Top Business Gift Ideas for Clients and Colleagues

by Saul Edmonds

Perfect Christmas Gift Suggestions for Your Customers, Clients and Co-Workers

When you give up yourself, that's when you will feel the true spirit of Christmas. And that's giving that's serving others and that's when you feel fulfilled.
Joel Osteen

Give to Receive

The holiday season provides your company a very unique opportunity to strengthen relationships that you have with your valued clients.

One of the reasons it is important to give these clients a holiday gift is that it helps to keep the name of your company fresh in their mind.

These holiday gifts do not need to be expensive, it really is the thought that counts this time of year.

If you want to stand out from the crowd, avoid giving the traditional holiday executive gifts like gourmet gift baskets, and try a few of these creative ideas so your clients remember you and your gift much longer.

Make it Personal

Try to get an idea of the hobbies or things that your client likes to do when they are away from work.

Theme the gift around this idea and then take it to be engraved with their name on it. This really shows the client that you put some thought behind the gift. If they happen to be a fan of golf, purchase personalised golf tees or have a golf shirt embroidered with their name over the pocket. If you opt for gift cards, be sure to put a personal note in the greeting card with the gift card so it stands out more.

Gifting the Experience

While giving your client a holiday gift is a great idea, try giving them something that they can enjoy with their family or close friends.

Giving tickets to the opera, ballet, or local sporting events, the perfect way to let the client relax during the busy holiday season with people they love. They will definitely remember your generous gift each time they are reminded of the great time they had that day.

The Donation to Charity

What do you give the client who has just about everything? You make a donation to yours or their favourite charity on their behalf.

Once you make the donation, send the client a handwritten letter with details about the donation. When you take the time to give in this way, your client will immediately connect and respect you for doing something so generous. They may even place your thank you card in a prominent place in their office, reminding them every day of the kind gift you sent them.

The Useful Gift

While many holiday gifts last for a few days, nothing will get your point across more than a gift your client can actually use throughout the entire new year.

An executive pen, business card holder, or personalised stationary, all gifts that are both useful and long lasting. They will be reminded of you and your company each time they use the item.

The Group Holiday Gift

If you happen to work very closely with more than one person at that organization, buy a holiday gift for the group.

A large gift basket with a huge variety of items will be much more economical than buying a dozen individual smaller gifts.

The Handwritten Note

Just remember that the note that you write and insert into the gift is often more important than the gift itself.

This little message in your own writing will show your client that you took the time to do something nice for them this holiday season. That small amount of time it took to write the letter will not go unnoticed.

Be Sure to Send the Gift Early

The week of Christmas is the worst for the Post Office. make sure your gift arrives a few weeks before Christmas so they aren't opening it on New Year's Day instead.

By sending it early, you avoid the chance of it getting lost and you do not have to pay any additional shipping to ensure it gets there before the holiday. Remember, don't send too early or you lose the effect of the gift.

ARE YOU GIVING PERSONALISED GIFTS THIS YEAR?

At Roundhouse, we understand the importance of connecting with people on a 'one to one' basis. If you are looking for innovative and personal gifts for you business network, why not contact us to discuss some unique and affordable ideas? Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why a great brand begins with a great story.

2. 4 Ways to split test your website and increase conversion.

3. Brand reputation and the difference between your business and your brand.

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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How to Boost App Sales This Christmas

by Saul Edmonds

Key Tips to Boosting Your App Sales With Christmas Marketing

As we give presents at Christmas, we need to recognize that sharing our time and ourselves is such an important part of giving.
Gordon B. Hinckley

Sharing is Caring

In the last two years, over 17 million Android and iOS devices were activated.

This Christmas you can bet that millions of happy children will be opening their brand new smartphones, and what happens soon after those gifts are open? If history is any indication, Christmas last year saw those kids download in excess of 328 million apps.

This year could set new records in app downloads.

Here are some unique tips to boost your apps sales this holiday season.

  • Start focusing more on your marketing and promotions.

If you have been creating advertisements in recent weeks, scale up that production by ten fold. In order to get the most interaction, your apps need to be noticed. These ads will draw in plenty of new visitors who want to download you app to their phone.

One way to grab the attention of a new audience is to update the app with a unique holiday theme.

A new version will grab the search engine attention, and possibly spotlight your app on a popular purchase page. Even if you add a few holiday backgrounds or creating animated snow falling images, update the description of the app. Create new screenshots so the visitors will understand this is a newer app and has recently undergone changes.

  • Create a free offer or a special one of a kind limited deal.

Try discounting the price of the app during certain days leading up to and past the holiday.

Christmas week will be the time in which the most downloads occur, so be sure to offer your best possible price during that week.

If you want to really skyrocket downloads, give away the app for free for a special day. All those free downloads will help to create a buzz around your app. This raises it in the search results and will help to spread the word of mouth more easily. A free app is more likely to be shared and then downloaded again.

The popular 12 days of Christmas song is a great theme to base your discounts and promotions around. Run this promotion on all your social media platforms, and each of the 12 days of Christmas you can promote a different sale. On the day that your app is free, gift your audience a certain amount that they can easily redeem on that app for songs, other apps, or movies. You can see the "Send Gift" button on the bottom of the page in the iTunes store. Simply choose the correct gift amount and then enter the email address of each person you want to offer this special to. If you want to give stuff away in the hopes of drawing more attention, this is the way to do it.

  • Use the Power of Word of Mouth Marketing

The name of the game when it comes to your app is generating word of mouth.

In order to do that effectively, you have to stand out from your millions of competitors in the app stores.

If you are running a free promo, consider giving your users something else that has some value. Free coins is something every user can take and use to buy other items online. They don't have to pay for the items, so they will appreciate your generous offer by sharing and promoting your offer to their social following.

  • Optimise Social Media Marketing

One of the things you must do this holiday season is promote your app correctly on as many social profiles as possible.

Customize your marketing plan to be more in tune with the holidays. Don't just focus on the design looking more festive, make certain that the messaging is also related to the holidays. If you can pitch that your app is the perfect gift for your children, friends, coworkers, or friends, it sounds more like something the average user will want to pick up.

Utilise a few of these tips to boost app sales and you will see your downloads increase faster that you might imagine.

Once word of mouth begins to spread, your app is on the way to becoming on of the must haves this holiday season.

DO YOU HAVE A STRATEGY TO INCREASE YOUR APP DOWNLOADS THIS CHRISTMAS?

At Roundhouse, we finetune our strategies to mer the needs of your brand and your audience. Why not gain valuable traction with tailoring your marketing to take advantage of the Christmas season? Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Essential elements of a successful brand audit.

2. The 5 keys to an effective website home page.

3. 6 Keys to brand strategy development.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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3 Ways to Keep Up Productivity Over the Holidays

by Saul Edmonds

3 Simple Ways to Maintain Productivity at Christmas

Each minute is a little thing, and yet, with respect to our personal productivity, to manage the minute is the secret of success.
Joseph B. Wirthlin

Easy Ways to Get Things Done Over The Holidays

The holiday season is a time of the year when everyone in the office is looking forward to time with family, time away from work, and some well needed rest.

However, one of the problems that is just part of the holiday season, is employees experiencing a significant drop in productivity.

In one alarming yet revealing study conducted by CareerBuilder, it was shown that over 50% of employees sneak in holiday shopping while they should be working. Whether on their smartphone or computer, shopping for the holidays rather than working can seriously impact the overall productivity of the business.

While employers understand that their employees are certainly distracted this time of year, companies need to find ways to help keep the focus during this time of year.

Here are three simple things any business owner can do to keep up that productivity throughout the long holiday season:

1. Using the Holiday Season to Your Advantage

Just because the holidays are fast approaching doesn't mean the employer has to roll over and accept the decline in overall employee productivity.

Use the holidays as a way to increase productivity in a fun way.

Why not offer tickets to local sporting or cultural events to the employee who can reach or break a certain sales goal? Or energise the entire sales force and offer quality gift certificates to their favourite shopping centre. The small price of the gift will be nothing compared to the overall increase in all the work force.

2. Encourage Teamwork at the Workplace

This time of year is very stressful for your employees.

They are dealing with working all day, then thinking about finding time to buy holiday gifts and spend more time with the family. All those family obligations can really impact how well an employee can function this time of year.

Stack on top of that a monthly goal that needs to be met, and the stress could actually cause workers to have difficulty even focusing at work.

Use the power of the team to help lessen the stress level and increase productivity at the same time. Break up the employees into small groups, and then make the goals weekly, much smaller than one big monthly goal. Each time a sales team meets or exceeds that weekly goal, reward them with a dinner or bonus to help alleviate some of that holiday stress.

When the sales force feel they can lean on others in the group, it will help them to better cope with their family issues and the upcoming holiday obligations.

3. Giving Employees Time to Recharge

You might be surprised by how much a little relaxation can go in helping increase the overall productivity in the workplace.

During the holidays, an employee probably has more going on than you will ever know.

Dealing with the in-laws coming to stay, declining health of parents, or the stress of trying to make ends meet this month, are all reasons a person will gladly welcome some downtime.

Encourage your employees to take part in an extended coffee break where new coffees or teas can be offered to calm everyone's nerves. Give the employees an afternoon each week where they can leave early and get a jump start on their holiday shopping. If the workplace becomes a more comfortable place, the productivity will certainly rise. Employees will not only be grateful for the time off, they will reward the employer by working harder when they are on the clock.

The bottom line, your employees will work more effectively when they are energised.

The holiday season should be a time of being grateful. Understanding the personal commitments of your employees - and giving them the time they need to lessen the load that they are carrying this holiday season - will certainly go a long way.

HAVE YOU GOT A STRATEGY IN PLACE TO MAINTAIN PRODUCTIVITY THIS SEASON?

At Roundhouse, we strive to work in a co-operative and collaborative way to achieve your goals. We tailor our systems to work with you and your team. Our goal is create precisely what you need to grow your business. 

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to build customer loyalty.

2. How to achieve more with less when marketing your small business.

3. The 45 essentials to great logo design.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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5 Great Ideas To Inspire, Amaze and Delight Your Customers at Christmas

by Saul Edmonds

5 Great Ways to Delight Your Customers This Christmas Season

Christmas makes me happy no matter what time of year it comes around.
Bryan White

A Happy Customer is a Key Business Asset

Your job as the owner of your company is to figure out how your business can attract more sales this holiday season.

The months leading up to January are the months where many companies make the majority of their profits for the entire year. Up to 40% of a small business income can be generated in the final two months of the year.

If you are wondering how you can get more of those sales, here are five techniques that will boost both awareness and sales this holiday season for your business.

1. Giving Them What They Want

If you want a customer to shop with you, exceed their expectations this holiday season.

Give them what they want and more, offering one of a kind promotions and sales events that are spread out over the months leading up to the new year. Begin launching your deals right during October, and continue doing so right up to the last hour.

As the final week of holiday shopping approaches, give those last minuet shoppers exactly what they want, free or overnight shipping options. 

2. Appreciate Your Customers

During the upcoming holiday season, you have a unique opportunity to thank your customers for their continued support all year.

These customers have help you grow and thrive, and now is the time to show them how much you appreciate their business.

Send your customers a hand written holiday card, or send them a direct email message that is not a canned form letter. Surprise your customers will a special promotional code that is exclusively for them. Create a video of your employees saying thank you, and post it across all your social media profiles. The next time they make a purchase, surprise them will a small gift as a gesture of appreciation.

3. Sneak Peek for Valued Customers

Who doesn't love being part of a secret?

The next time you are rolling out a new product or service, create some added buzz by telling your valued customers first.

Either let them know they have first shot at the new product, or that you will be offering them a period in which only they can buy the merchandise before it hits the global market. Letting your customer feel exclusive can really go a long way in promoting loyalty for the upcoming year.

4. Give a Holiday Party

While most people are already accustomed to the idea of parties during the holiday season, plan something special for your customers this year.

Send invitations to all your best customers. This is a great opportunity for them to interact with your staff, and although most will not come, the invitation alone will not go unnoticed.

This can help to put a human face to your business, and give your customers the ability to bond with you on a more friendly level. 

5. Giving Customer Satisfaction

Take into consideration that throughout the year many of your customers have been providing feedback about your service and products.

Customers either voice their concerns on the phone or through social media outlets. Take the time to let these customers know that you not only hear their concerns, you are making an effort to address them.

Whether you have updates or improvements for a certain service or product, announce it to customers as a result of their feedback. Let them know they had a hand in the change, and encourage them to try the product again at a significant discount. If they have previously purchased the item and you made changes to improve, give these customers the chance to try and comment whether or not the improvements were effective.

Make the Most of Christmas This Year

During the months leading up to January, you have a very small window in which to dazzle your customers. If you want the new year to be your best year ever, you have to finish this year on a high note.

The one thing that all customers like is appreciation for their business and their feedback.

Making sure that you connect on a more personal level with your customers, will go a long way towards gaining their loyalty. Taking the time to go that extra mile this Christmas will have serious positive effects on your business long-term.

ARE YOU INSPIRING YOUR CUSTOMERS THIS CHRISTMAS?

At Roundhouse, we believe that satisfied customers are at the heart of every successful business. We get to know what your audience wants and work find new ways your business can deliver even more to the only people who matter - your customers. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How mobile websites boost sales.

2. The key to establishing a great brand.

3. 3 Ways to build customer loyalty.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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9 Ways to Boost Email Marketing At Christmas

by Saul Edmonds

9 Ways to Boost Your Email Marketing Conversion Rates This Christmas Season

Quote: Christmas is the day that holds all time together.
Alexander Smith

Implement The Perfect Email Campaign This Christmas

Now is the perfect time to make certain that your email marketing campaign is effective and efficient.

During the year 2014, there will be well over 196 billion emails sent and received every single day.

If your email marketing campaigns are not set correctly, your messages are simply getting lost in that huge pile of cyber mail. In order to ensure your efforts are not wasted, you need to implement a few email marketing tactics that will drastically improve your holiday conversion rates.

Here is a list of 9 of the most effective tips and tricks that will not only grab the readers attention, it will help your open-rate reached higher numbers. 

1. Having a Plan in Place

Without a plan, you are simply blasting out messages to your readers in the hopes some of them get open. To effectively increase your conversion rates, you have to know what your goals are ahead of designed that campaign. If you were lucky enough to get all your email recipients to open your messages, you need to know where they should be going. Have a page or product you want them to visit, identify the goal first, then make the appropriate changes to the email campaign so you can achieve the goals you set.

2. Use Teaser Email Subject Lines

If you tell the reader too much, they might just disregard your message for spam or something they are not interested in at the moment. Teaser messages get the reader to want to learn more, so they are more likely to open the message. If you can get the subject line under ten characters, you increase your open rate by a whopping 58 percent. The key is to pique the readers curiosity, getting them to open that email message because they need to know more. 

3. Capitalising the Subject Line

If you capitalize the first letter of each word in the subject line, it looks much more professional than all lower case. It help to spark a little more engagement and grab hold of their attention compared to the list of other emails they receive.

4. Personalising Your Emails

If your recipient sees only generic messages, and then one with their name clearly displayed, they are much more likely to open the message specifically directed to them. Even if you only put their first name in the subject line, it helps to differentiate your message from the mass spam messages circulating the web each day.

5. Testing Your Message

You might be surprised to discover that over 80% of smartphone users open their email with their mobile device. You had better check to see what your message looks like on a mobile phone before sending it out. Send a test to your phone, and see if your message is easily read and understood on that smaller device. Mobile technology is becoming more popular every year, and your email campaigns should be optimised for mobile.

6. Message Matches Subject Line

The key to keeping the reader attention is to make sure the email message is a continuation of the subject line. Getting them to open that email is half of the battle, now deliver the goods with an effectively written message.

7. Inviting Interaction

Most people are used to seeing some sort of standard response at the end of an email that gives them information they need to contact the sender. If the reader has a question, they are asked to call a number and their message will be addressed. Make is much more easier for your reader if they have a question after reading your email message. Simply tell your audience to reply to the email and someone from your company will read that message and respond accordingly. 

8. Change Links to Buttons

Everyone is so used to seeing those blue links at the end of the email message, they really have lost their effectiveness. Substitute brightly colored buttons for those links, and the reader will be more likely to click on your call to action offerings. 

9. Proofread and Proofread Again

Nothing looks less professional than an email message full of spelling and grammatical errors. Either invest in a good spell checking tool, have another employee proofread the message, or read it backwards yourself. Reading the message backwards allows you to focus on each word individually. When you read normally, your brain scans ahead and often skips over even the most obvious of spelling mistakes.

IS YOUR EMAIL MARKETING WORKING FOR YOU THIS CHRISTMAS?

At Roundhouse, we know that an effective email marketing campaign will deliver a significant ROI. Email marketing is key marketing channel that should be used by every business. If you wish to learn how to grow your business with email marketing both now and during the holiday season, talk to us today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Web design for lead generation.

2. Email and un-productivity.

3. Sound design - How to step outside your comfort zone.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds