Top Business Gift Ideas for Clients and Colleagues

by Saul Edmonds

Perfect Christmas Gift Suggestions for Your Customers, Clients and Co-Workers

When you give up yourself, that's when you will feel the true spirit of Christmas. And that's giving that's serving others and that's when you feel fulfilled.
Joel Osteen

Give to Receive

The holiday season provides your company a very unique opportunity to strengthen relationships that you have with your valued clients.

One of the reasons it is important to give these clients a holiday gift is that it helps to keep the name of your company fresh in their mind.

These holiday gifts do not need to be expensive, it really is the thought that counts this time of year.

If you want to stand out from the crowd, avoid giving the traditional holiday executive gifts like gourmet gift baskets, and try a few of these creative ideas so your clients remember you and your gift much longer.

Make it Personal

Try to get an idea of the hobbies or things that your client likes to do when they are away from work.

Theme the gift around this idea and then take it to be engraved with their name on it. This really shows the client that you put some thought behind the gift. If they happen to be a fan of golf, purchase personalised golf tees or have a golf shirt embroidered with their name over the pocket. If you opt for gift cards, be sure to put a personal note in the greeting card with the gift card so it stands out more.

Gifting the Experience

While giving your client a holiday gift is a great idea, try giving them something that they can enjoy with their family or close friends.

Giving tickets to the opera, ballet, or local sporting events, the perfect way to let the client relax during the busy holiday season with people they love. They will definitely remember your generous gift each time they are reminded of the great time they had that day.

The Donation to Charity

What do you give the client who has just about everything? You make a donation to yours or their favourite charity on their behalf.

Once you make the donation, send the client a handwritten letter with details about the donation. When you take the time to give in this way, your client will immediately connect and respect you for doing something so generous. They may even place your thank you card in a prominent place in their office, reminding them every day of the kind gift you sent them.

The Useful Gift

While many holiday gifts last for a few days, nothing will get your point across more than a gift your client can actually use throughout the entire new year.

An executive pen, business card holder, or personalised stationary, all gifts that are both useful and long lasting. They will be reminded of you and your company each time they use the item.

The Group Holiday Gift

If you happen to work very closely with more than one person at that organization, buy a holiday gift for the group.

A large gift basket with a huge variety of items will be much more economical than buying a dozen individual smaller gifts.

The Handwritten Note

Just remember that the note that you write and insert into the gift is often more important than the gift itself.

This little message in your own writing will show your client that you took the time to do something nice for them this holiday season. That small amount of time it took to write the letter will not go unnoticed.

Be Sure to Send the Gift Early

The week of Christmas is the worst for the Post Office. make sure your gift arrives a few weeks before Christmas so they aren't opening it on New Year's Day instead.

By sending it early, you avoid the chance of it getting lost and you do not have to pay any additional shipping to ensure it gets there before the holiday. Remember, don't send too early or you lose the effect of the gift.

ARE YOU GIVING PERSONALISED GIFTS THIS YEAR?

At Roundhouse, we understand the importance of connecting with people on a 'one to one' basis. If you are looking for innovative and personal gifts for you business network, why not contact us to discuss some unique and affordable ideas? Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why a great brand begins with a great story.

2. 4 Ways to split test your website and increase conversion.

3. Brand reputation and the difference between your business and your brand.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

How to Boost App Sales This Christmas

by Saul Edmonds

Key Tips to Boosting Your App Sales With Christmas Marketing

As we give presents at Christmas, we need to recognize that sharing our time and ourselves is such an important part of giving.
Gordon B. Hinckley

Sharing is Caring

In the last two years, over 17 million Android and iOS devices were activated.

This Christmas you can bet that millions of happy children will be opening their brand new smartphones, and what happens soon after those gifts are open? If history is any indication, Christmas last year saw those kids download in excess of 328 million apps.

This year could set new records in app downloads.

Here are some unique tips to boost your apps sales this holiday season.

  • Start focusing more on your marketing and promotions.

If you have been creating advertisements in recent weeks, scale up that production by ten fold. In order to get the most interaction, your apps need to be noticed. These ads will draw in plenty of new visitors who want to download you app to their phone.

One way to grab the attention of a new audience is to update the app with a unique holiday theme.

A new version will grab the search engine attention, and possibly spotlight your app on a popular purchase page. Even if you add a few holiday backgrounds or creating animated snow falling images, update the description of the app. Create new screenshots so the visitors will understand this is a newer app and has recently undergone changes.

  • Create a free offer or a special one of a kind limited deal.

Try discounting the price of the app during certain days leading up to and past the holiday.

Christmas week will be the time in which the most downloads occur, so be sure to offer your best possible price during that week.

If you want to really skyrocket downloads, give away the app for free for a special day. All those free downloads will help to create a buzz around your app. This raises it in the search results and will help to spread the word of mouth more easily. A free app is more likely to be shared and then downloaded again.

The popular 12 days of Christmas song is a great theme to base your discounts and promotions around. Run this promotion on all your social media platforms, and each of the 12 days of Christmas you can promote a different sale. On the day that your app is free, gift your audience a certain amount that they can easily redeem on that app for songs, other apps, or movies. You can see the "Send Gift" button on the bottom of the page in the iTunes store. Simply choose the correct gift amount and then enter the email address of each person you want to offer this special to. If you want to give stuff away in the hopes of drawing more attention, this is the way to do it.

  • Use the Power of Word of Mouth Marketing

The name of the game when it comes to your app is generating word of mouth.

In order to do that effectively, you have to stand out from your millions of competitors in the app stores.

If you are running a free promo, consider giving your users something else that has some value. Free coins is something every user can take and use to buy other items online. They don't have to pay for the items, so they will appreciate your generous offer by sharing and promoting your offer to their social following.

  • Optimise Social Media Marketing

One of the things you must do this holiday season is promote your app correctly on as many social profiles as possible.

Customize your marketing plan to be more in tune with the holidays. Don't just focus on the design looking more festive, make certain that the messaging is also related to the holidays. If you can pitch that your app is the perfect gift for your children, friends, coworkers, or friends, it sounds more like something the average user will want to pick up.

Utilise a few of these tips to boost app sales and you will see your downloads increase faster that you might imagine.

Once word of mouth begins to spread, your app is on the way to becoming on of the must haves this holiday season.

DO YOU HAVE A STRATEGY TO INCREASE YOUR APP DOWNLOADS THIS CHRISTMAS?

At Roundhouse, we finetune our strategies to mer the needs of your brand and your audience. Why not gain valuable traction with tailoring your marketing to take advantage of the Christmas season? Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Essential elements of a successful brand audit.

2. The 5 keys to an effective website home page.

3. 6 Keys to brand strategy development.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Cost Effective Ways to Market Your Brand This Christmas

by Saul Edmonds

4 Cost Effective Ways to Optimise Your Brand Marketing This Christmas Time

He who has not Christmas in his heart will never find it under a tree.
Roy L. Smith

Build Brand Recognition This Christmas

It seems this time of year companies across the world put all their focus on finishing the year strong as far as sales goes.

The holiday season can be key to company revenue. If you are not incorporating effective brand marketing techniques this time of year, you may be limiting your potential earnings.

Social media and internet advertising present the business owner many unique opportunities to grow their brand.

Here are 6 of the most popular techniques for getting more brand recognition this busy buying holiday season.

1. Focus on Mobile Strategies

More consumers than ever this holiday season will be shopping and making purchases with their mobile device.

Users are now comfortable using their smartphones to make purchases, and the convenience of buying items anywhere is a plus. Many savvy shoppers are also utilising their phones to score discount coupons that can be scanned right at the register while shopping in their favorite stores.

You must find creative ways to get your brand and your message to the masses by way of mobile marketing.

Consumers not only want the best deals, they want them instantaneously.

Use this as the guide to building an effective mobile campaign that focuses on coupons and special offers that the competition in not in position to offer.

2. The Power of Real-Time Marketing

Being able to capitalise on real-time marketing means that current trends can be incorporated into your branding messages.

These messages need to be creative, timely, and appealing to buyers or you miss the mark here.

The holiday season gives you a great opportunity to incorporate current trends, holiday themes, and your brand, into one creative campaign. Automate the process as best you can so you can allow the customers to share the content with their friends while you focus on moving merchandise quickly.

3. Focus More on Social Marketing

Your social media efforts need to be compelling this holiday season to encourage the power of sharing with your fans and followers.

Not only can you get real-time feedback as to the quality of your promotion, the word can spread like wildfire if the consumers see a great deal. They have no trouble sharing the message with their inner circle, growing your circle of customers rapidly.

If your content is relevant this holiday season. the social media audience will respond with their holiday spirit. Don't try to push products because it is the holidays, fill a need by telling your fans your products are the perfect solution to a problem, and the holiday spirit will take over.

4. The Power of Influence

It is important that your marketing efforts incorporate good old word of mouth advertising.

Your audience is more likely to respond positively when they see a friend or coworker already using your products. Use social media to get feedback from customers who have already utilized your services this year, and find a way to encourage them to share that message with their inner circle of followers and fans this holiday season. Your message will be met more receptively when sent from a close friend.

5. The Seamless E-Commerce Process

If you can monetize all of your marketing channels, you stand the best chance of leveraging your brand during the holiday season.

To do this effectively you have to drive each customer to the product and let them make the purchase. The process needs to be seamless from the marketing campaign to the website, to the shopping cart. There are several payment platforms like Apply Pay and PayPal that allow you monetize your social media profiles too.

If you make it easier for a person to purchase across all your advertising campaigns, you stand a better chance of having a huge selling season this year.

6. Learning to Properly Plan Ahead

With all these tips you now have to effectively market your brand this holiday season, the key to making it work is to plan accordingly. No technique is going to be effective without the right amount of planning, so even if the holidays seem far off, plan today so the process is easier when that busy season gets here.

Test all your campaigns before you launch them so all the checkout processes work and you don't leave any money on the table.

Now is the time to test everything and get your plans clearly laid out.

ARE YOU OPTIMISING YOUR BRAND MARKETING THIS CHRISTMAS?

At Roundhouse, we focus on your brand as the key to every marketing initiative. We work to understand your brand message and tell your story to an engaged audience. Increasing brand awareness can add revenue to every business. Talk to us to learn more about how seasonal brand marketing can increase your business opportunities.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why social media is good for business.

2. 4 Reasons to choose a brand agency.

3. A guide to creative logo design.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!
Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Ways to Boost Ecommerce Sales This Christmas

by Saul Edmonds

5 Ways to Increase Your Ecommerce Revenue This Christmas Time

          Christmas isn't a season. It's a feeling.
          Edna Ferber

Learn to Increase Your Profits This Season

During the 2013 holiday season, e-commerce sales hit an incredible $46 billion is sales.

That number will easily be exceeded this holiday season, as more consumers are shopping online each year. If you are not planning to capitalise on that bounty of potential sales you could be losing an opportunity to increase your e-commerce revenues.

However, if you simply incorporate these 5 sales ideas, you could be significantly growing your opportunities this Christmas.

1. Utilising Adwords Remarketing

Adwords is an extremely powerful tool for targeting new business.

Not too many retailers are aware that by creating a remarking list, you have the potential to explode your sales this holiday season. Remarketing simply is a way to target customers who have already previously visited your website. With Adwords, you simply apply a small snippet of coding on your website and when a new visitor arrives on that page, a cookie is created and saved in your list. The list can later be targeted with specific Adwords campaigns.

To understand how this process works, imagine a visitor stopped on your website page for green t-shirts. Now you create a list for people who wanted green t-shirts, and a display ad with that image will now follow them when they search on the internet, making it much easier for them to return back to your site to make the purchase. 

2. The Power of Facebook Ads

Facebook has quickly become the leader in social media in a short period of time.

Recent studies have shown the average Facebook user is spending 55 minutes a day in Facebook.

If you are looking for a unique way to drive targeted traffic to your website, Facebook is the answer. Each time a person likes you page you can now target them with an advertisement. The Facebook ads also allow you to target specific users and reach a brand new audience. Facebook recent statistics show that right before the holiday season, Facebook sees a huge surge in traffic.

Now is the time to get those Facebook ads ready for the rush on holiday shoppers.

3. Publishing Clever and Exciting InfoGraphics

The infographic is simply the marketers most effective online tool.

It helps to get a message across in a unique way that many other forms of advertising can not. You can connect with an audience and deliver your unique message, allowing the message to be shared by your growing social media audience. The infographic can be shared with your fans, who in turn allow their inner circle to continue to spread the word.

Creating a cleaver infographic themed around the holiday season could explode your sales in just a short amount of time. Bringing awareness to your store can be easily done without the image looking to promotional, and once the word spreads, the influx of new traffic begins. 

4. Using InstaGram to Get Sales

If you aren't already on InstaGram, you are missing a unique opportunity to get your business seen by thousands of new users who are actively looking for new places to shop.

Twitter has seen a drop in usage this year, while Instagram continues to experience a steady growth. The platform is based on the premise of taking photos and sharing them with the world. Smart business owners incorporate their products in those photos, and then encourage their fans to do the same. The end result is you create a buzz to your store and your products.

Incorporate popular hashtags in your posts to reach thousands of new users each day. Offer unique prizes for users who post pictures of themselves with your products. Your brand gets a boost with little effort on your part.

5. Focus on Cart Abandonment

During the increase in traffic to your website this holiday season, there will certainly be an increase in the shopping carts that get abandoned too.

Studies have shown over 68% of shoppers abandon their cart without ever going back to close the sale.

For whatever reason they left, you can to make an effort to get them back to the store to complete the deal. Incorporate new technology designed to trigger a message when a person is about to abandon the cart.

A free shipping offer or special discount code could entice them to complete the deal without leaving.

Incorporate a few of these tips, and your holiday sales will see a significant improvement.

HAVE YOU OPTIMISED YOUR ONLINE MARKETING FOR CHRISTMAS?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top reasons why info graphics work.

2. The design studio advantage.

3. Why catalogue marketing works.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds