5 Top Website Redesign Principles

by Saul Edmonds

Learn the 5 Key Website Redesign Principles for Business

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon

Make Success Your Key Item of Business

Your business website is the face of your company online.

It is a key sales tool.

With regards to your website design - it simply needs to convert visitors into loyal customers.

Even if your company offers the best services or products in your industry, if that message is not communicated to the audience in a clear and concise manner, you will simply lose those visitors to your competition.

The following 5 tips will help in your redesign of your website to allow your company to stand out in the crowd.

1. Avoiding Information Overload

On an average day, people on the internet consume over 100,000 words during their time online. People want to be able to determine quickly if the content on a website is relevant to their needs or not.

Avoid placing large amounts of text on your homepage or the visitor may simply click back and visit another website. Keeping things simple has never been more relevant than in today's world of information overload. The home page on your website needs to be designed in a way that makes it clear where navigation bars are, where contact details are, and how to get to the products they need more quickly.

2. Catering to a Larger Audience

While some individuals like to learn by reading, others have an easier time with videos.

That is why it is important that you have multiple types of content on your website - from text, info graphics, videos - to brochure, catalogues, testimonials and ebooks. Let your visitors will choose which is best for them and utilise the information. Make it easy for people to learn more about your products and services - in a way that suits them personally.

3. Limit Talk About the Business

If you focus on telling your potential customers why you believe your business is the best, why you offer the lowest prices, and why you are considered a leader in your industry - you have the possibility of turning off the majority of your new visitors.

The key to eliciting a strong customer response is highlighting relevant information that shows your customer exactly what benefits you offer. By reaching your customer on an emotional level, you are more likely to get the desired response.

4. Leading Your Customer to the Checkout

While many customers will go right from a product page to your checkout, some others are not there to buy right now.

The key to getting them to return at a later time and make that purchase is by encouraging them to take action in another way. Signing up for a video demo, joining a mailing list, or subscribing to the newsletter are all ways that will eventually lead to your checkout.

Give your visitors reason to stay on your website and interact with you, this way they can be reminded at a later time to come back and shop.

5. Guiding Your Customers

Once a potential customer arrives on your website, they will begin looking for information that is relevant to their needs. They need to know what to do next or chances are they will be gone very shortly.

Your website must provide a clear path in which the buyer can easily navigate by giving them call to action buttons that encourage certain actions.

The first thing your website must do is steer the customer towards education about your business. From there, send them to where they can take further action. The navigation bar on the website plays a key role in keeping the custom informed as to the next step in the process. If a customer adds an item to the cart, the navigation bar should offer them the opportunity to compare similar items in your store.

These simple web redesign tips will allow your customers to get the most out of their visit to your website. The key here is to increase conversions, grow your brand and work to serve your customers for the long term.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that a high performance website is key to growing your opportunities online. As technologies change, websites must be upgraded to take advantage of emerging trends. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The design studio advantage.

2. A guide to our quality web services.

3. What is brand identity design?

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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4 Ways to Design an Effective Call to Action

by Saul Edmonds

4 Web Design Strategies That Create a Compelling Call to Action

Action is the foundational key to all success.
Pablo Picasso

Design To Inspire Immediate Action!

With so many tools available to website owners, it makes perfect sense that they often handle the website design in house.

Whether it may be a template based service or you build the website from the ground up, many website owners simply make small errors that really have a significant impact on the bottom line. When choosing a website template that is easy to design, you may miss key areas that need a more professional eye to help close more sales.

One of the areas in which many website owners miss the mark, not putting enough emphasis on the call to action (CTA) links. By spending a little time addressing this one area, you could see sales improve tremendously.

Here are the top 4 designing strategies that will help you to create compelling call to action links.

1. Testing User Friendliness

If you want to increase sales, you have to make your website a more enjoyable user experience.

Take the time to place a mock order on your website, and pay close attention to what happens each step of the way. During your checkout process, consider things your customers may be thinking to try and make the process more effective. Many website owners now incorporate a comparison link where buyers can check similar items in your store, easily seeing the highlights of each so they can make a more informed buying decision.

Test your checkout on a mobile device as well. The buttons may be so small that the buyers are abandoning the cart because they can not see what is in there. 

2. Providing Clear Instructions

There is a reason the most successful websites are using different verbs in the call to action links. The verb helps the buyer to take action, so seeing links that read "add to wish list" and "add to cart" only make the decision easier.

The best thing you can do to make this process easy for your customers is to place your call to action links in the exact same place on each page. That familiarity will help make the process easier. By telling the user what to do, they simply follow the instruction and move along the process much easier.

The call to action link must simply prompt your potential customer each step of the way, helping them to take the next logical step in the checkout process.

3. Using Contrast

The colors and the placement of the call to action buttons are critical because they cause the customer to be drawn to that section of the page.

The call to action button must stand out on the page, compelling a visitor to simply click it. When the call to action link is in direct contrast to the background, the buyer is unable to focus anywhere else but that button. Even if the buyer is still reading content on the page, in the corner of their eye they can not avoid seeing that button.

4. Remove All That Clutter

As a website owner who is doing most of the design work, you can easily fall into the trap of adding too much to your pages.

All that clutter can make it a challenge for your visitors to even find the call to action buttons. When you try to load everything on that screen, you can actually confuse the buyers to the point they never get to the cart.

Now if you have multiple tasks involved in that call to action, you really can lose any chance of the buyers making the right decision. The one thing you can do is set your priorities and then get rid of the clutter. Each page of your website should only have one call to action, focusing on the primary action you want that buyer to take. 

The only way that your website will be successful is if the buyer can find and navigate the call to action links. The last thing you want to do in interfere with that process, so choose your links carefully and make them stand out.

Your key goal is to implement simple calls to action that will smoothly get your buyer where they need to go.

IS YOUR WEBSITE INSPIRING YOUR VISITORS TO TAKE ACTION?

At Roundhouse, we understand that a website must work to motivate visitors to get in touch, ask for more information or buy. We carefully integrate tailored call to action design elements based on your brand and style guidelines. If you wish to learn more about how clear 'calls to action' can boost your profitability, please get in touch.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. A handy brand glossary.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Key Elements to Include on Your Home Page

by Saul Edmonds
5 Key Elements to Include on Your Home Page.png

5 Top Home Page 'Must Haves' for Your Company Website

First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.
Elliott Abrams

Make Your Home Page Work For You

It is a rule that holds true in every business : you really only get one chance at making a great first impression.

This could not be more true when it comes to your website as well.

Recent studies have shown that when a customer arrives at a website, they make the decision to stay or go within 5 seconds.

Technology is moving at lightning fast speed, and people simply expect every website they visit to move quickly. Once you get them to your website, you better have your home page optimised in a way that keeps them interested or you will lose them quickly.

Rather than losing a potential customer with the click of a mouse, take the time to incorporate these 5 things on your homepage to make your site more user friendly.

1. Your Business Contact Information

  • Recent studies have shown that an amazing 75% of small business websites do not have a link to a business email address on the home page.
  • An even more alarming number, 60% of those websites don't have a telephone number listed on the homepage.

At the absolute minimum, your website should have the telephone number and email address clearly visible.

If you do have a physical storefront, then this information must include your street, city, and zip code as well. Google has many features available where you can link a map to the information so if someone is in their car, they can get your exact location by way of the smartphone.

2. Clear Images that Represent Your Business

  • A winning image draws in your visitors attention as soon as they arrive. 
  • Ensure the main header image is closely related to the products you sell.

If you sell wedding cakes, the image must be a wedding cake. Having no graphics or assorted pictures of butterflies and family photos will send your potential customers clicking the back button at break neck speed. 

3. Check All Homepage Links

  • If you do not do anything else, please take the time to ensure each of the links on your homepage is working properly.

Broken links or links that send visitors to the wrong information must be fixed. There should also be a very detailed and clear navigation bar across the top of the homepage. This will help your visitors to quickly find the information that they need at the click of a mouse.

Some of the important links that should be in that navigation bar is your FAQ page, shipping and returns policies, privacy page, and a contact page. Do not make it challenging for a customer to find the information they need to use your service or products.

4. Your Email Signup Box

  • The only way that you can connect with a visitor after they leave your website is by capturing their email address.

If the majority of visitors do not make a purchase, you should be able to send them sales flyers in the future to entice them to come back and shop.

Your email signup box should be easy to see, and it should also give the buyer a great reason to want to provide their personal information. In the signup box, explain that you will only be sending out promotional codes and sales periodically so they do not feel they are being added to a spam list. Offer your customers rewards that they cannot resist.

5. The Social Media Links

  • One of the ways that your visitors can help spread the word about your website is through social media.

Make it easy for your customers to tell their inner circle about your business by making certain you incorporate social media buttons on all your content.

That way if a person is on your website and feels a deal is really good, they can click the Twitter, FaceBook, LinkedIn, or Pinterst button to share your details instantly. These social media buttons are an inexpensive way for your customers to do advertising for your business. In a way, those shares are like referrals, making it easier for new fans to find your content and make purchases.

IS YOUR HOMEPAGE WORKING FOR YOU?

At Roundhouse, we understand that your website home page needs to be carefully optimised and tailored to your audience. It needs to promote conversions, spark interested and provide key information. If you wish to learn more about how your home page optimisation can work to boost your revenue, please contact us for chat.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to sell your brand in a sentence.

2. Why an engaging content strategy is essential for seo.

3. 7 Ways to boost your sales with social media.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Top 9 Questions to Ask before Hiring a Web Designer

by Saul Edmonds

9 Key Questions to Ask before Hiring a Web Designer

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Walt Disney

Choose Your Web Designer Wisely

Get to know more about your website designer's skill set before you engage their services.

The specific skills of a web designer varies from designer to designer. Some web designers do everything - from website design, website development, online marketing, search engine optimisation, and daily maintenance. Others specialise in one area only.

Before you trust just any web designer with your website, it is important that you ask them the right questions.

Here are the top 10 questions you should be asking each potential web designer to ensure you hire the right one.

1. Can I see some examples of your work?

This question should always be at the top of your list. Each web designer is like an artist, and not everyone is fond of the work of certain artists. If the web design is not something that matches your expectations, consider looking for another web designer.

2. Can I have a small list of your past and current clients?

Any prospective web designer should have a nice list of clients they have done work for. After you get this list, take the time to investigate how effective the websites are running. If you can reach out and speak to clients who have worked directly with this web designer, you can get a better feel for how they work. Being able to find out how timely work was completed and how good the web designer was at following a plan can go a long way in making a more educated decision.

3. Which website do you like the best?

The answer to this question can tell you quite a lot about what the web designer values and what they consider the most important aspects of the design.

4. Which technologies will you employ on my website?

This is a very important question to ask a web designer because they should be very knowledgeable with all the modern technologies available. When different functions are being incorporated on your website, you want to know the technologies used to acquire the desired result. Is the web designer using a high end coding tool or making that code from scratch where more errors are likely? If you are not too tech savvy, your web designer should be able to speak in more general terms to allow you the chance to understand the entire process.

5. How is my website going to be optimised for search engines?

While the answer to this question does reveal quite a bit about where your website will be in the organic searches when completed, take the time to look up your web designer website online too. If they are on the first page for popular keywords, chances are they are doing exactly what they say they will do for your website.

6. Can you integrate special features in my website?

Having a static website is not effective any longer, consumers are much used to visiting websites that have social media feeds, videos, banner ads, and high quality images. There should be a sign up box, blog, comment section, all the bells and whistles you expect in a high quality website. The visitor to your website should be able to share that content easily with social media buttons or you might as well be invisible online.

7. How will you address security issues on my website?

Technology today makes it very easy for someone to hack into the back door of a website and destroy months or years of hard work. The security metrics on your website have to be able to protect all your information from any hacker, trojans, or worms. Find out how often the site is backed up, and where will a copy be stored in the event of a crash. 

8. Will I own the website?

Just because you think you own the website after the work is completed, you might be surprised the web designer could hold the copyright. Make certain that it is clearly explained in a contract that you own all the rights or you could be paying a very costly price down the road.

9. What are your terms and fees?

You simply must establish the payment structure now, or every chance to the website could be costing you money. You have to find out if they are paid by the hour or do they insist on a monthly retainer. Make certain there are no overtime charges, which can be very costly. If the web designer works on the weekends or holidays, they could be charging a higher rate.

All these things you need to see on paper before making any decision.

Good luck with finding the right web designer for your business!

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that your website is a key investment in your growing your business online. We offer a complete range of services to ensure a tailored website design that gets measurable results. From search engine optimisation to social media integration and mobile optimisation - our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 4 Ways to tell your real story on twitter.

2. 4 Simple ways to optimise your website for seo.

3. Easy design tips to get more business from your business card.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

11 Reasons Why Your Website Isn't Working

by Saul Edmonds

11 Reasons Why Your Website Isn't Selling (As Effectively As It Could Be)

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.
W. Clement Stone

Less than 10 Seconds To Impress

Recent studies have revealed that a visitor to your website will decide within the first ten seconds if they want to stay around or not.

  • If people find something of interest, they will increase the time on your website.

In a world where seconds count for everything, you have to make the most of your website so your visitors are staying longer.

Avoid these 11 problems on your website and you have a better chance of increasing traffic and engaging visitors.

1. Visuals of Low Quality

The content on your website may be written well, but if the visuals are low quality, visitors will not stay for long. A high quality image attracts attention and gives the appearance of authority and professionalism. 

2. Zero Testimonials and Reviews

If you have no testimonials or reviews on your website you are missing out on a key opportunity to gain customer trust. Telling your customers a product is exceptional means nothing, they want to hear it from an impartial third party source first. 

3. Poor Choice of Colours

The colour scheme of your website can definitely have a key impact on traffic and sales. If your color scheme is too loud or distracting, your business may appear to be less than professional. Too boring and dull, you lose interest from visitors. You have to find that happy medium to keep sales coming in.

4. Information That is Outdated

Nothing loses customer interest more than seeing information on your website that is dated. If the copyright information at the bottom of your page says 2007, it might be time to look over your website for areas that need updating. New and fresh content can have a big impact on the visitors to your website.

5. Making Items Hard to Find

How can you sell anything if the potential customer can not find it? The links on your home page need to get people to the items they are looking for quickly. The longer it takes them to find items, the better chance they go to your competitors.

6. Not Mobile Friendly

Now might be the time to open your website on your smartphone and see how easy your buying experience is. If you cannot navigate the site easily, chances are the growing population of buyers who shop with their phone cannot either.

7. Contact Information Hidden

When a potential customer arrives on your website, they like to know they can reach the website owner quickly with questions or concerns. You may be familiar with the feeling of when you shop in a retail store - and all the sales associates seemed to have vanished. Live chat, contact info on home page, and your telephone number clearly visible - are all valuable ways to increase buyer confidence.

8. Focus on the Customer

There should be sections of your website dedicated to answering the needs of your buyers. A FAQ page is the perfect way to let the visitor feel their concerns are addressed, without them having to search around for information. If the information they need is readily available, they will feel like a valued customer.

9. Sign-Up Information

If a customer must sign-up at your website before they can purchase anything, you are placing an unnecessary hurdle in the way of sales. Most people already associate these tactics with the arrival of spam mailing in the future. 

10. The Autoplay Feature

If a customer arrives on your page and is met by videos or audio that plays the instant the page opens, they will more than likely hit the back button and disappear forever. Turn off the autoplay and give the customer the choice to turn it on if they really want that information.

11. Incredibly Slow Load Times

Digital technology has made it possible for customers to get the information they need instantly. If they arrive at your website and have to wait for the pages to load, they will grow impatient very quickly. Don't expect a visitor to wait longer than a few seconds or they will leave your website. If you can find ways to lessen the load and quicken up the speed on the site, you have a better chance of keeping customers on your website.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that online marketing begins with an effective website. Your website is the cornerstone of your brand and your business online. An effective website - that converts visitors into customers - is a key business investment. Please call us today, if you want to learn more about how the right web solution will deliver you a measurable ROI.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The Top 7 branding mistakes.

2. 5 Signs that you need a logo redesign.

3. Top tips for choosing and buying a great domain name.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds