How To Build Success With Content Marketing

by Saul Edmonds

Why Content Marketing Should be at the Heart of Your Online Marketing Strategy 

“Content marketing is all about telling a compelling story.”

- Joe Pulizzi, Content Marketing Institute

Smarter Content Marketing

There is a shift taking place online.

Online marketing is undergoing a transformation.  

Not long ago, search Engine Optimisation was a key method to drive targeted traffic to websites. Companies utilised SEO techniques to rank higher in the search engines. Recent Google algorithm updates significantly have changed ranking factors. However, older SEO techniques that used to work - that relied primarily on link building using low quality content -  have ceased to be effective. Many websites are literally falling off the top pages in the organic search results. 

From this - a new type of marketing has emerged.

Today, the most effective way to market your business website is via content marketing. 

What is content marketing?

In a nutshell, content marketing involves such activities as regular blogging and content updates across social channels. It involves the creation and distribution of relevant, targeted information for your niche audience. The goal is to engage customers long term and motivate positive action. 

Here are just a few of the reasons why content marketing should be at the heart of your online marketing strategy. 

SEO Has Changed

The SEO strategies that were effective only a few years ago are no longer getting the desired results for businesses. The latest rounds of algorithm changes have seem to have placed less relevance on low quality articles.

Websites that achieve results in the search engines are doing so by utilising high quality and relevant content as the secret to their success. Content marketing is now the focus of most SEO campaigns designed to get the websites to the first pages of the search results for a variety of key terms.

Aim to Engage Your Audience

More people than ever before are utilising mobile devises to access the internet. People are spending more time online and are becoming more engaged with the websites that they visit. If your content is both relevant and fresh, you can expect visitors to return more frequently. 

The key to effective content marketing is to stop focusing on the search engines. Focus instead on your customers - and give your readers information that is fresh, relevant and unique. Include articles, images, ebooks, downloads and technical content as part of your content strategy. This will help to position your company as an industry leader, and ensure people to come to rely on you as a trusted expert.

Take Advantage of Social Sharing

Social sharing boosts the reach of every content marketing campaign. 

As more people read your content, more people share your content. 

Your visitors are spending more time on their social media websites. If your content is engaging, it is more likely that people will share that information. Sharing your content can give your web pages and website an instant boost in the search rankings. If only one person found an article on your website useful and shared it via their social media channels, that article could be shared and viewed by hundreds if not thousands of new visitors overnight.

Make Content Marketing Your #1 Priority

Shift your focus to content marketing.

Your consumers understand how to quickly identify an article that can help them with a problem, and address it in a timely manner. Reach out to your audience with engaging content that meets their needs.


Roundhouse has been delivering innovative marketing solutions since 2001. Our key goal is to grow your business and profits online. We can assist with targeted content marketing and strategy that is affordable and uniquely designed for your business. We work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email :

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Ecommerce Questions for Startups

2. How to Encourage Your Website Visitors to Stay Longer

3. Why An Engaging Content Strategy is Essential for SEO

Roundhouse - The Creative Agency

Author - Saul Edmonds

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See our video portfolio here.


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What is Liquid Content and Why it Matters for Brands

by Saul Edmonds

Discover the Value of Liquid Content

liquid content

The broad purpose of any marketing and communication strategy is to achieve a connection with a target audience. It is about standing out in a crowded marketplace and creating meaningful differentiation.

In recent times, marketers have realised the power of creative content within a social web. 

Highly shared creative content greatly promotes brand engagement and strengthens brand value

Of course, brand engagement must be at the heart of any 21st century marketing plan.

What exactly is Liquid Content?

'Liquid content' as a term refers to web content that is highly shared - where the desire for sharing is driven by contagious or 'viral ideas' within the content.

Liquid content may be described as memorable or significant content, which people become highly motivated to share via social networks such as twitter or pintrest. This may be an article, image or video.

Highly shared content is a powerful asset. 

Brand awareness can develop more rapidly by use of this model.

Brand Marketing with Liquid Content

When used within a brand campaign strategy, liquid content should be highly aligned to the business with which it is associated. It may include direct references to the brand or seek to build strong engagement with the target audience. It must consistently reflect the essential brand message and company values.

Use Liquid Content to Drive Conversations

An element of viral sharing is to include the 'conversations' that surround the liquid content. This can involve the distribution of relevant comments and reactions from Facebook, Twitter, Youtube and more. This enhances customer engagement and promotes interest as a diversity of ideas emerge as participation builds.

Incorporate greater connectivity into your liquid content for more success.

Liquid Content and Interactive Diversity

In a social web, every story is a two way street. An evolving dialogue of content + interaction + conversation creates a dynamic and unfolding story in contrast to the single dimension of static content.

Liquid content may become diversified organically across many mediums, as the process of sharing and engagement continues.

Creativity and Liquid Content

Liquid content carries a risk value. 

Liquid content is experimental.

No one knows for sure which pieces of liquid content will achieve a high viral status. It should form part of a culture of creativity in any organisation - where content is in part driven by the search for new models and innovative ways to reach a target market. 

The process of innovation opens companies up to new possibilities - as we seek to discover what works in the emerging social paradigm. As a working guide - approx. 10% of total brand marketing content should be of a more experimental, courageous nature. The majority of content should continue to be of a more 'tried and tested' nature to ensure brand stability. However, this 10% 'window of innovation' is important as it will eventually define what content works best in the future.

Final Thoughts

As Brand Marketers, we need to adopt new models which specifically embrace the social web. The aim is to build buzz, incorporate interactivity and resonate with customers.

As a creative agency, Roundhouse is well placed to assist with innovative ideas for content creation. 

We love to work creatively with Brands to discover new and exciting ways to engage people.

Talk to us. We can help.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds