7 Step Guide to Email Marketing for Small Business

by Saul Edmonds

 7 Steps to Successful Email Marketing for Small Business

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Seth Godin

Grow Your Reach With Email Marketing

Reach out to your existing customers via email. Discover how affordable, yet powerful, email marketing is.

Use email marketing to grow your business, expand your audience, and increase your profits.

Read our 7 steps for effective marketing for small business to learn more.

1. Growing Your Mailing List

In order to email to your customers, you have to collect their contact information first. You should aim to grow your email list each day. Make it easy for your audience to sign up for newsletters or further correspondence. The sign up box on your website needs to be above the fold, where new visitors can not miss it. There should also be a link to a sign up page in every correspondence email you send. There should also be plenty of ways for new customers to find that sign up box from all your social media profile pages.

2. The Power of the Subject Line

Use the subject line of your email messages to motivate your readers to open your emails. Ensure your subject line informs or inspires positive action. Keep your subject line as short as possible, yet compelling enough to prompt people to open the email. Be careful not to use terminology that might get flagged by the spam filters.

3. Being Compliant

If you want your messages to reach your intended target, you have to play by the rules. Remain within the guidelines of the Marketing Act of 2003. This act was implemented to keep business owners from spamming customers. If your messages are flagged, you run the risk of having your IP blacklisted by your service provide. 

4. Developing Your Audience

Pay close attention to how your audience is interacting with your emails. Look to see which emails are getting the biggest responses. Continually aim to improve your campaigns. Pay close attention to what triggered a better response rate, and then go from there. Taking the time to review your email metrics will help you fine-tune your emails for maximum success.

5. Best Practices

Remember that the more images in your email message, the better response from readers. An effective email must be easy to read, well branded and visually engaging.

6. Keeping Things Simple

Keep things brief and then test until you find the perfect sized message that works for your unique audience. The key to success with email marketing is saying more with less words. Incorporate videos and high quality images to ensure success with your recipients. 

7. Keep the Communication Ongoing

Just because the reader is finished with your email message, doesn't mean the communication has to end. Aim to keep the conversation going. Offer additional information and helpful advice. 

IS EMAIL MARKETING WORKING FOR YOU?

At Roundhouse, we understand how effectively email marketing can be used to connect regularly with your existing customers. Use email marketing to grow customer relationships and keep your customers informed about your products, services and special offers. If you would like to learn how cost effective email marketing can be for your small business, please get in touch today.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified email marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Rules of Successful Logo Design

2. How to Make the Most of Word of Mouth Marketing when Promoting Your App

3. Brand Your Company Like it Really Matters!

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Top Ways to Get Your Customers to Open Emails

by Saul Edmonds

4 Simple Ways to Boost Your Email Opening Rates

Email, instant messaging, and cell phones give us fabulous communication ability, but because we live and work in our own little worlds, that communication is totally disorganized.
Marilyn vos Savant

Easy Ways to Get More Customers To Open Your Emails

In order to be successful with email marketing, your subscribers have to open those messages.

If your audience is not opening your emails - they aren't taking action.

This means they are not clicking through to your website and making purchases either.

How can you possibly keep your audience excited about opening up your email messages on a regular basis?

Here are 4 successful techniques that will help the buyer to be more receptive to your email messages:

1. Solving a Big Problem

If you found out that a newsletter had information in it that would solve a problem that you had, you would certainly subscribe to that mailing list. If the sender of that email set up those expectations and then delivered on the goods, you would open more of those messages as they arrived.

This is precisely what your company needs to do in order to get more subscribers to open the emails.

Use your email message to provide a solution to a specific problem that is relevant to your niche audience. An email marketing strategy that is dedicated to providing solutions will experience higher open rates.

2. Save Customers Money

Use key words to indicate savings or discount offers. People are always interested in messages that help them to save money.

Sales events and discount codes offer your customers opportunities to get the items or services that they need at a deep discount. That means more money in their pocket, so they open the email to learn more. If your email message talks about savings, you have a better chance of it getting opened.

3. Make Your Customer Smarter

Your customers are constantly learning every day. They welcome any information that will help them understand more.

If your email message showcases how investing a few minutes of time will deliver real benefit in the future - they will take the time to read your message.

Many people are genuinely searching for ways to increase their skills each day, reading publications, newsletters, and taking online courses. Giving your customers some unique tips on how to improve key areas of business will certainly improve your open rates.

Rather than using email as a platform for selling, aim to convince your readers that your information will provide them with the opportunity to gain insight into key areas. Stop trying to sell and focus more on trying to inform your subscribers.

4. Entertaining Your Audience

Consider mixing things up by adding the element of fun into your email messages.

This helps to put a face on your business, and it also mixes things up with your emails.

Rather than sending one email after another with sales related products, put some entertainment in the message. You will come to find that the emails that get the most clicks and shares are the ones that offer the most entertainment. 

Making Email Work For You

Craft your email messages to deliver a unique combination of savings and entertainment for your subscribers. Mix things up and keep the content fresh.

Take the time to rethink your email marketing plan and strive to deliver quality emails that consistently deliver value. Your subscribers will welcome the change immediately. You will notice more of your content gets shared and that a new fan base starts to grow.

IS EMAIL MARKETING WORKING FOR YOU?

At Roundhouse, we know that email marketing is a proven way to boost sales. It provides an easy and cost effective way for you to keep in touch with customers - and enables your company to be 'top of mind' when next they come to buy. A branded email marketing campaign delivers a consistent ROI. If you want to learn more about adding email to your marketing strategy, please get in touch for a chat.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. The Art of B2B Lead Nurturing

2. Why Email Marketing Works for B2B Lead Nurturing

3. 6 Ways to Increase Sales With Landing Page Optimisation

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

9 Ways to Boost Email Marketing At Christmas

by Saul Edmonds

9 Ways to Boost Your Email Marketing Conversion Rates This Christmas Season

Quote: Christmas is the day that holds all time together.
Alexander Smith

Implement The Perfect Email Campaign This Christmas

Now is the perfect time to make certain that your email marketing campaign is effective and efficient.

During the year 2014, there will be well over 196 billion emails sent and received every single day.

If your email marketing campaigns are not set correctly, your messages are simply getting lost in that huge pile of cyber mail. In order to ensure your efforts are not wasted, you need to implement a few email marketing tactics that will drastically improve your holiday conversion rates.

Here is a list of 9 of the most effective tips and tricks that will not only grab the readers attention, it will help your open-rate reached higher numbers. 

1. Having a Plan in Place

Without a plan, you are simply blasting out messages to your readers in the hopes some of them get open. To effectively increase your conversion rates, you have to know what your goals are ahead of designed that campaign. If you were lucky enough to get all your email recipients to open your messages, you need to know where they should be going. Have a page or product you want them to visit, identify the goal first, then make the appropriate changes to the email campaign so you can achieve the goals you set.

2. Use Teaser Email Subject Lines

If you tell the reader too much, they might just disregard your message for spam or something they are not interested in at the moment. Teaser messages get the reader to want to learn more, so they are more likely to open the message. If you can get the subject line under ten characters, you increase your open rate by a whopping 58 percent. The key is to pique the readers curiosity, getting them to open that email message because they need to know more. 

3. Capitalising the Subject Line

If you capitalize the first letter of each word in the subject line, it looks much more professional than all lower case. It help to spark a little more engagement and grab hold of their attention compared to the list of other emails they receive.

4. Personalising Your Emails

If your recipient sees only generic messages, and then one with their name clearly displayed, they are much more likely to open the message specifically directed to them. Even if you only put their first name in the subject line, it helps to differentiate your message from the mass spam messages circulating the web each day.

5. Testing Your Message

You might be surprised to discover that over 80% of smartphone users open their email with their mobile device. You had better check to see what your message looks like on a mobile phone before sending it out. Send a test to your phone, and see if your message is easily read and understood on that smaller device. Mobile technology is becoming more popular every year, and your email campaigns should be optimised for mobile.

6. Message Matches Subject Line

The key to keeping the reader attention is to make sure the email message is a continuation of the subject line. Getting them to open that email is half of the battle, now deliver the goods with an effectively written message.

7. Inviting Interaction

Most people are used to seeing some sort of standard response at the end of an email that gives them information they need to contact the sender. If the reader has a question, they are asked to call a number and their message will be addressed. Make is much more easier for your reader if they have a question after reading your email message. Simply tell your audience to reply to the email and someone from your company will read that message and respond accordingly. 

8. Change Links to Buttons

Everyone is so used to seeing those blue links at the end of the email message, they really have lost their effectiveness. Substitute brightly colored buttons for those links, and the reader will be more likely to click on your call to action offerings. 

9. Proofread and Proofread Again

Nothing looks less professional than an email message full of spelling and grammatical errors. Either invest in a good spell checking tool, have another employee proofread the message, or read it backwards yourself. Reading the message backwards allows you to focus on each word individually. When you read normally, your brain scans ahead and often skips over even the most obvious of spelling mistakes.

IS YOUR EMAIL MARKETING WORKING FOR YOU THIS CHRISTMAS?

At Roundhouse, we know that an effective email marketing campaign will deliver a significant ROI. Email marketing is key marketing channel that should be used by every business. If you wish to learn how to grow your business with email marketing both now and during the holiday season, talk to us today.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Web design for lead generation.

2. Email and un-productivity.

3. Sound design - How to step outside your comfort zone.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

The Art of B2B Lead Nurturing

by Saul Edmonds

How to Nurture B2B Leads

"In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen." - Amber Naslund.

Every growing business faces the daily challenge of acquiring new leads - and converting those leads into sales. Maximising leads conversion equates to maximising opportunity - and will result in business growth and increased profitability. Every company should aim to establish consistent lead nurturing practices that work to convert leads into loyal clients. 

Here is how lead nurturing can increase your B2B efforts. 

Develop Trust First 

Lead nurturing is all about establishing trust and creating genuine relationships with clients - even when they are not currently looking to purchase your product or services. The reason that your company must begin to focus on lead nurturing is because the majority of leads are simply not ready to buy. While these may be legitimate and qualified leads, many people are at completely different stages in the buying cycle. Trying to push a product on a client who is simply not ready to purchase will only hinder your efforts. 

Educate Your Audience

A compelling lead nurturing program enables you to develop meaningful client relationships with no pressure to buy. Instead build trust, offer free advice and provide genuine assistance. Use your company blog, social media and online networking to expand your reach.  Your goal is to ensure that your clients feel comfortable today - so when they are ready to make a purchase, your company comes to mind first. 

A professional lead nurturing program will help your organisation get information to those clients who are simply looking to become better informed. By responding to online inquiries in a timely manner with information and not a sales pitch, you position your company to be there when the client has decided ‘now’ is the time to buy.

Connect Via Email

One of the most effective ways to nurture business leads is to use emails. 

Emails deliver that relevant information in a timely manner to clients, and are the ideal vehicle in which you can communicate quickly when the client has a question or concern. 

Consider An Email Marketing Schedule

Establishing a regular email marketing campaign speeds up that process by delivering relevant information consistently to your customers and prospects. 

When it comes to B2B lead nurturing, aim to build strong relationships between your staff and clients. Every customer appreciates friendly service and advice delivered for its own sake. In the long term, clients will be motivated to do business with your company.

While there is no ‘one size fits all’ B2B lead nurturing solution for every company, it is important to see what works with your sales team and then expand on areas in which you see immediate success.

Make lead nurturing more efficient with email marketing.

Is Email Working for Your Business?

Roundhouse has been delivering bespoke email marketing design and management services since 2001. Our tailored email campaigns deliver immediate results and are a proven way to boost customer engagement and foster leads. Our talented team of design experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Why Email Marketing is Great for B2B Lead Nurturing

by Saul Edmonds

Simple Ways to Nurture B2B Leads With Emails

“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” - Ardath Albee

Leads for the Future

A key reason to pay closer attention to your company’s lead nurturing practices is because the majority of your leads are simply not ready to buy today. 

You can easily send valued prospects running the other way with sales tactics designed to close a sale - when a sale simply isn't possible. 

Strive instead to genuinely assist, engage and interact with your audience. This will place your business in the right space when prospects are ready to buy. 

A common problem is that many companies do not know how to keep prospective buyers engaged over the longer term. By the time people are ready to buy - they have moved on and purchase from your competitors. 

Lead nurturing is a key business activity that provides long term benefits by providing regular information and customer service both pre sale and post sale. 

The Email Advantage

Email marketing is the ideal channel to foster B2B leads. Email newsletters are a great way to keep in the minds of your existing customers with low set up and management costs.

Top Reasons To Implement Email Marketing 

With the majority of leads are not ready to buy today, it makes sense to invest in ongoing lead nurturing campaigns.  Aim instead to increase engagement and customer interaction. Work to build trust and loyalty with new clients, while maintaining the interest of established clientele. Email marketing is the cost effective and brand building solution to augmenting any lead nurturing campaign.

Email marketing offers increased opportunity to turn prospects into customers over the long term. 

An automated email marketing solution can track open rates, score and track leads, send out triggered email responses when a client make inquiries, and remind the client of the services available as they get closer to making a buying decision. 

Aim to provide your prospect with useful information to ensure that your company remains fresh in their minds. Whether your client visits your website or blog, signs up for your newsletter, downloads files or attends a webinar, they will receive relevant emails that keeps your company up close - where you need to be.

Grow Your Business With Lead Nurturing

Lead nurturing campaigns have been proven to increase ROI.

Yet over 65% of business do not have any type of B2B lead nurturing campaign in place. 

This opens the door for you to get to the forefront and position your company as both an industry leader and trusted team. 

Grow relationships, build trust, and engage your audience - as you slowly walk clients through the buying cycle.

You will find that when people are finally ready to buy - they are already invested in your company.

ARE YOU USING EMAIL MARKETING TO NURTURE YOUR LEADS?

Roundhouse has been providing email marketing design and management services 2001. We custom tailor our email solutions to meet your budget and build your brand. Our key goal is to grow your business and profits online. Our talented web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The 5 Keys to An Effective Website Homepage

2. How to Establish a Great Brand

3. 3 Tips for Smarter Digital Marketing

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

6 Ways to Increase Sales with Landing Page Optimisation

by Saul Edmonds
increase-sales-with-landing-page-optimisation_increase sale with landing page optimisation.png

Landing Pages for Conversion

"Look at where I landed, you would think I planned it." (Drake)

What is a Landing Page?

A landing page is a web page designed to motivate action. 

An effective landing page must be highly targeted to customers and prospects. It is the page that visitors will first view when entering your site from a specific link (usually part of a promotional campaign).

anding pages are especially useful for growing your email marketing opt-in list. A landing page will provide a simple form to gain visitor details. It is a tool to build leads. 

Strategic Landing Pages

Use landing pages as part of a strategy to grow your email marketing subscription base. Expanding your email marketing list gives you the opportunity to broaden your reach while broadcasting useful information.  

Your landing pages should be designed to motivate action and offer real value. Successful landing pages frequently offer a complimentary product trial or demonstration, free ebooks or other downloads, access to information via webinars and more. Use your creativity to develop innovative ideas that will be attractive to your target audience.

Landing Pages for Benefit

The goal of your landing page is to engage with a potential lead for mutual benefit. 

Offer value - presented clearly via your landing page - and in return the prospect provides an email address (by which to receive the offer). Visitors typically subscribe to an opt-in email marketing list whereby they receive ongoing value with email updates and support.

Email marketing provides an ongoing opportunity to turn site visitors into leads over time. Maximise email marketing with targeted landing pages.

Landing Pages for Conversion

The process of fine tuning your landing page to boost results is known as Conversion Optimisation.

Conversion Optimisation requires ongoing review and assessment - a 'how could this be even better?' mindset. It is the most effective, low cost and 'back to basics' strategy used to improve sales.

6 Ways to Increase Sales with Landing Page Optimisation

Read on for our top tips to maximise your landing page effectiveness.

1. Brand your Landing

Ensure that your landing page is well branded. Styling should be consistent with your your website and print collaterals. Make a visual statement with a simple yet effective layout. Include your logo or other brand marks for maximum impact.

2. Clarity in Headlines

A clear headline requires both good copy and efficient design. 

A quality headline will be concise, remain 'on brand' and be highly motivating. Make your offer immediately known to visitors and state the benefits. Include customer testimonials (with photos if possible). Ensure the design is attractive, easy to read and well branded.

By offering genuine value you create a great reason for people to sign up.

3. Focus on your Offer

Keep the focus on your single goal : to establish new leads by expanding your email marketing database. Promote your offer. Make it easy to 'sign up'. Reduce clutter and barriers to conversion while keeping your format simple and well designed. Avoid external links and ancillary information.

4. Make it Social

Include links to your social platforms to encourage sharing. Tweet your offer regularly to your twitter followers. Utilise your social channels to make your offer known. Broadcast benefits, testimonials and reviews.

5. Keep Your Form Simple

Design your landing page form to suit your target audience. Most people prefer to enter as few details as possible. Limit compulsory fields to name and email details. Automate a 'thank you' email upon subscription. A thankyou email is an additional opportunity to offer information and value.

6. A/B Split Testing for Best Results

Split test your landing page design and layout. Monitor results. Determine what works best based on results. Continue to optimise your landing pages throughout your campaign to boost conversion.

A well designed landing page can boost conversion ratios by 50%. Include landing pages with targeted offers in your next outreach campaign.

Have you considered boosting conversion rates with a branded landing page?

Saulke (1).png

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

     

     

    by Saul Edmonds