Why Better Web Design Means Higher Conversion Rates

by Saul Edmonds

Discover How Quality Web Design Increases Your Bottom Line

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Charles Eames

Why Better Website Design Leads To More Sales

The single biggest metric used on a website to determine overall success or failure is your conversion rates.

  • The higher the conversion rate, the more sales your company will enjoy.

In order to convert those visitors into loyal customers, you need be working on areas like SEO, relevant content, advertising, social media, and of course your web design.

Focus on web design and you can see those conversion rates take an upturn very quickly. Then you can focus on those others areas at a steady pace.

Here are a few principles of good web design that will help improve your conversion rates.

The Power of Usability

  • Take a good look at your website from the eyes of your potential customers.

Is the website user friendly or is it intuitive?

In order to increase conversions on your website you have to be working on both of those key elements. The easier a person can perform tasks on your website, the easier they can get to the business of buying. When a person arrives on your website for the very first time, they will be able to determine within seconds whether or not to continue or tho click the back button.

  • During the design of your website, take some tips from your competition.

Place some items in the cart at those websites and see which features you loved and which only slowed down the process. Incorporate those features into your website, using the best of the best.

Improved Design Features

There are certain features you can implement into the design that will have a direct impact on the conversion rates.

These features will nudge the visitor along so that they wind up on the product page and load the cart with the items they need more efficiently.

  • Large headings and verb oriented call to action buttons guide your visitors to take action.

People simply need to be told what to do in many cases, so by giving them action words on the website, it helps them to easily make a decision to move along. The key here is not cluttering up the pages - the more content on a page, the harder it is for the reader to find the information to get the process rolling.

  • Find ways to improve the load speed on your website.

Users today are used to getting information at break neck speed. if they have to wait for your pages to load, they will abandon that cart quickly and shop elsewhere.

A Rewarding Shopping Experience

  • If the colours and visuals on your website engage your visitor, the more likely they are to stay.
  • The longer they stay on your website, the better chance you have to convert them from a visitor into a customer.

Choose the right images, buttons, text, arrows - all of which should lead the buyer to those important call to action buttons.

If the design is poor, and the buyer is clicking around your website and not getting anywhere, you risk your website becoming a poor buying experience. Make the checkout process smooth, ensure the website is visually pleasing to the eyes, and eliminate all that clutter.

  • Continue testing and tweaking all the features and functions on your website.

Stay informed as to what your competition is doing to improve their buyers' experience, and use those features to help improve areas where your website is lacking too.

Stop leaving money on the table by sending your customers out the door within the first few seconds of arriving on your website. If you can focus your attention on making your buyer experience a rewarding one, they will not only will love you for it, they will also tell their inner circle about you.

In a world where advertising costs a fortune, getting customers to refer you to their inner circle is the least expensive and most effective advertising there is.

IS YOUR WEBSITE OPTIMISED FOR YOUR CUSTOMERS?

At Roundhouse, our key goal is to maximise your opportunity online. We work to understand you, your business and your customers - and deliver a tailored web solution that propels your business forward and increases your profitability. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Ways to increase sales with landing page optimisation.

3. Brand management for small business.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Top Website Redesign Principles

by Saul Edmonds

Learn the 5 Key Website Redesign Principles for Business

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon

Make Success Your Key Item of Business

Your business website is the face of your company online.

It is a key sales tool.

With regards to your website design - it simply needs to convert visitors into loyal customers.

Even if your company offers the best services or products in your industry, if that message is not communicated to the audience in a clear and concise manner, you will simply lose those visitors to your competition.

The following 5 tips will help in your redesign of your website to allow your company to stand out in the crowd.

1. Avoiding Information Overload

On an average day, people on the internet consume over 100,000 words during their time online. People want to be able to determine quickly if the content on a website is relevant to their needs or not.

Avoid placing large amounts of text on your homepage or the visitor may simply click back and visit another website. Keeping things simple has never been more relevant than in today's world of information overload. The home page on your website needs to be designed in a way that makes it clear where navigation bars are, where contact details are, and how to get to the products they need more quickly.

2. Catering to a Larger Audience

While some individuals like to learn by reading, others have an easier time with videos.

That is why it is important that you have multiple types of content on your website - from text, info graphics, videos - to brochure, catalogues, testimonials and ebooks. Let your visitors will choose which is best for them and utilise the information. Make it easy for people to learn more about your products and services - in a way that suits them personally.

3. Limit Talk About the Business

If you focus on telling your potential customers why you believe your business is the best, why you offer the lowest prices, and why you are considered a leader in your industry - you have the possibility of turning off the majority of your new visitors.

The key to eliciting a strong customer response is highlighting relevant information that shows your customer exactly what benefits you offer. By reaching your customer on an emotional level, you are more likely to get the desired response.

4. Leading Your Customer to the Checkout

While many customers will go right from a product page to your checkout, some others are not there to buy right now.

The key to getting them to return at a later time and make that purchase is by encouraging them to take action in another way. Signing up for a video demo, joining a mailing list, or subscribing to the newsletter are all ways that will eventually lead to your checkout.

Give your visitors reason to stay on your website and interact with you, this way they can be reminded at a later time to come back and shop.

5. Guiding Your Customers

Once a potential customer arrives on your website, they will begin looking for information that is relevant to their needs. They need to know what to do next or chances are they will be gone very shortly.

Your website must provide a clear path in which the buyer can easily navigate by giving them call to action buttons that encourage certain actions.

The first thing your website must do is steer the customer towards education about your business. From there, send them to where they can take further action. The navigation bar on the website plays a key role in keeping the custom informed as to the next step in the process. If a customer adds an item to the cart, the navigation bar should offer them the opportunity to compare similar items in your store.

These simple web redesign tips will allow your customers to get the most out of their visit to your website. The key here is to increase conversions, grow your brand and work to serve your customers for the long term.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that a high performance website is key to growing your opportunities online. As technologies change, websites must be upgraded to take advantage of emerging trends. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The design studio advantage.

2. A guide to our quality web services.

3. What is brand identity design?

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Ways to Design an Effective Call to Action

by Saul Edmonds

4 Web Design Strategies That Create a Compelling Call to Action

Action is the foundational key to all success.
Pablo Picasso

Design To Inspire Immediate Action!

With so many tools available to website owners, it makes perfect sense that they often handle the website design in house.

Whether it may be a template based service or you build the website from the ground up, many website owners simply make small errors that really have a significant impact on the bottom line. When choosing a website template that is easy to design, you may miss key areas that need a more professional eye to help close more sales.

One of the areas in which many website owners miss the mark, not putting enough emphasis on the call to action (CTA) links. By spending a little time addressing this one area, you could see sales improve tremendously.

Here are the top 4 designing strategies that will help you to create compelling call to action links.

1. Testing User Friendliness

If you want to increase sales, you have to make your website a more enjoyable user experience.

Take the time to place a mock order on your website, and pay close attention to what happens each step of the way. During your checkout process, consider things your customers may be thinking to try and make the process more effective. Many website owners now incorporate a comparison link where buyers can check similar items in your store, easily seeing the highlights of each so they can make a more informed buying decision.

Test your checkout on a mobile device as well. The buttons may be so small that the buyers are abandoning the cart because they can not see what is in there. 

2. Providing Clear Instructions

There is a reason the most successful websites are using different verbs in the call to action links. The verb helps the buyer to take action, so seeing links that read "add to wish list" and "add to cart" only make the decision easier.

The best thing you can do to make this process easy for your customers is to place your call to action links in the exact same place on each page. That familiarity will help make the process easier. By telling the user what to do, they simply follow the instruction and move along the process much easier.

The call to action link must simply prompt your potential customer each step of the way, helping them to take the next logical step in the checkout process.

3. Using Contrast

The colors and the placement of the call to action buttons are critical because they cause the customer to be drawn to that section of the page.

The call to action button must stand out on the page, compelling a visitor to simply click it. When the call to action link is in direct contrast to the background, the buyer is unable to focus anywhere else but that button. Even if the buyer is still reading content on the page, in the corner of their eye they can not avoid seeing that button.

4. Remove All That Clutter

As a website owner who is doing most of the design work, you can easily fall into the trap of adding too much to your pages.

All that clutter can make it a challenge for your visitors to even find the call to action buttons. When you try to load everything on that screen, you can actually confuse the buyers to the point they never get to the cart.

Now if you have multiple tasks involved in that call to action, you really can lose any chance of the buyers making the right decision. The one thing you can do is set your priorities and then get rid of the clutter. Each page of your website should only have one call to action, focusing on the primary action you want that buyer to take. 

The only way that your website will be successful is if the buyer can find and navigate the call to action links. The last thing you want to do in interfere with that process, so choose your links carefully and make them stand out.

Your key goal is to implement simple calls to action that will smoothly get your buyer where they need to go.

IS YOUR WEBSITE INSPIRING YOUR VISITORS TO TAKE ACTION?

At Roundhouse, we understand that a website must work to motivate visitors to get in touch, ask for more information or buy. We carefully integrate tailored call to action design elements based on your brand and style guidelines. If you wish to learn more about how clear 'calls to action' can boost your profitability, please get in touch.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. A handy brand glossary.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

What Do Your Customers Want From Your Website?

by Saul Edmonds

Your Customers & Your Website - What Information Do They Really Want?

"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people."
- Tom Peters

The benefits of user centric design for customers.

What makes an effective home page?

A website that stands out in the crowd is one of the best ways to attract and retain customers.

A user centric web design is based on the needs of your customers. Your small business has a unique personality that is all its own, and that can help to make your website stand out amongst your competitors.

Here are just a few ways that you can give your customers exactly what they want from your website.

Standing Out in the Crowd

Your small business is unique. Use that to your advantage. Get creative while emphasising your key points of difference with other industry competitors. Your website needs to tell your prospects why they should buy from you, while at the same time showcasing those special and valuable qualities that sets you apart from others in your niche.

Keep it Simple

There are many websites that simply have too much going on. Less is more.

Your homepage is where 80% of your new traffic will land. Ensure homepage content, layout and styling is compelling and relevant to your audience. Clearly indicate the services and products you offer. Give people enough information so they can make a buying decision, but keep it to the point.

Make Contact Easy

You would be surprised how many professional websites do not clearly indicate their business address, telephone number and contact email on their homepage. Often this information is buried on a contact page within the site.

Provide your customers with all your contact information - and clear calls to action - the minute they land on your website. This makes it easy for visitors to contact you quickly whenever they have a concern or question.

Blow Your Own Horn

Don't be afraid to tell your customers all the about rave reviews and recognition your company has received. Whether you received a local award from the Chamber of Commerce, or prior customers left you excellent testimonials, incorporate this information prominently into your website so everyone can see. These little pieces of information help to instill buyer confidence in your visitors. Satisfaction and service guarantees should be clearly featured also.

Clean Up Your Site

Review your website from the point of view of a new visitor. Is it easy to navigate? Is product and service information clear and easy to understand? Are calls to action integrated throughout? Is contact information readily viewable?

Ensure that you can navigate all pages quickly and on ecommerce stores - buy easily. If you find any areas of concern, take the time to have your web developer fine tune your layout to help your customers connect with you more easily.

Usability fosters conversion. A user centric web design will encourage your visitors to return and buy whenever they need your product or services. 

Is your website designed for your customers?

Roundhouse has been delivering quality web design & development services since 2001. We take the time to understand your business and your customer. Let our team of friendly experts help you make the most of your opportunities online.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to Build Customer Loyalty

2. 7 Top Reasons Why Infographics Work

3. How to Encourage Your Website Visitors to Stay Longer

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 

by Saul Edmonds