4 Ways to Deliver More Benefit To Your Business Network

by Saul Edmonds

How To Deliver More Benefit to Your Network

Remember that the happiest people are not those getting more, but those giving more.
H. Jackson Brown, Jr.

Are You Considered a Benefit to Your Network? 

One of the things you have to consider - is how to deliver value to your personal network.

If you are only networking to grab hold of as many referrals as possible without contributing in a positive way towards others, you will never succeed.

Now is the time to consider if you are delivering genuine benefit to your network, and here are a few ways to ensure that you do. 

1. Learning to Be a Giver

When it comes to a network, anything that you do that has a positive effect will in a sense touch everyone in the group.

If you take the time to attend a learning seminar that costs you a significant amount money and time, just realise that your entire network benefits from that knowledge. You should not be motivated to do things for yourself, but for the benefit of all. That way you not only strengthen the group as a whole, you encourage others to step up and bring everyone else up in the process.

When you add value to the network, the network will return the favor ten fold. 

2. Pay Attention to Those Red Flags

One of the reasons many networks fail is because people simply ignore obvious red flags when they present themselves.

Pay close attention to members of the group and you will easily be able to spot those sponges that are constantly taking from the group. These members do not ever contribute because they think they are guarding marketing secrets they can use to help grow their own business. These members never think of sharing information, and are never going to help grow the group.

If you are not currently giving more than you are receiving, make a proactive decision to share helpful and relevant information with those in your network.

3. Narrowing Your Focus

The networks that you are involved with should align with your business goals.

If you are expanding to other networks too fast that are not beneficial to your growth, you could be spreading yourself too thin.

It makes more sense to be in one group that is related to your field and be a top contributor than be in several different networks where you only contribute a small amount each time you attend. These meetings take effort, and spreading yourself too thin will not benefit you nor anyone in the group.

If you are not bringing your best effort to the table, don't expect others in that group to either. 

4. Giving to Receive

Take a minute and think about how many people are in your existing network.

If each of you made a commitment to increase your efforts to the group by 1% each time, the group would be the most successful group on the planet. That 1% begins to stack up on itself and in a short time you have members over delivering and expanding the core of the network. This will not happen unless you decide it is time to step up and give.

Watch what happens if you give to other members without expecting anything in return. They almost feel a sense of obligation to return the favour. Come from that place, and you become a true asset to the network.

Working with a great network is simply priceless.

Remember that this network is going to take time to grow and to maintain. If everyone in the group begins to focus on helping one another first, the entire group benefits on more levels than they will ever realise in just a very short amount of time.

HAVE YOU DISCOVERED THE POWER OF GIVING?

At Roundhouse, we understand that it is important to give to receive. There is so much value in giving - both personally and professionally. Discovering ways to give more is a key business strategy. If you would like to discuss how to strategically enhance the power of your business network, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

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1. Medical Illustration

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Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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7 Top Ways to Generate Leads Quickly

by Saul Edmonds

7 Strategic Ways to Generate Leads Faster

Without promotion, something terrible happens... nothing!
P. T. Barnum

How to Get New Leads Fast

As the day comes to an end, you may look back and realise this week that you worked to connect with all your contacts on social media, you have mailed out your flyers, you have sent a newsletter to all your email contacts - yet new business leads have not increased.

Those leads you were hoping to generate are just not materialising, and you can not pinpoint where things are going wrong.

This is not the time to panic because there are plenty of other effective ways to generate quality leads.

Here are 7 amazing ways to generate those leads quickly:

1. Create an E-Book

Creating an e-book is easier that you think. It really is just a series of many articles in one group, so write a new article each day and put it all together when done.

Now you can put it on Amazon for sale, however, the way to get leads is to offer it for free.

Let people know you have a way to solve their problem - all they need to do is sign up for your newsletter to receive this information for free. Capture those leads off a landing page before you give away the book, Now you will have a fresh list of leads everyday. 

2. The Newsletter

One of the easiest ways to generate leads is via an email newsletter.

Put a sign up for the newsletter everywhere you can think of. Put it on your website, social profiles, email signatures, and any printed materials you send out. Now once you get new names, you have a captive audience with whom you can connect on a regular basis.

3. The Blog

Your blog should be a direct extension of your website - it is a great resource for gathering fresh leads.

The sign up section within the blog will help to capture leads, while the blog itself promotes all the latest services and products you have. A blog is a great way to grow your leads because the search engines simply love them. With fresh content being added all the time, they usually get placed very high in the organic search results for popular keywords. 

4. The Power of Twitter

The power of Twitter can not be understated.

You can generate high quality leads very quickly on Twitter with the help of popular hashtags. With hashtags, you jump in the middle of popular conversations, positioning your company as an industry leader. You have the ability to reach out to like minded individuals easily when they are part of the discussion.

5. Creating Compelling Videos

Take the time to create a video that stands out as a quality video on YouTube.

If your videos can be entertaining and informative, you can reach a global audience quickly. In addition to placing links in your videos that lead subscribers to your sign up box, you can place social media buttons that will allow the world to share your vision. If it becomes popular enough, you could see a flood of traffic to your blog in no time at all.

6. The Infographic

Infographics are a great way to connect with people visually.

People have shorter attention spans now that everything is happening around them at lightning fast speeds. Create an infographic that is short and sweet, informative and well branded with your company colours - to increase subscribers, grow brand awareness and expand your lead base.

7. Power behind Strong Branding

Ask a loyal customer what they love most about the places they shop, and you will hear that people want authentic companies more often than not.

When a company has a clear message that they live by, it makes it that much easier for the consumer to become emotionally invested.

While you can't be everything to everyone, you can be true to yourself. Stick with that philosophy, and your followers will find you. Those followers will be turned to loyal customers in just a short time because they can identify the fact that you are trying to be the best of your niche. Once your conversion rates increase, so will your leads.

IS LEAD NURTURING A PART OF YOUR BUSINESS STRATEGY?

At Roundhouse, we understand the importance of genuinely connecting with your audience to create new leads. We have a complete range of digital media services and management to assist with your customer service needs and outreach campaigns. Our talented team of experts will work closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. How To Build Success With Content Marketing

2. 6 Easy Ways to Keep Your Clients Happy

3. How To Grow Your Business With Customer Testimonials

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Why Email Marketing is Great for B2B Lead Nurturing

by Saul Edmonds

Simple Ways to Nurture B2B Leads With Emails

“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” - Ardath Albee

Leads for the Future

A key reason to pay closer attention to your company’s lead nurturing practices is because the majority of your leads are simply not ready to buy today. 

You can easily send valued prospects running the other way with sales tactics designed to close a sale - when a sale simply isn't possible. 

Strive instead to genuinely assist, engage and interact with your audience. This will place your business in the right space when prospects are ready to buy. 

A common problem is that many companies do not know how to keep prospective buyers engaged over the longer term. By the time people are ready to buy - they have moved on and purchase from your competitors. 

Lead nurturing is a key business activity that provides long term benefits by providing regular information and customer service both pre sale and post sale. 

The Email Advantage

Email marketing is the ideal channel to foster B2B leads. Email newsletters are a great way to keep in the minds of your existing customers with low set up and management costs.

Top Reasons To Implement Email Marketing 

With the majority of leads are not ready to buy today, it makes sense to invest in ongoing lead nurturing campaigns.  Aim instead to increase engagement and customer interaction. Work to build trust and loyalty with new clients, while maintaining the interest of established clientele. Email marketing is the cost effective and brand building solution to augmenting any lead nurturing campaign.

Email marketing offers increased opportunity to turn prospects into customers over the long term. 

An automated email marketing solution can track open rates, score and track leads, send out triggered email responses when a client make inquiries, and remind the client of the services available as they get closer to making a buying decision. 

Aim to provide your prospect with useful information to ensure that your company remains fresh in their minds. Whether your client visits your website or blog, signs up for your newsletter, downloads files or attends a webinar, they will receive relevant emails that keeps your company up close - where you need to be.

Grow Your Business With Lead Nurturing

Lead nurturing campaigns have been proven to increase ROI.

Yet over 65% of business do not have any type of B2B lead nurturing campaign in place. 

This opens the door for you to get to the forefront and position your company as both an industry leader and trusted team. 

Grow relationships, build trust, and engage your audience - as you slowly walk clients through the buying cycle.

You will find that when people are finally ready to buy - they are already invested in your company.

ARE YOU USING EMAIL MARKETING TO NURTURE YOUR LEADS?

Roundhouse has been providing email marketing design and management services 2001. We custom tailor our email solutions to meet your budget and build your brand. Our key goal is to grow your business and profits online. Our talented web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The 5 Keys to An Effective Website Homepage

2. How to Establish a Great Brand

3. 3 Tips for Smarter Digital Marketing

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

How To Build Success With Content Marketing

by Saul Edmonds

Why Content Marketing Should be at the Heart of Your Online Marketing Strategy 

“Content marketing is all about telling a compelling story.”

- Joe Pulizzi, Content Marketing Institute

Smarter Content Marketing

There is a shift taking place online.

Online marketing is undergoing a transformation.  

Not long ago, search Engine Optimisation was a key method to drive targeted traffic to websites. Companies utilised SEO techniques to rank higher in the search engines. Recent Google algorithm updates significantly have changed ranking factors. However, older SEO techniques that used to work - that relied primarily on link building using low quality content -  have ceased to be effective. Many websites are literally falling off the top pages in the organic search results. 

From this - a new type of marketing has emerged.

Today, the most effective way to market your business website is via content marketing. 

What is content marketing?

In a nutshell, content marketing involves such activities as regular blogging and content updates across social channels. It involves the creation and distribution of relevant, targeted information for your niche audience. The goal is to engage customers long term and motivate positive action. 

Here are just a few of the reasons why content marketing should be at the heart of your online marketing strategy. 

SEO Has Changed

The SEO strategies that were effective only a few years ago are no longer getting the desired results for businesses. The latest rounds of algorithm changes have seem to have placed less relevance on low quality articles.

Websites that achieve results in the search engines are doing so by utilising high quality and relevant content as the secret to their success. Content marketing is now the focus of most SEO campaigns designed to get the websites to the first pages of the search results for a variety of key terms.

Aim to Engage Your Audience

More people than ever before are utilising mobile devises to access the internet. People are spending more time online and are becoming more engaged with the websites that they visit. If your content is both relevant and fresh, you can expect visitors to return more frequently. 

The key to effective content marketing is to stop focusing on the search engines. Focus instead on your customers - and give your readers information that is fresh, relevant and unique. Include articles, images, ebooks, downloads and technical content as part of your content strategy. This will help to position your company as an industry leader, and ensure people to come to rely on you as a trusted expert.

Take Advantage of Social Sharing

Social sharing boosts the reach of every content marketing campaign. 

As more people read your content, more people share your content. 

Your visitors are spending more time on their social media websites. If your content is engaging, it is more likely that people will share that information. Sharing your content can give your web pages and website an instant boost in the search rankings. If only one person found an article on your website useful and shared it via their social media channels, that article could be shared and viewed by hundreds if not thousands of new visitors overnight.

Make Content Marketing Your #1 Priority

Shift your focus to content marketing.

Your consumers understand how to quickly identify an article that can help them with a problem, and address it in a timely manner. Reach out to your audience with engaging content that meets their needs.

IS CONTENT MARKETING WORKING FOR YOU?

Roundhouse has been delivering innovative marketing solutions since 2001. Our key goal is to grow your business and profits online. We can assist with targeted content marketing and strategy that is affordable and uniquely designed for your business. We work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Ecommerce Questions for Startups

2. How to Encourage Your Website Visitors to Stay Longer

3. Why An Engaging Content Strategy is Essential for SEO

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds