3 Website Marketing Strategies that Boost your Traffic for FREE

by Saul Edmonds

How to market your website online for free

Marketing is expensive. 

Paid online marketing is no different.

If you rely upon paid online marketing, your main options include:

- adwords (pay per click)

- Facebook advertising

- professional SEO (paid monthly)

Paid website Traffic Can be Costly

The purpose of any online advertising campaign is to increase website traffic. This can be a costly exercise and must be done carefully to ensure a consistent ROI.

Consider the following:

- In an adwords campaign, costs can easily add up. Many keywords cost more than $10 per click through (and some highly competitive keywords up to $200 per single click). It goes without saying that a significant adwords campaign is simply not affordable for many small businesses.

Over the past 2 years, the cost per click through has risen by up to 400% in some cases.

“AdWords can bleed many a small business dry,” said Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach.

- Facebook advertising, although less expensive than adwords - can be relatively costly. Facebook advertising requires persistence, testing and ongoing review to ensure you get a positive ROI.  

- Some professional SEO service providers charge up $4000 - $5000 per month. This fee will usually involve targeting a range of keywords across the main search engines: Google, Bing and Yahoo. This type of SEO generally centres around acquiring back-links and includes a detailed on site optimisation. This type of SEO service does not usually include content creation.

3 Web Marketing Strategies to Get FREE traffic

Free marketing is a huge bonus for every business owner.

Practical strategies that increase web traffic without additional expense are ideal.

Increasing web traffic is the essential goal.

More traffic leads to higher conversions, increased profits and greater brand recognition.

1. Maximise Organic Search Engine Results

This is where people find you 'organically' via the search engines. Usually it means you need to come up on page 1 for your search terms.

How difficult is this? From our personal experience, search engines will find you if blog regularly. The real value of targeting keywords is in the 'long tail' results, where people search for your keyword in combination with other relevant words.

For example, in November last year we published an article on our blog entitled '5 Top Tips for Great Letterhead Design'.

This article had no special SEO, adwords or other promotion. From that single article we have achieved top rankings in google.com and google.com.au for such terms as 'top letterhead design', 'creative letterhead design', 'letterhead tips' and quite a few more variations. Every week this article continues to drive targeted traffic to our website. This a good example of the 'long tail' in action.

Organic search results are best achieved by optimising your website and designing your content to target your niche. Consistent blogging is key to achieving 'long tail' organic search results. Content must be original and highly relevant to information your customers are searching for.

2. Expand Your Content Across Media Channels

Create targeted content in addition to your blog.

Key channels to target are:

- Youtube

- Slideshare

Video content is a great way to target your keyword and niche. Youtube videos can be very simple yet still effective. Consider what sort of video would best promote your product or service? What information do your customers value? Product demonstrations, testimonials, behind the scenes and more can be highly converting without breaking the bank. 

3. Utilise social to propel your content further

Showcase your content journey across social media and social networks.

Essential social media channels for business are:

- Youtube

- Slideshare

- Pinterest

Essential social networks for business are:

- Facebook

- Twitter

- Linkedin

Make use of an integrated marketing strategy to boost your traffic without additional cost.

It takes time and consistent dedication to build a digital marketing strategy but the results are worth it.

Which strategies work best for you? Tell us your story!

Roundhouse is a cost effective Boutique SEO consultant. We build innovative content creation and promotions strategies into our SEO schedules. We believe in the value of unique content across a variety of media. 

If you require a professional design solution or a custom designed SEO strategy, talk to us.

We can help. 


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    7 Key Reasons to Start Article Writing

    by Saul Edmonds

    7 Key Reasons Why Article Writing is Great for Business

    article writing long tail SEO

    Most people are familiar with the term ‘Content is King’.
    (It was Microsoft’s Bill Gates who first used the term in 1996.)

    Today, quality content is crucial to online success. 

    Every website owner who hopes to gain traction within search engines should leverage their website and promotional material to provide maximum value for their users. In terms of article writing - content should always be created for your customers. This will ensure a keyword rich resource that search engines will love. 

    The so called ‘long tail keywords’ (eg, web design for startup business)- that is, those longer keyword phrases that feature naturally within your articles (that are 3 or more words in length) - are great for bringing people to your site. In fact, keywords that occur at the head of popular search terms (eg web design)- are significantly more difficult to rank for organically. 

    But don’t lose hope! Only 10%-20% of total search engine traffic for any given site is typically derived from head terms. Around 70%-80% of most search engine traffic is from the ‘long tails’. Herein lies the seo value of article writing - you can provide content that is highly targeted to your unique site user. Chances are they will enter some very specific search queries - and your targeted articles will be well poised to rank well for these terms.

    This is organic search engine optimisation and it is very powerful.

    Read on to discover the 7 key reasons for article writing.

    1. Long tail SEO

    Articles are a great opportunity to target ‘long tails’. These are those longer search terms - that although searched less frequently on an individual basis - as a group comprise the majority of organic search results for most websites. Use targeted articles as a vehicle for the talking about the exact information your customers are most interested in.

    2. Brand Promotion

    Every article you write - is a meaningful step towards promotion of you and your website.

    Articles can be distributed via your onsite blog or posted to article directories such as hubpages.com. This will greatly enhance your website profile, build greater awareness and boost your traffic.

    3. Link Building

    All search engine results rely heavily on links - the number and quality of links is an important element of your search engine ranking result. Publishing articles is a great way to build your link numbers - as you can include your web address in the contact profile.

    4. Highly Targeted Traffic for best ROI

    An additional benefit of ‘long tail’ traffic - is that it is known to yield higher conversion rates. Customers make the most specific queries when they are ready to purchase. Use articles to give the customer a complete range of information regarding your products or services.

    5. Promote your Unique Benefits

    Every article is an opportunity to present you and your business to customers. Why not explain a full range of benefits over a series of articles - that are written specifically to meet the needs of your customers? This could include detailed product guides, opinions on your market, comparisons of relevant information or ‘how to’ articles for your niche industry and more. You are the expert! Articles are a great showcase for your expertise.

    6. Free advertising

    Online advertising is expensive. Articles are a great way to get the word out with additional expenditure.

    7. Boost Customer Service

    Articles that explain your customer service policy and approach are useful. It promotes your company values and helps you stand out in the crowd.

    Conclusion
    All website owners who hope to boost their internet marketing strategy should write articles on a consistent basis. Just 5-10 well written articles could lead to hundreds  (if not thousands) of extra visitors to your site.

    Article writing is time well invested.

    Your business will thank you for it!

    Roundhouse provides a complete range of online strategies for your business. From branding, website design and web development, content creation and promotion, social media and more - we have the expertise to build your business in the online space. Contact us for an obligation free consultation.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds