4 Ways to Win More Customers

by Saul Edmonds

4 Ways to Boost Your Marketing and Get The Attention You Deserve!

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Natalie Massenet

Learn How to Captivate Your Audience

Whether your business is brand new or you have been in the industry for decades, gaining exposure and new customers is always at the top of the marketing to-do list.

Trying to figure out how to get more people engaged in your marketing campaign is key, and will eventually be the catalyst to your success.

The challenge for you as a business owner is cutting through all that excessive noise that is distracting your customers from your messages.

Here are 4 unique ways that you can market your company and captivate a larger audience.

1. Focusing on Value Not Features

The traditional way of marketing a product or service is to focus on all the features.

These messages that tout features alone simply put you in the mix with all those other companies promoting the same products and features.

To stand out in the crowd, focus on creating specific messages that are designed to tell the customer what value they will receive from using the product or service. Rather than simply regurgitating the features over and over like every other business, you focus on how this is benefiting your customer in the end. 

2. Be Sure to Mention the Why

Many people start a business for a reason that is often bigger then they are.

Begin your marketing efforts with identifying the reasons why you began your business, and expand upon that idea.

Try to communicate with your audience in a unique way to stand apart from your competitors. The aim is to attract like-minded individuals who connect with your message in a genuine way. Strive to identify a core message that will resonate with your niche audience. For example, if your started your business to fix a problem, use that message to market your business. 

3. Develop Unique & Personal Ways to Approach Messaging

Start thinking about your customers in terms of unique personas.

The key here is to develop a persona from the ground up, asking key questions about what this type of customers does, thinks, buys, etc, and then approaching your marketing from the position of addressing the concerns of that specific buyer.

Imagine that this customer is actually a close friend of yours, and write your unique marketing message as if you were addressing that friend. Your messages will be more personal, and will connect on a deeper level with your audience.

Make the effort to think outside the box. Strive to understanding your customers, and develop marketing strategies that are fine-tuned to meet their unique needs. 

4. Storytelling is the Answer

Take a close look at a your business from an objective point of view.

You might discover that when you look at it this way, low end companies in your industry do not differ much from the giants in your industry. With more competition joining the ranks each day, it is difficult to stay on the top of any industry. The internet has given anyone with a dream and a computer the ability to compete on a global scale with any company. With the right marketing strategies - a small operator can successfully compete with industry leaders.

Above all, storytelling is the key to a memorable marketing message. Consistently share your message & tell your unique story to remain in the mind of your audience.

One of the things to consider when trying to market to a larger audience is - that philosophy of your company must become the cornerstone of the marketing message. Your buyer must believe that your company lives and breathes this message each day.

Standing out as a unique brand is achievable with the right strategy in place.

If you dig deep into the heart and soul of your business and find things that your competition cannot replicate, you stand a much better chance at convincing the world about your brand.

IS YOUR BUSINESS GETTING THE ATTENTION YOU DESERVE?

At Roundhouse, we work to understand the story behind your business. We get to know you, your business, your customers and your goals. We work to service your unique needs both now and into the future. If you wish to learn more about how story telling can help your marketing message 'cut through the noise', please get in touch today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

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1. 8 Essential ways to promote your website

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3. 7 Key reasons to start article writing

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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7 Ways to Boost Your Sales with Social Media

by Saul Edmonds
Ways to Boost Your Sales with Social Media

7 Easy Ways to Build Your Business with Social Media

"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."
- Mark Zuckerberg

Simple Yet Effective Ways to Boost Sales with Social Media

If you still think that social media will not contribute positively to your business; the time has come to rethink your strategy and get on board with the social revolution.

  • Increasing your brand recognition across multiple channels is a key social media strategy. 
  • When you increase your brand awareness, you will increase your company sales.

Here are the top seven ways you can use social media for your business to grow your profitability online.

1. Getting Started with Social Media

Social media is everywhere and well known platforms include Facebook, Twitter, Pinterest, LinkedIn, Youtube amongst others. Don't get overwhelmed by thinking you need an active presence on all of these websites at once.

The key is to simply get started with one and focus your efforts on creating a professional business profile page. This is going to be a direct extension of your business, so take the time to ensure your branding, images and relevant company information is well represented to potential customers.

Contact your local design or SEO agency if you need assistance with regard to establishing social profiles.

2. Take Time Every Day

Social media is all about being social.

Don't make the mistake of developing your profile and then sitting back and expecting millions of users to like you.

The key here is to find a certain amount of time each day to connect with others and make relevant and informative posts targeted to your niche audience. Posting is not about selling your products and services. Offer some advice and helpful tips along the way and strive to deliver information that is genuinely of value.

3. Never Outsource Your Posting

Always remember that this is your company and your reputation online. Never delegate your social media marketing to an outside source. They will never put their heart into those posts like you will.

Find a little amount of time each day to post and commit to the process. Social media is a long term investment.

4. Become an Authority in Your Niche

Whatever your business niche - you have valuable insights that can help a potential customer.

Take time each day to interact with people and offer some advice or tips on how to solve problems in your industry. These social media for business tips can really position you as an authority in your industry by your followers.

5. Mix it Up Each Day

Just because you can post comments and blogs, doesn't mean that is all you should be doing.

Occasionally post a video to assist your customers with a common problem. Post an image of your staff hard at work to put faces to names behind the scenes. In this context a message about a new product release will have a much bigger impact upon your followers.

6. Stop Focusing Locally

The internet has opened up a whole world of new customers for you.

Consider for a moment that the entire world can see and read your posts now. When you realize your audience is that much bigger, you open the door to making many more sales that you could have even imagined.

7. Don't Spam the Social Sites

Using the 80/20 business rule, only 20% of all your posts should be related to products or services offered by your company.

Post relevant information that can help your customers and they will come back to your page more often. Deliver value – with new and interesting content – and visitors will consistently return to read your updates. Remember that regular visitors will often become customers – so update your content frequently, ideally on a daily basis.

Is Your Social Media Strategy Working For You?

Roundhouse has been providing world class online marketing services since 2001. From web design, to brand management and social media marketing strategy - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. 

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 6 Keys to Brand Strategy Development

2. How to Achieve More With Less When Marketing Your Small Business

3. 10 Tips for Better Postcard Design

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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Lead Nurturing - 5 Steps to Develop Stronger Leads

by Saul Edmonds
LEAD NURTURING-5 STEPS TO DEVELOP STRONGER LEADS_Lead nurturing.png

Improve Your Conversion with Lead Nurturing

"Management is about arranging and telling. Leadership is about nurturing and enhancing." (Tom Peters)

What is Lead Nurturing?

Lead nurturing is sales process which is focussed on supporting 'qualified leads' in the early stages of the sales process.

These are prospects who are highly likely to buy - but not just yet. Studies indicate that these prospects will generally proceed to conversion over the next 24 months - either with your business or that of a close competitor. Lead nurturing seeks to build trust and brand preference - so your business is the chosen supplier when a purchase decision is finally made.

The Art of Lead Nurturing

Lead nurturing is both an art and a discipline. 

Lead nurturing is never about 'new leads'. It is about engaging existing leads with kind assistance and timely information. A 'sale' should be viewed as a journey. Be sensitive to the needs and concerns of your prospects. Work to serve them better. Build your brand reputation upon the genuine desire to help others succeed.

Educating Qualified Leads

In many ways, lead nurturing is an educational process.

During the buying process, work to help clients learn more about your products or services and the solutions they provide. It is an opportunity to share and advise. Make use of relevant content - with the intention to 'inform not sell'. This will greatly assist their purchase decision process. Include helpful, educational information throughout your communication outreach: in your printed collaterals and company blog. Offer free ebooks, infographics and online product or service demonstrations.   

An Overview of a Lead Nurturing Elements

Lead nurturing consists of 3 main goals: maintain communication (with permission), provide education and solutions and monitoring of the future customer within the sales process. As you 'get to know' the individual customer - be receptive to signals. They may need 'space' for review, information to understand or indicate a readiness to actively engage and purchase. 

5 Steps to a Stronger Lead Nurturing Program

1. Know Your Target Audience

Every business must seek to find and understand their target market. Understanding your 'qualified' buyer is the surest path to marketing success. Continually refine your customer profiles. Review your losses - why did certain prospects not convert?

2. Reflect closely upon your Customers

What has motivated your present customers to conversion to your business?

What elements of marketing have been the most effective?

Take the time to consider 'why' customers have trusted you with business. A clearer understanding of what has worked best will help fine tune your lead nurturing campaign.

3. Troubleshoot your Conversion Process

What is your ideal customer experience? Define your lead nurturing strategy to support your buying process. Customise your lead conversion strategy to address potential roadblocks to buying. 

4. Design your Strategy

Start with an end goal - implement a lead nurturing process, make revisions and document it. Focus closely upon target audience and tailor your process to meet their needs. Integrate your communications to transmit a consistent message that is helpful and 'on brand'.

5. Maintain Communications

Take the time to develop a sensitive lead nurturing campaign. The more accurately you understand your buyers and detect potential 'barriers to conversion' - the more effectively you can address the needs of your prospects. Implemented effectively, lead nurturing is a mid term strategy that will enhance profitability and strengthen your brand.

Do you require assistance with lead nurturing?

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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

     

     

    by Saul Edmonds