The Job Description of a Billionaire

by Saul Edmonds

LESSONS LEARNED FROM THE ICON OF ENTREPRENEURSHIP

Trying to relate to Richard Branson as an entrepreneur is like trying to relate to Kelly Slater as a Surfer or Stephen Spielberg as a Director. The magnitude of their awesomeness may make you question whether the same rules even apply to you.

What follows is proof that THEY DO!

Job Description of a Billionaire: Lessons learned from the icon of entrepreneurship

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    7 Ways to Get More Creative with Your Business

    by Saul Edmonds

    7 Ways to Get More Creative & Overcome Creative Roadblocks

    Creativity involves breaking out of established patterns in order to look at things in a different way.
    Edward de Bono

    Taking Care of Creative Business

    Everyone has encountered some form of creative block at one time or another.

    Whether you are writing an article, designing a logo, creating an app or similar - most people eventually encounter a point where they simply get stuck.

    Every creative professional has encountered this before, however, it doesn't mean that you have to put a halt to your work progress.

    Here are 7 creative tips for stepping over creative roadblocks and growing your business.

    1. Seeking Inspiration

    Many things in life are contagious.

    The same can be said for creativity. Assemble a vision board or connect with a group of upbeat individuals to support your inspiration and creative goals. 

    2. Revisiting the Project Goals

    If you are unsure about the path in front of you, remind yourself of overall project goals. Identify what caused the road bump in creative productivity - recognise it and move on. Stay focused on key creative objectives - and the core goal - rather than the distraction of small breaks in the action.

    3. Changing Locations

    Distance can have a significant impact on your creativity if you understand how to effectively use it. Take a minute and walk away from your work area. Change your outlook. Move your desk so you are facing a window, or take a trip in the car to a place where you can get out and just let nature soothe your soul. The change in scenery will have a great impact on your creativity and allow you to jump right back in with a refreshed approach.

    4. Talking With Others

    Ask for feedback from trusted associates and friends. Insightful feedback can work to inspire you to adopt a new approach or direction. This can yield incredible results. Regularly seek the input of others. Feedback is often the spark you need to take a project to the next level.

    5. Take That Needed Break

    If you have been working on a project for some time with a deadline approaching - your personal creativity may become compromised.  If so, take a short break.  Strive to rediscover the excitement your experienced when the project was new. Take the time to sit down and recharge your battery before resuming work. Refocus your thoughts - and reenergise creatively.

    A genuinely creative methodology requires ongoing dedication and commitment.

    6. Getting That Boost of Caffeine

    Caffeine has some pretty amazing powers when it comes to boosting creativity.

    It can actually improve short term memory and help with decision making too. Grab a tea or coffee and sit back for a few minutes before resuming work. A caffeine kick could be just the trick to get yourself back on track.

    7. Starting From Scratch

    The creative process is built on experimentation and discovery. It is also one of continual improvement and refinement.

    In the search for a creative resolution - sometimes - there is no other option. You just have to start again.

    If your first attempt was not creatively successful - do not worry! Start down a new road. Many times this new path can lead to hitherto undreamt of outcomes that exceed earlier visions.

    It might seen hard to start over. Take what you learnt during the first round of work - and continue your creative work, knowing you are closer to a successful result.

    HOW DO YOU OVERCOME CREATIVE ROADBLOCKS?

    At Roundhouse, creativity is at the heart of what we do. We are driven by our love of creativity and creative problem solving. If you want to learn more about how to use creativity to add value to your business, please call us for an informal chat.

    We are here to help.

    Get started now. Contact us here.

    Saulke (1).png

    Book an obligation free consultation with a qualified, creative professional.

    phone : 1300 727 749 

    email : us@roundhouse.cc

    Learn about our web design here.

    See our brand and logo portfolio here.

    If you enjoyed reading this article, you may also enjoy the following:
    1. What makes an Effective Brand Identity?

    2. 6 Easy Ways to Keep Clients Happy

    3. A Guide to Email Marketing for Small Business

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

    Connect with Roundhouse on Google+ here.

    See our video portfolio here.

    LEARN MORE!

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    We can help you succeed online.

    Thanks Squarespace

    by Saul Edmonds

    Thanks to the lovely people over at squarespace for profiling roundhouse ...


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      CSS WINNER Site of the Day

      by Saul Edmonds

      Thanks to the Crew over at www.csswinner.com for awarding roundhouse.cc with 'Site of the Day' .. we're stoked !

       css winner site of the day

      css winner site of the day


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Mending Hearts Website

        by Saul Edmonds

        Our good friends over at made4media have just launched the Mending Hearts website for HeartKids Qld.

        Today, 6 babies were born with a broken heart. Congenital Heart Disease (CHD) is one of the biggest killers of infants in Australia and for these babies there lies a long road of invasive operations, tests and extended hospital stays in order to mend their broken hearts.

        By becoming a part of the HeartKids community, you can show your support for those living with heart break.

        Sign up to the Mending Hearts newsletter or like the mending hearts facebook page to receive inspirational stories, or spare some change and donate to mend a broken heart.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          Group 61 Website Launch

          by Saul Edmonds

          We’ve just launched the New Website for Group 61.

          From the Group 61 site:  Group 61 is a voluntary, not for profit organization devoted to mental health. The purpose is to enable fullness of life through friendship with people affected by mental health issues.

          A Volunteer Support Person is assigned to a person affected by mental health issues (Friend). The volunteer takes his / her Friend for a morning or afternoon outing each week. It is a continuing relationship, which builds the friendship, trust grows and healing happens.


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            Coffee Break Project Launch

            by Saul Edmonds

            The Coffee Break Project is being launched this coming monday 26th of september.

            Pencil it in to your diary … give up Coffee for a Month during October for a great cause.

            Visit www.coffeebreak.org.au on monday , sign up and get your herbal tea ready !!


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              Coffee Break

              by Saul Edmonds

              Would you give up Coffee in October for Mental Health ?

              Local mental health charity Group61 endeavour to break the isolation of Brisbane residents suffering from mental disabilities. The charity takes these forgotten members of our community for a weekly coffee outing and for most, this simple act is their only form of social interaction.

              Give up your favourite cuppa, take the plunge and support a good cause during October.

              We are responsible for the Coffee Break Website & Identity. The website goes live in its full glory later this month, so stay tuned for more Coffee Break Updates.


              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Saulke (1).png

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

              Saul and his team can help you grow your business and discover new possibilities with :

              • strategic brand design
              • web design & development
              • app design and development 
              • digital marketing 
              • creative engagement 

                Saul Edmonds believes that every project begins with a story. 

                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                Find out how Saul can help you turn your ideas into reality.

                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                Phone : +617 1300 727 749
                email : us@roundhouse.cc

                • Learn about our web design here.
                • Learn about our app development here.
                • See our brand and logo portfolio here.

                Connect with Saul Edmonds on Linkedin here or Google+ here.
                Connect with Roundhouse on Google+ here.

                Biophilia

                by Saul Edmonds

                We love the interdisciplinary artistic project Biophilia from Bjork. It is an extraordinary and innovative multimedia exploration of music, nature and technology by Bjork, her longtime design collaborators M/M (Paris) and Scott Snibbe (for the biophilia iphone / ipad app).


                Contact Roundhouse Now! 
                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                Saulke (1).png

                Get to know Saul Edmonds & Roundhouse

                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

                  • Learn about our web design here.
                  • Learn about our app development here.
                  • See our brand and logo portfolio here.

                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                  Connect with Roundhouse on Google+ here.

                  Fail to Succeed

                  by Saul Edmonds
                  folders-web.jpg

                  ‘I didn’t fail the test, I just found 100 ways to do it wrong.’

                  (Benjamin Franklin, 1706-1790)

                  In our broader society, ‘failure’ implies deficiency. Our culture places high stock on ‘winning’, ‘achievement’ and ‘success’ however providential.

                  Yet wiser heads view life as a continuum, a sine curve, a graph where any worthwhile achievement has it’s lion’s share of trials and tribulations. Oftentimes, ‘failure’ is sharply applied towards ourselves if we do not ‘live up to our own expectations’.

                  Creative Failure

                  Creativity is a process. Works are revised and refined as we seek to produce meaningful and well resolved creative solutions.

                  Failure’ is essentially due process and as such is an essential element of all innovation. A willingness to take risks characterises all genuine creatives - experimentation, trail and error, exuberant recklessness.

                  Constructive failure should be readily embraced.

                  In many ways our culture promotes an oppositional win/lose paradigm. This is limiting where both ‘winners’ and ‘losers’ are restricted by narrow notions of success. The reality is a broad panorama where benefit exists mostly in the process of trying.

                  To avoid failure may be to avoid success.


                  Contact Roundhouse Now! 
                  Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                  Saulke (1).png

                  Get to know Saul Edmonds & Roundhouse

                  As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                  He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                  Saul and his team can help you grow your business and discover new possibilities with :

                  • strategic brand design
                  • web design & development
                  • app design and development 
                  • digital marketing 
                  • creative engagement 

                    Saul Edmonds believes that every project begins with a story. 

                    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                    Find out how Saul can help you turn your ideas into reality.

                    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                    Phone : +617 1300 727 749
                    email : us@roundhouse.cc

                    • Learn about our web design here.
                    • Learn about our app development here.
                    • See our brand and logo portfolio here.

                    Connect with Saul Edmonds on Linkedin here or Google+ here.
                    Connect with Roundhouse on Google+ here.

                    The Big Picture made Little

                    by Saul Edmonds
                    big picture made little-web.jpg

                    ‘It’s the little details that are vital. Little things make big things happen.’ (John Wooden, American b.1910)

                    • Small Details Matter Most.
                    • A dream is made of moments.
                    • The many pixels upon a page.

                    To realise a multi faceted vision is to commandeer your resources - creativity, time and money. Attention to detail (despite the rising tide).

                    The Big Picture made Little.

                    Component parts first.

                    Any machine requires the successful resolution of each component to function. The meaningful compilation of finer points. Life is. When small details become mundane duties the grand vision can falter.

                    Make every detail perfect. Design your plan.

                    ‘A mountain is composed of tiny grains of earth. The ocean is made up of tiny drops of water. Even so, life is but an endless series of little details, actions, speeches, and thoughts. And the consequences whether good or bad of even the least of them are far-reaching.’ (Sivananda)

                    An idea is but the first step. How you follow through that idea determines success or failure. Build success in daily ways. Play the long game.

                    Goal achievement is the art of persistence and personal organisation.


                    Contact Roundhouse Now! 
                    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                    Saulke (1).png

                    Get to know Saul Edmonds & Roundhouse

                    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                    Saul and his team can help you grow your business and discover new possibilities with :

                    • strategic brand design
                    • web design & development
                    • app design and development 
                    • digital marketing 
                    • creative engagement 

                      Saul Edmonds believes that every project begins with a story. 

                      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                      Find out how Saul can help you turn your ideas into reality.

                      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                      Phone : +617 1300 727 749
                      email : us@roundhouse.cc

                      • Learn about our web design here.
                      • Learn about our app development here.
                      • See our brand and logo portfolio here.

                      Connect with Saul Edmonds on Linkedin here or Google+ here.
                      Connect with Roundhouse on Google+ here.

                      Savvy Blog Commenting

                      by Saul Edmonds
                      savvy blogging-web.jpg

                      ‘Art is commenting on what’s going on around you in your life.’

                      Al Jourgensen

                      Blogging can seem a highway to nowhere. When lots of work equals only a few visitors the blog-road can seem long indeed.

                      The Big Boys

                      How to use the power of popularity to build a following.

                      There are many A+ blogs out there that have thousands of daily visitors.

                      Why not convert the traffic of popular blogs to your blog today? If you select blogs where readers will be highly compatible to your blog content, a high conversion rate is possible without any financial outlay.

                      Aim for your Target

                      While guest posting is a fantastic way to raise your blogging profile, another option is blog commenting. It is easy, it is efficient and leaving a single sentence could supply your blog with a net gain of 50 unique visitors.

                      All Good.

                      The secret lies in targeting your comments to blogs closely relevant to your ‘blog niche’. How to find the right ones? Yep - Google it.

                      RSS to the Rescue

                      For serious blog commenters, RSS is very valuable. Really Simple Syndication gives you immediate updates as they occur. Use Google reader as an effective way to monitor blog updates. Quality comments are always recommended

                      Commenting is a simple strategy to utilise for blog promotion.

                      Get more traffic. Try blog commenting today.


                      Contact Roundhouse Now! 
                      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                      Saulke (1).png

                      Get to know Saul Edmonds & Roundhouse

                      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                      Saul and his team can help you grow your business and discover new possibilities with :

                      • strategic brand design
                      • web design & development
                      • app design and development 
                      • digital marketing 
                      • creative engagement 

                        Saul Edmonds believes that every project begins with a story. 

                        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                        Find out how Saul can help you turn your ideas into reality.

                        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                        Phone : +617 1300 727 749
                        email : us@roundhouse.cc

                        • Learn about our web design here.
                        • Learn about our app development here.
                        • See our brand and logo portfolio here.

                        Connect with Saul Edmonds on Linkedin here or Google+ here.
                        Connect with Roundhouse on Google+ here.

                        How to Become a TimeLord

                        by Saul Edmonds
                        timelord-web.jpg

                        ‘A man who dares to waste one hour of life has not discovered the value of life.’ Charles Darwin

                        The successful management of texts / emails takes times. Yet when our devices form the centre of our business process, a conflict may emerge wherein our productivity, management and other relationships suffer.

                        Electronic communication or electronic distraction?

                        In our ever tightening spiral of commitments both business and personal - how do we find equilibrium?

                        The Gentle Art of Selfish Time Management

                        Time is a precious commodity. Time management an art. The establishment of ‘me time’ within a busy work schedule increases the value of this commodity and is essential in the delivery of quality creative and personal outcomes.

                        Make Every Second Count

                        Value your time. Use a daily calendar to establish set times for processing texts and messages. Consider each day as a sacred opportunity for creativity and growth. Discover the many benefits of proactive time management. Prioritise you.

                        Less stress and more creativity.

                        Just stop giving your time away for free.

                        (And make sure you always get something back.)


                        Contact Roundhouse Now! 
                        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                        Saulke (1).png

                        Get to know Saul Edmonds & Roundhouse

                        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                        Saul and his team can help you grow your business and discover new possibilities with :

                        • strategic brand design
                        • web design & development
                        • app design and development 
                        • digital marketing 
                        • creative engagement 

                          Saul Edmonds believes that every project begins with a story. 

                          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                          Find out how Saul can help you turn your ideas into reality.

                          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                          Phone : +617 1300 727 749
                          email : us@roundhouse.cc

                          • Learn about our web design here.
                          • Learn about our app development here.
                          • See our brand and logo portfolio here.

                          Connect with Saul Edmonds on Linkedin here or Google+ here.
                          Connect with Roundhouse on Google+ here.

                          Social Marketing and Manifestos

                          by Saul Edmonds

                          The Assurance of Significance

                          All marketing actions are best performed when inspired by a genuine enthusiasm for real benefit.

                          Real Value vs The Value of Illusion

                          A lack of self importance may be the most valuable marketing asset today.

                          Why?

                          Service to others before self. An intrinsic value placed upon social service is a noble pursuit, no less. Marketing must seek the highest common denominator and promote products and services accordingly. The search for something better for everyone.

                          Social Enlightenment

                          A pertinent marketing analysis will address broader social values and build greater value beyond the sale. Consumers today express global concern by consuming less. People want to care and make a difference. An authentic search for meaning resonates strongly. Marketing goals must adapt to a changing marketplace or risk loss of relevancy.

                          Poor vs Profit

                          In the past, a spiritual poverty was oft exchanged for profit. The sale by any means was all that mattered. Yet, a broader social prosperity is dawning which all can share. This is the future of advantage.

                          Inspiration is still a valuable commodity.


                          Contact Roundhouse Now! 
                          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                          Saulke (1).png

                          Get to know Saul Edmonds & Roundhouse

                          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                          Saul and his team can help you grow your business and discover new possibilities with :

                          • strategic brand design
                          • web design & development
                          • app design and development 
                          • digital marketing 
                          • creative engagement 

                            Saul Edmonds believes that every project begins with a story. 

                            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                            Find out how Saul can help you turn your ideas into reality.

                            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                            Phone : +617 1300 727 749
                            email : us@roundhouse.cc

                            • Learn about our web design here.
                            • Learn about our app development here.
                            • See our brand and logo portfolio here.

                            Connect with Saul Edmonds on Linkedin here or Google+ here.
                            Connect with Roundhouse on Google+ here.

                            Too many ideas?

                            by Saul Edmonds
                            Too many ideas - web.jpg

                            Ideas are a process. The fresh pursuit of new ideas is something all creatives relish.

                            Examining combinations, alternatives and potential outcomes is a joy unto itself.

                            The process of possibility.

                            Yet, idea addiction can be fatal.

                            Too many unproven ideas and unfinished projects is no good thing.

                            At all times, the creative process benefits from a disciplined approach.

                            The search for ‘more’ ideas should be rather the careful development of ‘better’ ideas.

                            Intelligent refinement of a single idea may offer substantially more profit (and save time).

                            Idea = Thought (+ Design + Review + Hard Work)

                            The idea process itself must be carefully designed and monitored at all times.

                            Each idea must be built from the ground up.

                            The choice between what to pursue and what to discard is an important one.

                            Inspiration and practical problem solving are both requisite.

                            Thought is easy.

                            Finishing is a task.

                            Idea resolution takes practice.

                            Making ideas happen is never easy.

                            Fewer ideas - better executed - will always win on the day.

                            As usual, less is more than expected.


                            Contact Roundhouse Now! 
                            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                            Saulke (1).png

                            Get to know Saul Edmonds & Roundhouse

                            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                            Saul and his team can help you grow your business and discover new possibilities with :

                            • strategic brand design
                            • web design & development
                            • app design and development 
                            • digital marketing 
                            • creative engagement 

                              Saul Edmonds believes that every project begins with a story. 

                              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                              Find out how Saul can help you turn your ideas into reality.

                              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                              Phone : +617 1300 727 749
                              email : us@roundhouse.cc

                              • Learn about our web design here.
                              • Learn about our app development here.
                              • See our brand and logo portfolio here.

                              Connect with Saul Edmonds on Linkedin here or Google+ here.
                              Connect with Roundhouse on Google+ here.

                              Walden - Episode 2

                              by Saul Edmonds
                              Walden Bird 2 - web.jpg

                              Here continues our winding path through the book ‘Walden’ by Henry David Thoreau.

                              As stated last week - ‘Walden’ is a poetic review of the simple life courtesy of Thoreau’s personal experiment in living as a semi recluse on Walden Pond.

                              For Thoreau, simplicity through self-sufficiency promotes a keenly progressive self awareness. Life is best when lived close to nature.

                              Thoreau comments frequently on the lack of substance proffered by ‘modern’ society (note that ‘Walden’ was first published in 1854). Routines of living operate as empty constructs. People are artificially constrained by technology/ industry and are divorced from the natural world.

                              The quotes listed below for comment are again from the first chapter, entitled ‘Economy’.

                              Quote 1 : ‘Public opinion is a weak tyrant compared with our own private opinion. What a man thinks of himself, that it is which determines, or rather indicates, his fate.’

                              Thoreau disdains popular institutions as a corruption of natural law. Self reflection, self assessment - true knowledge of self - is the essential foundation of life and thus will dictate outcomes.

                              Quote 2 : ‘A stereotyped but unconscious despair is concealed even under what are called the games and amusements of mankind. There is no play in them, for this comes after work.’

                              In ‘Economy’ Thoreau discovers that few material possessions are required for happiness. Mostly, labours are endured for little purpose and they steal the greater part of a lifetime. Thoreau comments that games cannot be truly enjoyed, as they are a mere addendum to the empty workaday and serve as proof that work does not provide the spiritual sustenance we need.

                              Quote 3 : ‘All change is a miracle to contemplate; but it is a miracle which is taking place every instant.’

                              When living close to nature cycles, seasons and change itself is much on view. Thoreau is optimistic that society too is subject to the possibility change.

                              Walden is an out of print book and is available for free download.

                              This chrysalis of action and intent.

                              More next week.


                              Contact Roundhouse Now! 
                              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                              Saulke (1).png

                              Get to know Saul Edmonds & Roundhouse

                              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                              Saul and his team can help you grow your business and discover new possibilities with :

                              • strategic brand design
                              • web design & development
                              • app design and development 
                              • digital marketing 
                              • creative engagement 

                                Saul Edmonds believes that every project begins with a story. 

                                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                Find out how Saul can help you turn your ideas into reality.

                                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                Phone : +617 1300 727 749
                                email : us@roundhouse.cc

                                • Learn about our web design here.
                                • Learn about our app development here.
                                • See our brand and logo portfolio here.

                                Connect with Saul Edmonds on Linkedin here or Google+ here.
                                Connect with Roundhouse on Google+ here.

                                Walden

                                by Saul Edmonds
                                walden-bird-web.jpg

                                Here begins an weekly series that is a leisurely look at the book ‘Walden’.

                                Walden is the famous ‘great work’ by American author Henry David Thoreau

                                The book’s full title is ‘Walden and On the Duty of Civil Disobedience.’

                                It was first published in 1854.

                                It is widely regarded as a seminal American text - high praise indeed.

                                (Yet few texts can lay claim to having directly inspired Ghandi.)

                                “Civil disobedience becomes a sacred duty when the state has become lawless or corrupt.” Ghandi

                                What is Walden About?

                                The significance of Walden owes much to its innovative style - it is a convoluted story rich with rhythm and metaphor.

                                Waden is a strikingly dense, poetic text - and is an account of the author’s own experiment with living as a self sufficient semi-recluse. Henry David Thoreau was essentially an idealist who sought to reconcile modern society and natural life within himself. Understanding was sought via a process of personal discovery.

                                He lived simply - in a tiny cottage that he built himself - on Walden Pond near Concord, Massachusetts. For a period of two years he grappled with both the simple and profound elements of living : from how to grow vegetables, to the meaning of life itself.

                                Walden - To Begin

                                How to read Walden?

                                Slowly.

                                This simple and progressive review of Walden will feature passages for brief comment.

                                Three excerpts will be selected with themes and ideas noted accordingly.

                                By these means it is hoped that Walden will be identified and better understood.

                                Without further ado - we commence.

                                Walden : Chapter 1 - Economy (part 1)

                                Passage 1 :

                                Walden : ‘Moreover, I, on my side, require of every writer, first or last, a simple and sincere account of his own life, and not merely what he has heard of other men’s lives; some such account as he would send to his kindred from a distant land; for if he has lived sincerely, it must have been in a distant land to me.’

                                Comment/ Notes : Thoreau demands honesty and sincerity from all writers. He opines that genuine sincerity is rare amongst contemporary authors.

                                Passage 2 :

                                ‘The twelve labours of Hercules were trifling in comparison with those which my neighbours have undertaken; for they were only twelve, and had an end; but I could never see that these men slew or captured any monster or finished any labor.’

                                Walden :

                                Comment/ Notes : The endlessly repetitive work of our modern times is compared to the Twelve Labours of Hercules. In the world of today we can seldom achieve glory through the chance slaying of a monster. Our work is no less arduous a task, yet is without legend, prize or relief. More work is the only reward.

                                Passage 3 :

                                Walden : ‘The finest qualities of our nature, like the bloom on fruits, can be preserved only by the most delicate handling. Yet we do not treat ourselves nor one another thus tenderly.’

                                Comment/ Notes : Thoreau states that this ‘best of self’ needs special care. Achievement is hard won and must be consciously guarded. He notes that this level of respect for both ourselves and others is often lacking.

                                Walden is an out of print book and is available for free download.

                                This chrysalis of action and intent.

                                More next week.


                                Contact Roundhouse Now! 
                                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                Saulke (1).png

                                Get to know Saul Edmonds & Roundhouse

                                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                Saul and his team can help you grow your business and discover new possibilities with :

                                • strategic brand design
                                • web design & development
                                • app design and development 
                                • digital marketing 
                                • creative engagement 

                                  Saul Edmonds believes that every project begins with a story. 

                                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                  Find out how Saul can help you turn your ideas into reality.

                                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                  Phone : +617 1300 727 749
                                  email : us@roundhouse.cc

                                  • Learn about our web design here.
                                  • Learn about our app development here.
                                  • See our brand and logo portfolio here.

                                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                                  Connect with Roundhouse on Google+ here.

                                  How the Swiss Style Conquered the World by Design

                                  by Saul Edmonds
                                  swiss-grid-me-web.jpg

                                  How the Swiss Style Conquered the World by Design

                                  or When the Swiss Style Became the International Style

                                  ‘I haven’t changed my mind about modernism from the first day I ever did it. It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That’s what modernism means to me.’ (Paul Rand)

                                  The seeds of the Swiss Style of graphic design grew from the Modernists and Constructivists of Europe during the 1920’s. By the 1960’s the Swiss Style had so grown in prominence it was known as The International Style.

                                  Quite simply, the Swiss Style conquered the world by design.

                                  • What is the Swiss Style?
                                  • Function that informs.
                                  • Progressive.
                                  • A Modernistic Simplicity.

                                  It is all about attention to detail, precision, technique and clarity. It comes as no surprise to learn that posters, printing, identity and clean typography lay at the heart of this revolutionary style.

                                  The Swiss Style seeks to communicate directly with the viewer/ user.

                                  Observe geometric patterns of shape and line, boldness of colour and text as abstracted form. Usability was the Neue.

                                  Grid Systems and Whitespaces

                                  Grid systems provide a logical, mathematical framework for the meaningful display of graphical elements The structural use of the grid is fundamental to the Swiss Style and typography in particular is a key reference.

                                  Grid = Information = Organization = Communication

                                  Whitespaces effectively filter and delineate information.

                                  Maximum impact achieved with minimal design.

                                  ‘Perfection is not when there is nothing left to add, but when there is nothing left to remove.’ (Antoine de Saint-Exupéry)

                                  Minimalism + Constructivism

                                  The foundation of the Swiss Style lay in the De Stijl movement.

                                  Aesthetic fundamentals or

                                  Objective Geometry + Purity of Form

                                  When less is more than simplicity alone.

                                  Sans-serif typefaces

                                  A core characteristic of the Swiss Style is the use of sans-serif typefaces such as Akzidenz Grotesk and Neue Haas Grotesk (or Helvetica).

                                  Typography was a tool of communication - not a tool of expression. Contrasting font sizes for visual impact.

                                  Type as interface to content.

                                  ‘The meaning is in the content of the text and not in the typeface.’

                                  (Gary Hustwit)

                                  Check out the following references:

                                  Swiss Graphic Design History

                                  International Typographic Style


                                  Contact Roundhouse Now! 
                                  Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                                  Saulke (1).png

                                  Get to know Saul Edmonds & Roundhouse

                                  As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                                  He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                                  Saul and his team can help you grow your business and discover new possibilities with :

                                  • strategic brand design
                                  • web design & development
                                  • app design and development 
                                  • digital marketing 
                                  • creative engagement 

                                    Saul Edmonds believes that every project begins with a story. 

                                    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                    Find out how Saul can help you turn your ideas into reality.

                                    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                    Phone : +617 1300 727 749
                                    email : us@roundhouse.cc

                                    • Learn about our web design here.
                                    • Learn about our app development here.
                                    • See our brand and logo portfolio here.

                                    Connect with Saul Edmonds on Linkedin here or Google+ here.
                                    Connect with Roundhouse on Google+ here.

                                    by Saul Edmonds