What is the Future of Mobile Development for Business?

by Saul Edmonds

How to Use Mobile Development To Propel Future Business Growth
 

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The past cannot be changed. The future is yet in your power.
— Author Unknown

Take control of your mobile future

Whilst the future may be unknown - there is certainty in the power of mobile technology and innovation to drive growth.

Take a look at mobile phone sales over the past few years and it is clear that the explosion in technology has been a boom for mobile development. 

Each year, phones get cheaper, faster, and more powerful, as well as the number of users growing into the billions. At the end of 2017, there were already more than 10 billion mobile devices accessing the internet, and that number is only going to keep growing.

Stay Ahead of the Curve

In order to stay ahead of the curve, you need to understand today what is the future of mobile development for business.
 

A Cross Platform Future

The days of single platform mobile apps are long gone, and the future appears to be heading towards the cross device and cross platform development. 

Android will always be the cheaper option and dominate as far as sales, iOS is going to dominate the higher end market, so it only stands to reason that in the near future these two will merge somehow. 

As HTML5 begins to grow in popularity, the future will be packed with hybrid applications that are going to work across a number of platforms. What appears to be challenging for developers today, will become easier and more in demand, so better to get a start today planning for the eventual evolution of the mobile app platforms.
 

The Internet of Tomorrow

One of the more exciting changes that will be taking over the mobile development world in the near future is the IoT technology.

The IoT (Internet of Tomorrow) technology is already making waves today, mainly in Apple Watches and Google Glass, and things are going to get even more impressive. 

The idea of self-driving cars is going to be more evident in the near future, and the ability of the internet to be able to make our lives easier is going to be like science fiction in real life. Mobile applications in the future will be cooking our meals, planning our days, paying our bills, and controlling our home security. It is just a matter of time before this is the norm instead of the rare exceptions.
 

The Fast Pace of Evolving Technology

With more mobile phones hitting the market each year and more users year to year, the pressure for developers to produce new apps in a timely manner without errors will be a top priority. Software kits will become more advanced too as online app developing programs will have to keep up with the curve too. 

Stay Competitive

At the pace technology will be advancing, you had better get with the program today or you risk falling so far behind that you will be unable to bridge that gap when you have to get your app developed in a competitive niche. 

Although the focus today is on customer apps, in the very near future we are going to see a shift in the landscape as enterprise apps start getting more attention. Those needing enterprise apps will be willing to put out large sums of money to acquire target audiences. 

These enterprises seek to be ahead of the pack - utilising mobile apps and innovation to grow their bottom line and client base.

Location Based Services Will Continue To Grow

One of the key trends in mobile development will be the advancement of location-based services.

Today we are starting to see these applications gaining popularity, from ordering a taxi or a pizza with the mobile device, but this is only the tip of the iceberg. 

In the very near future, location-based services are going to become more common for the average person. In a very short period of time, a person will be able to search for an electrician, repairman, mechanic, painter, insurance agent, or mortgage broker, and the app will find a qualified local company in seconds and schedule the appointment. The average homeowner will be able to order any type of service for their home on their mobile device in seconds.

The Reigning Cloud Power

The power of the cloud is already making waves these days as more businesses are utilizing the space to share content with staff away from the office.

Although the technology allows people in different parts of the world to share the same content in seconds, this is nothing compared to what will be coming down the pike in cloud computing. 

Mobile phones are becoming faster, and more powerful, and that means that the storage space in the phone is going to be pushed to its limits. 

Instead of pictures and videos slowing down the functions of the phone, cloud based apps allow users to access a huge amount of apps without compromising the speed of the mobile phone. Cloud storage also helps users to sync and then access their database from anywhere with zero risk of data corruption. 

This mobile app development trend is only going to continue to grow in the near future.

The Need For Protection

As the technology continues to advance at break-neck speeds, and more people are feeling comfortable about using their mobile devices to do everything, so does the threats of hackers accessing user information. 

It wasn't too many years ago where most people would not expose their credit card information readily over their mobile device, yet today those same people are paying for gas, food, and services with apps on their phones that store their banking information. With the smartphone becoming more important to people each year, so does our dependence on them for accessing our bank information or other private data. 

This means the need for security based apps will only be in more demand.

A Plan for Change

Now you should have a better understanding about what is the future of mobile development for business and how you can plan accordingly to stay ahead of the curve. It is easier to make changes in advance than it is doing anything in reaction. 

Take a proactive approach to your mobile development today to plan for tomorrow.

 

Are You Taking Advantage of Mobile Technology To Grow Your Business?

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke.png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design

  • web design & development

  • app design and development

  • digital marketing

  • creative engagement

Saul Edmonds believes that every project begins with a story. 

Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

Find out how Saul can help you turn your ideas into reality.

Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

Phone : +617 1300 727 749
email : us@roundhouse.cc

  • Learn about our web design here.

  • Learn about our app development here.

  • See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

  1. 7 Ways to Boost Sales With Social Media

  2. Why Social Media is Good For Business

  3.  Brand Marketing Explosion Infographi

 

Roundhouse - The Creative Agency

Connect with Saul Edmonds on Linkedin here or Google+ here.
Connect with Roundhouse on Google+ here.

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Is Squarespace A Good Alternative to WordPress?

by Saul Edmonds

An introduction to the pros and cons of Squarespace V Wordpress.

What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice.
— Archibald MacLeish (Poet, playwright, essayist, Librarian of Congress, lawyer)

How to choose the best CMS for you

To understand if Squarespace is a better alternative that WordPress, you really have to know what these two are all about. 

While on the surface they may appear to be similar platforms, they actually have different features that make them unique to one another. 

WordPress is more of a content management system, whereas Squarespace is presented as a website builder, although in reality these are 2 sides of the same coin and both can be either a CMS or a website builder. So the short answer to whether Squarespace is a good alternative to WordPress is it really depends on your needs.

The purpose of your website will determine which is a better fit for your business.

Some WordPress options may be better in the short-term than Squarespace and vice versa. The following questions should help you to decide the best fit for your company and how each platform excels in their own way.

What Type of Functionality Will Be Required?

In order to determine whether Squarespace is a better alternative to WordPress, we need to start with the basics. 

  • Start by writing down what type of website you are going to be building. 
  • Next, decide what your website is going to do. 
  • Finally, it is important to know today what you expect from the website in the future. 

When you come up with the answers and find that you are going to need more than just a static website, WordPress might be the right fit. However, if you are looking to create a stunning website that is all about drag-and-drop, Squarespace is the answer.

There are many sites that are using Squarespace templates that really are stunning to say the least. These websites are perfect for displaying the menu of your website, your portfolio, or your clothing store inventory to mention just a few.

WordPress on the other hand gives you a little more flexibility to add a huge range of features by simply installing a plugin.

When you clearly understand your precise needs in advance, you can choose the right platform that will give you the perfect website for your needs. That being said, it is also easier if you have clarity about your future needs now, because if you have to switch platforms later it could create added hassle and expense.

How Much Flexibility are You Going to Need?

Again, on the subject of whether Squarespace is a better alternative that WordPress, it all comes down to the needs of your business. 

If you own a local pizza restaurant and only want to show your customers the latest menu, the Squarespace website is more than enough. However, if you have a website that requires a range of user logins, and complicated functionality, WordPress allows you to incorporate a number of plugins to realise a more custom solution. 

As Squarespace is a privately owned company, you must use their service providers - Squarespace is a hosted solution. If you need a simple website without a million features, Squarespace websites rival some of the best online.

By comparison, WordPress is more of an open book, which means if you have a custom need or specific function you want to incorporate, chances are good that there is a free plugin for that. You are also able to use your preferred website hosting provider. 

Will You Need to Scale Up Your Website Over Time?

Websites should not be static, they should be maintained and updated frequently, especially if you are always looking for ways to drive new traffic to your site.

It is best to know today what your future plans are for your website because you don't want to get locked into one type of platform and find you are unable to scale things up in the future. 

Many people simply assume they need to jump into WordPress because it gives them the flexibility to grow easily over time. 

It is important to note here that Squarespace has features that make it more favourable in unique situations. 

Perhaps you do live shows on YouTube and at any point could have over 10,000 live viewers, who in turn rush to the website for more information. Squarespace can handle the load with zero issues, whereas the WordPress site might crash from the huge rush of traffic all at once. In this example, Squarespace makes use of huge load balancing servers which can keep that website stored at several locations and point that rush of traffic to the closest server. WordPress sites could freeze up because they need to talk to the database. This is however very dependent on the quality of your web hosting as well.

While this is just one example, both platforms have their good features, again, depending on how you plan to scale things up down the road. So if you intend on only getting traffic when you do a huge live online event, then Squarespace might be a better option. If you are constantly expanding your reach and incorporating new features for your visitors to utilize, Wordpress allows you to keep adding those features with ease.

So now you should have a better idea about whether Squarespace is a better alternative to WordPress - whether your are a global corporation that needs a landing page or a small home-based business that needs more of a fully functional website.  It all comes down to your specific needs, your plans for the future, and what type of user experience you want to give your customers.

Do you want to learn more about which platform is right for you?

Roundhouse is a professional creative agency specialising in custom web solutions. We are a squarespace specialist having over 7 years experience with the platform and Wordpress Expert. Creative Director Saul Edmonds has over 20 years professional web experience. He is an international expert on Squarespace and has developed many custom Wordpress websites for clients across all industry groups.

If you wish to learn more about Squarespace and Wordpress - and which is the right platform for your business, call us on 1300 727 749 or email us anytime. We are here to help you make the right choices for your business now - and into the future.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    The Job Description of a Billionaire

    by Saul Edmonds

    LESSONS LEARNED FROM THE ICON OF ENTREPRENEURSHIP

    Trying to relate to Richard Branson as an entrepreneur is like trying to relate to Kelly Slater as a Surfer or Stephen Spielberg as a Director. The magnitude of their awesomeness may make you question whether the same rules even apply to you.

    What follows is proof that THEY DO!

    Job Description of a Billionaire: Lessons learned from the icon of entrepreneurship

    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      HOW TO USE YOUR BRAND STORY TO STAND OUT

      by Saul Edmonds

      A Practical Guide To Brand Storytelling

      And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.
      — Gary Halbert

      If there is one key piece of advice I can share - that is - to tell your story.

      Be authentic. Be brave. Be honest.

      Your brand is an extension of your story. Your customers want to get to know you - your business, products and services - and what you stand for, and where you have come from. It matters to your customers.

      Tell them. Share it.

      Your story is your most valuable marketing tool.
      Use your story to grow your business.

      In today’s marketing world, connecting with your prospects in a real way is an integral part of business success. Regardless of your industry, your expertise or your particular strategy, finding ways to create an emotional connection with your audience will make a huge difference when it comes to attracting and retaining customers. 

      In order to stand out from the crowd and gain a competitive edge in your industry, you have to shift from broadcasting your promise to telling your brand story. 

      Well-written business and brand stories are very powerful tools for building trust since they are original, emotional, sharable and memorable. The sharing aspect is what enhances brand awareness regarding your business and brings more potential customers to your business. 

      So, what’s your brand story? If you want to write an 'emotionally intelligent’ brand story, but don’t know how to go about it, read on.

      What Is Your Brand Story?

      Your brand story is a powerful marketing tool, and the best and most effective brand stories are those that engage with your customers. These are descriptive, conversational and inspirational stories that speak directly to your audience to bind your business, product or service to your audience. 

      Your brand story is much more than just a narrative or content.

      Your brand story is more than content on a website, a message in a leaflet or the presentation you use to pitch to clients or investors. It goes beyond the narrative you tell other people about your business; it includes what others think about your business based upon your brand image; complete with facts, interpretations and emotions.

      Everything you do, every aspect of your brand or business, from packaging and selling your products, to the employees your hire is a major part of your story and each element of your brand or business should represent the truth about your business brand. 

      If you are interested in creating an effective, sustainable business and build brand loyalty, you must begin with your brand's story. But why is your brand's story so important?

      Why Have a Brand Story?

      Your marketing efforts must connect in an authentic way with your potential buyers. That’s where your brand story comes into play. While a brand story may not be the only reason a shopper buys a product from an online store, it does influence a sale. Therefore, it is extremely important to have a brand story that resonates with your target audience. 

      The key to building a great brand is to place your brand's story in line with the needs of your customers. Businesses that only tell stories about themselves will end up speaking to themselves. On the other hand, companies that allow customers to be a part of the brand story will end up building trust and developing relationships.

      Stop using your website to show ads for your business, instead show your visitors how your brand can help them.

      Top brands are built on much more than the specifications and utility of their products or services. Your product or service is just one part of your brand story. A prospective customer’s relationship with your business will most likely start before they actually buy your product for the first time. 

      How Do You Start To Tell Your Brand's Story?

      In order to tell your brand story, you need to understand your business and define the elements that will help you to tell your story effectively. This will enable you to set your brand apart and make emotional connections with your customers and clients. 

      An effective brand story strategy will ensure you you stand out, boost brand awareness, build customer loyalty and increase your profits. 

      The world’s top brands are not just about products. No matter what industry or stage you are in your business, you should see your brand story as a key element of your marketing mindset.

      Your brand story starts with an emotional connection created when your customer hears your brand name for the first time, visits your website, sees your business logo, views your posts on social media or reads your “about us” page. The message you send should not be just your business and how good you are at it, but also about your values and mission. This will help to create the full picture of you stand for as a business.

      More often than not, marketing takes place when you are not there and your customers are telling their friends or relatives about the amazing benefits of your product. Let your customers tell your brand's story for you.

      Build Characters That People Admire

      In each compelling story, you will find a character that connects with the audience. Perhaps it’s the main character, a minor character or just an onlooker whose ideas, personality or role in the narrative persuades and influences the audience opinion. 

      It is extremely important to tell a story that your audience will care about. 

      Helping your customers resonate with your brand is the best way to create an emotional connection and a greater fan base. 

      Be Consistent with Your Brand Message

      Confusion can ruin your brand reputation, so make sure that your story is consistent with your image and promise. If your audience cannot meaningfully relate to your brand story in the context of their expectations and perceptions of your business, they will move on and seek another brand that fulfils their needs. 

      By creating a compelling and emotionally engaging brand story, you can make your brand more personified and drive authenticity, which helps to create relevance, trust and loyalty. However you tell your brand’s story, be sure to reach out to those who care about your business, your products or services. 

      Give your audience a story that they can relate to, to build long term customer relationships built upon trust and positivity.

      Are You Telling Your Brand Story Effectively?

      At Roundhouse, we are here to help you tell your brand story and grow your brand. We care about you - and we are committed to getting your story out there to the people who matter most - your customers! 

      We have a complete range of brand and logo design services - including web development - to ensure that you reach your business goals. Book a free consultation with us today, to learn more about your range of brand services. (link)

      Ready to Get Started With A New Brand Design? 

      My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

      The 3 Key Components of Your Brand Vision and How To Craft Your Brand Vision for Success

      by Saul Edmonds

      Simple Steps To Develop Your Unique Brand Vision

      Behind every successful business is an effective brand.

      And every effective brand is built upon the foundation of a strong brand vision.

      If you are starting out in business, your brand vision may be something about which you already have clarity - or your brand vision may be a roadmap or work in progress, that you are discovering or refining as you move forward.

      Effective branding - and understanding and communicating your unique brand vision to your customers - is critical to ensure you stand apart from your competitors in the marketplace.

      But what is a 'brand vision'? - and how do you get it right - for you, your business and your prospects?

      Read on for some simple tips of how to develop a comprehensive brand vision that is uniquely your own.

      Why is Brand Vision Important?
      The ideas behind your brand define you

      Getting your brand’s vision right can help you attract more customers and make the selling process easier. A well defined brand can help move your business forward. It can inspire all people involved with your organisation – including you, your employees and your customers. 

      Brand vision and brand values send personal and emotional signals to potential customers, allowing them to connect with your company and develop loyalty. 

      For your brand to be successful there must be a clear vision that informs operations. 

      Not only will this allow employees to understand and appreciate their roles better but when unexpected incidents occur, it enables you to determine effective strategies to negotiate successful outcomes. 

      Brand vision comprises three key components, namely: 

      1. Brand Values 
      2. Brand Future 
      3. Brand Purpose 

      Know Your Brand Values
      What do you stand for as a business?

      What are your values as a brand? Every successful brand represents a set of values. 

      For a company to be successful there must be a number of shared values behind a brand. Your company should adhere to all the core brand values across all situations. 

      This ensures your brand is well placed to give meaning to customers and employees. It provides the workers with a common cause, a reason to come to work every day. The brand also motivates the employees and makes them think out of the box. 

      Identifying your brand’s values will help your customers to engage with your brand and business. 

      Make The Future Happen
      What is Your Brand's Future?

      What possibilities does the future hold for your brand? How can you shape your future to manifest your brand's full potential?

      For a brand to succeed long term, the management must have a good vision about the future. In other words, the team behind the brand should have a detailed forecast about what its future will look like, for instance in the next 10 years.

      It is important to envision what happens next because managers should be encouraged to avoid incremental estimates - and to develop a creative and holistic view about their brand’s future. 

      By thinking well into the future, your brand should not be overwhelmed by unexpected circumstances. Let your brand adapt accordingly and organically to realise the future you are hoping for. 

      Think Big
      Discover Your Brand Purpose

      Your brand’s purpose is much more than just boosting shareholders’ wealth or increasing profits. Instead, ensure your brand's purpose aims high - to include such lofty goals as making the world a better place, and what meaningful role your brand can perform in this respect.

      Again, it is important to guide and motivate employees. 

      Organisations that have a well-defined brand purpose have a huge advantage over those that don’t. This is because they stand for something and will always have something to share, and not just a product to sell. 

      Purpose-driven companies strive to make the world a better place and always stand for their values. Businesses should work hard to make the difference come to fruition.

      Why Have a Brand Vision?
      Discover why it is important to get inspired

      Your brand vision is the ideas behind your brand that inspire you, your employees and your customers. They give a clear direction to your company. 

      Defining the values that your organisation will stand for is vital, as these set guidelines about the kind of behaviour that differentiates your company in the marketplace and allows your clients to instantly appreciate the promise of your brand. 

      A successful brand will always have certain core values as well as peripheral values that allow a brand to reflect and give voice to the changing societal atmospheres. 

      Successful brands do not just focus on their customers; instead, they are always thinking about their employees as well. It is extremely important to make sure all employees appreciate the brand values, and are dedicated to delivering those values.

      Encourage everyone in your company to think about how they will help make the world a better place, and understand the kind of behavior that will allow your brand to achieve its goals.

      • How to Create Your Brand's Vision 

      • What is your vision for your brand?

      • What do you stand for - as a person, as a business?

      Take the time to understand the messages that you want your brand to communicate. 

      Start with clarity and purpose. Make a list. Collect images and motivational quotes. 

      Get excited - your customers will thank you for it. People admire and respect others who are knowledgeable, caring and genuine with regards to their business dealings.

      Above all be authentic - and tell your own story.

      Creating your brand’s vision is one of the most important steps when it comes to brand management. 

      Crafting brand vision is a tactical process that requires the input of the brand’s top managers as the vision determines the future of the brand. More often than not, marketers should make critical decisions about the future growth of the company. This is a major challenge since the brand must be expanded to cater to emerging opportunities in the market and also be focused on overcoming the existing challenges. 

      Poor brand vision can also create the issue of discontinuity for the company’s strategies.

      Generally, brand vision statements must be simple, clear and easy to remember. 

      The staff should be able to memorize the brand vision statements. 

      When crafting the brand vision, you need to keep the following tips in mind. 

      Think Big: while creating a brand vision for your company, marketers should have huge plans for the business. The vision should address all issues concerning the end consumer. The vision must motivate both the employees and customers alike. 

      Encourage Growth: marketers should craft a brand vision that will boost the growth of the business beyond the existing product categories. 

      Consistency: it is important for your brand vision to be consistent with the corporate strategy. For that reason, the top corporate managers should take part in creating the vision. 

      Regular Revision: while marketers draft brand vision for the long term, make sure that the vision is revised on a regular basis. These days, brands operate in a changing environment. Your vision should be revised according to the changing environment to ensure it is always relevant for the consumers. 

      Every business decision you make should be in accordance with your brand vision. Your brand vision needs to replicate the business strategy, stand out from competitors, motivate staff, resonate with consumers and guide your brand to meet its goals.

      Are your ready to take your brand to the next level?

      Talk to Saul Edmonds and Roundhouse. 

      My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

      13 Steps To Creating Leads on Twitter

      by Saul Edmonds

      13 Steps To Using Twitter for Lead Generation

      Communication leads to community, that is, to understanding, intimacy and mutual valuing.
      Rollo May

      Simple Ways to Use Twitter To Grow Leads & Opportunities for Your Business

      Growing your Twitter following is very important.

      Twitter provides the opportunity to reach a global audience with every 'tweet' that you make.

      One popular post can get retweeted and favorited by new followers who have the potential to share that message with their inner circle instantly.

      Being able to generate leads on Twitter is not as difficult as you might think. Take the time to consider these 13 steps for creating Twitter leads and you could see an explosion in your client base in a very short time.

      1. Surveying Your Twitter Followers

      Ask your audience how your business can solve their problems. Ask your current followers to share their professional concerns. Survey your audience and see how they reply. This will give you an insight as to how you can target your potential leads on Twitter.

      2. Offering a Unique Solution

      Once you identify what the biggest problem that your audience has, either create a product or promote one that addresses their needs. This can often open the gates and transform followers into loyal customers.

      3. Educating Your Customers

      Take the time to create a simple report that you can give away for free that focuses on a problem your audience has and how your company can help them solve that problem. 

      4. Video or Report Landing Page

      Once you grab the customers attention on how your business can solve a problem, give them a link to a related landing page on your website. The landing page must be stand alone, meaning it has no distractions on it other that the information you promised.

      5. Collecting Contact Information

      The only information that should be on this landing page is the description of the problem, and what they are going to learn from getting this video or free report. The purpose here is to collect email contact information in exchange for the report or video. There is no need to waste time talking about the product, your goal here is simple.

      6. Email Tools for Marketing

      An email auto responder will allow you to respond to new email contacts automatically. It can also send out a thank you message once the customer enters their information on the landing page.

      7. Download Page

      After the lead enters their information on the landing page, they will be redirected to a new page where you can thank them again and give them the link to the video or free report.

      8. Getting Traffic to That Landing Page

      Now to increase your leads you need to send a Tweet with the link to the landing page on it. In the space of that short Tweet - address a problem and hint at the solution. Use an URL shortener so that you can utilize those 140 spaces with text. 

      9. Auto Respond Messages

      Now that visitors have filled out their contact information on the landing page, send out a series of messages. The first goes right after they access the free information, then remind them how to upload the information, followed by a message that asks them to share their experience and encourage others to grab the information.

      10. The Importance of Reminders

      Each day for a week you need to send out a reminder to your subscribers. These messages can explain how you have helped others with a similar problem or give examples of how you turned others around. Keep the information light and friendly.

      11. Never Sell the Product Yet

      Now is not the time to be promoting your product or trying to solicit sales. Just keep focusing those messages on WHY they need to make a change.

      12. How to Solve the Problem

      The last email you send should address the solution to the problem. Now that your subscribers understand how that problem can be solved, you are open to begin conversation incorporating the different products and services you provide that will address that specific issue effectively.

      13. Rinse and Repeat

      Look for unique problems that your company can address and get to work repeating the process all over again. You can have several email databases that focus on different products and services. This will allow you to build a long lasting relationship with targeted audiences.

      ARE YOU USING THE POWER OF TWITTER FOR YOUR BUSINESS?

      At Roundhouse, we understand how important it is to integrate the power of social media within your business marketing strategy. Twitter is a key platform that offers opportunity to grow brand awareness and reach. If you would like to learn more about how easy and cost effective twitter marketing can be, please get in touch today.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Social Networking for Business

      2. 3 Ways to Leverage the Power of Social & Mobile Marketing

      3. 3 Ways to Boost Your Social Media Marketing with Hashtags

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      5 Ways To Follow Up Better and Grow Relationships

      by Saul Edmonds

      Learn to Be Remarkable at the Follow Up

      I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
      Bo Bennett

      How to Grow Sales With the Follow Up

      One of the reasons that many marketers are missing the mark with their networking efforts is that they simply neglect to follow up afterwards.

      It really is quite simple if you think about it.

      You go through all that effort to start a business relationship, you get all the contact information and create engaging conversation, you even discuss meeting up again in the near future, but for whatever reason - that follow up call doesn't materialise in a timely manner.

      The conversation runs cold or dry, and the progress that was made is all but gone.

      Reaching out to a contact is so easy many marketers miss the mark here and simply focus on more challenging issues.

      Here are some simple tips for learning how to be remarkable at the follow up:

      1. The Same Day Follow Up

      The ideal situation for calling back your contact is a few hours after the meeting. While that initial meeting is still fresh on their mind, give them a quick call.

      Too many marketers wait a few days or even a week to follow up with a call, but the contact has already shifted their attention on to other pressing issues. There are going to be hundreds of things that need your attention each day, the same is true for your contact. You can not expect them to remember your conversation days later after having dealt with so many other issues.

      A simple call will go a long way in growing that relationship.

      2. Recalling Something Important

      If there was a particular highlight of that conversation, bring it up during the follow up call.

      It might have been as simple as the two of you having a common friend or acquaintance, but remind your contact about the subject so they can easily connect again with you. If you were able to create an emotional connection with your contact, this call can be especially powerful. If you can evoke some memory from the initial meeting you can easily nudge that person to respond or read the email you are sending.

      3. Creating Immediate Value

      If you can create value for the other person in the follow up, you won half the battle.

      Being able to show value will set you apart from all the other people trying to get this persons attention today. Whether that value is in savings they will make long term by working with you or simply the fact they like working with you as a person, highlighting the benefit will make this process go much easier. The contact almost feels obligated to help you because the connection is so strong. 

      4. Social Media Follow Up

      If you want to give the contact a way to connect with you on a more personal level, reach out to them through one of your social media profiles.

      This way you can make the follow up and leave them with the chance to look around on their own time and get to see what you are really about. A contact can learn quite a lot about a person by simply interacting on the social profile.

      Send them a friend request through your most used social platform so you can interact with them in a timely way if they do respond via that forum. Your contact will learn more about your strengths and how you conduct business more from looking at your profile that your words could ever say.

      5. Scheduling the Next Meeting

      The first meeting is the most challenging for several reasons.

      Now that you have your foot in the door, the next meeting is much easier.

      You have developed some rapport with the new contact, so now you need to strengthen that new relationship by setting up your next meeting. Choose a meeting time that is beneficial for your contact, and confirm the time and date in a follow up message.

      Keeping that momentum going is the key to growing this relationship.

      Most networkers drop the ball here, they do all that initial leg work, then simply sit back and wait for the contact to come running to them. Your contact is busy in their own world, so if you think sitting on your hands is a good strategy, you are going to be waiting a long time.

      Keep the ball rolling and reach out to meet again.

      ARE YOU GROWING YOUR BUSINESS WITH PERSONAL NETWORKING?

      At Roundhouse, we understand that trusted relationships and working effectively with people one to one - are the cornerstone of every successful business. Every person you meet has the potential to become a lifelong customer - or recommend your services to their network. If you would like to learn more about the value of personal networking and the follow up, please get in touch for an informal chat.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Social Networking for Business

      2. 3 Ways to Leverage the Power of Social & Mobile Marketing

      3. 3 Ways to Boost Your Social Media Marketing with Hashtags

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      How to Get More Business From Networking

      by Saul Edmonds

      5 Effective Ways To Get More From Your Business Networking

      Either you run the day or the day runs you.
      Jim Rohn

      Take Charge of Your Networking Today!

      The networking of your business should never be outsourced to an outside agency.

      To gain lasting value from your business networking, you need to develop the skills in-house.

      The range of networking responsibilities include public relations, relationship management, advertising, marketing, and departmental collaboration. Two of the most powerful campaigns you need to focus on are referral strategies and word-of-mouth advertising.

      Here are 5 ways to start taking charge of your networking campaigns:

      1. Expand Your Networking with Events

      The key to getting the word out about your business is to get involved with events and organisations where you can develop stronger business relationships.

      Make it a point to attend in at least two networking events every month. Once you attend these meetings, you have to make a commitment to follow up with anyone that you met at these seminars. Networking is vital for growing your customer base, and the biggest mistake you can make as far as networking is not following up after the meetings are over. This one area could have a huge positive effect on your business.

      2. Build Relationships Consistently

      In order to effectively grow your base, you need to reach out to those people that you met at least twice a week.

      It might seem like a lot to make two calls each to every person you connected with, but in order to grow and maintain these relationships you have to be willing to put in the time. If you are too busy to stay in touch with these contacts, how can you possibly expect that relationship to grow?

      Make time each week to make these personal calls, regardless how short they might be. These calls will help to grow the relationship and strengthen the bond in this business relationship.

      3. Use Cards To Connect in a Personal Way

      During the course of the year, you need to stay in touch with these contacts in other ways. If you were lucky enough to get their birthday, send out a card in the mail.

      Send postcards to just say you are thinking about them. Mail greeting cards for the holidays, and don't just do like everyone else and hit the big holidays. Mix it up a little and really grab their attention by sending out a little card for Halloween, Labor Day, Anzac Day, and Christmas! If you have fallen out of contact with certain clients, try to reconnect by sending them postcards with an offer to reconnect in the near future.

      4. Grow & Maintain Your Database

      As the person in charge of networking, you need to guard your database of contacts like it was gold.

      This database is your key to connecting with all these individuals.

      Whether you have all the information in a binder, postcards, or an online program, it must be something you can access easily and that is well organized. If need to reach out to an individual quickly, these contacts need to be organized in a way that is optimised. A good database management software can explode your referral system. Here you can lists contacts that are connected to your contacts, to help you reach people higher up on the business ladder.

      5. Learn the Power of Thank You

      The power of the thank you cannot be understated.

      If someone took the time to refer you to a client, they do assume you are grateful. That should not be taken for granted. You need to make an effort to thank them in a unique way.

      Understand that this new customer could generate a significant amount of money for your business, the least you can do is find time to thank the referral with more than a simple email.

      This person has feelings just like everyone else, and by taking the time to acknowledge what they did for you, you give them reason to want to do it again in the future. If they feel like their efforts made an impact and they were rewarded for it, they are more likely to help you more in the future.

      The thank you is the simplest thing to do, but it will have the biggest overall impact long-term in your marketing efforts. 

      These simple networking tips are not too difficult to implement. If you set aside a small amount of time each week you can easily pull off the job as head networker in your company.

      ARE YOUR UTILISING THE POWER OF NETWORKING TO GROW YOUR BUSINESS?

      At Roundhouse, we understand that every successful business is built upon successful relationships. We work closely with every client on a 'one to one' basis and strive to serve their needs and exceed expectations. Our goal is to build proactive relationships for the long term. To learn more about how to use networking to grow your business, please get in touch.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Social Networking for Business

      2. 3 Ways to Leverage the Power of Social & Mobile Marketing

      3. 3 Ways to Boost Your Social Media Marketing with Hashtags

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      8 Top Design Tips For A Brilliant Business Card

      by Saul Edmonds

      8 Top Business Card Design Essentials

      Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.
      Bruce Lee

      8 Ways to Create a Compelling Business Card

      With just about everyone connected digitally to the world, you may wonder why it is that when you attend a networking event or similar - you still come home with a pile of business cards.

      While social media websites have replaced the Rolodex, how is it possible that the business card continues to survive successfully in our digital world?

      Business cards have been the go-to advertising medium for over a century, and they continue to be more than essential in the unforeseeable future.

      Your business card will help you to create those offline connections that can grow your business, but you have to have a compelling card in order for it to have any power.

      Here are 8 ways to create a more compelling business card and leave that lasting first impression.

      1. Including Your Social Presence

      With everyone interacting on social media platforms, it is important that you place at least one of your social addresses on your business card. This will give first time customers and industry associates the opportunity to review you and your business. This enables them to make an informed decision about the quality of your business, services and products. 

      2. Keeping it Simple

      Don't add superfluous detail to your business card. Remember, a cluttered card can be a challenge to read. Less is always more.

      With regard to social media addresses - limit yourself to one or two at most. Choose the social platform where you spend the most of your time - that way, if someone reaches out to you on your social page - you can get back to them in a timely manner.

      3. Add Your Website URL

      Make it easy for people to find your business online. Your website is full of information about your products and services. Promote the homepage url of your website on your business card. Help people take the step to reach out and connect with you online. 

      4. Use Your Logo To Stand Out From The Crowd

      Your logo is the heart of your business card. If you are considering updating your logo - or if you are starting out in businesses - aim for a logo design that stands apart from the others in your industry.

      Ideally, a logo makes a statement about you, your company and your goals. It describes your business and your core values in visual terms. Dig deep to find exactly what your company is all about, then incorporate that message into the logo.

      Your logo, or branding, must be easily identifiable and unique.

      A professional graphic designer will work with you closely to create a tailored logo design that best represents your company.

      5. Getting Them Curious

      Spark interest by adding some unique content on your business card.

      Try to think outside of the box.

      Aim to motivate people to want to learn more about your business, services and products. Generate interest to foster engagement. They key here is to inspire people to take action.

      6. Linking Both Worlds

      If you want to take your business card to the next level, link both your online and offline worlds. The business card can be the perfect bridge that will allow your contacts to connect directly to your web page. Include a QR code on your business card to facilitate this process.

      7. The Call to Action

      Your business card should be considered as a call to action.

      Rather than print a large run of one card, consider smaller runs where cards are tailored to target specific events. Take these cards to the trade show or networking seminar, they will have a much bigger impact than a standard set of cards.

      Again, taking the time to think outside of the box - and getting inspired is the key.

      Holidays, events, personal stories and more - can fuel a unique business card solution that will enable you to use your business card in new and innovative ways. The sky is the truly the limit here. 

      8. The Card Utility

      There are ways to really take your business card to the next level if you are creative and think outside the box. Add a spiral binding and some pages, and your card is now a mini-brochure.

      There are so many ways a business card can be used to grow your opportunity. Make the most of your business card to really make an impression - and win more leads.

      IS YOUR BUSINESS CARD WORKING FOR YOU?

      At Roundhouse, we understand how a great business card can make a lasting impression. Take your business card design to the next level with a strategic solution that gets you the attention you deserve. If you would like to discover innovative ways to make more of your business card, please call us for a friendly chat.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified logo designer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. How to Use Storytelling to Grow Your Business

      2. The 5 Top Website Redesign Principals

      3. 5 Ways to Improve Your Web Conversion Rates

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      How to Brand Your Company Like it Really Matters

      by Saul Edmonds

      Learn How to Brand Your Company For Success

      The keys to brand success are self-definition, transparency, authenticity and accountability.
      Simon Mainwaring

      Your Vision, Your Belief, Your Brand

      Every great company starts with the same basic principles:

      • a great product followed by a vision
      • a belief that you can add something of value to the world

      The next logical step is simply getting people to discover your services, get to know your brand and make a purchase.

      However, the world is changing fast.

      Technology has changed the way many business owners brand their company, and buyers today are much more savvy when it comes to opening up their wallets.

      Most business owners are still employing techniques that worked for them years ago, in the hopes it will still bring in new customers. The only way to effectively reach your audience today is by creating a brand that people can relate to on an emotional level.

      Starting With the Why

      In order to attract new customers you have to understand why the customer is shopping for your products or services.

      They can buy the same item from a huge variety of stores, so why should they choose your store? Why does the customer matter? Why do they need this product?

      All these why questions provide answers that can help you to brand your company like it matters. Many business owners skip this important step, and they are left wondering why the customers stop coming to them. 

      Start Asking Better Questions

      Here are some questions you should be asking yourself if you want to understand how your business relates to your customers. If you can find the answer to these questions, you can better position your company so that it becomes the go-to resource when a product or service is needed. This is easily accomplished by getting your clients emotionally involved in your unique story.

      Start your story by asking these key questions:

      1. Why does your business matter?
      2. How is your business different?
      3. How is the world a better place because of your business?
      4, Why should the client choose your business over the competition?
      5. How do you set yourself apart from all your competitors?
      6. Do you really value your customers?
      7. What is the core belief of the business?

      The New World Order

      One thing you have to understand about business today is that customers have ready access to information. If they want to research your business or your competition, they can do so quickly. They can compare apples and oranges in seconds, and for this reason your branding story needs to stand out if you want to attract the lion share of the business.

      With all that information just a few clicks away, remember that your customers are people, not numbers. Seek to connect on an emotional level rather than by facts and figures alone.

      Experience Does Matter

      With all the noise on the internet, you have to find other ways to stand out in the crowd. 

      Create a strategy that gets your message to the top of the mountain by branding your business with a unique story. Rather than tell them that you are the best, show them why you are the best. Your story should discuss a specific solution - and then showcase how your company fulfils that solution.

      Integrate and Integrate and Then Integrate

      Adding more content and more products to your website is not the answer to getting more business.

      The way to succeed today is with the power of integration and teamwork. Everyone on your team needs to work as one, from the designers, developers, strategists, and salespeople. By working together, a better story can be developed and everyone in the company can live and breathe that philosophy each day.

      People today want to feel excited about what they buy. They have more control over the buying process today, and they can choose from a large variety of brands and compare them with the click of a mouse. With all that information overload, your message needs to be more important to them than the name. They need to get to the point where they feel they can not live without your product or service.

      That emotional attachment to your brand is how you will separate your company from the crowd.

      IS YOUR BRAND WORKING FOR YOU?

      At Roundhouse, we believe that your brand represents the heart and soul of your business. Branding is the foundation stone that integrates your story, your mission and your message - with your professional image. A logo is just one part of your brand. It is the story behind the logo that really matters. If you want to learn more about how strategic branding can grow your opportunity, please contact us for an informal chat.

      We are here to help.

      Get started now. Contact us here.

      Saulke (1).png

      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      View our graphic design portfolio here.

      Learn more about infographics here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Social Networking for Business

      2. 3 Ways to Leverage the Power of Social & Mobile Marketing

      3. 3 Ways to Boost Your Social Media Marketing with Hashtags

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      Learn to Grow your Brand with the B.A.S.I.C.S of Storytelling

      by Saul Edmonds

      How to Use the B.A.S.I.C.S to Share Your Company Story

      Storytelling is the most powerful way to put ideas into the world today.
      Robert McAfee Brown

      What is Your Story?

      It doesn't matter what industry your business is in, there is going to come a time where you have to answer the question about what your story is.

      Story telling should be an important part of your business.

      You have to be passionate about telling your audience your story, but that can be easier said then done. If you break down the storytelling aspect into smaller chunks, it becomes much easier to implement.

      Here is a six point breakdown of the B.A.S.I.C.S. of telling your unique story.

      BASIC

      The story that you tell about your company should begin from the most basic of concepts.

      If your story is simple, it will also be memorable. 

      Think about how Steve Jobs told the story about iPod when he launched it. Rather than go into some elaborate story that confused his audience, he simply said our product is all about 1,000 songs in your pocket. Look how basic yet how elaborate that is at the same time. You understand exactly what the product is from that short story. That is how to make your message unique and stick with the audience. Stop trying to over complicate things and get back to the basics.

      Simple is the way to go with storytelling.

      ACTIONABLE

      To tell the right story, you need to know in advance the actions that you want your audience to take. If you understand the outcome in advance, you can strategically plan to make that connection and motivate people to take the desired action.

      Whether this action is a link that brings them back to your website to make a purchase - or you simply want them to share a unique article you posted on your blog, the story needs to be actionable. 

      SOLUTION

      For every story there are corollary questions :

      • What makes you special? 
      • What is it about your business that no one else is doing?
      • Why should a customer buy from you and not your competition?

      Your business is in operation to solve some need the consumer has, filling a gap in your industry.

      • What is the solution that your business provides?

      Your company is doing something better than your competition or you would have no sales.

      • Are you genuinely addressing the needs of your customers?

      You need to identify yourself as the solution - and tell the world why they need your company, products and services. If you can answer all these questions positively, you know that you are aligning your business strategy to the needs of your audience. 

      INTUITION

      Your story has to tap into the emotions of your audience for it to be successful.

      Creating an emotional connection between a customer and a company will ensure that your business become the brand they can not live without.

      Your story needs to promote thinking, reaction, and curiosity at the same time. As you develop the story of your business, think carefully about the emotions you are tapping into. Intuition is vital to making your story work. Use the power of intuition to create a genuine connection with the emotion of your audience.

      COMPARISONS

      Comparisons can help you take your story to the next level.

      If done correctly, you take your audience on a journey in which they become involved with your business.

      Reinforce your story by use of the familiar, what is known and what is loved.

      By comparing your products or services to other historical times and innovations, you can highlight essential features of your products and services that resonate readily with others. Fore example, if you are promoting your new iPod, and you may reference the days of popping in a cassette tape to listen to music. By using the 'power of the past' - you can get people involved emotionally involved in a good way. 

      SHARABLE

      The story that you tell is so much bigger than than you are.

      Fine tune your story to effectively reach your potential customers. Every person that discovers your story is unique in one way or another. By sharing your story with a wider audience - you attract more people who can relate - and who will share the experience with others.

      ARE YOU TELLING YOUR STORY?

      At Roundhouse, we understand that a great story lies behind every great brand. Our goal is to learn more about your unique story and infuse your brand, logo and marketing initiatives with your story. To learn more about how to use storytelling to strategically grow your business, please get in touch.

      We are here to help.

      Get started now. Contact us here.

      Saulke (1).png

      Book an obligation free consultation with a qualified marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      View our graphic design portfolio here.

      Learn more about infographics here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Social Networking for Business

      2. 3 Ways to Leverage the Power of Social & Mobile Marketing

      3. 3 Ways to Boost Your Social Media Marketing with Hashtags

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      6 Easy Ways to Keep Your Clients Happy

      by Saul Edmonds

      6 Great Ways to Keep Every Client Happy

      The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
      Jeff Bezos

      Learn Why A Happy Client is A Priceless Asset To Your Business

      When you own your own business, you have a long list of people that you have to keep happy each day.

      That list goes on to include those clients and customers that are actually responsible for making your business successful.

      Not only is your business dependent on those customers for revenue, your company enjoys those feelings of accomplishment from helping a client with their needs to grow their business as well.

      That being said, there are plenty of ways that you can keep those clients happy. Here are just the top 6 to help you on your way.

      1. Paying Close Attention

      In order to keep your customers happy you have to be able to anticipate their needs.

      You should already know their expectations and pick up on certain patterns or habits that they have. If your customer always places the same order at the same key times of the year, reach out to them before the order to let them know you are aware it is that time and you want to be sure to service all their needs in case anything has changed. If you can reach out to a customer before they ask a certain question, you give them that feeling of confidence that they are working with the right company for the long haul.

      2. Anticipate Your Client's Day

      Take the time to understand how the day unfolds for your client.

      Depending on the stresses of the job they have, be sympathetic to their situation and try to remember that during your correspondence with them. If you already know that Wednesday is a really busy day for them, don't send them many emails on a Wednesday and get anxious when they don't reply. Save those pressing issues for Thursday when you know they will be more receptive to discussion. 

      3. Talk to the Boss

      Identify the key stakeholders in your client's business. This will ensure you connect with the decision makers - and build a stronger relationship to the company.

      Make time to reach out to the manager, boss or supervisor. Do this in a way where you simply seek to introduce yourself - when you know the manager is available. If you can discover what makes the manager tick, you can meet the needs of the business more effectively.

      4. Staying Ahead of the Curve

      If you know that chaos is on the horizon, plan for it well in advance.

      When you can plan for certain events to unfold, you lessen the need to panic when the situation arrives. This is a great opportunity for your company to come up with creative or strategic solutions to eliminate this problem in the future.

      Be the initiator of the positive change and your company is more reliable in the future.

      5. Owning Your Mistakes

      If you make a mistake, take ownership of it immediately, not tomorrow or next week.

      If you are responsible for something going wrong, call and apologize today and make it right even faster. This is not the time to play the blame game, take accountability and realise that even the best plans sometimes do not materialise the way they were thought to. Your client will appreciate your honesty and willingness to correct the error. That really can go a long way towards keeping your client happy in the future.

      6. Meeting Then Exceeding Expectations

      Your client expects you to deliver on your promises, but - it is when you exceed those promises that you really make the client happy.

      By doing more than the client expected, you raise the bar and make it difficult for the client to consider ever working with anyone else. The only way you can gain trust and grow business relations is by giving way more in your promises that you collect in revenue.

      Try to step outside the box when it comes to meeting your customers needs. When your company begins to think beyond the role they were assigned, they become the true leaders in your industry. 

      Take the time to consider the needs and goals of your client before they bring them to you. Many times you can win favour with the manager just by being willing to jump higher than any other company in your niche.

      ARE YOU DEDICATED TO KEEPING YOUR CLIENTS HAPPY?

      At Roundhouse, we endeavour to get to know you, your business, your customers - and most importantly - your goals. We work to help you succeed. Our talented team of experts is with you every step of the way - for the long term. Talk to us. We can create precisely what you need.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      View our graphic design portfolio here.

      Learn more about infographics here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. How to grow your business with customer testimonials.

      2. Top 10 ecommerce questions for startups.

      3. 3 Ways to build customer loyalty.

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Subscribe to the Roundhouse Email Newsletter Here!

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      The Importance of Design Thinking

      by Saul Edmonds

      What is Design Thinking and How Can It Benefit Your Business?

      We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

      What is the Business Value of Design Thinking?

      In the past few years the term 'design thinking' has really become quite popular with academic institutions.

      Even though the concept has been around for several decades, it is just now getting more popular with business owners.

      Making and Doing - Not Just Thinking

      One of the reasons it can be a challenge for people to wrap their heads around this concept is because it can have different meanings for different people.

      The key message, however, is the that the term 'design thinking' is essentially more about doing and rather less about thinking. That is the real power of design thinking - when actively applied to the making and doing process. 

      The process of design thinking can help your business to overcome problems by focusing on unique strategies to overcome these issues rather than one big dominant idea to grow the business. With design thinking you attack the problem at the source, then look for individual solutions that will address the issue at hand. By creating a structured process to solve problems, you help those in the organization who are non-designers to better understand the concept.

      One of the key components of design thinking is allowing everyone in the organization to be on the same page. Team dynamics can often cause a project to go off track because too many people are pulling the project in too many directions at the same time.

      Why design thinking is so important is that it relies heavily on these individuals to contribute their own ideas to the project, while keeping everyone together on the collaboration. The process of design thinking has to be ever changing and evolving or it becomes stale. 

      Thinking Outside the Box

      More companies are beginning to think outside the box when it comes to design thinking, breaking free from the traditional concepts of first having a user understanding, then the design process, followed by after action learning.

      The future for design thinking is all about being able to push outside the comfort zones of the past, being able to understand more about statistical data in the design. 

      The future of design thinking is changing faster than any time in our history.

      We now have the capability to implement tools that are designed to acquire, build, and apply certain data sets. While utilizing these programs, design thinkers and designers are able to work together more easily and predict more accurately how their combined thinking can affect the growth of the company.

      From here, by using design thinking more accurately, you can scale up successes and grow the company with more predictability.

      When a company utilises design thinking in their plans for growth, it has a ripple effect of creating a benefit for society as well.

      Design thinking is a tool for growing your business.

      Are You Discovering the Power of Design Thinking for Your Business?

      Roundhouse is a full service Creative Agency. We understand that strategic, creative thinking is essential for every business to succeed today. If you wish to learn more about how design thinking can be applied to your unique business and niche target customers - talk to us today.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified design expert.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      View our graphic design portfolio here.

      Learn more about infographics here.

      If you enjoyed reading this article, you may also enjoy the following:

      1. Is Your Website Ready For Mobilegeddon?

      2. A Guide To Successful Product Development and Branding

      3. 5 Keys to Building Trust in Your Mobile App

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

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      We are here to help.

      How To Grow Your Brand With Social Media

      by Saul Edmonds
      building-a-strong-social-media-presence.png

      Getting Started - Brand Building With Social Media

      As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
      John Sculley

      Build Your Brand Long Term With Social

      Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day.

      The key to running any successful social media campaign is your willingness to put in the time needed. There really are no shortcuts when it comes to building a strong social media presence.

      Try some of these strategic tips for getting the most of your social marketing efforts.

      Engage with your audience via social. It really is that simple. Take the time to read Tweets, study them, and reply with clear messages. The more time you spend working on studying the messages, the easier this will get. 

      When your time is limited, you have to start focusing on people who are posting messages that are most relevant to your business. If you try to read each post, you can easily experience information overload. Try to determine which people are making posts that have the more relevance to your customers. 

      Set a number of posts that you feel is appropriate, and try to reach that goal with your posts each day. If you run out of ideas or information, it is better to skip than try to post something just to be posting and keeping up appearances.

      Don't feel you always have to get your message out from your profile page. Take the time to visit those you are following and leave the message on their pages too. That will mix up the content and give the audience to reason to believe you really do interact with your crowd.

      If you are going to be away or you have an idea that you want to be seen by the most amount of followers, then it makes sense to do an automated post. If you had an idea at two in the morning, chances are that message will fall on deaf ears. Drop it in your automated system to go off at noon to be seen by the biggest crowd. This is perfect if you are going to be busy or away from the computer for a while too.

      If you see a post from someone in your inner circle that really peaks your interest, interact immediately. Post a follow-up comment or just let them know you appreciated it by marking it favorite or sharing it with your inner circle. It only takes a second to hit the share button, and your fans will see on their feeds exactly what you have done. This takes minimal effort to accomplish.

      Staying active doesn't mean posting low quality content. Take the time to really see if your posts are providing your audience any benefits. If you have a free e-book or book you want to share, make it available to the masses. Drop it on a landing page where you can grab email addresses, then post your message, Now you grow a mailing list of targeted contacts who believe in your messages.

      Take the time to implement a few of these techniques and watch your social media marketing yield positive results. Enjoy the true power of these powerful platform with a structured and co-ordinated approach to social media marketing.

      IS SOCIAL WORKING FOR YOU?

      At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Top 7 Branding Mistakes

      2. 5 Essential Elements of a Successful Brand Audit

      3. How to Outsource Your App Development Effectively

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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      Key Questions To Ask Before You Begin Mobile App Development

      by Saul Edmonds
       key app questions

      Top Questions To Ask Before Developing Your Mobile App

      The question isn't who is going to let me; it's who is going to stop me.
      Ayn Rand

      Getting Started With App Development

      Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

      Before you consider developing your mobile project, there are important questions you need to ask:

      Should I Outsource the Project?

      When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

      Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

      What Device Should We Develop For?

      With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

      With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

      What Should the Mobile App Do?

      Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

      Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

      The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

      Why is the visual design important?

      During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

      The visual design and user interface of your app is another important consideration.

      Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

      Design is a key component of the success of every app.

      When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 

      HAVE YOU GOT A GREAT IDEA FOR AN APP?

      At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

      Get started now. Contact us here.

      Saulke (1).png

      Book an obligation free consultation with a qualified app expert.

      phone : 1300 727 749

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      See our infographics portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:

      1. 7 Ways to Boost Sales With Social Media

      2. Why Social Media is Good For Business

      3. Brand Marketing Explosion Infographic

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      5 Stress Free Tips to Outsourcing Your App Development

      by Saul Edmonds

      5 Top Tips to Outsource Your App Development Effectively 

      The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.
      Alphonso Jackson

      Learn the 5 Tips to Outsourcing Your Next App Development 

      Coming up with a great app idea is only half the battle, now you have to find the right app developer to bring it to life.

      It can be very frustrating when you put everything into coming up with that amazing idea, only to have it destroyed by a developer who was not up to the task and created something that was not in line with what you envisioned. Pay close attention to the developer that you find, and follow these guidelines for a seamless relationship with your new partner.

      1. The developer must understand your requirements

      If you want more control over the eventual finished product, be as specific with the details early on in the development process.

      The more details that you can provide, the easier it will be for the developer to come up with winning solutions, set timelines and cost effective pricing. Keep in mind that your project will only be as effective as the directions that you give to the developer. 

      2. Crystal clear means spending less money

      If your directions are less than precise, your developer is going to fill in those voids along the way with their expertise. If there are several voids, they are going to be inputting quite a lot to the overall app design. Then if you find you don't like something - the developer has to go back and undo the work and implement new coding. This all takes time and that all means more money in the end.

      When you are crystal clear as to the direction of the project, there will be less times the developer has to make judgement calls. 

      3. The timeline breakdowns are key

      Once you have provided the developer with clear instructions, it is their responsibility to step up and provide you timeline breakdowns for the entire project. If you request the timeline while still early in the process, the developer will be on the same page as you and ensure that all things are completed in a timely manner.

      This is also a great way to eliminate some of the worry you may have each week wondering when your project will be completed. If you understand in advance how the process will be unfolding, you and everyone else involved can breathe much easier.

      4. The build intervals

      One of the ways that you and your team can ensure everything is moving according to plan is by taking part in the build intervals.

      Each step along the way, if all team members take part in the process, everyone can ensure it is moving according to plan.

      The best way for the project to stay on course is by stopping at designated time to inspect that everything is coming along as expected. This should continue happening right up to the beta stage of the development. Then things will begin moving even faster, and more input will be needed from your end to complete the app.

      A few revisions along the way is expected.

      The developer will most likely hit a few bumps in the road where they tried to implement a fix. If these fixes are not in line with the overall project, the developer will make those changes now and get the project nearer to the final stage.

      5. Collaborative effort on all sides

      Even though the developer has more experience, they need to be involved in the thinking process and creative goals of your project. This will ensure they understand why the app was developed and which emotion needs it needs to trigger in the user.

      Your app is eventually going to connect to the audience on an emotional level too, so informing the developer as to those feelings involved will give them a better understanding when they are working on the functionality of the app.

      Once your developer understand these aspects of the build, they will be in a better position to help make your idea a reality. That initial concept will now be able to come to life in your new app.

      DO YOU HAVE A GREAT IDEA FOR AN APP?

      Roundhouse has been delivering digital solutions since 2001. We approach every app as a unique opportunity for success - and take great time to work with you closely to ensure your project is a success. Our holistic approach to app development is what set Roundhouse apart. 

      Saulke (1).png

      Get started now. Contact us here.

      • Book an obligation free consultation with a qualified app expert.
      • phone : 1300 727 749 
      • email : us@roundhouse.cc
      • Learn about our web design here.
      • See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:

      1. How to Sell Your Brand in a Sentence

      2. 7 Ways to Boost Your Sales With Social Media

      3. A Guide to Brand Communications

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      • Connect with Saul Edmonds on Linkedin here or Google+ here.
      • Connect with Roundhouse on Google+ here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We are here to help.

      3 Ways to Make More Money From Your App

      by Saul Edmonds

      3 Ways Your Mobile App Can Generate More Money

      Do what you love and the money will follow - Marsha Sinetar

      How to Make More Money From Your App

      Apps are a business investment. A successful app will deliver a return on investment every day.

      With several ways to monetize apps, it can be a challenge to determine which is the best to use. The key here is to understand how you want to monetise your app from the start. This way you can integrate monetisation into the development process and ensure that your app functions more seamlessly.

      There are three popular pricing models to design your app around, and each is very unique in and of itself. 

      These are the three different types of platforms that you can use to monetise your app:

      1. FREEmium for Games and Apps

      The freemium pricing platform is not only generating the most revenue for app developers, it is also the most popular.

      Of all the apps currently in the Apple App Store, freemium commands an impressive 76% of the market. If you were to look closely at the Asian markets, you would see this model actually accounts for 90% of the market.

      The FREEmium platform is pretty basic in concept. The app is designed with basic features, given to the user for free. Downloaders can enjoy the free app until they decide they want to upgrade and get more features. Then the app costs money. This platform is extremely popular with users for two reasons. One, they are getting the app for free. They can enjoy that free app and test it out before committing to spending money on it. 

      The other benefit is the company is promoting good will by giving away their products. The user will remember this and it usually makes buying an app from that company much easier in the future. The free app allows the developer to remove that barrier that causes people to be hesitant about downloading apps.

      The more apps are downloaded, the more popular the app becomes. People are also more willing to leave positive feedback when they were able to get the app for free initially. The ratings usually overlook certain bugs on account they got the app for free. This is definitely a win-win for the developer.

      2. One Time Paid Mobile Apps

      This app model is very popular too. Here, the user pays a price for an app and never has to pay again regardless how many upgrades or features are added to the app.

      The app needs to be compelling enough for the user to lay out the money without first getting to sample the goods. Usually a developer who already has a record of creating high quality apps can work this platform much more effectively than a developer who is new to the market.

      If your app is designed so well that you are sure users will simply fall in love with it, this is a great platform to jump into. The word of mouth marketing will definitely help to propel sales as more users become engaged with the content. Once the user has been using this app for a while and enjoying all the free feature upgrades, they are more likely to pass on the word to the masses about how happy they are.

      Consider this platform when your app has been thoroughly tested and is destined to be the next best thing.

      3. The Paid Apps with Paid Features

      With this platform, the user pays a fee upfront for the initial download. Then - as the app is improved at later dates - the user pays again for new features.

      While this is one of the roads less traveled when it comes to monetising apps, many developers are quite successful in this platform.

      If your app is high quality and you are addressing a problem that many other apps miss the mark on, you may be in a great position to consider this monetisation platform. This platform will generate a recurring income stream to the business long term and can really help the developer create credibility with users.

      Reserved for premium apps, don't be afraid to travel this road if you feel your app can deliver on the promise of solving a need.

      HAVE YOU GOT A GREAT APP IDEA?

      Roundhouse has been delivering digital design and marketing services since 2001. Our team of Australian mobile app developers works with you closely to develop your app idea. Our goal is to make your app a genuine success in the marketplace. From initial concepts, visual design, user interface, functionality and feature integration, development, launch and marketing - we provide a total solution to get your app downloaded by the people who matter most: your audience.

      Saulke (1).png

      Get started now. Contact us here.

      • Book an obligation free consultation with a qualified app designer.
      • phone : 1300 727 749 
      • email : us@roundhouse.cc
      • Learn about our web design here.
      • See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:

      1. How to Sell Your Brand in a Sentence

      2. 7 Ways to Boost Your Sales With Social Media

      3. A Guide to Brand Communications

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      • Connect with Saul Edmonds on Linkedin here or Google+ here.
      • Connect with Roundhouse on Google+ here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We are here to help.

      4 Keys to Effective Networking

      by Saul Edmonds

      4 Simple Ways to Network More Effectively

      Personal relationships are always the key to good business. You can buy networking; you can't buy friendships.
      Lindsay Fox

      Discover These Simple Networking Fundamentals

      When it comes to networking for your business, you have to be willing to get creative in order to get the best results.

      It can be more difficult than ever to stand out in a crowd.

      The secret to networking effectively for your business comes down to 4 simple fundamentals.

      These networking basics will help your company to benefit and grow from personal business referrals.

      1. Learn to Be Selective

      Rather than simply allowing everyone and anyone into your networking circle, you need to be more selective about your choices.

      Those networking relationships should include professionals in the business world who are supportive, positive, and creative at the same time. The key however, is choosing from a group of people who are exceptional at what they do.

      The quality of your networking is dependent on the quality of your relationships. Look at it this way, if the network is over a mile long but only a few inches deep, you will never get the types of referrals you are expecting.

      It is absolutely critical that you build professional relationships that are meaningful and will last for a significant amount of time.

      2. Adding New People Continuously

      There is one thing that is constant when it comes to gaining referrals from your networking group: namely, the number of quality referrals is in direct relation to the size of your group.

      During a year, professionals in your network may leave for whatever reason. You need to continually add new quality professionals to your group in order to keep those numbers up.

      The greater number of those connections that you have, the higher the number of referrals you are eventually going to receive. If you are getting an average number of referrals right now, simply add some more members to the group and those numbers will climb in direct relation to the size of the group.

      3. Try to Seek Engagement

      In order for any network to be successful, the group has to promise to work with each other on improving relationships for the entire group.

      When one person succeeds, the entire group needs to succeed as well.

      One of the ways to become engaged with the group is to simply meet with those people in your network more often.

      You need to educate those people all about the key features of your particular business so that your services and products will be on the top of their mind if they run into anyone who might be in line for those types of services. You must also learn to educate yourself on the key features of other members needs, so you can quickly refer them if the opportunity ever presents itself.

      The more people in your group that are actively engaged in learning more about others, the better your group will generate more quality referrals. This is how you go from just an average networking group to one that consistently is rewarding members with a never ending stream of new business.

      4. Learn to Share Stories

      Pay close attention to the stories being told by others in your professional referral network.

      That information being shared by your partners is great for you to develop into stories for potential business opportunities.

      If a network member goes into detail about a story about how they saw a problem with a client and they were able to provide a real unique solution for solving the issue, remember this when you run into a customer who has the same problem. You can relate to them the story you just heard in your own words, and get that referral sent over quickly. Encouraging members to listen to your stories will put them in position to do the same if the situation is reversed.

      One of the things about a good story is that is captivates the audience, helping to compel them to take action.

      If you are serious about building referrals within the network, story telling needs to be placed at the top of the group to-do list.

      The simple truth is that the facts tell, but the stories sell.

      IS 'TELLING YOUR STORY' AT THE HEART OF YOUR PERSONAL NETWORKING STRATEGY?

      At Roundhouse, we understand that by telling your unique story - you immediately stand out in your industry. We focus on what is it that makes you and your business unique - and we work to find ways to use your story to inform and educate your customers and network about your services and products. If you want to learn more about the value of storytelling to your business, please get in touch today.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      Discover our app development services here:

      CLICK TO DOWNLOAD OUR FREE EBOOK HERE

      'BRAND LOVE' - 4 WAYS TO BUILD PROFITS WITH YOUR BRAND.

      YES! FREE! DOWNLOAD THE BRAND LOVE EBOOK NOW!

      If you enjoyed reading this article, you may also enjoy the following:

      1. 5 Top benefits of a cms website

      2. 3 Ways to leverage the power of social and mobile marketing

      3. How to market your business with postcards

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

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      How to Increase Your Business Revenue Without Actually Selling

      by Saul Edmonds

      Smart Ways to Increase Business Revenues Without Selling

                       So long as new ideas are created, sales will continue to reach new highs.
                       Dorothea Brande

      Why Building Customer Loyalty Should Be Your First Priority

      One of the biggest mistakes that many business owners make is - believing that after they have successfully converted a visitor to a loyal customer, the marketing efforts end.

      This should never be the case.

      Your competition is aggressively looking to take away any and all of your business as quickly as they can. Marketing effectively to your customers should be a series of strategic actions that build the trust of the customer while motivating them to buy again. Stopping your marketing efforts is placing a limitation on future sales opportunities. 

      Get to Know Your Sales Funnel

      Just about every business owner has seen a sales funnel image at one point or another.

      The sales funnel is basically a visual representation that shows many leads coming in towards the bigger opening of the funnel, where only a small amount of loyal customers emerge through the opening at the bottom. 

      The problem for you as a business owner is understanding where those customers go after they have fallen out of your sales funnel.

      To address this, the average business owner will add customers into an e-mail list where people receive an occasional newsletter or sales flyer. This is not the only way to continue the relationship with a customer who is already familiar with you and your services. The hard work is already done, you have them as a customer, now you need to invest in proactive marketing efforts to get them to act more frequently.

      Discover An Inverted Sales Funnel

      The best way to increase revenues without actually doing any selling is by creating an inverted sales funnel.

      An inverted sales funnel has the tiny opening at top and the big opening at the bottom.

      This particular type of funnel will focus on turning your existing customers into branding evangelists. If you can master this technique, you can generate much more revenue than you could ever do with a traditional sales funnel.

      The reason why the inverted funnel is so effective is because you are now offering increased value to a customer who has bought from you before.

      Provide Service To Your Customers For The Long Term

      Put strategies into place to provide ongoing service to your customers to win their loyalty for the long term.

      Firstly, use your website to it's full advantage. Ensure that the content on your website is of the highest quality, and is updated regularly. A company blog is ideal for this. 

      Your audience needs to see that there is significant value in your blog posts, to keep them engaged and help them to grow their own businesses. Your information should help your customers to solve a problem that they currently have, and if you do it correctly, they will use your website like a revolving door. 

      You can give your customers even more value by sharing additional content or information. Some cost effective ideas here include:

      1. Give away an e-book that solves a problem. This offer could go a long way in helping to solidify your relationship with your customers. It also helps to position you as a leader in your industry.

      2. Free webinars are an effective tool for communicating information to your clients. Your customers will also appreciate being able to put a face to your business. A webinar allows them to interact with you via the Q&A forum.

      3. Social media has literally transformed the way business owners market their businesses. Take this to the next level by communicating directly with your existing clients. Follow your customers on social media and add likes and shares to their content. In return, they will probably like and follow you. The door to ongoing communication is opened.

      Find Ways To Communicate More

      You want your customers to feel that their business is valuable to your company. 

      The key here is to build a special type of relationship with your current clients, that revolves around trust. Your clients need to believe and trust in the long term quality of your services and products. 

      Aim to build your sales funnel for the long term and achieve the success you deserve.

      IS YOUR SALES FUNNEL WORKING FOR YOU?

      At Roundhouse, we work to understand you, your business, your customer and your goals. We partner with our clients for the long term and develop integrated strategies for business growth that are measurable and affordable. Our goal is to help you succeed.

      We are here to help.

      Get started now. Contact us here.

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      Book an obligation free consultation with a qualified social media marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      Click to Download our FREE EBOOK here

      'Brand Love' - 4 Ways to Build Profits with Your Brand.

      Yes! Download the Brand Love Ebook now!

      If you enjoyed reading this article, you may also enjoy the following:

      1. 7 Top reasons why info graphics work.

      2. 7 Top tips for a highly converting website design.

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      7 Cost Effective Ways to Boost your Small Business Image

      by Saul Edmonds

      7 Inexpensive Steps to a New Image for Your Small Business

      You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
      David Ogilvy

      Discover simple ways to boost your brand marketing

      Whether you have been in business 5 days or 5 years, your business has already made an impression on somebody.

      The thing about a business image is that - contrary to popular belief - you can change and update the image or brand of your company from time to time.

      Many business owners are rebranding to attract new clients, whether they need a fresh start or have expanded into a additional areas of business.

      The thought of a brand makeover might seem challenging, but with a strategically updated brand design, you can change the direction of your company and reach an entirely new audience.

      1. Conducting an Image Audit

      Before you can take your business in a new direction, you have to already know where you stand with your customers. Take a close look at the branding within your company, looking at it from the eyes of your customers. Look at other brands that have already achieved your goals, and see how your company compares. Looking to attract a younger audience? Look for brands that already connect with that audience and note what attracts that demographic.

      2. Going the Mobile Route

      If your company was created before smartphones, your website may be lacking when viewed on a mobile device. Update your website to be more mobile friendly and optimise your content for the search engines. Also update the contact information on google maps so mobile users can find you using local search tools. 

      3. Rethinking Your Color Scheme

      If you created your website theme several years back, maybe it is time to look review your colour choices to see if they seem dated. The idea of capturing your audiences attention with loud colours is not effective anymore. The colours need to part of a professional image that helps the customer feel more confident in buying from you. 

      4. Listen to What Your Customers are Saying

      The analytics on your website will guide you as to what pages of your website getting the most favourable results. This type of feedback is very important and can help you to improve your content and increase audience engagement. Try to understand how your customers are discovering your website by way of the keywords and search terms. Build pages around the popular keywords to increase traffic from the search engines.

      5. Participating in the Community

      Offline efforts can also help to grow your brand. Participate in local events, promote your brand and website, and distribute as much information as you can to your local audience. Sponsor charity events or network at the local Chamber of Commerce. These are valuable and cost effective ways to get more attention for your business in a positive way. Your local customers can help escalate your efforts by sharing your information on their social media profiles.

      6. Striving for Consistency

      While you are expanding your new customer base, make sure that your new efforts are not in any way alienating your current customer base. If you have a significant following, consider making small periodic changes to keep consistency within your brand and image. Once you have updated the new logo, start promoting it as a fresh new image to keep previous customers on board.

      7. Taking Drastic Measures

      If you have made the decision to cut your losses and start from scratch, forget about consistency and focus on changing everything. Regardless of whether you are recovering from a public relations nightmare or you are not willing to continue heading in the wrong direction, pull up your boot straps and cut all ties and move forward. Maybe your business model is no longer effective because technology has completely wiped out your niche. If you were a popular VHS rental company in the 90's and still hanging on hope that the VHS will recover, consider it a lost cause and get moving the other direction before your boat is completely sunk.

      Final Thoughts

      Your company will not be the first or the last to have an image makeover. It is the normal process of conducting business in a fast moving and ever changing world. Thousands of business owners like yourself have made the change and are thriving today!

      IS YOUR BUSINESS IMAGE WORKING FOR YOU?

      At Roundhouse, we understand how important it is to have the right brand and professional image for your business. We consider branding to be the foundation stone of your online and print marketing. If you want to learn more about how strategic brand marketing fuels business growth, please call us for a friendly chat.

      We are here to help.

      Get started now. Contact us here.

      Saulke (1).png

      Book an obligation free consultation with a qualified brand marketer.

      phone : 1300 727 749 

      email : us@roundhouse.cc

      Learn about our web design here.

      See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:
      1. Social Networking for Business

      2. 3 Ways to Leverage the Power of Social & Mobile Marketing

      3. 3 Ways to Boost Your Social Media Marketing with Hashtags

      Roundhouse - The Creative Agency

      Author - Saul Edmonds

      Connect with Saul Edmonds on Linkedin here or Google+ here.

      Connect with Roundhouse on Google+ here.

      See our video portfolio here.

      LEARN MORE!

      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      We can help you succeed online.

      by Saul Edmonds