key to a memorable marketing message. Consistently share your message & tell your unique story to remain in the mind of your audience.

One of the things to consider when trying to market to a larger audience is - that philosophy of your company must become the cornerstone of the marketing message. Your buyer must believe that your company lives and breathes this message each day.

Standing out as a unique brand is achievable with the right strategy in place.

If you dig deep into the heart and soul of your business and find things that your competition cannot replicate, you stand a much better chance at convincing the world about your brand.

IS YOUR BUSINESS GETTING THE ATTENTION YOU DESERVE?

At Roundhouse, we work to understand the story behind your business. We get to know you, your business, your customers and your goals. We work to service your unique needs both now and into the future. If you wish to learn more about how story telling can help your marketing message 'cut through the noise', please get in touch today.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Discover our app development services here:

CLICK TO DOWNLOAD OUR FREE EBOOK HERE

'BRAND LOVE' - 4 WAYS TO BUILD PROFITS WITH YOUR BRAND.

YES! FREE! DOWNLOAD THE BRAND LOVE EBOOK NOW!

If you enjoyed reading this article, you may also enjoy the following:

1. 8 Essential ways to promote your website

2. 5 Great flyer design tips

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Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

SUBSCRIBE TO THE ROUNDHOUSE EMAIL NEWSLETTER HERE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds