Why Better Web Design Means Higher Conversion Rates

by Saul Edmonds

Discover How Quality Web Design Increases Your Bottom Line

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Charles Eames

Why Better Website Design Leads To More Sales

The single biggest metric used on a website to determine overall success or failure is your conversion rates.

  • The higher the conversion rate, the more sales your company will enjoy.

In order to convert those visitors into loyal customers, you need be working on areas like SEO, relevant content, advertising, social media, and of course your web design.

Focus on web design and you can see those conversion rates take an upturn very quickly. Then you can focus on those others areas at a steady pace.

Here are a few principles of good web design that will help improve your conversion rates.

The Power of Usability

  • Take a good look at your website from the eyes of your potential customers.

Is the website user friendly or is it intuitive?

In order to increase conversions on your website you have to be working on both of those key elements. The easier a person can perform tasks on your website, the easier they can get to the business of buying. When a person arrives on your website for the very first time, they will be able to determine within seconds whether or not to continue or tho click the back button.

  • During the design of your website, take some tips from your competition.

Place some items in the cart at those websites and see which features you loved and which only slowed down the process. Incorporate those features into your website, using the best of the best.

Improved Design Features

There are certain features you can implement into the design that will have a direct impact on the conversion rates.

These features will nudge the visitor along so that they wind up on the product page and load the cart with the items they need more efficiently.

  • Large headings and verb oriented call to action buttons guide your visitors to take action.

People simply need to be told what to do in many cases, so by giving them action words on the website, it helps them to easily make a decision to move along. The key here is not cluttering up the pages - the more content on a page, the harder it is for the reader to find the information to get the process rolling.

  • Find ways to improve the load speed on your website.

Users today are used to getting information at break neck speed. if they have to wait for your pages to load, they will abandon that cart quickly and shop elsewhere.

A Rewarding Shopping Experience

  • If the colours and visuals on your website engage your visitor, the more likely they are to stay.
  • The longer they stay on your website, the better chance you have to convert them from a visitor into a customer.

Choose the right images, buttons, text, arrows - all of which should lead the buyer to those important call to action buttons.

If the design is poor, and the buyer is clicking around your website and not getting anywhere, you risk your website becoming a poor buying experience. Make the checkout process smooth, ensure the website is visually pleasing to the eyes, and eliminate all that clutter.

  • Continue testing and tweaking all the features and functions on your website.

Stay informed as to what your competition is doing to improve their buyers' experience, and use those features to help improve areas where your website is lacking too.

Stop leaving money on the table by sending your customers out the door within the first few seconds of arriving on your website. If you can focus your attention on making your buyer experience a rewarding one, they will not only will love you for it, they will also tell their inner circle about you.

In a world where advertising costs a fortune, getting customers to refer you to their inner circle is the least expensive and most effective advertising there is.

IS YOUR WEBSITE OPTIMISED FOR YOUR CUSTOMERS?

At Roundhouse, our key goal is to maximise your opportunity online. We work to understand you, your business and your customers - and deliver a tailored web solution that propels your business forward and increases your profitability. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Ways to increase sales with landing page optimisation.

3. Brand management for small business.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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Top 10 Ecommerce Questions For Startups

by Saul Edmonds
Top 10 Ecommerce Questions For Startups.png

10 Key Ecommerce Questions to Ask Before Launching an Online Store

"If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful." 
- Founder and CEO of Amazon, Jeff Bezos

Are you considering joining the ecommerce revolution?

Hundreds of billions of dollars are spent online each year. This represents huge opportunity for anyone looking to create an online store.

Selling products and services online is completely different from selling via a traditional storefront. Starting an ecommerce business doesn't have to be an overwhelming when you understand how to navigate the waters confidently.

Read on for the top ten ecommerce questions for startups.

1. How Do I Build a Online Store?

Firstly, there are plenty of online resources that can help. Many companies that provide ecommerce hosting will also walk you through the steps of setting up your store. Alternatively, you can work with a professional web designer to get your ecommerce business online for you.

2. Should I Customise My Website?

Your website is an extension of your offline business and brand. Ensure that your color scheme, logos, fonts, and images maintain your brand identity online. Aim to create a point of difference with your competitors – so that you stand out amongst others in your niche.

3. How Do I Collect Money?

Do your homework when it comes to choosing a card processing company. While they all basically do the same thing, they all charge different rates for each transaction they process in your store shopping cart. Research merchant accounts and read reviews before you make this important decision.

4. How Do I Handle Customer Service?

This is one aspect of your website you can not overlook. Making the customer happy is all about interacting with them when they have a question or concern - and delivering a consistent positive experience. Invest in a customer relationship management system so you have a finger on the pulse of everything going on with your visitors.

5. How Much Do I Charge For Shipping?

The best way to address shipping is to choose from one of the top shipping companies and create an account with them. That way you can incorporate their shipping calculator into your shopping cart, allowing customers to get real time shipping quotes directly from the carrier. Many online retailers inbuild shipping costs into their product pricing and are able to offer 'free shipping' to customers as a result.

6. How Do I Create Professional Images?

The only way you can sell your products - is by giving your buyers an opportunity to view your items as clearly as possible.

A professional photographer will ensure a quality result. If you opt to take your own images, be certain that you place each item in plenty of light so that your images will clearly show all details. Take multiple pictures to give your buyers the opportunity to see your items from all sides.

7. Should I Add Reviews and Social Share Buttons?

This is an absolute must if you want to grow your brand. Give your customers the opportunity to tell others about their experience with your company. When they share your information you are basically receiving a trusted endorsement to all their friends and colleagues.

8. How Do I Attract Visitors?

Promoting your new website today is all about being social.

Place your ecommerce website link prominently on all your social media profile pages, and post messages to these platforms daily to attract interest. Take the time to interact and be social with your fans. Give people a reason to follow you with quality content, updated daily.

9. Do I Accept Returns?

If a customer knows you have a return policy, it will give them the confidence they need to know you stand behind your products. Where appropriate, accepting returns is recommended.

10. How Do I Monitor My Success?

Of all the ecommerce tips, this is the most important.

You need to be able to monitor your success in order to improve an build your business. Install Google Analytics for free on your website, and you track everything from where your customers arrived from, keywords they used and how long they stayed on your pages.

Many ecommerce platforms offer a significant range of tools to measure and improve engagement and conversion. Ecommerce success results from testing and improving and refining the customer experience.

Good luck with your online store!

Are you making the most of your opportunities online?

Roundhouse has been providing world class web design and development services since 2001. From bespoke web design to custom ecommerce developments - our expert team delivers professional solutions  to boost your leads and grow your business online - at a price you can afford.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified web developer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. How to Encourage Your Website Visitors to Stay Longer

2. 7 Ways to Boost Your Sales With Social Media

3. How Mobile Websites Boost Sales

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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PayPal Here. There. Anywhere

by Saul Edmonds

PayPal Here is the upcoming service / device / app from paypal taking mobile ecommerce to the next level. You’ll be able to accept credit and debit card payments on the go so you’ll never miss a sales opportunity again. PayPal Here also helps you keep track of your cash sales and allows direct invoicing too.

Pretty interesting development in the world of mobile ecommerce and one which we at Roundhouse will be watching closely.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Dubli Facebook

    by Saul Edmonds

    Dubli - Fun Shoppping has a brand new Facebook welcome page created by roundhouse. Go like them today on facebook.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds